As we move further into digital transformation, businesses are realizing that this world no longer belongs to marketers, but to consumers—the people who choose what to click on and what to ignore, with the ability to actively avoid advertisements they don’t want to see. While this complicates the strategy marketers use to cultivate interest, there’s still great potential in consumer-focused lead generation ideas.

The best email marketing services provide valuable features that help you make the most of your email marketing campaigns and improve your business in a number of ways. Using a top-rated email marketing service such as aWeber or GetResponse lets you take advantage of better email design, contact organization, analytics, and segmentation while avoiding the risks of being blacklisted as a spam account. Learn more insights and compare email marketing platforms on Website Planet.


Not everyone your business has ever interacted with can be counted as a true lead. Maybe you’ve connected on social media but don’t have other contact details; maybe they’re in your address book but you have no idea whether they’re really interested in your services. The following strategies are designed to pull more of the people in your business’s orbit into your list of leads.
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.
Another great example of blogging is guest blogging. If you know your audience good enough and you know the types of sites they visits, then the best way to reach them is by getting exposure on those sites. One of the easiest ways to achieve that is by offering those sites to write a guest blog post (which they mostly will accept because they are looking for ever new content themselves). Never forget that your main goal is to add value to the site you are contributing to. If you forget to add and create value for the website where you are guest blogging, it makes it harder to get backlinks and the extra exposure to your site.
Depending on the amount of emails you are already sending and which emails customers are opted into, you have to be careful to not overwhelm an inbox with one-off recurring emails. When planning a campaign like this, make sure you’re still using the customer data you have to make sure you’re sending these updates to customers who really want them. The content in these campaigns is often standard for all recipients, but depending on your goals for this campaign, you may choose to add other features including personalization, conditional text, and block targeting for better engagement.
Make a great first impression with a welcome email. When someone signs up to your mailing list, the first thing they should receive from you is a welcome email. By sending a welcome email, you are building your brand and credibility with your customer. Plus, this lets your customer know that you will be emailing them and gives them an opportunity to white-list your address. This email is easily automated, so no excuses. All email subscribers should receive your welcome email upon subscription.
Another disadvantage when it comes to Outlook is that you are somewhat limited in terms of creativity and design. Unlike a professional newsletter software, Outlook doesn’t come with any ready-made templates. What’s more, you can only use the fonts that are available in the system. You are also restricted when using specifications such as float, margin or padding.

Lead generation email campaigns are a series of emails based on varying first points of contact. Whether a new user has visited a company’s site or requested more information, a well-crafted automated drip campaign can turn those leads into sales. Use of an email marketing platform can help lead a prospect through a company’s sales process and drive them back to the products or services they viewed while using the company’s website initially.


Easy To Build: Once you have your email template in place, building dedicated sends should be easy. You will generally grab some of the information already on the landing page, make a few tweaks to it and spend most time on nailing down the subject line. Unlike newsletters, dedicated emails don’t need to include many graphical elements to separate the different blocks of text and prioritize information. Here, the entire email revolves around a single message.
We cannot currently send email sequences in bulk, because Nutshell's design is focused on how important it is to personalize messages. Nutshell seriously believe our customers will be more successful (in generating replies and in generating sales), if they give a tiny bit of consideration to the personalization of a note. Then what Nutshell does is automate the follow-up of those messages in your personalized thread.
The benefits of email marketing for small businesses are not always obvious. Email marketing is being used by thousands of organizations to promote their businesses and to grow revenue. If you’re on the fence about email or overwhelmed with information, we want to help you get started. Here are five benefits of email marketing for small businesses.
Why is email marketing important? Compared to the many marketing channels available today to reach your target audience, email is the most effective channel for capturing attention, as well as engaging and connecting with prospects and customers to drive sales and revenue. No other channel is as successful at building strong customer relationships as email marketing.
According to a study done by Lithium Technologies, 65% percent of users who ask a brand a question on Twitter expect a response within 2 hours, with that percentage rising to 72% if it was a complaint. By proactively listening for those mentioning your brand on social media, you can insert yourself into conversations in real time and capitalize on a countless lead generation opportunities that you’d be missing otherwise.
Every now and then, you may want to send a dedicated email to a certain group of people. For example, if you're hosting a conference or event, you might want to send a dedicated email just to event registrants to alert them of any new event updates they should be aware of (like in the screenshot above). Or if your business is community based, it might be a good idea to send a monthly email to welcome all your new members. 
So, to sum up, even though email marketing is being largely ignored lately, because there are other, flashier, ways to promote your business online, it should never be underestimated. There are many reasons for sticking to this this tested and tried marketing method, as running a well organized email marketing campaign will help your business’ cause in more than one way. As I mentioned before, just make sure that you hire a right person for the job and your business will certainly reach new heights.

This simple WordPress mailing list management widget (plugin) sends emails with “Subscribe” and “Unsubscribe” subject for newsletter opt-in and double opt-in email list management. New mailing list subscriptions are written in WordPress sidebar and new subscribers details are gathered into your bulk email software or mailing list management software. The email list widget works with common bulk emailers and with SendBlaster’s newsletter software subscription management with custom field integration, for email merge purposes. The widget adds an options tab to customize settings:
We always do our best to fulfill our service quality in delivering the number of clicks which you have ordered. However, as there are many factors that result in poor opt-in rates such as product is irrelevant or unattractive, the landing page look like a scam or copy writing of the landing page is not right. Thus, we do not guarantee the opt-in rates.
The best email marketing services provide valuable features that help you make the most of your email marketing campaigns and improve your business in a number of ways. Using a top-rated email marketing service such as aWeber or GetResponse lets you take advantage of better email design, contact organization, analytics, and segmentation while avoiding the risks of being blacklisted as a spam account. Learn more insights and compare email marketing platforms on Website Planet.
Next to guest blogging yourself on different sites, try inviting one of your audience influencers to write a guest blog on your site. Just like you guest blogging on another site, you can give them a backlink and a platform to increase their audience. If you really want a famous person on your site, you might even consider paying her or him for writing a guest post. The goal is that you get a quality article and most likely the influencer will share it with their audience.
A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products.[12] In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.

Setting-up an email campaign is relatively easy.  There are many email marketing resources and software companies online that enable you to upload subscribers’ information, segment your lists, use email templates and fill-in your content, and send emails to subscribers on a regular basis.  Two of our favorite email marketing service providers are Constant Contact and Mail Chimp.  To really stand out, instead of using a pre-made template, having an email template custom designed for your business that matches your company’s brand can be even more effective.

Video content improves SEO, increases conversion rates and more. We believe in video as an effective lead generation tool so much that we wrote an entire blog on how to use it for that very purpose. Things like using high-quality, informative videos as gated content, adding calls to action at the end of free videos and housing videos on a landing page with a related offer can help you start generating some leads. 
In addition to satisfying legal requirements, email service providers (ESPs) began to help customers establish and manage their own email marketing campaigns. The service providers supply email templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight and assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.
Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant business decisions. Click here to see our full disclaimer.
put a link to your site in your Quora profile, if people like what you have written and you had something interesting or helpful to say, they’ll naturally be interested enough in you to visit your profile (and find out if you have written more answers around the same subject). By placing a link in your profile it makes it easy again for them to go back to your site.
Webinars are a great way to provide hands-on training in a way that’s accessible to anyone with an internet connection. Webinars also give you an opportunity to engage prospects with your brand, products or messages for a defined period of time (most webinars usually last one hour.) Each person that joins the webinar is a potential lead, which you can pass along to your sales department.

What many companies do not realize is that there is generally only one person responsible for making a purchasing decision about your product or service. Put together a hit list of companies that you want to work with and then find out who that one person is through online research and cold calling. Once you have their contact information, personalize your outreach and this will become one of your highest performing business lead generation ideas.
When it comes to marketing your business, it’s important to be where your consumers are.  Email use is thriving and is used by 95% of online consumers.  91% of consumers reported checking their email at least once a day (Exact Target).  In fact, it’s not uncommon for consumers to check their email dozens of times each day.  Using email marketing to promote content and your products and services is a great way to drive more traffic to your website and is a highly effective tool for nurturing leads through the buying cycle.
Welcome emails are the first email your subscribers receive after they’ve confirmed their email address. Since this is their first interaction with your brand in their inbox, make it memorable and worth their while. After all, subscribers are highly likely to open and click welcome emails compared to other types of promotional emails, according to a study from Experian.

Software for electronic  mass mailing  has all the features professional email marketing platform must include. As a series of templates responsive email marketing and free newsletter. Alternatively, a system with real-time reporting that lets you know at all times how they are working many elements of your campaigns. On the other hand, even automatic management of low and rebounds.


Emailing potential customers with links to customer success stories has been incredibly successful for us. A proper case study that demonstrates clear, quantifiable ROI for a specific industry or need, validates the work you do and sets your sales team up for success. Unlike whitepapers and eBooks, case studies are relatively quick and affordable business lead generation ideas to move forward with. Plus, they resonate powerfully with potential customers at all levels in an organization.
4. In most cases, try to keep your mass email newsletters short. Subscribers tend to skim longer email messages anyway, so stick to your most important points. If you want to include additional information, you can always add links to online sources (such as blog posts, articles or other information) so interested subscribers can click to find out more.
Whitepaper: The white paper is an effective way to not only generate the lead but also to impress the customer. You can convince your customer by offering them various ideas, offering, and content about your product or service.  Below is another brilliant example of freebie offering by Nichehacks.com? They have accurately designed the pop-up window and offered the handy content.
Less Consistentcy: With newsletters, marketers generally stick to a specific schedule. For instance, you might create a weekly newsletter that goes out on Tuesday mornings. Or your company might be sending a weekend newsletter summarizing information published throughout the week. With dedicated sends, the schedule is less clear and, potentially, less consistent. You might use dedicated emails when you have published a new offer (which might be sporadic). Even if you decide to maintain a specific schedule, your subscribers might not realize it or expect communication from you because there is no clear connection between the separate sends.
This consistent outreach translates into people more easily thinking of your business when they need your services. The key word here being, “consistent,” not, “irregular.” If you email your network once or twice a year and it’s only ever to promote your business, you’ll likely see very low engagement. There’s not much in it for them, only for you.
It’s very useful, I am appreciated Email Marketing is growing fast and it’s good for our business email marketing strategy is part of your overall marketing strategy and business plan. It helps you to market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. I found Blog (inbox blueprint 2.0) share quality post about email marketing.
One of our most successful business lead generation ideas is blogging because it’s a great way to keep your website fresh and it builds up your visibility for Google keywords. The B2B sales cycle is often longer than the B2C one, so blogging is also great for building trust in your brand and helping to nurture leads through your sales pipeline. But don’t write blog content that only speaks to your potential customers, write it for other experts in your industry and then reach out and encourage them to share your content. A simple message to a blogger in your industry can do wonders for your SEO. For instance, “Hey, I enjoyed your recent blog post about X. It inspired me to write a similar piece about Y. I would love to get your feedback – here is the link.”
The best email software providers offer user-friendly interfaces, making it easy for anyone to set a campaign and build appealing newsletters. Worried about HTML and graphic design skills? If you want to build your newsletter in HTML, you can certainly do that. However, it is best to choose a platform offering a wide range of templates and stock images you could potentially use, such as Active Campaign. Some of the best email software also offers tools that test your messages for spam. They will warn you if your text contains words that might trigger red flags from email providers. After all, you don’t want to see all your beautifully designed messages end up in your subscribers’ junk folders without an even remote chance of getting opened. The best email provider services will even block your address if they detect any spam suspicion.
Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more. All this is done by creating an email campaign and sending out a carefully crafted email newsletter to your potential and existing customers and clients.
With email marketing, you are not limited to one format, content type, or frequency. You can send a monthly newsletter, sprinkle coupon sends in between, or provide updates on a major event you are planning. When you mix things up and freshen up the layouts on a periodic basis, you keep things interesting and eliminate the risk of your messages becoming background noise.

To get even more engagement from your post, don’t include a link within the actual update. Right now, LinkedIn is favoring content in the feed that’s free of links (indicating promotion of something), so mention in the last line of your update that the link to your post where people can read more will be in the first comment—and just paste it in there after posting the update.

There are a few ways in which you can promote online, as I mentioned in the last sentence. You can use the social networks towards your promotion (also known as the Social Media Marketing, or SMM). You can also hire an SEO (Search Engine Optimization) consultant, who will work towards optimizing the search engines to make sure that your website comes out on top when searching certain keywords that are related to your business.

Make sure you have a diverse program mix in your inbound marketing plans. You should be engaging in both organic and paid campaigns to drive traffic to your website to generate leads. Think about audience building and lead generation on social media, and consider engaging in paid programs like paid email marketing sends, content syndication, paid webinars, and more to drive leads into your funnel.
Email marketing automation allows you to automate your sales cycle. Your business can use email automation tools to develop email drip campaigns, which automatically send email messages to individuals on a set schedule, helping you create automatic touch points with customers. You can also set up automation campaigns to trigger certain messages when a user takes an action on your website. For instance, if the customer visits your pricing page but then leaves your site, you can reach back out to them through an automated message to ensure that they don’t have any further questions.
Don’t make the mistake of assuming mass mailing has to carry a hefty price tag. Mailgun offers both comprehensive deliverability features and powerful marketing automation tools, so your bulk emails actually reach every intended person on your mailing list. And with our free plan, the first 10,000 emails you send each month are free of charge. That’s a far cry from some email services that offer free email marketing in the form of a free trial, meaning your first month is gratis, but the price rises sharply after that.
Personalize your mass email program’s layout and choose between 100 email templates using the bulk mailing software template engine SendBlaster mass emailer and newsletter software comes with plenty of professionally designed templates and a powerful WSYIWYG visual editor: don’t let your newsletters mailings look dull and unprofessional, send out appealing and graphically rich email to make your communication more effective.
It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing software, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead for far stronger results.
Every email platform has a limit to the number of contacts you can email at one time. As your business grows, you’re going to want to be able to send emails to hundreds of recipients in one go. Email marketing services platforms can expand to accommodate thousands of contacts and permit you to send bulk emails to myriads of recipients at once. With an email marketing platform you can easily scale up your business without worrying about hitting a wall.
×