Co-marketing partnerships have been our most efficient business lead generation idea by far. Each time we partner up with another company to create co-branded content, we get 2x promotion and 2x more leads. Out of all types of co-marketing partnerships, we’ve seen the most ROI from webinars, as they generate the most leads and require less preparation or input from different teams (e.g. design, development). Plus, you’re often able to present the same or similar content to different forums, which saves even more time.
Astonishingly, using a pop-up box is one of the easiest ways to procure emails ids. Just remember to make a box that is attractive and has an easy to locate and use the exit button—if someone does not want to engage with you. As per this study conducted by a blog, a website generated 1375% more registered email ids thanks to the installation of a pop-up box on the homepage.
Before we get into the nitty-gritty details of creating email newsletters, you will need to determine your goal. What is it that you want your email newsletter to achieve? You might want to nurture your existing contacts and become the first brand they think of when they need a product or service in your industry. This would be a fantastic goal if you are a B2C company. Or your goal might be to increase sharing so that you attract new people to your list. As you define your goal, think about what metrics you can use to track your progress.

In order to maximize your opt-in rates, we recommend that you offer visitors a relevant free gift such as a report or an e-book as a way to say thank you for their sign ups. For example, if your product is in the weight loss niche and would like to target the weight loss crowd, give them a free weight loss report or an e-book in exchange for their opt-in. After they had opt-in into your own list, you can always do a follow up with them again and sell them your product line or introduce your service. You will find getting a sale easily with a great products or services which will benefit them.


Companies who utilize email marketing promote their products and services while educating and interacting with subscribers. Establish your authority by sharing your best advice. Showcase the value of your products by solving customers’ most difficult challenges. Listen to feedback before developing new features. Once a customer believes you’re the best, there’s nothing to stop them from making a purchase.
Focused Call-To-Action: Unlike newsletters, dedicated sends can focus on really driving results for one call-to-action. As a MarketingSherpa case study of Kodak’s successful list growth tactic explains, “These calls-to-action were not stuffed at the end of a newsletter or tacked onto another message. They were the focus of a dedicated email, which gave them much more impact.”

In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.
Email is the marketing channel preferred by consumers to communicate with companies. According to research conducted by MarketingSherpa, 60% of survey respondents chose email as the preferred way to receive promotions and regular updates from companies with which they are interested in doing business. Only 20% of respondents chose social media, and 17% chose text messages.
An eBook acts as a great incentive to get people to sign-up and provide you with their contact details and other useful information that you previously would not have access to. For instance, you could ask them to describe their biggest pain point and provide their mobile phone number in addition to their name and email address. Remember, website visitors are only willing to give up so much information, so the better the value offer, the more information they will give.

Amazon has a simple way of soliciting these reviews—they just ask upfront how many stars you’d rate the product. The presentation of the request is visual. At a glance, users understand what is being asked of them. Once you click the image to leave a star rating, you’ll be taken to a page that allows you to both leave a star rating and a written review.
Because Wistia is a video hosting platform, publishing content strictly about how to use its product would only apply to people who were already customers. Videos like the one above, relevant to anyone who has an iPhone, help the brand create value for people who may not even be familiar with Wistia. If they learn something useful from Wistia once, they're more likely do it again, and may eventually come to the site ready to purchase a subscription.
Live chat improves conversion rates: Visitors can quickly connect with the live chat agents if they face any issues. As a result, this reduces waiting time and increases customer satisfaction. Live chat gives real-time support to the customers which increase the chance of conversions. The more visitors, the more chances for the company to generate leads!
6. In order to make your mass email effective, you need to add calls to action. A call to action is something that encourages your subscribers to take the action you want them to, such as making a purchase or signing up for a webinar. A call to action may be "Click to Sign Up" or a button with "Purchase Now." You can read more about the call to action here. It is a great idea to include your call to action more than once throughout your mass email message, to help draw attention to it.
According to research from Clutch, newsletters are the most popular type of email, with 83 percent of companies sending them. These emails are typically sent on a consistent schedule (weekday mornings tend to be the most popular with brands) and will often contain either content from the company blog or website, links curated from other sources, or both.
Most email marketing platforms offer a basic automation system composed of triggers and accompanying emails based on customer actions. Businesses utilize these platforms to automatically send detailed thank you or confirmation emails after a product has been purchased, a service has been completed, a user filled out an important form, or new users have subscribed to their blog. Automation can also further personalization by triggering customer-specific emails for birthdays or specific purchase anniversaries.
Therefore, before starting anything you should first learn what solo ad is, and what does the term “Targeted solo ads” mean? As you have already learned from previous articles, that solo ads are a very effective tool to generate leads and traffic towards your website. However, you should also be cautioned that it is no easy task. You need to know how solo ads work. In addition, what kind of solo ads you should go for? Should you pay insanely huge amounts to get your work done or use cheap Targeted solo ads to generate leads for your website? You also need to think first about the niche audience, the target audience to whom you are addressing.

Create valuable content. The key to this kind of email is to offer tips that your customers want to read. Help solve problems they may have or obstacles they may need to overcome. Or, offer tips to help your customers use and maintain your product or service. If you sell cameras, send an email that teaches customers how to use certain features. If you sell bathroom fixtures, include installation tips. Whatever your business is, create an email that gives your customers a helping hand. Babies “R” Us sent the following email to its customers to help them prepare for summer travels with their children.

Welcome emails are the first email your subscribers receive after they’ve confirmed their email address. Since this is their first interaction with your brand in their inbox, make it memorable and worth their while. After all, subscribers are highly likely to open and click welcome emails compared to other types of promotional emails, according to a study from Experian.
4. In most cases, try to keep your mass email newsletters short. Subscribers tend to skim longer email messages anyway, so stick to your most important points. If you want to include additional information, you can always add links to online sources (such as blog posts, articles or other information) so interested subscribers can click to find out more.
As their name suggests, these emails are used to nurture leads through the marketing funnel into a position of sales readiness. For example, let's say you sent your list a marketing offer email. You might then set up a lead nurturing workflow that triggers another email about a complementary offer or piece of content to everyone who converted on that initial offer. The logic is simple: By identifying a particular group of contacts that you already know are interested in a specific topic, you and can follow up with more relevant and targeted content that makes them more likely to continue their relationship with you.
Setting-up an email campaign is relatively easy.  There are many email marketing resources and software companies online that enable you to upload subscribers’ information, segment your lists, use email templates and fill-in your content, and send emails to subscribers on a regular basis.  Two of our favorite email marketing service providers are Constant Contact and Mail Chimp.  To really stand out, instead of using a pre-made template, having an email template custom designed for your business that matches your company’s brand can be even more effective.
One of the greatest advantages of email marketing is that it allows marketers to send targeted messages. Print, radio and television ads are broadcast indiscriminately and frequently reach consumers who have no interest in the product offered. But email marketing allows companies to tailor certain ads to certain customers. If a customer has shopped for a brand of shoes in the past, companies can email them coupons for that same brand knowing that they have already expressed an interest.
When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points. 
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