While there are many tools on the market to support this, our favorite here at Nutshell is MailChimp. Not only does Nutshell offer a powerful integration with this tool, MailChimp is easy to sign up for, and offers free subscriptions up to 2,000 contacts. Click here to learn more about how Nutshell integrates seamlessly with this tool! Sending mass emails to thousands of clients from Nutshell can be done within minutes.
The process is one of the best ways to interact with your shoppers and generate leads. You just have to open up an account, be active, and search for a relevant place where you can get involved. Take an example of how Eventbrite used Quora to market itself while providing a user with an answer too. Yes, it is that simple to earn leads when you use Quora and help the people out. Another example of Acquire, where we are getting daily 20 to 30 visitors only from Quora because of one post that is on top.
Do you maintain a business blog for your company? Are you a magazine or media outlet? No matter which of these categories you fall into, many companies choose to send a roundup of stories or articles published weekly or monthly. And if you truly want people to read these email roundups, it's critical that you share them in a visually appealing way.

Email allows a business to connect with people that want to hear from you and have given you permission to connect with them via their inbox. Email marketing provides a direct connection with customers, sales prospects and business partners. Unlike social media platforms or various advertising strategies that function as more of a broadcast medium, email can be personalized and very targeted.


Within these roundup emails, it's a good idea to use an image paired with a headline, a brief summary or introduction, and a CTA for recipients to read more. This simple format will allow you to use visuals to attract the reader to each article while still giving you the ability to feature multiple articles -- without sending a super lengthy email.
Email marketing is, quite simply, using the tools of email to deliver advertising messages. The vast majority of Internet users have email accounts which allow them to receive an almost unlimited number of messages instantly. According to a survey conducted by Pew Internet, 82% of U.S. adults use the Internet, and email is one of the fastest, cheapest and easiest ways for marketers to connect with customers.

Most email marketing providers include split testing or A/B testing in the platform so that you can test multiple elements including different subject lines, the inclusion of video content, different email formats, and many other aspects. Split testing is one of the best ways to optimize your email marketing and nearly half of marketers use it to test alternate subject lines. By taking advantage of the split testing capabilities of your ESP, you can increase your email open rates and engagement success.
If every subscriber on your list turned into a customer, you’d be in small business heaven. Unfortunately, that’s probably never going to happen. However, you can increase your sales by focusing the right email campaigns on the right people. The secret to doing this is email list segmentation, a process that enables you to nurture each of your list subscribers with the right message at the right time, eventually moving each through your funnel to becoming a customer.
Metrics are indicators of behavior. Therefore, it is best to review this often, but also don’t become overly focused on the day-to-day statistics. Rather, review these items on a weekly and monthly basis. You can then realize trends over time. If you have any substantial changes, mark those on the same calendar and see how changes affect your overall metrics over time.

In order to maximize your opt-in rates, we recommend that you offer visitors a relevant free gift such as a report or an e-book as a way to say thank you for their sign ups. For example, if your product is in the weight loss niche and would like to target the weight loss crowd, give them a free weight loss report or an e-book in exchange for their opt-in. After they had opt-in into your own list, you can always do a follow up with them again and sell them your product line or introduce your service. You will find getting a sale easily with a great products or services which will benefit them.


Since the Internet knows no borders, it is clear that your email campaign can reach anyone in the world, if targeted correctly. If your business has tendencies to operate around the world, this is the perfect tool. Besides, who in the world would not like to expand their business worldwide, if they have the chance to do it? If you are using platform like WordPress, there are many Email marketing plugins out there, which  will help you to capture Emails from your readers quickly and smart ways.
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In addition to helping you build credibility, email marketing can also enable you to strengthen your relationships with new leads and existing customers. Through consistent and valuable email communications, you can stay on top of your audience’s mind, educate your readers on the topics that matter most to them, and show your appreciation for their business by letting them know about special promotions.
Generates Less Concurrent Buzz: With dedicated sends to your entire email database, you can generate a lot of buzz around your brand. There is an explosion of engagement resulting from the simultaneous forwarding and social media sharing (especially if you have Twitter, LinkedIn and Facebook sharing links in your email). Lead nurturing cannot quite achieve the same buzz effect because it is programmed to schedule fewer emails to segmented audiences. So while there will still be sharing, you won’t see a huge spike in traffic and conversions on a specific day. Rather, the visits and leads will trickle in.
Bonus: As one related mini-lead generation tactic to add onto the process of collecting leads from free downloadable materials on your blog—try leveraging exit-intent popups that detect when a visitor is about to navigate away from your opt-in page, and they'll quickly surface the reader a reminder offer to grab your download before leaving. I've tested this and seen a meaningful lift in new subscribers that otherwise would've left the page.

Because Wistia is a video hosting platform, publishing content strictly about how to use its product would only apply to people who were already customers. Videos like the one above, relevant to anyone who has an iPhone, help the brand create value for people who may not even be familiar with Wistia. If they learn something useful from Wistia once, they're more likely do it again, and may eventually come to the site ready to purchase a subscription.
Reengagement Emails — At FulcrumTech, we recommend running regular reengagement campaigns to help maintain a “clean” email list by identifying and keeping only those subscribers who are truly interested in hearing from your organization. Reengagement emails are sent to inactive subscribers—those who haven’t opened or clicked on an email in 6 months or more. For more information about how to use email to reengage inactive users, check out this previous FulcrumTech feature. These emails not only reduce your level of inactives, but also encourage clients to come back and buy.
The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013).[14]

When it comes to the email your business sends, make it clear that this offer or event is the result of a partnership with company X -- especially if your co-marketing partner is particularly popular or impressive. To do this, you can adjust the company logo in your email to also include the other business' logo. Furthermore, make sure your copy mentions both businesses, and create a custom graphic or image to visualize the offer or event. 
Not every lead will turn into your customer on first contact. One thing is for sure, they will likely buy from someone at a future date. It’s important you keep in front of them, so you can have the opportunity to reach them when they are ready to buy. Using a follow up email campaign after your initial consultation will keep your company in front of your prospect on a regular basis. This will in turn lead to some of them converting into sales when they get to a point where they are ready to buy. The fact that the email campaign is automated means that it requires little management from you.
With automated emails, you can increase your one-to-one marketing communications and, at the same time, reduce the number of employee-hours needed. Automation is the cornerstone of successful triggered and nurturing campaigns. It’s also another important tool for creating relevant and personalized marketing emails. And thanks to advancements in email-marketing automation software, it’s more affordable than ever, even for many small businesses. For more information and marketing tips on how to harness the power of automation for your email-marketing campaigns, check out the following marketing resources from FulcrumTech:
Analytics are indispensable for measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights into your customers' behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.
Now open a new browser tab and log into your Gmail account. Click Compose to open a new message. Type a title in the subject field and compose the body of your message. Then type $%headername% anywhere you want to insert column data from your spreadsheet. For example, type Dear $%First Name% if you want each email to use the recipient’s first name in the greeting. Once you’re done, click X to close the message, and it will automatically save to your Drafts folder.
One of the greatest advantages of email marketing is that it allows marketers to send targeted messages. Print, radio and television ads are broadcast indiscriminately and frequently reach consumers who have no interest in the product offered. But email marketing allows companies to tailor certain ads to certain customers. If a customer has shopped for a brand of shoes in the past, companies can email them coupons for that same brand knowing that they have already expressed an interest.
Look for a point of diminishing returns. Where are your campaign investments providing value? At Marketo, inbound strategies like content marketing are the strongest channels, and should be maximized to a point; but beyond that, inbound tactics need to be supplemented with outbound, paid channels in order to create sustainable demand and generate new leads from your website.

Cross-Sell Recommendation Emails — Use customers’ purchase histories to create email campaigns with information about other products you sell that they may be interested in purchasing. For example, if a customer recently bought a smartphone, you know he or she may also be in the market for such accessories as cases, covers, and screen protectors. One study showed, for instance, transactional emails that include cross-sell items have 20% higher transaction rates than those without them.
Rather than inundating your contacts with a slew of emails about each individual product update, consider sending a sort of roundup of new updates or products periodically. For each update you list, include a large, clear headline, a brief description, and an image that showcases the product or feature. It's also worth linking to a custom page for each feature to make it easy for recipients to learn more about it.
Next to guest blogging yourself on different sites, try inviting one of your audience influencers to write a guest blog on your site. Just like you guest blogging on another site, you can give them a backlink and a platform to increase their audience. If you really want a famous person on your site, you might even consider paying her or him for writing a guest post. The goal is that you get a quality article and most likely the influencer will share it with their audience.
Lead generation is the process of transforming a new visitor into someone who actively shows interest in your product or service. It’s like hitting “go” on the conversion process. When it comes to effective lead generation, brands need to consider not only how they’re going to capture attention, but how they’re going to captivate their audience in such a way that it inspires further engagement.
And much more… SendBlaster Free Automatic Emailer has everything you would expect in a desktop software solution: blacklists (single addresses and whole domains), direct (SMTP-free) delivery, multiple connections (send multiple emails at once), HTML importing (with images embedding), international e-mail character sets support, password protection, and many more features. These are few of the features which made our award-winning bulk email sender software one of the most popular bulk emailing messaging tools around: if you want to know the full story have a look at the full mailing software feature listing. And if you think a good email sender software should cost a lot… well, have a look at our bulk email sending offer and compare to others 😉

I agree with Mor Mester as I also found the article very useful. Email continues to be the most effective marketing tool, which can be smartly utilized with the effectiveness of a marketing automation tool. I invested in Aritic PinPoint marketing automation platform, which turned out to be a turning point for my business. It allowed me to set both the behavioral and demographic segments to be set up in the same module where campaign workflow steps are set up, which is the selling point of this tool as it reduces the need to build segments in a different interface. I selected this tool ass I found a number of its features to be satisfactory for my business. Thanks a lot for sharing! Cheers!
Using this technique we’ve been able to increase our private launch conversion by 200%. The code is readily available and can be implemented by a web programmer in hours. Be careful about being overly aggressive, meaning don’t show the CTA each time the visitor visits your website. This can become annoying. Most available exit detection plugins are smart enough to track whether it’s the same user within the same session and adjust accordingly.
For over a decade, B2B marketers have used gated content (anything behind a lead capture form that requires the user to trade information for access) to generate leads from their websites. Gated content such as ebooks, videos, webinars, etc. are common assets that can be used as a value-exchange to anonymous visitors on your site who have yet to hand over their contact details.
The above example from Humble Bundle announces their end of summer sale with a limited offer. If the recipient buys a game within 48 hours, they get a specific title for free. The deadline of the offer is clearly stated in the subject line, so people receiving this email have greater incentive to open the email as soon as they see it in their inbox.

When it comes to the email your business sends, make it clear that this offer or event is the result of a partnership with company X -- especially if your co-marketing partner is particularly popular or impressive. To do this, you can adjust the company logo in your email to also include the other business' logo. Furthermore, make sure your copy mentions both businesses, and create a custom graphic or image to visualize the offer or event. 
Order Status Emails — For companies with e-commerce sites, this series of emails keeps customers informed about the status of their orders and typically includes order confirmation, shipment confirmation, shipment tracking, delivery confirmation, and receipts. Transactional emails such as these typically have average open rates that exceed 75%; however, few marketers use these opportunities to build customer relationships and grow revenue.
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Automation is the hot topic of 2018. Most ESPs enable some level of email automation such as autoresponders. Autoresponders can be set to send a customized, tailored email to individual contacts when they carry out a specific action. For example, you can set autoresponders to send an email when your contact celebrates a birthday, or when someone subscribes for the first time, or even when someone buys an item from your website. Autoresponders save you time while delivering a personalized email service at scale.

Most email marketing platforms offer a basic automation system composed of triggers and accompanying emails based on customer actions. Businesses utilize these platforms to automatically send detailed thank you or confirmation emails after a product has been purchased, a service has been completed, a user filled out an important form, or new users have subscribed to their blog. Automation can also further personalization by triggering customer-specific emails for birthdays or specific purchase anniversaries. 
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