Direct email or interruption based marketing involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies, but safe mail marketing is also used.
According to a study done by Lithium Technologies, 65% percent of users who ask a brand a question on Twitter expect a response within 2 hours, with that percentage rising to 72% if it was a complaint. By proactively listening for those mentioning your brand on social media, you can insert yourself into conversations in real time and capitalize on a countless lead generation opportunities that you’d be missing otherwise.
Email is the undefeated, unstoppable KING of the marketing world. [ ] A survey by Adestra found that 68% teens & 73% Millennials consider email as the preferred communication medium. This is why Email is King! [ ] Email marketing efforts are measurable analyzing metrics like open rates, CTRs, delivery rates, bounce rates, & unsubscribes. [ ] Emails work for every stage of the buyer’s journey - Awareness, Consideration, Decision. [ ] Use email workflows to automatically send messages to subscribers after they take a specific action, to save time & maximize results at every stage of the buyer’s journey. [ ]
You can find the answer to any question you might have on the internet. But how many really good answers are out there? Taking the time to create an in-depth, step-by-step article that answers a burning question for your prospect serves as an opportunity to generate a lead. After all, the company that provides the best answer will often get your business, right?
In fact, many small businesses are showing a renewed interest in email marketing as a way to reach their customers with relevant, personalized messages at the right time—without needing permission from the internet’s increasingly restrictive gatekeepers. Plus, email has seen consistently healthy growth in global users with no signs of slowing down.
Emailing potential customers with links to customer success stories has been incredibly successful for us. A proper case study that demonstrates clear, quantifiable ROI for a specific industry or need, validates the work you do and sets your sales team up for success. Unlike whitepapers and eBooks, case studies are relatively quick and affordable business lead generation ideas to move forward with. Plus, they resonate powerfully with potential customers at all levels in an organization.
Email provides the benefit of unlimited space for content. Unlike many social media platforms, you are not limited by character limits or the types of media that you can share with your recipients. Attention spans are short, so it is an email marketing best practice keep the message to the point, but the choice is yours as to how long or short the message might be for each email. Make content easy to scan at a glance and get the main message, but also give readers the option for more information if they want.
Create a sense of urgency. Give customers a reason to act quickly, rather than let the email sit in their inbox. In the example above, the dates of the promotion are apparent. Use active language as well. To tie in with a seasonal promotion, this email from Banana Republic Factory injects a little personality into their CTA language, encouraging readers to “hop to a store.”
It’s easy to test, optimize, and continually improve your email-marketing results. Which subject lines, preheaders, calls to action, headlines, content marketing messages, and email template designs resonate most with your target audience? With the right email testing and optimization strategy, you can quickly improve elements of your email campaigns to achieve substantially better performance results and higher ROI.
Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).
42. Breathing life into dead pages: Traffic doesn’t necessarily stop flowing to an event, giveaway, or promotion page as soon as you hit the expiration date and stop promoting it. Make sure latecomers still have a way to stay connected by updating those pages with a LeadBox™. You can use it to offer a “consolation prize” lead magnet, or simply provide the chance to get notified of future events and promotions.
For example, email marketing services like MailChimp and ActiveCampaign allow you to track your open rates, read rates and click-through rates. Since email is the preferred method for business communication, special attention to these rates are required for small business lead generation. In addition, these platforms have some great training for b2b lead generation best practices.
A big thank you to all the business owners who shared their best tips for winning customers. Hopefully, you found one or two new business lead generation ideas that will help you improve the quality and quantity of leads entering your sales pipeline. If you have a great business lead generation idea that we haven’t already shared, please share it with our readers in the comments section below.