After an email campaign is sent out, it will be important to track and evaluate the success of that campaign. Pre-established metrics should be used to determine success or failure. If a campaign is not performing well, marketers can change the design of the ads, the products being emphasized, or the deals being offered. The flexibility of email makes it easy to implement changes quickly and inexpensively.
Running an A/B test means carving out three groups of recipients: an A group, a B group, and a C group. After sending two variations of an email to the A and B groups, you’ll use your analytics to decide which message performed better by way of generating more engagement or sales. Then, you’ll send the winning version, whether that’s A or B, to your final pool of recipients (C).
Email provides the benefit of unlimited space for content. Unlike many social media platforms, you are not limited by character limits or the types of media that you can share with your recipients. Attention spans are short, so it is an email marketing best practice keep the message to the point, but the choice is yours as to how long or short the message might be for each email. Make content easy to scan at a glance and get the main message, but also give readers the option for more information if they want.
Rather than inundating your contacts with a slew of emails about each individual product update, consider sending a sort of roundup of new updates or products periodically. For each update you list, include a large, clear headline, a brief description, and an image that showcases the product or feature. It's also worth linking to a custom page for each feature to make it easy for recipients to learn more about it.
Exact ROI: There is a very specific investment in sponsorship emails--you know how much you are paying the vendor. Now you only need to track the results you are getting (visits, leads, sales) in order to determine what is your return on the cost you have paid. Knowledge of the exact ROI will help you fit in your marketing budget and build accurate marketing reports at the end of the quarter.
I have already mentioned this one in the previous paragraph, but this is something that has to be stressed. While many kinds of online promotion and marketing are cheap and do not require a lot of investments, email promotion is by far the cheapest of them all. All you need to do is hire someone to operate your mailing lists and you will have a full marketing campaign at your disposal. Just make sure that you hire someone who knows how to do this in an organized fashion. You can start for $1 initially with Aweber marketing tool.
Why is email marketing important? Compared to the many marketing channels available today to reach your target audience, email is the most effective channel for capturing attention, as well as engaging and connecting with prospects and customers to drive sales and revenue. No other channel is as successful at building strong customer relationships as email marketing.
Bonus: As one related mini-lead generation tactic to add onto the process of collecting leads from free downloadable materials on your blog—try leveraging exit-intent popups that detect when a visitor is about to navigate away from your opt-in page, and they'll quickly surface the reader a reminder offer to grab your download before leaving. I've tested this and seen a meaningful lift in new subscribers that otherwise would've left the page.
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.
The process is one of the best ways to interact with your shoppers and generate leads. You just have to open up an account, be active, and search for a relevant place where you can get involved. Take an example of how Eventbrite used Quora to market itself while providing a user with an answer too. Yes, it is that simple to earn leads when you use Quora and help the people out. Another example of Acquire, where we are getting daily 20 to 30 visitors only from Quora because of one post that is on top.
Support availability is an important aspect to consider any time you purchase online marketing services, especially if you are a novice. Check if the email marketing software provider you plan to use offers 24/7 support via phone, chat, or email as well as comprehensive documentation. This is especially important when your marketing campaigns are time sensitive. You don’t want to end up not sending out your Black Friday newsletter just because of a technical glitch you weren’t able to fix.
As your email list grows bigger, it gets harder to manage it using a standard personal or business email account. A good ESP helps you assign subscribers to different lists so that you can use segmentation more effectively, and prevents the dreaded possibility of accidentally putting your whole list in the open CC field. It’s also far easier to comply with the CAN-SPAM law (Controlling the Assault of Non-Solicited Pornography and Marketing law) that requires that you make it easy for people to unsubscribe and to process their request within 10 days. Email marketing services unsubscribe recipients immediately and automatically.
Lusha is a simple app that enables you to reveal mobile numbers, direct phone numbers and contact email addresses when you are browsing prospects in LinkedIn or Twitter. It takes two clicks to launch Lusha in as an app in Google Chrome. If you’re existing customers use Twitter and LinkedIn this is a great way to generate the direct contact data that you need to make effective and more personalized cold calls.
Include your contact information in the newsletter. You always want your contact information in an easy-to-find area on the newsletter. The purpose of your newsletter isn’t necessarily to sell, but if your customers are inspired to reach out to you because of the newsletter, you want them to be able to find you. You could put social media contact buttons in the header or footer of your message; you could go the more traditional route, and include your phone number and email address; or you could do both. In the example below from our very own VerticalResponse newsletter, you’ll notice the social buttons in the top right corner:
For businesses with a long sales cycle or a high list price button text like “Shop now” or “Buy Now” are typically advised against. Why? Because there is a lot of runway left before a visitor turns into a paying customer. First, they’d like to learn more. As you further develop your relationship they’re eventually be ready to buy. Use this button text to provide more information to a potential buyer.
Therefore, if companies want to get more leads from their websites they need to look at ways to personalize which piece of gated content is served to individual users as they browse the website. This personalization could be user-driven—asking them to explicitly choose what sort of gated content they are interested in—or it could be powered by content marketing software which tracks their browsing patterns and behavioral data to show the right piece of gated content.