5. The conference Cliffs Notes: Attending an industry conference or another big event that your audience might be interested in (but unable to attend)? Take detailed notes and create a document sharing what you’ve learned. Then, build a simple landing page to make it available for download and post a link in any industry groups or forums you’re a part of.
If you do, you are in luck! We offer co-op solo ads so that you can help everyone on your team get some high quality traffic, at an affordable rate! We manage the entire process and can customize co-op packages for your entire team. From start to finish, we provide consistent customer support and updates. If you are interested in setting one up for your team, contact us right away.
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.

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Designing the look and feel of the email is an important but tricky process. The choice of images and text must reflect the demographic that is being marketed to. The email needs to grab the reader's attention and draw them into the details of the sales pitch as quickly and succinctly as possible. If the email is confusing or boring, readers are likely to delete it before reading too far into it. All of that effort is then wasted.
Transactional Emails – These are emails that are sent out after certain actions trigger them. When a customer buys a product or makes a reservation, emails are sent out confirming that transaction. They legitimize online commerce by giving customers a way to prove they have bought something. Transactional emails often also contain new sales messages. Studies have shown that transactional emails are opened 51.3% of the time, while newsletters are only opened 36.6% of the time. Knowing that they have a captive audience, marketers will often try to insert new sales pitches into emails that are not explicitly for selling. For example, airline reservation emails often ask if you would like to upgrade your seat for a fee.

So, you’ve already taken that first critical step toward getting your email marketing program off the ground by building your contact list, and now you need to send your subscribers…something. But what should that something be? If you’re struggling to figure out what to send or how to keep your customers engaged, rest easy — we’ve highlighted nine emails your business should send on a regular basis, along with a few tips on creating them. We’ll also tell you, on a scale of 1 to 5, the difficulty level for each email. The closer the number is to 5, the more effort it takes.


The first step in getting started with email marketing is to choose email marketing software through which you’ll begin building your list. There are many robust and cost-effective email marketing tools to choose from, so don’t get caught up trying to pick one that’s “perfect.” You can always switch providers down the line. Instead, pick a well-reviewed solution that fits your needs (e.g., pricing, drag-and-drop editors, email templates, etc.), then start emailing and making money.
Support availability is an important aspect to consider any time you purchase online marketing services, especially if you are a novice. Check if the email marketing software provider you plan to use offers 24/7 support via phone, chat, or email as well as comprehensive documentation. This is especially important when your marketing campaigns are time sensitive. You don’t want to end up not sending out your Black Friday newsletter just because of a technical glitch you weren’t able to fix.
Every e-commerce company is familiar with the dreaded abandoned cart. Consumers visit your site, put items in their shopping cart, and then leave without making a final purchase. Whether they get busy with something else or want to take time to think about their purchase, it is vital that you take the opportunity to reengage these customers. With email automation, you can send an automated email message to these consumers, encouraging them to come back to your site and finalize their purchase.

Choose whether emails are sent as new messages to each recipient or as replies to your last conversation with each recipient. If you have no prior conversation with a recipient, the email will be sent as a new message. If you do have a prior conversation with the recipient, the email will be sent as a reply, and the Subject of your email campaign will be ignored, since the Subject of the last conversation will be used.


The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.[4]
Software Developers will need to have a degree in some field of computer science. Most software developers working for email marketing services will be experts in HTML, Java, and other programming languages that are used widely on the Internet. A degree in marketing is not necessary, but could be helpful. Their clients will mostly be marketers, so understanding their needs can lead to more useful and responsive email programs.

Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's use the latter for an example of how co-marketing emails work, and why they're so beneficial: Let's say you and another company decide to do a webinar together on a particular subject. As a result, that webinar will likely (pending your arrangements) be promoted to the email lists of both of your companies. This exposure to a list that is not your own is one of the key benefits of co-marketing partnerships.
How frustrating is it to book a flight or register for an event and not receive an automatic confirmation email? I know that personally, every time I make an online transaction, I wait impatiently to see that my transaction was complete. After all, nobody wants to worry that they're first payment wasn't processed, only to click the payment button again and get charged twice.
In addition to satisfying legal requirements, email service providers (ESPs) began to help customers establish and manage their own email marketing campaigns. The service providers supply email templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight and assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.
Newsletter emails inform customers of current promotions, sales, and the newest offering. Newsletter emails are more than merely sales tools, they also help develop a long-term impact on readers. Mark Brownlow, in EmailMarketingReports.com, says that a newsletter email "should provide the readers with value, which means more than just sales messages. It should contain information which informs, entertains or otherwise benefits the readers."
Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?
According to Clutch, even though 90 percent of marketers say it's important to optimize emails for mobile devices, just 59 percent of companies say optimization is part of their email marketing efforts. Yet in 2016, more than 50 percent of email opens took place on a mobile device, and that number is only going to grow with time. Moreover, if an email is difficult to read or just doesn’t look good on their device, 71 percent of people will delete it, and 16 percent will hit unsubscribe. While it’s great to see marketers focusing on personalization and segmentation (both extremely important tactics in an email strategy), it’s surprising that more aren’t looking at mobile. It doesn’t matter how great the content in your email is, if it’s not mobile optimized, most people won’t even bother to read it, and some will opt out altogether – not the results you’re looking to get from your email strategy.
Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's use the latter for an example of how co-marketing emails work, and why they're so beneficial: Let's say you and another company decide to do a webinar together on a particular subject. As a result, that webinar will likely (pending your arrangements) be promoted to the email lists of both of your companies. This exposure to a list that is not your own is one of the key benefits of co-marketing partnerships.
Develop strategic alliances with customers who naturally refer to you as part of the way they do business themselves. For instance, every client of mine receives a certificate for a complimentary consultation as part of my “Preferred Partners Program.” My partners include a vocal/presentation expert, a financial advisor, professional organizer and executive attorney. All of these services make sense for my busy clients. And all of my partners’ clients get a certificate entitling them to a free session with one of Enerpace’s coaches. It’s a win-win!
Conversions and increased sales - if you have a new promotion people can click on links and follow your call-to-action immediately. Email marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction and also encourage future purchases.
Most quality programs work well, but many on-line entrepreneurs don’t really understand what to do to generate real success. We have the skills and expertise to accelerate your progress in most high quality affiliate and internet marketing programs. Our team has built hundreds of high converting sales funnels and sent tons of high quality traffic to help our clients become more successful online.
Because Wistia is a video hosting platform, publishing content strictly about how to use its product would only apply to people who were already customers. Videos like the one above, relevant to anyone who has an iPhone, help the brand create value for people who may not even be familiar with Wistia. If they learn something useful from Wistia once, they're more likely do it again, and may eventually come to the site ready to purchase a subscription.
How much value is there in adding one or more of these type of emails to your organization’s current email-marketing program? FulcrumTech’s ROI Goalsetter tool can answer that question. With the help of our email ROI calculator for business planning, you can now quickly, easily, and accurately calculate the ROI of each of your email campaigns, as well as potential returns based on email improvements.

Lead-Nurturing Emails — This type of email helps you move a lead through your sales funnel, while cutting the amount of time required by a sales team to educate prospects about your services and products. Lead-nurturing emails should be short emails with the main purpose of driving prospects to take action on your website. Click here for more information about setting up a successful automated nurturing or drip campaign.
Develop strategic alliances with customers who naturally refer to you as part of the way they do business themselves. For instance, every client of mine receives a certificate for a complimentary consultation as part of my “Preferred Partners Program.” My partners include a vocal/presentation expert, a financial advisor, professional organizer and executive attorney. All of these services make sense for my busy clients. And all of my partners’ clients get a certificate entitling them to a free session with one of Enerpace’s coaches. It’s a win-win!
Design: With newsletters, the layout becomes a much more complicated task than it is with dedicated email sends. You’ll have to spend some time deciding on the right placement of images and text, alignment and prioritization of information. Thankfully, there are a bunch of websites out there to help you with these efforts. MailChimp, for instance, offers a package of 36 basic, flexible templates you can use to get started.

Using Twitter for lead generation starts with one thing… a targeted audience of followers. While it may seem like attracting thousands of followers is the primary goal of Twitter, that isn’t the case. When it comes to generating leads or creating business momentum, a Twitter profile with thousands of untargeted or random followers is not very valuable.
Automation is the hot topic of 2018. Most ESPs enable some level of email automation such as autoresponders. Autoresponders can be set to send a customized, tailored email to individual contacts when they carry out a specific action. For example, you can set autoresponders to send an email when your contact celebrates a birthday, or when someone subscribes for the first time, or even when someone buys an item from your website. Autoresponders save you time while delivering a personalized email service at scale.
Based on all the information we have gathered during our in-depth research we assign a magic score to each vendor. This is based on factors that affect any solo ad purchase (for e.g: CPC, Sales, Conversion rate etc). We use our proprietary algorithm to do this. As a rule of thumb, higher the Magic Score, better the solo ad experience is going to be.
One of my best business lead generation ideas is still business networking. I love digital and it’s right at the heart of what I do, but face-to-face contact can’t be beaten for impact and the ability to have a two-way conversation. Being an experienced presenter I regularly offer to present for free at events too. I always keep it informative and non-salesy, and I tend to find that even a third-hand recommendation from someone who saw my presentation and told a friend, can be warmer than a complete stranger coming to my website.
The lifeblood of a small business comes from good customer service, and thank-you marketing emails are compelling and rewarding to patrons. Customers feel real value when a business takes the time to respond to their experience and ensure that all expectations were met. Thank-you emails should be customized to the consumer and include current and future offers, along with a small token of gratitude, such as a discount on the next purchase.
In addition to helping you build credibility, email marketing can also enable you to strengthen your relationships with new leads and existing customers. Through consistent and valuable email communications, you can stay on top of your audience’s mind, educate your readers on the topics that matter most to them, and show your appreciation for their business by letting them know about special promotions.
Using Twitter for lead generation starts with one thing… a targeted audience of followers. While it may seem like attracting thousands of followers is the primary goal of Twitter, that isn’t the case. When it comes to generating leads or creating business momentum, a Twitter profile with thousands of untargeted or random followers is not very valuable.

Business lead generation ideas are great to put in place, but many business owners take their foot off the gas when business is good and they’re busy fielding sales opportunities. This opens their business up to instability and risk in the future because a shortfall of leads opens up in their pipeline. Don’t forget to consistently generate leads on a week-to-week basis to maintain the health of your sales pipeline and protect the future growth of your business.


What many companies do not realize is that there is generally only one person responsible for making a purchasing decision about your product or service. Put together a hit list of companies that you want to work with and then find out who that one person is through online research and cold calling. Once you have their contact information, personalize your outreach and this will become one of your highest performing business lead generation ideas.
Live chat improves conversion rates: Visitors can quickly connect with the live chat agents if they face any issues. As a result, this reduces waiting time and increases customer satisfaction. Live chat gives real-time support to the customers which increase the chance of conversions. The more visitors, the more chances for the company to generate leads!
Another one of the unique benefits of email marketing is that email provides a more versatile channel for communicating with your customers. Not only are you able to send text and images over email, but you can also include video, attachments, and links to relevant content. For example, if your business has created some content assets that you’d like to share with your email list like a how-to video or an informational e-book, you can link to or embed video into your email message and attach any additional content assets or link to a landing page that allows customers to download the e-book.
A successful match day takes a lot of preparation, and we have our part to play. Our tasks include; Season Tickets, Junior Fans Passport, First Time Fan Guide, Stadium Map, Staff Passes, Signage, Social Media content, Snapchat filters, Pitch side big screen visuals, stadium advertisement, Team sheets and much more. But our proudest contribution to a Cobblers home fixture, is of course, the Matchday magazine.
The next step is to import your email recipients into the spreadsheet. Click Add-ons > Yet Another Mail Merge > Import contacts from a group. A small window will open with a drop-down menu of all the contact groups in your Gmail account. You can also go into Gmail, and create a new group with all the contacts you want to include in your mail merge. Then repeat the steps above and select this group from the drop-down menu. Click Import contacts, and those contacts will populate your spreadsheet.

Email marketing messages can also help you increase traffic to your website. You can link to relevant website content within your email message or craft a compelling CTA that asks readers to head back to your website to take a specific action. If you really want to make your CTA stand out, you may want to use a colorful button, which makes it easy as possible for readers to take notice of your CTA and make their way back to your website.
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