We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.

Two particularly important groups for our purposes are customers with a one-time purchase and customers who have purchased multiple times. A customer is sometimes not considered to be loyal or repeat customer until they have purchased two to five times, in which case the single purchase segment is more akin to a warm prospect than a loyal customer.
What does your current email marketing performance look like? Analyse the performance of key metrics such as Open Rate, Click-through-Rate (CTR), Deliverability Rate, Unsubscribe Rate, ROI. What is working well and what isn’t. This can also be internally focused – for example, maybe it is taking a long time to create email content, or the creation process is inefficient.
For example, I can safely share that I listen to a lot of music, and I’m almost fanatic about sound quality. I might listen to an album with poor sound quality once, but I probably won’t go back to it. And to be clear, 95%+ of new recorded music has what I consider poor sound quality (due to an absurd standard of perceived loudness, which takes away natural dynamic range from the sound). That said, I’m not a hi-fidelity sound geek. I’m perfectly happy with my high-end studio monitors—I don’t buy $1,000 power cables, $5,000 CD-players, or $20,000 loudspeakers capable of playing back sounds too high for dogs to hear.
Are you willing to alienate people who disagree with your opinion? Sure, not everyone who disagrees with you will unsubscribe. But if you can’t take the risk of alienating a large portion of them, it’s better to avoid the topic. The only exception are friendly disagreements. For example, it can be a good idea to show your support for a specific sport team, even if you know many in your audience like another team. As long as they don’t take the sport very seriously, it can be just a fun thing to talk about. I could, for example, tell that I’m more of a dog person (we have two dogs) than a cat person. I have nothing against cats, but I like walking with dogs. I doubt almost any cat person will hold that against me.

Measure your results – Most email marketing tools will give you comprehensive data on email-related metrics like opens, clicks, etc. Some will even show you a real-time world map of people engaging with your email. However, to truly measure and optimize the results of your automated email you need to go beyond these metrics and look at the fundamental numbers that matter to your business, things like visits, customers and revenue. Google Analytics is a powerful and free tool to use to do this, and we’ve made a free Google Analytics dashboard that you can use to measure the effectiveness of your email marketing at a glance. If you’re more of an advanced user, check out our 4 favorite Google Analytics reports for measuring email marketing.
Hello, Steven. Nice article. You have hit the nail on the head. I too believe that both old and new marketing needs to compliment each other to get the desired result. I feel that with data from new marketing solution like social media shall be added to old tools like email marketing and direct mailers to make them more efficient and bring real business value. Thanks for highlighting the points.
When a new sale is made in my eCommerce platform, add the contact to a list in my email marketing software – This zap enables you to automatically add new customers from your eCommerce platform to your chosen list in your email marketing software. Then, using automation you can send them feedback emails, birthday emails, renewal notices and more. It works with a number of eCommerce platforms, including Shopify, BigCommerce, Volusion, Magento, WooCommerce, eBay, Etsy & SquareSpace.

Messages which require online action work better in email than DM (direct message on social media), whereas calls-to-action to text to a shortcode or download a mobile app work fine within a DM. RFM and response analysis will indicate channel preference since customers with a preference for specific online channels will be more responsive in them and will make more purchases online.
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When a new person registers for my event or webinar, add the person to a list in my email marketing tool – This zap enables you to automatically add new registrants from your event management tool into your email marketing system. From there, you can send them automated reminder emails in the lead up to the event and follow-up emails after it. It works with a number of event management & webinar tools, including Eventbrite, Meetup & GoToWebinar.


Great flexibility: Email marketing can work for every business. It doesn’t matter whether you sell houses, lingerie, or consulting; you can get lots of sales if you use the right email marketing strategy in the right place. And you can promote practically anything relating to your business—you aren’t limited to sending links to your sales pages. Or rather, if your emails are just links to sales pages, you’re doing it wrong.
For example, a young company experiences growth and considers purchasing an employee health insurance plan but knows little about options. A health insurance company offers an online quiz with questions such as what state the company resides and what employee health benefits laws apply based on the number of employees, what to look for in health insurance offerings, etc.
Two particularly important groups for our purposes are customers with a one-time purchase and customers who have purchased multiple times. A customer is sometimes not considered to be loyal or repeat customer until they have purchased two to five times, in which case the single purchase segment is more akin to a warm prospect than a loyal customer.
Do people who share your view see you as more relatable or trustworthy because of your opinion? Not all opinions or even values make much of a (positive) difference. For example, I could point out that I think people should be treated as equals regardless of their gender or sexuality. Most people who agree with that don’t think much about it. It’s such an obvious thing to them. So, telling that doesn’t make much of a difference to people who agree with me. However, many people who disagree with that might think I’m crazy.
* Average click rate is calculated by the total number of clicks in a 5 day period divided by the number of solos sent in that period. There is no guarantee that your solo mailing will receive the current average click rate. Your solo mailing could receive more clicks or less clicks than the current average click rate. The average click rate is provided for informational and comparison purposes only.
Use your real email signature: Just like using a real reply-to email address, you want to use real contact information within the email and the best way to do that is to include your contact details in the email signature. Giving your readers the opportunity to contact you or connect with you online is a great way to be personal and build a relationship with them.
Our service has been sending solo ads since 1999. We have been one of the top solo ad sellers on Warrior Forum and other popular forums for many years. Email marketing has consistently been one of the highest performing methods of online advertising and internet marketing. Send your solo ads to thousands of targeted prospects safely and easily with 10DollarSoloAds.com
Based on all the information we have gathered during our in-depth research we assign a magic score to each vendor. This is based on factors that affect any solo ad purchase (for e.g: CPC, Sales, Conversion rate etc). We use our proprietary algorithm to do this. As a rule of thumb, higher the Magic Score, better the solo ad experience is going to be.
Great tips in this article. It is so very important to curate an email list that will actually prove to be helpful for a business. Businesses should make registration simpler and offer incentives so that the users/readers have a reason to register. You need to be able to intrigue the users to get them on your mailing list. Avoid using lists that have been purchased – you will only end up with fewer open rates. Great read – thanks for these tips, will definitely be using them!
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When you create a Mailchimp account, you have the option to select a Free or paid plan. This option allows you to experiment with our user-friendly tools and figure out how to best use our all-in-one Marketing Platform. So if you’re just getting off the ground, you can learn to market smarter so you can grow faster. You can remain on the Free plan as long as you have 2,000 or fewer contacts in your audience.
Technology has a significant impact on consumers’ expectations, and those expectations impact how subscribers engage with your email marketing. Brands need to continually demonstrate that they know their customer, which can make it a challenge to stay on top of the evolving context of marketing. An email strategy can make all the difference between building a relationship with your customers and sinking without trace.
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