Dedicated Resources: Sponsorship emails and management of the vendor relationship require a big marketing effort and tight control. “For this style of sponsorship to be successful there needs to be a dedicated team behind it that understands data, brand synergies, and the ability to unearth unseen co-branding opportunities,” writes Jackie Fast, Managing Director at Slingshot Sponsorship. If you have a small marketing team, it might be tough to take full advantage of sponsorship emails.
With automated emails, you can increase your one-to-one marketing communications and, at the same time, reduce the number of employee-hours needed. Automation is the cornerstone of successful triggered and nurturing campaigns. It’s also another important tool for creating relevant and personalized marketing emails. And thanks to advancements in email-marketing automation software, it’s more affordable than ever, even for many small businesses. For more information and marketing tips on how to harness the power of automation for your email-marketing campaigns, check out the following marketing resources from FulcrumTech:
The benefits of email marketing for small businesses are not always obvious. Email marketing is being used by thousands of organizations to promote their businesses and to grow revenue. If you’re on the fence about email or overwhelmed with information, we want to help you get started. Here are five benefits of email marketing for small businesses.
Clear call to action. The purpose of a reorder email is to encourage your customers to replenish your product or perhaps renew a subscription for a service. You want to make the buying process as simple as possible. To do so, create a simple, easy-to-find button that says, “Reorder now.” For instance, in the example below, customers can reorder pet medication from Pet Wellbeing.

One of the most successful tools in the email marketers’ toolkit is segmented email lists. This means dividing your contacts according to their age, hobbies, location or other factors so that you can send more targeted emails that relate more closely to their interests. Segmented emails have an open rate that is about 15% higher than non-segmented emails and a click-through rate that is over 100% higher. One study found that more than 50% of all revenue is generated by segmented emails. Having all of your customer information in the same place as your email program means that you can apply segmentation based on almost any feature you like. Never mind targeting your customer base by age or demographic, with an email marketing platform you can send emails according to whether or not your recipients opened your previous email or how they joined your email list. The more targeted and relevant your emails are, the higher your click-through rate and user engagement will be.
Live chat is a great way to engage your customers when they get to your website, guide them, answer questions, and understand their specific needs. A recent study by Forrester shows that 44% of online customers consider live chat as one of the most important features a website should have. Today’s generation expects a quicker response, faster resolution, and exceptional customer service.
As we have already begun our journey in 2019, email marketing trends are thought to rock a simpler design and more segmentation. Marketers are to leverage on storytelling to bag more positive impressions. Considered one of the ancient forms of digital marketing emails are still very effective and has the power to help your small business break the glass ceiling.
Email has been shown to generate a better ROI compared to other marketing channels. A survey by the Direct Marketing Association and Demand Metric of marketers in the United States showed that email achieved a median ROI of 122%, which was more than 4 times higher than other marketing channels, including social media (28%), direct mail (27%), and paid search (25%). And in 2016, email marketing generated $44 ROI for every $1 spent, which was up from $38 in 2015.
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