Email marketing is a type of direct marketing that involves businesses sending promotional messages via electronic mail to a group of prospects and customers. It’s widely used as an efficient and cost-effective method for new customer acquisition, building brand awareness, and increasing product sales, as well as fostering trust and loyalty with a company’s customer base.
This is essentially a smaller “digested” version of the newsletter. Depending on what you want your digest to contain, you can automate and schedule them to be sent at regular intervals. A perfect example is collating a list of notifications for every new post you publish that is then sent to your email list once a week. Some blogging platforms will even allow your subscribers to set up their own preferences, so how often they are sent a digest for example.
In fact, many small businesses are showing a renewed interest in email marketing as a way to reach their customers with relevant, personalized messages at the right time—without needing permission from the internet’s increasingly restrictive gatekeepers. Plus, email has seen consistently healthy growth in global users with no signs of slowing down.
25 awesome tactics straight from the experts! Thanks for putting this together, Mark. Small businesses don’t have to be chained to adapting shady lead generation techniques as these strategies work when done right. There’s a robust CRM out there that won’t break the bank (free, even). You can integrate it with your current phone system using a 3rd party integration tool like Tenfold, as we did. Our CRM, phone system, lead gen tools, and many others work seamlessly together. It provides us access to all the relevant info in a single easy-to-use dashboard.
As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels. What are the advantages of using email? Check out this list of reasons why email marketing is king for business owners.
For instance, when I searched for “best workflow management software”, the rich snippet goes to FinancesOnline.com, one of the leading B2B review platforms. Imagine your company on this list. There’s a high chance your product will be included in what McKinsey calls the “initial consideration set” leading to the “moment of purchase” during the consumer decision journey. You also outmaneuver competitors in high-value keyword searches. This is crucial considering that Google/CEB study found out 71% of B2B searches start with a generic keyword phrase.
OK, so you want to know how to send a mass email to your subscribers, but you don't want it to sound like spam and you want it to be effective. Also, you want to get it out quickly so you don't have time to read a hundred guides about email marketing. You want to review the most important points and make sure your email sounds good. Or perhaps you're just starting out with mass emailing and you want to make sure you have a good handle on the basics before you start your additional research.
While these folks might have been enthusiastic customers at one point, for one reason or another they aren’t now. When a customer is slipping away, to potentially never purchase again, offering discounts to win them back can make financial sense. The perfect email for this segment is called a win-back, which should include an eye-catching offer with a deep discount used to entice them to return.
These automatic emails should make the CTA big and clear. Keep in mind that the CTA should link to the direct offer -- NOT to the form. In these emails, simply thank the reader for their form submission, and give them what you promised, whether it be a link to the PDF of an ebook, instructions on how to activate their free trial, or the coupon they requested. Furthermore, don't overcomplicate the appearance of these emails. The reader isn't looking for additional information, but rather the offer or content they already know they redeemed.
With email marketing, you are able to quickly and directly reach your current customers and leads on your email list. This direct communication means that you are not limited by the decreasing organic reach of social media. You don’t have to wait months to see organic traffic come to your site through the search engines. You also don’t have to buy PPC or social media ads to start seeing results. With email marketing, your email list becomes an important asset that you can continue to see benefits from for years to come.
A better approach, or better said, an approach worth testing is offering the white paper for no commitment, allow the prospect to download it immediately without providing an email address. In the white paper, link back to resources on your site. By driving the prospect back to your site you can add them to a remarketing list for more qualified prospects, and you can request their email then (once they’ve gotten some value from you).
Finding leads can be expensive and time-consuming. However, by driving traffic to the right landing page, you can capture your own leads. Instapage makes it quick and easy to create professional lead capture landing pages using an intuitive drag-and-drop page builder. Choose from over 200 stunning templates and test the performance of multiple pages to maximize the number of customers you reach using Instapage’s metric tools. Click here to try it free for 14-days.
DISCLAIMER: We CANNOT determine or predict the results you will receive with your solo ad. It is your responsibility to have a high converting offer and sales funnel. We can guarantee that you’ll get at least the number of UNIQUE clicks that you paid for, delivered to the URL you’ve provided. There are NO REFUNDS after traffic has started and/or been delivered to you.
A good sales CRM, like Pipedrive, can provide you with the sales analytics reports you need to understand which of your lead sources are generating sales. Using the data, you can decide which leads are most likely to convert. Salespeople love Pipedrive because it is easy to use, allows them to keep track of their prospects from lead to close, and it starts at only $10/user/month. Click here to start a free trial.
Also This is Marketing & Advertising = Numbers Game : So Keep building your Lists, Keep promoting your Offers, don’t give up … The More your Promote the better your ROI is going to be. If you though you can send few clicks and you make sales! WRONG! and You will waste allot of money … Clean Traffic = More Leads = More Sales … There is no Magic shortcut otherwise we would have used it for ourselves 🙂
BuzzSumo presents a wealth of information on this offer page to make the case for why brands should use the product. The page is loaded with examples and data about BuzzSumo to answer all of the prospect's questions without them having to pick up a phone and speak to a salesperson. Best of all, the trial doesn't require the user to enter their payment information, so users who sign up don't have to worry about an unexpected credit card charge.
After 90 days of inactivity, the outlook is not good. If someone goes three months without purchasing, the odds of them returning to purchase are not great. Though, this is definitely dependent upon your store and industry. Some stores simply have a long sales cycle. Just be aware that you will probably start experiencing diminishing returns at 90 days.
The fastest and most effective way of reaching a highly targeted prospect base with your product/service is via email. We will send out your ad in html or text to over 10,000 people that have requested information. This is our most responsive list. Each prospect has opted in twice (double opt-in) expressing interest. The list changes continually to maintain fresh mailings and provide you with responsive viewers!
Unlike some other marketing channels, email marketing allows you to keep in touch with your customers on a consistent basis. Be it a simple, “Thank you for subscribing,” a cheery, “Welcome on board,” or a sincere “Happy Birthday,” email is the easiest and most effective way to let your customers know you value them. Customers love it when a business treats them as an individual, not just like everyone else.
Brand Awareness: Similar to newspapers, newsletters create a certain anticipation in readers. Whether it is a daily newsletter or a weekend communication, you get into the habit of receiving it. If you enjoy the content, you will most likely stay subscribed to the newsletter and look forward to getting the next email. By building a habit in your email subscribers, you enable them to recognize your brand and associate it with a positive sentiment.
Business lead generation is the process of identifying new prospects, then using a range of tactics to turn them into new sales opportunities. In this article, 25 experts share their best business lead generation ideas with you. Some you may know, others will be new and they’ll help you improve the quality and quantity of leads entering your sales pipeline.
Many copywriters have degrees in marketing. It isn’t possible to get a degree in copywriting, but most marketing programs will place a heavy emphasis on it. Some copywriters enter the field after getting degrees in English or Literature. The most important skill will be a sophisticated command of the English language. Copywriters usually maintain portfolios of their work to show to potential employers.
Lusha is a simple app that enables you to reveal mobile numbers, direct phone numbers and contact email addresses when you are browsing prospects in LinkedIn or Twitter. It takes two clicks to launch Lusha in as an app in Google Chrome. If you’re existing customers use Twitter and LinkedIn this is a great way to generate the direct contact data that you need to make effective and more personalized cold calls.
It's Automated: Once you set up lead nurturing, emails are sent out automatically according to your schedule as new leads come in. This leads to a high return on a low investment. You might launch the campaigns and forget about them, but the emails will be doing the work for you, helping you qualify leads and push them down the sales funnel faster.
Whitepaper: The white paper is an effective way to not only generate the lead but also to impress the customer. You can convince your customer by offering them various ideas, offering, and content about your product or service. Below is another brilliant example of freebie offering by Nichehacks.com? They have accurately designed the pop-up window and offered the handy content.
Most quality programs work well, but many on-line entrepreneurs don’t really understand what to do to generate real success. We have the skills and expertise to accelerate your progress in most high quality affiliate and internet marketing programs. Our team has built hundreds of high converting sales funnels and sent tons of high quality traffic to help our clients become more successful online.
You can easily personalize your email messages. From inserting a subscriber’s name in subject lines and email messages to creating emails that target customers’ individual interests and needs, there’s a wide variety of marketing tools and software available today that can help companies simplify and streamline the process of sending personalized emails to their customer base.
Email marketing applies old strategies to new tools. Even though email is new, the basic content of an email ad is no different than the print advertising that has been around for a century. Finding ways to use pictures, text, and special offers to make people want to buy a product has been the mission of marketers for as long as there has been marketing. As such, getting a degree in marketing is one of the best ways to prepare potential marketers for running effective email campaigns.
We recently explored how to vet various email platforms and reviewed key tips to remember when selecting your email marketing management system. Having the right email marketing platform is a solid foundation but crafting an email that can cut through the digital clutter and reach your audience depends on more than just your platform. Carefully choosing the goals and structure of your email campaign while considering important formatting trends are key factors in creating successful email campaigns. In part two of our series, we will explore six different types of email marketing campaigns. Join us in two weeks for our final installment when we review a series of important formatting factors to keep in mind when launching your email initiatives.
One way to accomplish this is to actually mix in content with your promotions. Make your promotional emails focus on the sell or offer, and highlight this focus using your stand-out CTA. Then, maybe beneath the main offer, you can provide additional free content that supplements the offer, using a less eye-grabbing CTA. This gives customers an on-ramp to dip their toes in without pulling the trigger on a purchase, which may give you more opportunity to convert them later on.
While are thousands of lead generation ideas out there that can be tailor-made to suit your business, the key to success is constantly testing and optimizing new strategies to find what works best for you. With a combination of the above ideas (and hopefully the addition of some of your own creative ideas) you’ll elevate your lead generation efforts, and its results, to the next level.