The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal.
6. In order to make your mass email effective, you need to add calls to action. A call to action is something that encourages your subscribers to take the action you want them to, such as making a purchase or signing up for a webinar. A call to action may be "Click to Sign Up" or a button with "Purchase Now." You can read more about the call to action here. It is a great idea to include your call to action more than once throughout your mass email message, to help draw attention to it.
Email marketing campaigns are widely used to drive sales; however, well-written emails can also be a powerful tool in improving brand loyalty and expanding business. Most email marketing and marketing automation platforms offer a wide array of templates and drip campaign functions that create a multitude of marketing opportunities. A brief review of short term and long term marketing objectives should point you in the direction of one or more of the following six email marketing strategies:
Therefore, before starting anything you should first learn what solo ad is, and what does the term “Targeted solo ads” mean? As you have already learned from previous articles, that solo ads are a very effective tool to generate leads and traffic towards your website. However, you should also be cautioned that it is no easy task. You need to know how solo ads work. In addition, what kind of solo ads you should go for? Should you pay insanely huge amounts to get your work done or use cheap Targeted solo ads to generate leads for your website? You also need to think first about the niche audience, the target audience to whom you are addressing.
New technology sets the trend in the market. For example, smartphones are trending all over the world. Subsequently, most people access their mail or browse websites through smartphones or tablets; this shows that the you should invest in making your marketing efforts compatible with these devices, allowing you to reach the maximum amount of customers.
The low cost and relative ease of carrying out an email marketing campaign means that it is a tool that is accessible to almost any business. A small mechanic's shop can put together an email list and then send out coupons for oil changes or brake jobs. The scope and sophistication of these campaigns may not be as great as larger businesses, but that doesn't mean they won't be effective.
A good-performing website converts between 7-14% of visitors and is optimized toward this goal. A lot of people think that beautiful websites are better, but studies show that even ugly, but functional websites can be just as successful, if not more successful at converting leads. My basic strategy for optimizing website conversions for lead generation in the B2B space is to:
Therefore, you need to first define your target audience to whom you want to email Targeted solo ads. Once you have created a niche audience or a target audience for yourself, only then will you be able to filter your email lists. This means, that you also need to look for people who will give you the desired results, who share the similar interest and taste of that of your product category. If you are selling car accessories but that person does not own a car or a vehicle of that sort, your solo ad will be useless to them. In addition, you will be losing one visitor for your website and a potential buyer of your product. Therefore, if you need to find Targeted solo ads, you should look for directories, which offer Targeted solo ads.
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.[4]
Do you maintain a business blog for your company? Are you a magazine or media outlet? No matter which of these categories you fall into, many companies choose to send a roundup of stories or articles published weekly or monthly. And if you truly want people to read these email roundups, it's critical that you share them in a visually appealing way.
Manipulate, filter, import and export mailing list data You will be able to import mailing list data inside SendBlaster mass emailing software from most common sources as Outlook Express, formatted mailing list text files (.CSV format), web pages and the clipboard; it is possible to filter data in a very advanced way, based on the contents of one or more fields, which will allow you to send emails to a specific subgroup of email addresses in a specific list (for instance, only the people living in a certain area, or the contacts that run a specific business) – and all of this without learning any complex database syntax: just point & click, drag & drop!
As your email list grows bigger, it gets harder to manage it using a standard personal or business email account. A good ESP helps you assign subscribers to different lists so that you can use segmentation more effectively, and prevents the dreaded possibility of accidentally putting your whole list in the open CC field. It’s also far easier to comply with the CAN-SPAM law (Controlling the Assault of Non-Solicited Pornography and Marketing law) that requires that you make it easy for people to unsubscribe and to process their request within 10 days. Email marketing services unsubscribe recipients immediately and automatically.
Determining how often to reach out to subscribers and with which style of campaign can be time-consuming. Setting up the appropriate framework initially will save time and expense later. Well-built email marketing campaigns can be adjusted based on response rate, while poorly structured initiatives require complete reorganization. Take the time to evaluate your business goals and start small. Work on one strategy and build your knowledge base from there. Navigating email marketing strategy is complex and a poorly-written, widespread email can spell disaster. For more information on structuring email campaigns, contact us.
Solo ad mailings and emails can be a very important and precious asset to you and your company. Or else they can fall dreary on their face depending on the target audience you are emailing or the subscribers who have listed to that seller or the online magazine. Therefore it is very important to look for Targeted solo ads. Continuing with the tips and tricks of using solo ads, you first need to comprehend fully the meaning and purpose of a solo ad. For example, if you are a new online entrepreneur who might be very skilled about their product or service that they are offering but are nil in the process of marketing and promoting. Then, you would know little about such antics.
According to a study done by Lithium Technologies, 65% percent of users who ask a brand a question on Twitter expect a response within 2 hours, with that percentage rising to 72% if it was a complaint. By proactively listening for those mentioning your brand on social media, you can insert yourself into conversations in real time and capitalize on a countless lead generation opportunities that you’d be missing otherwise.
4. In most cases, try to keep your mass email newsletters short. Subscribers tend to skim longer email messages anyway, so stick to your most important points. If you want to include additional information, you can always add links to online sources (such as blog posts, articles or other information) so interested subscribers can click to find out more.
Email marketing is an important marketing tool for any small business. Let’s get that on the table up front. Although it may not be as glamorous as social media marketing platforms like Facebook, Twitter, LinkedIn, or Instagram, it has proven to be more effective for delivering conversions and higher ROI. When small businesses are looking for a cost effective, shareable, measurable form of marketing, the benefits of email marketing place it right at the top of the list.
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Email can accommodate almost any message a marketer wants to send. For instance, UrbanDaddy.com, a nightlife website, ran a highly successful email marketing campaign by including large, eye catching images in the header of the email. The images were geared toward a young male demographic and gave the email context. They encouraged the reader to scroll down and engage with the sales messages contained in the body of the email. (See also Targeted Marketing)
43. The last-ditch effort: Ideally any page of your website will have a number of prominent opt-in points, but what if someone manages to miss them all? In that case, you can capture their attention and their opt-in with an exit LeadBox™ popup. This appears only when someone moves to leave your page (and can be set to appear only once in a certain period so as not to get in the way of regular visitors). Make your most irresistible offer here and you’re likely to see a measurable boost in your website’s conversion rate.
Dedicated Resources: Sponsorship emails and management of the vendor relationship require a big marketing effort and tight control. “For this style of sponsorship to be successful there needs to be a dedicated team behind it that understands data, brand synergies, and the ability to unearth unseen co-branding opportunities,” writes Jackie Fast, Managing Director at Slingshot Sponsorship. If you have a small marketing team, it might be tough to take full advantage of sponsorship emails.
Companies can elect to manage their own email marketing campaigns or they can choose from over 100 different companies who offer email marketing services. These services provide easy software tools that allow companies to manage their email lists, design ads, and track how often they are accessed. Larger companies that send out dozens of daily emails to tens of thousands of different customers often use email marketing services to manage the process.
Focused Call-To-Action: Unlike newsletters, dedicated sends can focus on really driving results for one call-to-action. As a MarketingSherpa case study of Kodak’s successful list growth tactic explains, “These calls-to-action were not stuffed at the end of a newsletter or tacked onto another message. They were the focus of a dedicated email, which gave them much more impact.”
Email marketing is a great way to get your most convincing content in front of prospective decision makers. If you’re nurturing the right subscribers via email as mentioned in No. 5 above, and you’re using both segmentation and the right content as mentioned in No. 2 and No. 3 above respectively, then you can speed up your sales cycle by getting the right content to the right decision maker at the right time.
Email marketing benefits your business by allowing you to optimize your content and messaging for the greatest effect. With list segmentation, demographic targeting, and testing, your can identify the best strategy, tone, and content for your target audience or even and niche markets within it. Pay attention to the results of your email campaigns and use this data to create an even better campaign next time.
Your customers have signed up for your marketing newsletters because they want to hear from you. They like the content you send and keeping them engaged is one of the biggest wins for any email marketer. Your content is one of your most valuable marketing tools and you can use it to build other areas of your marketing strategy. If people love what you do, then they will sign up to see more great content.
After 90 days of inactivity, the outlook is not good. If someone goes three months without purchasing, the odds of them returning to purchase are not great. Though, this is definitely dependent upon your store and industry. Some stores simply have a long sales cycle. Just be aware that you will probably start experiencing diminishing returns at 90 days.
One of my best business lead generation ideas is to go to chamber of commerce seminars and workshops and network small business owners there. I collect their business cards, send them an email asking if they want to get together for a one-to-one, where we can learn more about each other’s businesses. Many times this leads me to get a new client without spending much money at all.
The value we provide to potential customers increases their awareness of Moz and earns us consideration when it’s time to look for a tool. If our first interaction with someone was asking them to buy our product, it’s far more likely that we’d be treated like a commodity and judged solely based on our feature set and pricing. Also, we leverage Slideshare’s audience to distribute Rand Fishkin’s SEO presentations to get access to new customers.
Every now and then, you may want to send a dedicated email to a certain group of people. For example, if you're hosting a conference or event, you might want to send a dedicated email just to event registrants to alert them of any new event updates they should be aware of (like in the screenshot above). Or if your business is community based, it might be a good idea to send a monthly email to welcome all your new members. 
SlideShare is a community of visual presentations on almost any topic you can imagine, and it can be one of the most effective lead generation ideas when used correctly and if properly optimized. You’ve likely already produced content in the form of blog posts, case studies, whitepapers and webinars—all of which can be repurposed into a SlideShare deck.
With OptinMonster, you don’t have to spend hours of your week focusing on lead capture strategies. Our unique lead generation software features an intuitive drag and drop builder, powerful A/B testing features, page level targeting, and exit intent technology – all of which work together and allow you to focus on what really matters: crafting influential emails that engage your subscribers.
Determining how often to reach out to subscribers and with which style of campaign can be time-consuming. Setting up the appropriate framework initially will save time and expense later. Well-built email marketing campaigns can be adjusted based on response rate, while poorly structured initiatives require complete reorganization. Take the time to evaluate your business goals and start small. Work on one strategy and build your knowledge base from there. Navigating email marketing strategy is complex and a poorly-written, widespread email can spell disaster. For more information on structuring email campaigns, contact us.
After re-launching our website, we saw bounce rate decrease and conversions increase; but we continued to iterate through homepage variations, optimizing calls to action and messaging even further to narrow to our target customer. Now, the website is the top generator of leads for our sales team, and has drastically reduced our marketing costs to acquire a customer.

25 awesome tactics straight from the experts! Thanks for putting this together, Mark. Small businesses don’t have to be chained to adapting shady lead generation techniques as these strategies work when done right. There’s a robust CRM out there that won’t break the bank (free, even). You can integrate it with your current phone system using a 3rd party integration tool like Tenfold, as we did. Our CRM, phone system, lead gen tools, and many others work seamlessly together. It provides us access to all the relevant info in a single easy-to-use dashboard.


Your About Us page. As marketer Bob Frady writes, “Customers don’t sign up for email, they sign up for your brand.” Email is merely a mechanism—your brand and offers are the backbone of your value proposition and a subscriber’s incentive to give you their email. If your About Us page is doing its job selling your company’s vision, it’s a great place to encourage customers to subscribe.
One of the benefits native content has over guest blogging is that more overtly promotional content is often tolerated, which may be beneficial for generating leads in the short-term. With native advertising, your ads are front and center. They catch readers' attention by showing up in places that they're already checking out, instead of in a place that they've grown accustomed to ignoring.
eROI’s monthly newsletter is a stellar example on so many levels. The first few paragraphs includes an entertaining introduction to the topic of the newsletter. Then, they include four “insider tips”, which include “read more” buttons to the blog post on their site. But the best part of this newsletter is the interactive element at the bottom: they used working radio buttons to allow subscribers to vote for next month’s theme! How cool is that?
Most email marketing platforms offer a basic automation system composed of triggers and accompanying emails based on customer actions. Businesses utilize these platforms to automatically send detailed thank you or confirmation emails after a product has been purchased, a service has been completed, a user filled out an important form, or new users have subscribed to their blog. Automation can also further personalization by triggering customer-specific emails for birthdays or specific purchase anniversaries.

These are the next level of transactional emails. Email marketing software like Vero allows marketers to automatically trigger emails when customers click buttons, scroll down a page, read an article or watch a video. And that’s just the beginning. As you collect more data about a user, the emails can get more and more personalized, greatly increasing the chances that customers will engage with your website and buy products or services. For SaaS businesses, behavioral email marketing opens never-before-seen opportunities for upselling and converting clients and prospects.


When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points. 
Using this technique we’ve been able to increase our private launch conversion by 200%. The code is readily available and can be implemented by a web programmer in hours. Be careful about being overly aggressive, meaning don’t show the CTA each time the visitor visits your website. This can become annoying. Most available exit detection plugins are smart enough to track whether it’s the same user within the same session and adjust accordingly.
For example, a website visitor gives you their email address and name to download one of your free ebooks. They gave you their valuable contact information, and you gave them some great educational content. From this point on, you can use this info for following up with different types of email marketing messages. Don’t forget that any business transaction is about creating a mutually beneficial relationship. Use these timeless sales principles in your communication.
Email marketing messages can also help you increase traffic to your website. You can link to relevant website content within your email message or craft a compelling CTA that asks readers to head back to your website to take a specific action. If you really want to make your CTA stand out, you may want to use a colorful button, which makes it easy as possible for readers to take notice of your CTA and make their way back to your website.

It’s very useful, I am appreciated Email Marketing is growing fast and it’s good for our business email marketing strategy is part of your overall marketing strategy and business plan. It helps you to market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. I found Blog (inbox blueprint 2.0) share quality post about email marketing.

Also, another reason why this kind of marketing is important for any business and should not be ignored and forgotten is that it is very inexpensive. You can incorporate it into any kind of marketing plan that your business might have, without having any additional costs. This way, if you get anything from email marketing, you will, basically, get something for nothing. Creating profit, without spending any money, is something that every serious business will take into consideration.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.


The biggest thing I have learned from A/B testing is the effectiveness of a pricing page in the lead generation process. Many B2B companies oppose pricing pages because they want visitors to request further information, and fear they will lose opportunities. In my lead gen efforts, I can confirm that total inquiries may go down a little bit, but public pricing pages have eliminated many leads that shop only with price as a decision factor.
Another disadvantage when it comes to Outlook is that you are somewhat limited in terms of creativity and design. Unlike a professional newsletter software, Outlook doesn’t come with any ready-made templates. What’s more, you can only use the fonts that are available in the system. You are also restricted when using specifications such as float, margin or padding.

The value we provide to potential customers increases their awareness of Moz and earns us consideration when it’s time to look for a tool. If our first interaction with someone was asking them to buy our product, it’s far more likely that we’d be treated like a commodity and judged solely based on our feature set and pricing. Also, we leverage Slideshare’s audience to distribute Rand Fishkin’s SEO presentations to get access to new customers.
Email marketing is still a highly valuable tool for all types of marketing. Despite all the hype about the importance of social media marketing, most retail professionals find that email drives the highest level of customer engagement and. Email marketing is a proven success, but what’s surprising is that so many marketers are still not using email marketing services.
However, building an online presence is never a five-finger job. You need the magical tool named ‘Marketing’ to not only build an online presence but for countless other benefits as well. Nevertheless, when you are a small business trying to invest in marketing, every penny should be spent well. Moreover, the benefits should be achieved all at once as you don’t have the luxury to run several marketing campaigns.

While are thousands of lead generation ideas out there that can be tailor-made to suit your business, the key to success is constantly testing and optimizing new strategies to find what works best for you. With a combination of the above ideas (and hopefully the addition of some of your own creative ideas) you’ll elevate your lead generation efforts, and its results, to the next level.

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