3. Your email newsletter subject line should be eye-catching yet straightforward, and should avoid spam words. Your email subject line is your first chance to connect with your subscribers. Of course you want subscribers to be intrigued, so you can say something like "The Five Things You Need to Know About Buying a Car" or "The Best Mac and Cheese Recipe Ever." Be careful not to include words like "Free" or "Cash" and don't put your title in ALL CAPITALS. You can see a more complete list of spam trigger words here. Studies have also found that mass email subject lines perform best with email subscribers when they are direct and truthful about what is in the email. Subscribers want to know what is in the email before they open it, so let them know in the subject line that there is a 25% off coupon for them inside.
These are just a few examples of how a brand can use on-event email campaigns to extend the dialogue with customers and personalize their experience. When using on-event emails, it’s easy to “set and forget” them. But because these emails offer a tremendous amount of opportunity for additional sales, it’s important to review their performance among your customer base on a regular basis. If certain emails aren’t doing well, make sure to revisit them and refine their content.
One of the great things about email marketing is that it can easily integrates with other marketing channels. For instance, you can take email marketing content that has performed well and develop several social media posts from this content without having to start from scratch. Or you may use email marketing to promote a social media contest, helping to bring more traffic to your social pages.
Birthday/Holiday Emails — Sending birthday or holiday wishes to your subscribers is a great way to keep your organization top of mind. And because of the fantastic targeting, these emails tend to get a remarkable response. To send birthday wishes, you would have to collect date of birth information on your sign-up or subscriber profile forms. By also including a special offer or coupon in these emails, you can help boost interest and possibly new sales, as well. According to a study by Experian CheetahMail, birthday emails generated more than two times the revenue of bulk mailings to the same customers.
Email has been shown to generate a better ROI compared to other marketing channels. A survey by the Direct Marketing Association and Demand Metric of marketers in the United States showed that email achieved a median ROI of 122%, which was more than 4 times higher than other marketing channels, including social media (28%), direct mail (27%), and paid search (25%). And in 2016, email marketing generated $44 ROI for every $1 spent, which was up from $38 in 2015.