Your email campaign is created. Your newsletter is designed and ready. You have even sent it to your list of subscribers. Now what? This is the moment when you are dying to know what your recipients think about it. Did they open it? How many read it through? Do they click on the links and visit your website? Have they watched the video you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software. Pinpointe offers great insight and analytics, so you can track your email campaigns and see how they are performing.
These are the next level of transactional emails. Email marketing software like Vero allows marketers to automatically trigger emails when customers click buttons, scroll down a page, read an article or watch a video. And that’s just the beginning. As you collect more data about a user, the emails can get more and more personalized, greatly increasing the chances that customers will engage with your website and buy products or services. For SaaS businesses, behavioral email marketing opens never-before-seen opportunities for upselling and converting clients and prospects.
While social media platforms and PPC ads limit the amount of characters you are allowed to use in your brand messaging, email has no character limits. Now, this doesn’t mean that you should abuse this feature by sending novel-length emails to your customers and leads. However, it does mean that you can take advantage of the opportunity to present a longer and more detailed message when necessary. You should always consider the goal and purpose of your email when crafting the content, but keep in mind that you have a bit more space than other channels might allow.
This is essentially a smaller “digested” version of the newsletter. Depending on what you want your digest to contain, you can automate and schedule them to be sent at regular intervals. A perfect example is collating a list of notifications for every new post you publish that is then sent to your email list once a week. Some blogging platforms will even allow your subscribers to set up their own preferences, so how often they are sent a digest for example.
A good-performing website converts between 7-14% of visitors and is optimized toward this goal. A lot of people think that beautiful websites are better, but studies show that even ugly, but functional websites can be just as successful, if not more successful at converting leads. My basic strategy for optimizing website conversions for lead generation in the B2B space is to:
1. Everyone on your mass emailing list must be an opt-in subscriber. Oh did we say must? Sorry, we meant MUST. If you send unsolicited email messages, that is considered to be spam. You can avoid the dreaded spam label (which will hurt your mass email deliverability and your business's online reputation) by only using opt-in subscriber lists. Check out our email list building blog post if you want to know more about how you can get customers to opt in to your mass email newsletters. Also, don't ever rent or buy mass email lists. And include an easy way for subscribers to opt out in each email you send, in case any of them do not wish to receive any more of your email messages.
How many times do you find yourself opening up your email on your computer or mobile device? Whether its work-related or personal, most people check their email at least once a day to see what new messages they’ve received. This means that email marketing offers small businesses the benefit of getting in front of their audience on a regular basis. The simple fact that your customers check their email every day is the most important benefit
And much more… SendBlaster Free Automatic Emailer has everything you would expect in a desktop software solution: blacklists (single addresses and whole domains), direct (SMTP-free) delivery, multiple connections (send multiple emails at once), HTML importing (with images embedding), international e-mail character sets support, password protection, and many more features. These are few of the features which made our award-winning bulk email sender software one of the most popular bulk emailing messaging tools around: if you want to know the full story have a look at the full mailing software feature listing. And if you think a good email sender software should cost a lot… well, have a look at our bulk email sending offer and compare to others 😉
In fact, many small businesses are showing a renewed interest in email marketing as a way to reach their customers with relevant, personalized messages at the right time—without needing permission from the internet’s increasingly restrictive gatekeepers. Plus, email has seen consistently healthy growth in global users with no signs of slowing down.
Spam filters are fairly straightforward. There is a long list of factors emails are scored on. If the email’s score gets too high, it’s flagged as spam by the email server. Unfortunately, every server is different and constantly changing. So what’s marked as spam on one server might not be marked as spam on another. As a general rule, you’ll want to avoid:
As marketers and startup founders, the pressure is always on us to deliver qualified leads into the sales department or through the sales funnel. We all understand the importance of lead generation – it’s coming up with fresh and effective ideas that can sometimes be tricky. Hopefully the above items gave you some fresh ideas to keep that sales funnel growing.
The elements you include in a welcome email will depend on the specifics of what you're offering. But in general, you can use the email to showcase your brand's personality and to highlight the value that recipients can expect to receive. If you're welcoming new users to a product or service, the welcome email is a great place to explain how everything works and what users need to do in order to get started.
When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points.