According to data from Omnisend, welcome emails have an average open rate of 45%. Though the data varies, first purchase automation generally produces 3-6 times more sales compared to a regular promotional email. In addition, though a series of welcome emails may perform better than a single send, engagement drops off after the first email in the series.

Almost every time I suggest to someone to use email marketing for their campaign, they become really skeptical. Though you’re right, effective email marketing will live for a long time more and has lots of benefits. My campaigns have never failed yet. I’ve been using MailChimp for such a long time but also tried a new program recently, about few month ago. It calls Campaigner which is cheap and convenient.


Many copywriters have degrees in marketing. It isn’t possible to get a degree in copywriting, but most marketing programs will place a heavy emphasis on it. Some copywriters enter the field after getting degrees in English or Literature. The most important skill will be a sophisticated command of the English language. Copywriters usually maintain portfolios of their work to show to potential employers.

Press releases are a marketing tool underutilized by most small businesses. A press release is typically associated with print publication, such as newspapers and trade magazines, but can be used by small businesses to communicate with customers, informing them of a particular new inventory item or promotion. Unlike a newsletter or catalog, press releases focus on one message and are designed to inform readers and entice them to visit the business online or in person.
The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
Next, we’ll comb through our catalog of blog posts that are on this broader topic—say something like how to nail your follow up strategy—and we’ll start organizing these posts into a single Google Doc along this cohesive theme. We’ll take inventory of any major gaps that might’ve been overlooked and begin backfilling where necessary, while at the same time removing redundant content that’s been covered already in the book.
Now that you imagined your business heaven of having 5000 leads think about the opportunities something like this opens. With some lead nurturing you can turn about 250-500 of these leads into customers. If you convert 250-500 leads into paying customer each year, and your B2B product is priced at $1000, you may get $250K to $500K additional revenue per year or around $20K-$41K per month. That must sound appealing. 💰😍
Next, we’ll comb through our catalog of blog posts that are on this broader topic—say something like how to nail your follow up strategy—and we’ll start organizing these posts into a single Google Doc along this cohesive theme. We’ll take inventory of any major gaps that might’ve been overlooked and begin backfilling where necessary, while at the same time removing redundant content that’s been covered already in the book.
Sometimes the best business lead generation ideas and well established, but simply done well. I created a targeted list of potential prospects in my niche. I reach out to them personally via cold email to start a conversation and determine if my design studio may be the right fit for them. It has resulted in new clients as well as helped me build my email list. The key is to research each of your prospects thoroughly and send them a fully personalized email.
Video content improves SEO, increases conversion rates and more. We believe in video as an effective lead generation tool so much that we wrote an entire blog on how to use it for that very purpose. Things like using high-quality, informative videos as gated content, adding calls to action at the end of free videos and housing videos on a landing page with a related offer can help you start generating some leads. 

Every e-commerce company is familiar with the dreaded abandoned cart. Consumers visit your site, put items in their shopping cart, and then leave without making a final purchase. Whether they get busy with something else or want to take time to think about their purchase, it is vital that you take the opportunity to reengage these customers. With email automation, you can send an automated email message to these consumers, encouraging them to come back to your site and finalize their purchase.

Another great example of blogging is guest blogging. If you know your audience good enough and you know the types of sites they visits, then the best way to reach them is by getting exposure on those sites. One of the easiest ways to achieve that is by offering those sites to write a guest blog post (which they mostly will accept because they are looking for ever new content themselves). Never forget that your main goal is to add value to the site you are contributing to. If you forget to add and create value for the website where you are guest blogging, it makes it harder to get backlinks and the extra exposure to your site.
Develop strategic alliances with customers who naturally refer to you as part of the way they do business themselves. For instance, every client of mine receives a certificate for a complimentary consultation as part of my “Preferred Partners Program.” My partners include a vocal/presentation expert, a financial advisor, professional organizer and executive attorney. All of these services make sense for my busy clients. And all of my partners’ clients get a certificate entitling them to a free session with one of Enerpace’s coaches. It’s a win-win!
As advertisers have shifted more and more of their efforts online, they have tried to find ways to use the strategies developed in print advertising in new online environments. Most of the traffic once handled by the postal service now happens over email, creating a new method of direct marketing. Today, the average marketer sends 64 emails to their customers every year.
Next to guest blogging yourself on different sites, try inviting one of your audience influencers to write a guest blog on your site. Just like you guest blogging on another site, you can give them a backlink and a platform to increase their audience. If you really want a famous person on your site, you might even consider paying her or him for writing a guest post. The goal is that you get a quality article and most likely the influencer will share it with their audience.
Live chat is a great way to engage your customers when they get to your website, guide them, answer questions, and understand their specific needs. A recent study by Forrester shows that 44% of online customers consider live chat as one of the most important features a website should have. Today’s generation expects a quicker response, faster resolution, and exceptional customer service.

 OK, so you want to know how to send a mass email to your subscribers, but you don't want it to sound like spam and you want it to be effective. Also, you want to get it out quickly so you don't have time to read a hundred guides about email marketing. You want to review the most important points and make sure your email sounds good. Or perhaps you're just starting out with mass emailing and you want to make sure you have a good handle on the basics before you start your additional research.
P.S. If you’re saying YES, you want to grow your traffic exponentially, you want to make your promotions more targeted and successful, you’re tired of scraping by and dream of putting more money in your pocket, you’re looking for that breakthrough marketing “edge” that’ll jumpstart your profits – then what are you waiting for? Get your traffic now!​
Before you officially open your doors to paying customers, set up a basic landing page on your domain that invites visitors to stay informed by entering their email address. Don’t beg—write copy that describes what’s exciting about your upcoming product and offer strong incentives for early adopters where it makes sense (e.g., early-bird customers get 20% off on launch day).
So, if your main goal is to drive a specific action – sign up for this webinar, buy this product, read my latest blog post – you may be better off with a standalone email. These emails are dedicated to just one topic and put the call to action front and center. Your readers’ attention won’t be diverted, so they’re more likely to take the action you want them to.
The next step is to import your email recipients into the spreadsheet. Click Add-ons > Yet Another Mail Merge > Import contacts from a group. A small window will open with a drop-down menu of all the contact groups in your Gmail account. You can also go into Gmail, and create a new group with all the contacts you want to include in your mail merge. Then repeat the steps above and select this group from the drop-down menu. Click Import contacts, and those contacts will populate your spreadsheet.
Your About Us page. As marketer Bob Frady writes, “Customers don’t sign up for email, they sign up for your brand.” Email is merely a mechanism—your brand and offers are the backbone of your value proposition and a subscriber’s incentive to give you their email. If your About Us page is doing its job selling your company’s vision, it’s a great place to encourage customers to subscribe.
Be sure that your business is using and leveraging the benefits of email marketing effectively. Email is a communication channel that allows your business to speak directly to customers, prospects, partners and suppliers. When utilized as part of an overall web-based marketing strategy it is a powerful tool that provides a wide range of benefits for businesses of all sizes.
A pop-up form. Try setting pop-ups to trigger when a visitor is slipping away, so you don’t interrupt their experience. Exit-intent pop-ups only show when a visitor moves their mouse off your website, toward the search bar or back button, giving you a second chance to collect their email. Try apps like Privy, Sumo, or JustUno on the Shopify App Store to create your pop-ups.
Pro Tip: Don’t just consider personal goals that you want to achieve as a company. Think about what your target audience would be interested in following. If you’re a marketing company, then maybe that is your journey to attracting X visitors. But, if you’re a fitness company, you could do a company-wide contest for employees to lose weight and have them write blog posts documenting their journey to a slimmer waist.

Persuade them (lightly) on how you can help them. This should be a light touch, and often at the end of the incentive, on why and how you can help them, and why they should go with them. You could end the course with an open ended email, asking them how they liked it, or you can set up simple conditions to send the leads contact info to your own sales people if they reach the end of the incentive but still haven’t reached out to you.
Most other marketing channels present ambiguous statistics and analysis, but email marketing campaigns are relatively straight forward. By tying your campaigns into your Google Analytics, it is also possible to observe the behavior that occurs on your website as the result of the email marketing campaign. Understanding these numbers will lead to more effective targeting and higher conversions.
Another of the many benefits of email marketing is that email communication allows you to communicate frequently with your subscribers, making sure that you are on top of their minds. In order to build a sustainable business, you need to influence new conversions while also encouraging repeat business. With email, you can check in with your subscribers periodically to remind them of the value that your business can provide. This is a great way to keep in touch with customers in between purchases while also nurturing relationships with new leads.
SendBlaster is the best bulk email software to manage mailing lists and set up email marketing campaigns in few steps. SendBlaster combines into one product the practicality of a mass email software with the flexibility of a bulk email web service. On the one hand you create newsletters and manage lists directly on your desktop: on the other you get a cloud email tracking service to handle reporting and improve your email campaigns.

Using Twitter for lead generation starts with one thing… a targeted audience of followers. While it may seem like attracting thousands of followers is the primary goal of Twitter, that isn’t the case. When it comes to generating leads or creating business momentum, a Twitter profile with thousands of untargeted or random followers is not very valuable.
Instead, consider aiming for “green light benchmarks,” a concept created by Ramit Sethi. Once you’ve reached a certain threshold, you can give yourself the “green light” to move on to something else for a bit—there are always bigger fish to fry when growing a business. Sanocki recommends the following benchmarks for most of your promotional and lifecycle email campaigns:

To find the right podcasts and radio shows you should be pitching on interviews, start with the roundup lists like this one that you’ll find from a quick Google search. If you’re not already a podcast or regular radio show listener, ask around and probe other people in your industry to get a sense of which shows they listen to—or have been interviewed on before.

You can target prospective customers via 31 contact attributes like job title and when they started their current role. You can also target them by 14 company attributes like the size of company and location. The huge quantity of data, the excellent data quality and the multiple ways you can cut and dice data using 45 different attributes means that you can target the right leads accurately and communicate with a much more personal approach.
Finding the right online marketing tools can seem like a difficult task. Luckily, the best email platforms offer an unlimited number of messages and progressive pricing packages. This means that your bills depend on the number of subscribers. So, if you are a small business with a few hundred mailing list subscribers, you will only have to pay a small monthly rate. Constant Contact offers great price points for small businesses. You can even find an email platform that offers free plans for those who need only a limited number of features, like Benchmark. If you are unsure what your needs are, you can opt for a pay-as-you-go plan.
Survey findings from The Alternative Board (TAB) on B2B sales revealed that 64% of business owners prefer personal trial and error when making a purchase. B2B companies can increase the leads coming from their website by offering a demo or trial version of their service. The best way to set this up is with several calls to action (CTAs) throughout the site that lead to a landing page offering the free demo/trial.
Customers engage with transactional emails such as order, shipping and return/exchange notifications at a much higher rate than they do with promotional and branding-focused campaigns. It is clear from the total open rates that customers open transactional emails repeatedly. The exceptionally high open and click rates underscore the opportunity for companies to cross-sell products and services to highly engaged customers through transactional emails.
Setting-up an email campaign is relatively easy.  There are many email marketing resources and software companies online that enable you to upload subscribers’ information, segment your lists, use email templates and fill-in your content, and send emails to subscribers on a regular basis.  Two of our favorite email marketing service providers are Constant Contact and Mail Chimp.  To really stand out, instead of using a pre-made template, having an email template custom designed for your business that matches your company’s brand can be even more effective.
Press releases are a marketing tool underutilized by most small businesses. A press release is typically associated with print publication, such as newspapers and trade magazines, but can be used by small businesses to communicate with customers, informing them of a particular new inventory item or promotion. Unlike a newsletter or catalog, press releases focus on one message and are designed to inform readers and entice them to visit the business online or in person.
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More

Email marketing is important for many reasons. For example, it is important because it is highly adaptable. You can make the emails that you send to promote your business so that they suit any need that you might have. You can target many different social groups and adapt the content accordingly. Since the business world is constantly changing, you have to be able to respond quickly to any changes that the marketing experts present.


A great email follow-up campaign is the most important part of your funnel process… Most people, including yourself, never buy anything on the first visit, right ? Just think when you were first starting out, did you buy into the first Offer you saw ? I’m sure the answer is NO! But a solid email followups, you can keep following up with your prospects until they buy your main Offer, if not you send them to Lower end Offer, Downsell … Extra …
Jordy Solos have long lists of subscribers and provide you fresh list of subscribers through constantly building our list. The subscribers are people who have chosen to sign up from our campaigns that pertain to promotions and offers in specific niche (and your niche, too!) By using our solo ads, you are taking advantage of the targeted audience from our buyers list.

Many copywriters have degrees in marketing. It isn’t possible to get a degree in copywriting, but most marketing programs will place a heavy emphasis on it. Some copywriters enter the field after getting degrees in English or Literature. The most important skill will be a sophisticated command of the English language. Copywriters usually maintain portfolios of their work to show to potential employers.
Reorder Emails — If your company sells a product that needs to be reordered regularly, such as vitamins or ink cartridges, you can use a reorder email program to remind customers before they run out. Coming up with an effective reorder email strategy for your products/services could result in a significant boost in sales and revenue. In a MarketingSherpa case study, for example, an air products company generated about $2 per email sent, thanks to a three-part triggered email series that reminded customers to replace their indoor air filers. Of the customers who clicked through to company’s website, 53% made a purchase.
When using these emails in your marketing strategy, it’s important to make sure you are able to create a steady and rhythmic flow of emails. Customers who receive an email with their loyalty reward points update every few months are less likely to be engaged (and purchase products to earn more points) than if they were to receive a monthly update. But by using marketing automation tools to drive your email marketing, your brand can target the right people, at the right time, with the right message and keep them engaged with your brand.
In order to sell, you need to convert and the key to email conversions is to nurture them using content. Like #2 above, the key lies in email list segmentation however, it helps to know what type of  content to use at each stage of the sales process. Once you nail that, your nurturing efforts will be much more effective and, your overall conversion rates will increase.
Email marketing services can directly improve your business. For starters, the built-in CAN-SPAM law compliance means that you won’t have to worry about falling foul of the law. Only contacts that have explicitly opted in will be added to your email lists and every email will automatically include the necessary unsubscribe options so that you adhere to anti-spam regulations.
As their name suggests, these emails are used to nurture leads through the marketing funnel into a position of sales readiness. For example, let's say you sent your list a marketing offer email. You might then set up a lead nurturing workflow that triggers another email about a complementary offer or piece of content to everyone who converted on that initial offer. The logic is simple: By identifying a particular group of contacts that you already know are interested in a specific topic, you and can follow up with more relevant and targeted content that makes them more likely to continue their relationship with you.
Rather than inundating your contacts with a slew of emails about each individual product update, consider sending a sort of roundup of new updates or products periodically. For each update you list, include a large, clear headline, a brief description, and an image that showcases the product or feature. It's also worth linking to a custom page for each feature to make it easy for recipients to learn more about it.
Lusha is a simple app that enables you to reveal mobile numbers, direct phone numbers and contact email addresses when you are browsing prospects in LinkedIn or Twitter. It takes two clicks to launch Lusha in as an app in Google Chrome. If you’re existing customers use Twitter and LinkedIn this is a great way to generate the direct contact data that you need to make effective and more personalized cold calls.
TAB franchise owners often advertise free taster sessions on their sites, so local business owners (or anyone who stumbles on their site) can get a sense of how the TAB community can help them grow their business. We’ve found this to be an effective way of overcoming the hurdle of skepticism and to show the power of our service rather than explain it. With only 6% of business owners considering themselves “very trusting” of B2B vendors, the best way to market to them is by educating, not selling.
The best email marketing services provide valuable features that help you make the most of your email marketing campaigns and improve your business in a number of ways. Using a top-rated email marketing service such as aWeber or GetResponse lets you take advantage of better email design, contact organization, analytics, and segmentation while avoiding the risks of being blacklisted as a spam account. Learn more insights and compare email marketing platforms on Website Planet.
This should go without saying, but having an optimized website is among the most effective lead generation strategies you can employ. It’s important to understand your website and landing pages are the central hub where most of your sales will take place. Because website optimization is such a robust topic, we’ve picked five best practices that can help your website become a lead generating machine.
Every email platform has a limit to the number of contacts you can email at one time. As your business grows, you’re going to want to be able to send emails to hundreds of recipients in one go. Email marketing services platforms can expand to accommodate thousands of contacts and permit you to send bulk emails to myriads of recipients at once. With an email marketing platform you can easily scale up your business without worrying about hitting a wall.
Deciding which customers receive which emails is a way to give marketing messages relevance. Larger companies will use email to push multiple different products, updates and offers. Matching the message to the customer leads to higher sales and greater levels of customer satisfaction. Email marketing software makes it easy for companies to segment their email delivery based on criteria that they establish.

Another one of the major benefits of email marketing is list segmentation. This allows you to segment or separate your email list into different groups with relevant characteristics or interests. Once you have done this, you can start to deliver more targeted content to your readers. This increases relevancy and value, which can encourage more conversions.
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