Email marketing services can directly improve your business. For starters, the built-in CAN-SPAM law compliance means that you won’t have to worry about falling foul of the law. Only contacts that have explicitly opted in will be added to your email lists and every email will automatically include the necessary unsubscribe options so that you adhere to anti-spam regulations.
According to Campaign Monitor, birthday emails are some of the most effective emails you can send, with a 481 percent higher transaction rate than promotional emails. Other milestones you can celebrate include your subscribers’ sign-up anniversary or your company anniversary. When combined with a special promotion or offer, these emails can drive much greater clicks and conversions.
Survey findings from The Alternative Board (TAB) on B2B sales revealed that 64% of business owners prefer personal trial and error when making a purchase. B2B companies can increase the leads coming from their website by offering a demo or trial version of their service. The best way to set this up is with several calls to action (CTAs) throughout the site that lead to a landing page offering the free demo/trial.
While traffic brokers like Harris Fellman from Traffic For Me are upfront about acting as conduit between you and the solo ad provider, many aren’t. There’s a whole slew of one-man-show solo ad providers who don’t even have a mailing list. They sell traffic at a markup and resell it to other solo ad providers (which you may already be buying from).
Therefore, if companies want to get more leads from their websites they need to look at ways to personalize which piece of gated content is served to individual users as they browse the website. This personalization could be user-driven—asking them to explicitly choose what sort of gated content they are interested in—or it could be powered by content marketing software which tracks their browsing patterns and behavioral data to show the right piece of gated content.
As their name suggests, these emails are used to nurture leads through the marketing funnel into a position of sales readiness. For example, let's say you sent your list a marketing offer email. You might then set up a lead nurturing workflow that triggers another email about a complementary offer or piece of content to everyone who converted on that initial offer. The logic is simple: By identifying a particular group of contacts that you already know are interested in a specific topic, you and can follow up with more relevant and targeted content that makes them more likely to continue their relationship with you.
One of the most successful tools in the email marketers’ toolkit is segmented email lists. This means dividing your contacts according to their age, hobbies, location or other factors so that you can send more targeted emails that relate more closely to their interests. Segmented emails have an open rate that is about 15% higher than non-segmented emails and a click-through rate that is over 100% higher. One study found that more than 50% of all revenue is generated by segmented emails. Having all of your customer information in the same place as your email program means that you can apply segmentation based on almost any feature you like. Never mind targeting your customer base by age or demographic, with an email marketing platform you can send emails according to whether or not your recipients opened your previous email or how they joined your email list. The more targeted and relevant your emails are, the higher your click-through rate and user engagement will be.
Not everyone your business has ever interacted with can be counted as a true lead. Maybe you’ve connected on social media but don’t have other contact details; maybe they’re in your address book but you have no idea whether they’re really interested in your services. The following strategies are designed to pull more of the people in your business’s orbit into your list of leads.
It’s easy to test, optimize, and continually improve your email-marketing results. Which subject lines, preheaders, calls to action, headlines, content marketing messages, and email template designs resonate most with your target audience? With the right email testing and optimization strategy, you can quickly improve elements of your email campaigns to achieve substantially better performance results and higher ROI.
Email has been shown to generate a better ROI compared to other marketing channels. A survey by the Direct Marketing Association and Demand Metric of marketers in the United States showed that email achieved a median ROI of 122%, which was more than 4 times higher than other marketing channels, including social media (28%), direct mail (27%), and paid search (25%). And in 2016, email marketing generated $44 ROI for every $1 spent, which was up from $38 in 2015.
As part of a marketing degree, you will learn to analyze your customer base, write compelling copy, choose attention grabbing images, and maximize value for your customers. Every company has money and time invested in marketing and it is a field that has been studied intensely. Tapping into this knowledge base is the best way to take the successes of the past and apply them to the technologies of the future.
Unlike some other marketing channels, email marketing allows you to keep in touch with your customers on a consistent basis. Be it a simple, “Thank you for subscribing,” a cheery, “Welcome on board,” or a sincere “Happy Birthday,” email is the easiest and most effective way to let your customers know you value them. Customers love it when a business treats them as an individual, not just like everyone else.
Your email campaign is created. Your newsletter is designed and ready. You have even sent it to your list of subscribers. Now what? This is the moment when you are dying to know what your recipients think about it. Did they open it? How many read it through? Do they click on the links and visit your website? Have they watched the video you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software. Pinpointe offers great insight and analytics, so you can track your email campaigns and see how they are performing.
Are you getting the most from your email-marketing program? If you’re challenged by building a high-quality, permission-based email list and developing a winning email strategy to engage and convert your target market, FulcrumTech can help. From crafting effective promotional emails and email newsletters to implementing marketing automation and testing and optimizing your email campaigns, FulcrumTech’s team of certified email marketers will get the results for which you’re striving. Contact us and get started today!
Companies often can hire affiliates to convert leads and boost their promotional program. Affiliates can easily bring improved sales numbers too, but if the plan is well targeted. Additionally, the member strategy is a very inexpensive program, as the scheme works on the commission basis. The scheme also prompts the affiliates to work effectively to promote your brand and bring you the leads—as performance only can provide them with their remuneration. It is a win-win situation for the companies.
Setting-up an email campaign is relatively easy. There are many email marketing resources and software companies online that enable you to upload subscribers’ information, segment your lists, use email templates and fill-in your content, and send emails to subscribers on a regular basis. Two of our favorite email marketing service providers are Constant Contact and Mail Chimp. To really stand out, instead of using a pre-made template, having an email template custom designed for your business that matches your company’s brand can be even more effective.
Tired of wasting time with a list of leads that simply won’t convert? UpLead is a lead generation platform that lets you build contact lists with custom filters using over 50 criteria, including job title, location, and even the technology and CRM each lead uses. With this information, your sales team can tailor their outreach to connect with the right contacts every time. UpLead also gives you access to over 30 million contacts in 200+ countries and integrates with Pipedrive and other popular CRMs. Click here for a free 7-day trial.
Email marketing campaigns are widely used to drive sales; however, well-written emails can also be a powerful tool in improving brand loyalty and expanding business. Most email marketing and marketing automation platforms offer a wide array of templates and drip campaign functions that create a multitude of marketing opportunities. A brief review of short term and long term marketing objectives should point you in the direction of one or more of the following six email marketing strategies:
Conversions and increased sales - if you have a new promotion people can click on links and follow your call-to-action immediately. Email marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction and also encourage future purchases.
The first step in getting started with email marketing is to choose email marketing software through which you’ll begin building your list. There are many robust and cost-effective email marketing tools to choose from, so don’t get caught up trying to pick one that’s “perfect.” You can always switch providers down the line. Instead, pick a well-reviewed solution that fits your needs (e.g., pricing, drag-and-drop editors, email templates, etc.), then start emailing and making money.
Be sure that your business is using and leveraging the benefits of email marketing effectively. Email is a communication channel that allows your business to speak directly to customers, prospects, partners and suppliers. When utilized as part of an overall web-based marketing strategy it is a powerful tool that provides a wide range of benefits for businesses of all sizes.
Press releases are a marketing tool underutilized by most small businesses. A press release is typically associated with print publication, such as newspapers and trade magazines, but can be used by small businesses to communicate with customers, informing them of a particular new inventory item or promotion. Unlike a newsletter or catalog, press releases focus on one message and are designed to inform readers and entice them to visit the business online or in person.
Software for electronic mass mailing has all the features professional email marketing platform must include. As a series of templates responsive email marketing and free newsletter. Alternatively, a system with real-time reporting that lets you know at all times how they are working many elements of your campaigns. On the other hand, even automatic management of low and rebounds.
How much value is there in adding one or more of these type of emails to your organization’s current email-marketing program? FulcrumTech’s ROI Goalsetter tool can answer that question. With the help of our email ROI calculator for business planning, you can now quickly, easily, and accurately calculate the ROI of each of your email campaigns, as well as potential returns based on email improvements.
Remember, even if you can promote your product or service through your website content, do not use your blogs or videos just to do that. Instead, you can provide your viewers with valuable data and information about what you do and the market you serve to. There is a good chance that people will look up to you as an industry leader if your content portrays the same.
1 Targeted Solo Ad to 25,000 - Guaranteed 3% Click Thru Rate! This is not a mass mailing. Your ad will be sent out over a period of several days to provide you with the best delivery and response. You will be provided with log-in information to view your stats. Choose your targeted market! Choose the country (even a specific US state or time zone!)
To generate brand loyalty and develop a brand persona, companies can write newsletters to connect with their audience. Newsletters should be reflective of brand language and tone while reaching out to subscribers on a personal level. Companies often discuss business enhancements, highlight employee additions or successes, link to new website content, share pictures of office outings, and even ask trivia questions – anything to engage with their audience outside of a sales-driven strategy. It is best to plan these campaigns on a monthly or quarterly basis for consistency to remind subscribers of the human quality of the business. Build trust through interesting communication that is not directly intended to drive specific sales.
Because Wistia is a video hosting platform, publishing content strictly about how to use its product would only apply to people who were already customers. Videos like the one above, relevant to anyone who has an iPhone, help the brand create value for people who may not even be familiar with Wistia. If they learn something useful from Wistia once, they're more likely do it again, and may eventually come to the site ready to purchase a subscription.