Don’t make the mistake of assuming mass mailing has to carry a hefty price tag. Mailgun offers both comprehensive deliverability features and powerful marketing automation tools, so your bulk emails actually reach every intended person on your mailing list. And with our free plan, the first 10,000 emails you send each month are free of charge. That’s a far cry from some email services that offer free email marketing in the form of a free trial, meaning your first month is gratis, but the price rises sharply after that.
To generate brand loyalty and develop a brand persona, companies can write newsletters to connect with their audience. Newsletters should be reflective of brand language and tone while reaching out to subscribers on a personal level. Companies often discuss business enhancements, highlight employee additions or successes, link to new website content, share pictures of office outings, and even ask trivia questions – anything to engage with their audience outside of a sales-driven strategy. It is best to plan these campaigns on a monthly or quarterly basis for consistency to remind subscribers of the human quality of the business. Build trust through interesting communication that is not directly intended to drive specific sales.
Email is often the lifeblood for new content. If you use content marketing to educate current customers and reach new ones, consider including that content in a regular newsletter, or have new content sent out automatically over email, through RSS. When you’re able to make the investment, consider creating content that provides additional context for your new or updated products (e.g., grooming tips for beauty products).
Therefore, if companies want to get more leads from their websites they need to look at ways to personalize which piece of gated content is served to individual users as they browse the website. This personalization could be user-driven—asking them to explicitly choose what sort of gated content they are interested in—or it could be powered by content marketing software which tracks their browsing patterns and behavioral data to show the right piece of gated content.
Direct email or interruption based marketing involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies, but safe mail marketing is also used.
If you are an online marketer who is looking to build an email list quickly or who wants to spread the word about a new product launch, a solo ad may be exactly what you are looking for. A solo ad is an advertisement that is linked to email. These advertisements are purchased from those who own email lists. They are usually sent out as dedicated emails without any other information attached to them, which means that the entire message subscribers receive is only about your promotion. Essentially, when you use solo ads, you are purchasing targeted traffic for a website, web pages, or affiliate links that you want to promote.
One way to accomplish this is to actually mix in content with your promotions. Make your promotional emails focus on the sell or offer, and highlight this focus using your stand-out CTA. Then, maybe beneath the main offer, you can provide additional free content that supplements the offer, using a less eye-grabbing CTA. This gives customers an on-ramp to dip their toes in without pulling the trigger on a purchase, which may give you more opportunity to convert them later on.
Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?
Design: With newsletters, the layout becomes a much more complicated task than it is with dedicated email sends. You’ll have to spend some time deciding on the right placement of images and text, alignment and prioritization of information. Thankfully, there are a bunch of websites out there to help you with these efforts. MailChimp, for instance, offers a package of 36 basic, flexible templates you can use to get started.
Another thing you could do is partner with another company to create an asset and share the leads with each other. Klientboost, a PPC agency, did this when they were trying to grow their sales leads. They partnered with the company Invoca, a call-tracking company, as a way to get in front of their target audience. This was one of the main ways that Klientboost grew their revenue from $0-1M in a year.
1 Targeted Solo Ad to 25,000 - Guaranteed 3% Click Thru Rate!  This is not a mass mailing.  Your ad will be sent out over a period of several days to provide you with the best delivery and response.   You will be provided with log-in information to view your stats.  Choose your targeted market!  Choose the country (even a specific US state or time zone!)
In order to sell, you need to convert and the key to email conversions is to nurture them using content. Like #2 above, the key lies in email list segmentation however, it helps to know what type of  content to use at each stage of the sales process. Once you nail that, your nurturing efforts will be much more effective and, your overall conversion rates will increase.

Rather than inundating your contacts with a slew of emails about each individual product update, consider sending a sort of roundup of new updates or products periodically. For each update you list, include a large, clear headline, a brief description, and an image that showcases the product or feature. It's also worth linking to a custom page for each feature to make it easy for recipients to learn more about it.
Email marketing is used most often by organizations with strong online presences. Competition amongst e-commerce sites is fierce, and email marketing is a proven way to engage with customers and differentiate your company. Online businesses prefer to use email marketing because it makes it easy for customers to link directly from an email to a product page.
DISCLAIMER: We CANNOT determine or predict the results you will receive with your solo ad. It is your responsibility to have a high converting offer and sales funnel. We can guarantee that you’ll get at least the number of UNIQUE clicks that you paid for, delivered to the URL you’ve provided. There are NO REFUNDS after traffic has started and/or been delivered to you.
Next, we’ll comb through our catalog of blog posts that are on this broader topic—say something like how to nail your follow up strategy—and we’ll start organizing these posts into a single Google Doc along this cohesive theme. We’ll take inventory of any major gaps that might’ve been overlooked and begin backfilling where necessary, while at the same time removing redundant content that’s been covered already in the book.
Next, we’ll comb through our catalog of blog posts that are on this broader topic—say something like how to nail your follow up strategy—and we’ll start organizing these posts into a single Google Doc along this cohesive theme. We’ll take inventory of any major gaps that might’ve been overlooked and begin backfilling where necessary, while at the same time removing redundant content that’s been covered already in the book.
With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design, and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.
This website is an independent comparison site that aims to help consumers find the most suitable product for their needs. We are able to maintain a free, high-quality service by charging an advertising fee to featured brands whenever a user completes a purchase. These advertising fees might impact the placement of the brands on this page and combined with the conversion rates might impact the scoring as well which are further based on a combination of review findings, user experience and product popularity. For more information please review our how we rate page. We make best effort to present up-to-date information; however, we do not compare or include all service providers in the market.
As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.[8]
Reorder Emails — If your company sells a product that needs to be reordered regularly, such as vitamins or ink cartridges, you can use a reorder email program to remind customers before they run out. Coming up with an effective reorder email strategy for your products/services could result in a significant boost in sales and revenue. In a MarketingSherpa case study, for example, an air products company generated about $2 per email sent, thanks to a three-part triggered email series that reminded customers to replace their indoor air filers. Of the customers who clicked through to company’s website, 53% made a purchase.
Customer's Choice:   Non-Incentivized:  Our Most Responsive and Re-ordered Solo Ad.  Your Solo Ad is sent out to 10,000 of our most responsive customers.  Your email will be sent out to our viewers who have want to receive emails for various services, products or business opportunities.  Your solo ad is delivered to the recipients contact email address.  We have had customers report over 20 new signups and/or sales from one Solo Ad!  
A good-performing website converts between 7-14% of visitors and is optimized toward this goal. A lot of people think that beautiful websites are better, but studies show that even ugly, but functional websites can be just as successful, if not more successful at converting leads. My basic strategy for optimizing website conversions for lead generation in the B2B space is to:
Get them to buy a second time! This seems obvious, but it has serious implications for your email marketing strategy. Due to high customer acquisition costs, most retailers break-even on the first purchase, the F1, and it’s only on repeat purchases that they generate profits. And yet if you were to look at all your customers today, you’d probably have 80%–90% F1s. Put another way, 80%–90% single-purchase, marginally profitable customers.
These automatic emails should make the CTA big and clear. Keep in mind that the CTA should link to the direct offer -- NOT to the form. In these emails, simply thank the reader for their form submission, and give them what you promised, whether it be a link to the PDF of an ebook, instructions on how to activate their free trial, or the coupon they requested. Furthermore, don't overcomplicate the appearance of these emails. The reader isn't looking for additional information, but rather the offer or content they already know they redeemed.
Lusha is a simple app that enables you to reveal mobile numbers, direct phone numbers and contact email addresses when you are browsing prospects in LinkedIn or Twitter. It takes two clicks to launch Lusha in as an app in Google Chrome. If you’re existing customers use Twitter and LinkedIn this is a great way to generate the direct contact data that you need to make effective and more personalized cold calls.
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