Unlike some other marketing channels, email marketing allows you to keep in touch with your customers on a consistent basis. Be it a simple, “Thank you for subscribing,” a cheery, “Welcome on board,” or a sincere “Happy Birthday,” email is the easiest and most effective way to let your customers know you value them. Customers love it when a business treats them as an individual, not just like everyone else.
While there are many tools on the market to support this, our favorite here at Nutshell is MailChimp. Not only does Nutshell offer a powerful integration with this tool, MailChimp is easy to sign up for, and offers free subscriptions up to 2,000 contacts. Click here to learn more about how Nutshell integrates seamlessly with this tool! Sending mass emails to thousands of clients from Nutshell can be done within minutes.
This second statistic is where you can really boost conversions and sales. Encouraging your existing customers to share their experience with your business is the best and effective way to boost your brand image and this will attract new customers. With this lead generation strategy, you will be able to build a long-term relationship with the customers and boost sales and revenue.

Email has been shown to generate a better ROI compared to other marketing channels. A survey by the Direct Marketing Association and Demand Metric of marketers in the United States showed that email achieved a median ROI of 122%, which was more than 4 times higher than other marketing channels, including social media (28%), direct mail (27%), and paid search (25%). And in 2016, email marketing generated $44 ROI for every $1 spent, which was up from $38 in 2015.

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