Therefore, you need to first define your target audience to whom you want to email Targeted solo ads. Once you have created a niche audience or a target audience for yourself, only then will you be able to filter your email lists. This means, that you also need to look for people who will give you the desired results, who share the similar interest and taste of that of your product category. If you are selling car accessories but that person does not own a car or a vehicle of that sort, your solo ad will be useless to them. In addition, you will be losing one visitor for your website and a potential buyer of your product. Therefore, if you need to find Targeted solo ads, you should look for directories, which offer Targeted solo ads.
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Video content improves SEO, increases conversion rates and more. We believe in video as an effective lead generation tool so much that we wrote an entire blog on how to use it for that very purpose. Things like using high-quality, informative videos as gated content, adding calls to action at the end of free videos and housing videos on a landing page with a related offer can help you start generating some leads. 
"I have been using 10DollarSoloAds for several of my online businesses. Every time the customer service has been exceptional. They help me write ads, re-write ads I have written and make sure that everything is running smoothly. On top of that, I receive far better results from this solo ad company than I from any other that I have used. This is absolutely worth every penny."
The world of promotional emails is changing as consumers become more leary of this type of email content. The world continues to grow in technology and available information, and consumers are being made more aware of when messages are overly promotional. The task then is to offer a good mix of engaging emails (how-to content, informational content, etc.) and promotions.

Business lead generation is the process of identifying new prospects, then using a range of tactics to turn them into new sales opportunities. In this article, 25 experts share their best business lead generation ideas with you. Some you may know, others will be new and they’ll help you improve the quality and quantity of leads entering your sales pipeline.


Email Newsletters – These are regular emails that are sent to a list of subscribers who have chosen to receive updates from a company. Newsletters usually don't have explicit sales messages, but try instead to build a relationship between a customer and a brand. They often have a conversational tone and contain news and information that will be of interest to the customer. The goal is to keep a customer connected to a company even when they are not buying anything.
Amazon has a simple way of soliciting these reviews—they just ask upfront how many stars you’d rate the product. The presentation of the request is visual. At a glance, users understand what is being asked of them. Once you click the image to leave a star rating, you’ll be taken to a page that allows you to both leave a star rating and a written review.

We’ve explored lots of business lead generation ideas and the one that has been most successful is generating leads through search engine traffic. We make a list of questions that customers are likely to ask Google, then we write a post answering each question. In the end, you get very targeted traffic and the ability to build trust with readers by solving their question or problem.
Create valuable content. The key to this kind of email is to offer tips that your customers want to read. Help solve problems they may have or obstacles they may need to overcome. Or, offer tips to help your customers use and maintain your product or service. If you sell cameras, send an email that teaches customers how to use certain features. If you sell bathroom fixtures, include installation tips. Whatever your business is, create an email that gives your customers a helping hand. Babies “R” Us sent the following email to its customers to help them prepare for summer travels with their children.
Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result. The old ‘spray and pray’ method of sending the same email to every subscriber or customer no longer works, and the companies that see the best results from their email marketing are segmenting data and campaigns to ensure that they’re sending the most relevant message to individuals.
Blogging can be done in three different ways, the first one being of course on your own website. Blog consistently and try to publish new posts on the same days. This way your audience gets to know your schedule and know when to return for fresh content. Traffic to your blog, however, is not the only thing, you need to convert those readers. Your readers are interested in the thing you write about, but they are most likely not on your email list yet. Try adding relevant call-to-actions to your blog posts!
Getting the best results from each email campaign requires a comprehensive strategy, effective implementation, and continual improvement of a number of components that work together to deliver against your campaign goals. The experts at FulcrumTech can help you develop that strategy, as well as improve and optimize all of your organization’s email campaigns. Email us or give us a call at 215-489-9336 and get started today!
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Tired of wasting time with a list of leads that simply won’t convert? UpLead is a lead generation platform that lets you build contact lists with custom filters using over 50 criteria, including job title, location, and even the technology and CRM each lead uses. With this information, your sales team can tailor their outreach to connect with the right contacts every time. UpLead also gives you access to over 30 million contacts in 200+ countries and integrates with Pipedrive and other popular CRMs. Click here for a free 7-day trial.

Press releases are a marketing tool underutilized by most small businesses. A press release is typically associated with print publication, such as newspapers and trade magazines, but can be used by small businesses to communicate with customers, informing them of a particular new inventory item or promotion. Unlike a newsletter or catalog, press releases focus on one message and are designed to inform readers and entice them to visit the business online or in person.


Your use of influencer marketing in your lead generation ideas doesn’t have to be passive. Reach out to influencers to obtain an exclusive interview. Create content around that interview. As you do more interviews, create a highlights piece of content. Repurpose interviews into video content, quizzes, visuals and other lead-generating content types.
For example, If you’re a retailer specializing in hip, modern home decor, you probably wouldn’t waste your time sending mailers. Instead, you’d target your core audience of hip, modern millennials by posting breathtaking staged rooms on Instagram, or ads when individuals search for such decor. Or you might create an exciting contest on social media (check out our guide here).

Survey findings from The Alternative Board (TAB) on B2B sales revealed that 64% of business owners prefer personal trial and error when making a purchase. B2B companies can increase the leads coming from their website by offering a demo or trial version of their service. The best way to set this up is with several calls to action (CTAs) throughout the site that lead to a landing page offering the free demo/trial.
Reengagement Emails — At FulcrumTech, we recommend running regular reengagement campaigns to help maintain a “clean” email list by identifying and keeping only those subscribers who are truly interested in hearing from your organization. Reengagement emails are sent to inactive subscribers—those who haven’t opened or clicked on an email in 6 months or more. For more information about how to use email to reengage inactive users, check out this previous FulcrumTech feature. These emails not only reduce your level of inactives, but also encourage clients to come back and buy.
When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points. 
Video content improves SEO, increases conversion rates and more. We believe in video as an effective lead generation tool so much that we wrote an entire blog on how to use it for that very purpose. Things like using high-quality, informative videos as gated content, adding calls to action at the end of free videos and housing videos on a landing page with a related offer can help you start generating some leads. 
Lead-Nurturing Emails — This type of email helps you move a lead through your sales funnel, while cutting the amount of time required by a sales team to educate prospects about your services and products. Lead-nurturing emails should be short emails with the main purpose of driving prospects to take action on your website. Click here for more information about setting up a successful automated nurturing or drip campaign.
At Optimizely, we’ve seen our partner co-marketing channel bring a tremendous amount of value for effectively driving net new qualified leads from our website and in other venues.  These in-person and online events have driven us thousands of leads at a low cost and also have added benefits of expanding our brand to new markets and strengthening our overall partnership strategy.
An eBook acts as a great incentive to get people to sign-up and provide you with their contact details and other useful information that you previously would not have access to. For instance, you could ask them to describe their biggest pain point and provide their mobile phone number in addition to their name and email address. Remember, website visitors are only willing to give up so much information, so the better the value offer, the more information they will give.
It's Automated: Once you set up lead nurturing, emails are sent out automatically according to your schedule as new leads come in. This leads to a high return on a low investment. You might launch the campaigns and forget about them, but the emails will be doing the work for you, helping you qualify leads and push them down the sales funnel faster.
With the Internet spreading its wings so rapidly over the years, it is only a matter of time before everyone in the world is connected. It has become the main medium for carrying information and it has surpassed its competition in more than one way. It is only natural that, for this reason, many businesses (mostly successful ones) have decided to replace the promotion and marketing over the physical mediums (such as TV and radio) for various types of online promotion.
42. Breathing life into dead pages: Traffic doesn’t necessarily stop flowing to an event, giveaway, or promotion page as soon as you hit the expiration date and stop promoting it. Make sure latecomers still have a way to stay connected by updating those pages with a LeadBox™. You can use it to offer a “consolation prize” lead magnet, or simply provide the chance to get notified of future events and promotions.

Video content improves SEO, increases conversion rates and more. We believe in video as an effective lead generation tool so much that we wrote an entire blog on how to use it for that very purpose. Things like using high-quality, informative videos as gated content, adding calls to action at the end of free videos and housing videos on a landing page with a related offer can help you start generating some leads. 
Earlier in this guide we shared just how valuable a simple cart abandonment campaign can be. Once that’s in place, you may want to test a series of emails that goes out over two weeks. Start with gentle reminders first and, if they don’t work, move on to greater incentives, like discounts. You’ll find that many of your recovered carts return before the discounts are even required.

When the United States Postal Service created a nationwide postal network in the 1840s, mail became an important tool for marketing. Connecting with people through their mailboxes allowed businesses to offer customized marketing messages to specific segments of the customer base. It is likely that much of the mail you now receive contains some kind of marketing message. Catalogs, brochures, coupons and political appeals all pour through the postal service on a daily basis. (See also Direct Mail Marketing)


In addition to satisfying legal requirements, email service providers (ESPs) began to help customers establish and manage their own email marketing campaigns. The service providers supply email templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight and assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.

Most companies send both types of emails because they serve distinct functions. Mass emails are sent on a schedule of the marketer’s own making, either to every email address on your mailing list or subscriber list, or you can send email to only a targeted segment. The message itself might be an email newsletter or promotion. Transactional emails, on the other hand, are triggered by a customer action (say, a password reset or abandoned cart). Whether it’s the customer or the marketer prompting the send, the usefulness of your emailing software hinges on successful delivery.

It’s easy to track engagement, as well as sales and conversions, in your email campaigns. To make smart, data-driven decisions about your email-marketing efforts and to optimize your email ROI, there are key email metrics that you should be measuring and analyzing. That’s what we cover in this article: “Data-Driven Email Marketing—Key Metrics You Should Be Tracking.” In addition, FulcrumTech has developed an online analytics email-marketing platform—IntelliSents—that makes organizing and analyzing email-marketing data even easier. IntelliSents presents data in easy-to-read dashboards for real-time tracking and monitoring of email campaign performance. Be sure to check it out!
Every now and then, you may want to send a dedicated email to a certain group of people. For example, if you're hosting a conference or event, you might want to send a dedicated email just to event registrants to alert them of any new event updates they should be aware of (like in the screenshot above). Or if your business is community based, it might be a good idea to send a monthly email to welcome all your new members. 
Knowing what works is great. You can continue building on previous success. Equally as important is to recognize where you can improve. While it’s easier (and more fun) to focus on the positive, acknowledging where you can make adjustments will improve your products and services. With email marketing software, it becomes easy to gather such data by tracking conversion and click-through rates.
Email provides the benefit of unlimited space for content. Unlike many social media platforms, you are not limited by character limits or the types of media that you can share with your recipients. Attention spans are short, so it is an email marketing best practice keep the message to the point, but the choice is yours as to how long or short the message might be for each email. Make content easy to scan at a glance and get the main message, but also give readers the option for more information if they want.
Mass personalization and customization is one of the biggest marketing trends for 2018 across all verticals and media. Email marketing services enable you to hop onto that bandwagon by making it easy to send automated personalized emails that are triggered by a specific action, such as when a customer makes a purchase or opens a customer service ticket. With email marketing services it’s easy to send every client an email with a personalized subject line, which has a 6% higher open rate than emails without personalization.
One is by occasionally emailing clients about updates or changes in prices – these can be automated and don’t require too much input. The second way is much more labour intensive but can reap far greater rewards and includes educated the subscriber on the advantages of a particular product. This requires you to design personalized pitches taking into account the customer’s needs and the best way of selling to them.

Running an A/B test means carving out three groups of recipients: an A group, a B group, and a C group. After sending two variations of an email to the A and B groups, you’ll use your analytics to decide which message performed better by way of generating more engagement or sales. Then, you’ll send the winning version, whether that’s A or B, to your final pool of recipients (C).
The benefits of email marketing for small businesses are not always obvious. Email marketing is being used by thousands of organizations to promote their businesses and to grow revenue. If you’re on the fence about email or overwhelmed with information, we want to help you get started. Here are five benefits of email marketing for small businesses.

Every e-commerce company is familiar with the dreaded abandoned cart. Consumers visit your site, put items in their shopping cart, and then leave without making a final purchase. Whether they get busy with something else or want to take time to think about their purchase, it is vital that you take the opportunity to reengage these customers. With email automation, you can send an automated email message to these consumers, encouraging them to come back to your site and finalize their purchase.
After you learn how to send bulk emails, your clients will be more informed, which instills loyalty. Follow the best mass emailing practices to ensure your messages reach your recipients. Since Atomic Mail Sender is a program created to distribute emails, you need an SMTP server to send your mail. Our email sending software supports an unlimited number of SMTP servers and has flexible settings that help your messages get delivered.
Unfortunately, most solo ad sellers wouldn’t know HQ solo ads if they walked up to them and hit them in the face. They chuck around the same subscribers from list to list, never realising that those poor people are BEAT over the head with the same offers day after day. They don’t care anymore, they don’t want your stuff, they’ve lost interest in the industry. That’s why FRESH leads are so important, and hey, who am I kidding, I got’em!
After you learn how to send bulk emails, your clients will be more informed, which instills loyalty. Follow the best mass emailing practices to ensure your messages reach your recipients. Since Atomic Mail Sender is a program created to distribute emails, you need an SMTP server to send your mail. Our email sending software supports an unlimited number of SMTP servers and has flexible settings that help your messages get delivered.
Thus, the word Targeted solo ads were coined. For example, if you have health products and you are mailing health products solo ads to readers who are by profession engineers. Then they would definably click delete and without even opening the email, your solo ad will go in the recycle bin and you will be flag for being a spam mailing list. Thus, in the future if you email construction products, chances are your Targeted solo ads will be going in the dumps and you will not be reaching your audience.
Clear call to action. The purpose of a reorder email is to encourage your customers to replenish your product or perhaps renew a subscription for a service. You want to make the buying process as simple as possible. To do so, create a simple, easy-to-find button that says, “Reorder now.” For instance, in the example below, customers can reorder pet medication from Pet Wellbeing.
LEGALLY REQUIRED DISCLAIMER: I reserve the right to start sending traffic to the URL before the provisional date. Preferably you provide your swipe and I have the right to change it if it’s needed. Please keep your ad short and sweet. I'm not responsible for downtime or tech issues you may encounter with your business, hosting provider or server. This is completely beyond my control. You are responsible to make sure your site functioning properly. No refunds or credits will be issued on lost time due to such issues. Although many clients get good results from Solo AD mailings, I cannot guarantee results from using my service, as this largely depends on market demand for your product or service and your ability to write ads that create a desire for the product or service in the readers mind, and as such, I do Not offer refunds. I do however guarantee that your ad will reach the number of people ordered and remember I always over deliver…. I reserve the rights to refuse any offer that I feel is not appropriate or a good fit for my list. In this case you will receive a refund. If you are unsure, then please send your offer prior to ordering. And that also means no refunds! Unless, of course, I fail to deliver! If you are not 100% certain you want our services please do not purchase.
If every subscriber on your list turned into a customer, you’d be in small business heaven. Unfortunately, that’s probably never going to happen. However, you can increase your sales by focusing the right email campaigns on the right people. The secret to doing this is email list segmentation, a process that enables you to nurture each of your list subscribers with the right message at the right time, eventually moving each through your funnel to becoming a customer.

With email marketing, you can build your brand, out-do your marketing goals, and set yourself up as an expert, all without breaking your budget. No matter your level of experience, you can create professional email marketing campaigns quickly. That means less time spent worrying about marketing details and more time spent working on making your business successful.
Here’s an example: Let’s say we are marketing a conference. We have a plan to send five emails leading up to the conference to drive registration. Once a recipient registers for the conference, we need to remove them from the list! We don’t want to keep sending them the “register today!” emails once they have registered, right? They need to go to a different list, a list of registered attendees.

With some means of marketing, you can never be certain whether the money you have invested is paying off. However, with this kind of marketing, you can easily measure how much effect has the campaign had. There are various tools on the Internet that can help you with this. For example, you can measure the click-through rate and also see how your customers arrived to your website. This way, you can easily decide whether email marketing is paying off or not.
It’s difficult to track the success of your email marketing campaign from your Yahoo or Google email address. Email marketing services provide built-in analytics that guide you on how to keep improving your customer engagement and retention rates by showing you exactly which emails succeed. Without analytics, you’re really just emailing blind. These analytics reveal how many of your emails reached the recipient’s inbox, how many of those emails were actually opened, and how many links were clicked in the body of your email. Email analytics can also help you develop insights into why your email bounced or which subject lines are the most successful.
Ocreative is a Milwaukee marketing agency, with expertise and broad experience in developing digital marketing strategies, and growing their online presence, for their clients. The company’s core values include offering the highest level of customer service, award-worthy quality, and performance that surpasses client expectations. Ocreative is located just outside Milwaukee, and works with clients locally, nationally, and globally. Their clients have access to some of the most fun and knowledgeable professionals around – ones who inspire, educate, and problem solve. The agency provides marketing and brand strategy, advertising and design, website design and social media, and video expertise to their clients, fulfilling their desire for business growth, and their aspiration to make a mark on their industry.
Be sure that your business is using and leveraging the benefits of email marketing effectively. Email is a communication channel that allows your business to speak directly to customers, prospects, partners and suppliers. When utilized as part of an overall web-based marketing strategy it is a powerful tool that provides a wide range of benefits for businesses of all sizes.
One of my best business lead generation ideas is to go to chamber of commerce seminars and workshops and network small business owners there. I collect their business cards, send them an email asking if they want to get together for a one-to-one, where we can learn more about each other’s businesses. Many times this leads me to get a new client without spending much money at all.
With email marketing, you are not limited to one format, content type, or frequency. You can send a monthly newsletter, sprinkle coupon sends in between, or provide updates on a major event you are planning. When you mix things up and freshen up the layouts on a periodic basis, you keep things interesting and eliminate the risk of your messages becoming background noise.
The amount of contact information that you collect can quickly add up. It easily goes way beyond the subscriber’s name and email address, and keeping track of all that data in a separate spreadsheet is time-consuming and cumbersome. Email marketing services automatically manage your contacts and organize their data so that you can access it faster and easier.
Are you getting the most from your email-marketing program? If you’re challenged by building a high-quality, permission-based email list and developing a winning email strategy to engage and convert your target market, FulcrumTech can help. From crafting effective promotional emails and email newsletters to implementing marketing automation and testing and optimizing your email campaigns, FulcrumTech’s team of certified email marketers will get the results for which you’re striving. Contact us and get started today!
First step will be building a WordPress website and publishing your contents. Before the first website public presentation you will configure the WordPress opt-in widget for newsletter subscription. While you write and publish your contents, as time goes by, new subscribers will join the mailing list. Please pay attention on the fact that these subscribers are people interested in your contents: they are waiting for your words and they trust your newsletters. You will soon build up a subscribed user-base mailing list of loyal and thirsty readers.

Anniversary Emails — Celebrating a subscriber’s anniversary for joining your email list is another excellent opportunity for keeping your company top of mind and encouraging sales. On average, anniversary emails generated almost seven times more revenue compared to bulk mailings to the same customers in a study by Experian CheetahMail. See FulcrumTech’s review of a recent anniversary email sent by drugstore.com for an outstanding example of this type of email.


One way to accomplish this is to actually mix in content with your promotions. Make your promotional emails focus on the sell or offer, and highlight this focus using your stand-out CTA. Then, maybe beneath the main offer, you can provide additional free content that supplements the offer, using a less eye-grabbing CTA. This gives customers an on-ramp to dip their toes in without pulling the trigger on a purchase, which may give you more opportunity to convert them later on.
You have read every eBook and website you can find to make your Internet marketing business a success. You have invested a ton of time and a lot of money, too. And, to add insult to injury, you have even put your faith in an Internet marketing agency, only to find that they have basically taken your money without giving you any results. Talk about frustration!

Support availability is an important aspect to consider any time you purchase online marketing services, especially if you are a novice. Check if the email marketing software provider you plan to use offers 24/7 support via phone, chat, or email as well as comprehensive documentation. This is especially important when your marketing campaigns are time sensitive. You don’t want to end up not sending out your Black Friday newsletter just because of a technical glitch you weren’t able to fix.

Also, another reason why this kind of marketing is important for any business and should not be ignored and forgotten is that it is very inexpensive. You can incorporate it into any kind of marketing plan that your business might have, without having any additional costs. This way, if you get anything from email marketing, you will, basically, get something for nothing. Creating profit, without spending any money, is something that every serious business will take into consideration.
Instead of letting users access the more comprehensive videos for free, use a service like Wistia Turnstile to created a gated video so people have to submit contact information before they can view the content. This can also be done organically by utilizing YouTube Cards, including a call to action in the video description, or by having the individual in the video or a voice-over asking viewers to contact you to learn more.
A great email follow-up campaign is the most important part of your funnel process… Most people, including yourself, never buy anything on the first visit, right ? Just think when you were first starting out, did you buy into the first Offer you saw ? I’m sure the answer is NO! But a solid email followups, you can keep following up with your prospects until they buy your main Offer, if not you send them to Lower end Offer, Downsell … Extra …
I am sorry you feel that way Glen, but the fact is we are working incredibly hard, and that’s all we can do. We have only released 1 theme, but that’s not the whole story. That theme has been updated constantly, and has become to backbone of our membership. The Divi Builder is our focus right now, and we want to keep making it better and better as it becomes the framework for our future themes. You can read more about our plans for the future of Elegant Themes here:
The connection between television appearances and new subscribers is historically difficult to track, but WP Curve’s television appearance significantly increased search traffic for branded terms – and search traffic accounts for 42% of WP Curve’s new signups. With TV as their megaphone, WP Curve saw a 27% increase in recurring revenue for in March. Read all about it here.
Focus on customer service. Emails that offer product tips should also showcase your commitment to customer service. Emails like this tell customers, “We’re here for you.” Follow through with that message by adding contact information to the email. The email below, for example, offers tips to wear a certain piece of clothing, but you’ll also notice there is a “contact us” option in the top right corner.
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
The next step is to import your email recipients into the spreadsheet. Click Add-ons > Yet Another Mail Merge > Import contacts from a group. A small window will open with a drop-down menu of all the contact groups in your Gmail account. You can also go into Gmail, and create a new group with all the contacts you want to include in your mail merge. Then repeat the steps above and select this group from the drop-down menu. Click Import contacts, and those contacts will populate your spreadsheet.
“I recently had some white space in a newsletter I couldn’t get rid of. So I called customer support and they explained the image needed to be resized and the issue was cleared up immediately. A great thing about Constant Contact is if you’re having a problem, you can just pick up the phone and someone will solve your problem in a matter of minutes.”
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