It’s very useful, I am appreciated Email Marketing is growing fast and it’s good for our business email marketing strategy is part of your overall marketing strategy and business plan. It helps you to market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. I found Blog (inbox blueprint 2.0) share quality post about email marketing.
Next to guest blogging yourself on different sites, try inviting one of your audience influencers to write a guest blog on your site. Just like you guest blogging on another site, you can give them a backlink and a platform to increase their audience. If you really want a famous person on your site, you might even consider paying her or him for writing a guest post. The goal is that you get a quality article and most likely the influencer will share it with their audience.
The toughest thing about investing in SEO is that it can take months or even years to see the fruits of your labour. This is where paid channels such as pay-per-click advertising on Google, LinkedIn or Facebook can come in handy. They essentially allow you to drive traffic to your landing page and see almost immediate results. Be wary though, the cost per lead can be high, especially in the early stages when you’ve not yet optimised your campaign.
You can target prospective customers via 31 contact attributes like job title and when they started their current role. You can also target them by 14 company attributes like the size of company and location. The huge quantity of data, the excellent data quality and the multiple ways you can cut and dice data using 45 different attributes means that you can target the right leads accurately and communicate with a much more personal approach.

The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.[4]
As their name suggests, these emails are used to nurture leads through the marketing funnel into a position of sales readiness. For example, let's say you sent your list a marketing offer email. You might then set up a lead nurturing workflow that triggers another email about a complementary offer or piece of content to everyone who converted on that initial offer. The logic is simple: By identifying a particular group of contacts that you already know are interested in a specific topic, you and can follow up with more relevant and targeted content that makes them more likely to continue their relationship with you.
Contests can be held on essentially any social network, making them widely accessible. It’s important to clearly state the rules of the contest and follow the network’s promotion guidelines. Your contest prizes should be strictly related to your industry or else you run the risk of getting irrelevant leads who aren’t interested in your product or service.
One of the greatest benefits of email marketing is that email allows you to personalize your messaging and offering to reach the right audience at the right time. Not only can you use segmentation to ensure that readers are getting the most relevant and effective content, but you can also address readers by name and speak directly to them. Your email subscribers are more likely to respond to content that seems like it was written just for them. In fact, according to HubSpot, emails that include the first name of the recipient have higher click-through rates than those that don’t.
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It's Automated: Once you set up lead nurturing, emails are sent out automatically according to your schedule as new leads come in. This leads to a high return on a low investment. You might launch the campaigns and forget about them, but the emails will be doing the work for you, helping you qualify leads and push them down the sales funnel faster.

While these folks might have been enthusiastic customers at one point, for one reason or another they aren’t now. When a customer is slipping away, to potentially never purchase again, offering discounts to win them back can make financial sense. The perfect email for this segment is called a win-back, which should include an eye-catching offer with a deep discount used to entice them to return.


Offer relevant content. When you send an educational email, you’re trying to build a relationship with your customers. The best way to do that is to teach them something. However, you want to teach them something that has a connection to your business. For instance, Monster.com, the job search site, sends its customers information about life in the workplace. An example is below.
If you send emails from your Gmail or Yahoo account to too many people at once, or your emails contain content that is thought to be spam, your email address and entire IP location could be blacklisted as a spam address by Internet Service Providers (ISPs). That means that every email you’d send in the future could go straight to the recipient’s spam folder, even if it’s not a marketing email. Email marketing services monitor the final destination of your emails. They take steps to make sure that emails aren’t marked as spam and protect you from becoming blacklisted by the ISPs.
If you’re already using physical or digital eBooks as a lead generation idea for your brand, then taking a few hours out to record an audiobook version of your already existing content is a very high-impact way to reach not only more people who are not currently within your sphere of influence—but to offer up another, potentially more exciting content medium for your existing audience to digest your book. 
These automatic emails should make the CTA big and clear. Keep in mind that the CTA should link to the direct offer -- NOT to the form. In these emails, simply thank the reader for their form submission, and give them what you promised, whether it be a link to the PDF of an ebook, instructions on how to activate their free trial, or the coupon they requested. Furthermore, don't overcomplicate the appearance of these emails. The reader isn't looking for additional information, but rather the offer or content they already know they redeemed.
Welcome Emails — These are the automated responses an organization sends when a new subscriber joins an email list. Welcome emails have among the highest open rates of all types of emails, so be sure your welcome emails make a great first impression of your organization’s email-marketing program. These emails are a huge opportunity to upsell, build credibility and trust, and enhance your brand. According to a 2012 study by Silverpop, one-third of U.S. online retailers fail to send a welcome email. This is your chance to have the recipient white-list your email as well as to improve your deliverability and stand out from your competition!
“I’m in” as button text tackles the opt-in action directly. Visitors that have read your content and have agreed to continue developing their relationship with you are ‘in’. If you’re making any sort of presentation or offer, “I’m in!” allows your visitors to opt-in with passion and zeal. Like agreeing to an outing with a friend, “I’m in” states that you’re subscribing to what is offered.
Transactional emails are the messages that get triggered by a specific action your contacts have taken and enable them to complete that action. For instance, if you are signing up for a webinar, you will fill out a form and then receive a transactional (thank-you) email, which gives you login information in order to join. If you are using a double opt-in, people will receive an email asking them to click on a link in order to confirm their registration.
Shopping-Cart Abandonment Emails — Typically set up as a series of trigger messages, shopping-cart abandonment emails encourage users to come back and complete the purchases they started at a company’s e-commerce site. If you have a shopping cart and aren’t doing recovery emails, you’re missing out on a huge opportunity. Recent research shows that shopping-cart recovery emails can generate as much as $17.90 per email sent. That’s because an average of 20.8% of abandoners return to the site, make a purchase, and spend 55% more than buyers who didn’t abandon their carts.
Personalize your mass email program’s layout and choose between 100 email templates using the bulk mailing software template engine SendBlaster mass emailer and newsletter software comes with plenty of professionally designed templates and a powerful WSYIWYG visual editor: don’t let your newsletters mailings look dull and unprofessional, send out appealing and graphically rich email to make your communication more effective.
Email makes it easy for your subscribers to share your marketing messages. With the click of a button, your subscribers can share your company’s email message, such as a promotional code or details of a special sale, with their friends and colleagues. Check out this recent NewsLever feature for tried-and-true tips to optimize the performance results of your referral email campaigns.
1. Everyone on your mass emailing list must be an opt-in subscriber. Oh did we say must? Sorry, we meant MUST. If you send unsolicited email messages, that is considered to be spam. You can avoid the dreaded spam label (which will hurt your mass email deliverability and your business's online reputation) by only using opt-in subscriber lists. Check out our email list building blog post if you want to know more about how you can get customers to opt in to your mass email newsletters. Also, don't ever rent or buy mass email lists. And include an easy way for subscribers to opt out in each email you send, in case any of them do not wish to receive any more of your email messages.
The two examples above are of Brain Pickings’ weekend newsletter (to the left) and Fast Company’s design daily newsletter (to the right). These emails are always packed with useful and entertaining information, a sure sign of high clickthrough rates and an engaged audience. On the top of each newsletter, you will spot a call-to-action which invites people to either donate or subscribe.

Make a great first impression with a welcome email. When someone signs up to your mailing list, the first thing they should receive from you is a welcome email. By sending a welcome email, you are building your brand and credibility with your customer. Plus, this lets your customer know that you will be emailing them and gives them an opportunity to white-list your address. This email is easily automated, so no excuses. All email subscribers should receive your welcome email upon subscription.
These are just a few examples of how a brand can use on-event email campaigns to extend the dialogue with customers and personalize their experience. When using on-event emails, it’s easy to “set and forget” them. But because these emails offer a tremendous amount of opportunity for additional sales, it’s important to review their performance among your customer base on a regular basis. If certain emails aren’t doing well, make sure to revisit them and refine their content.
As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.[8]
Solo ad mailings and emails can be a very important and precious asset to you and your company. Or else they can fall dreary on their face depending on the target audience you are emailing or the subscribers who have listed to that seller or the online magazine. Therefore it is very important to look for Targeted solo ads. Continuing with the tips and tricks of using solo ads, you first need to comprehend fully the meaning and purpose of a solo ad. For example, if you are a new online entrepreneur who might be very skilled about their product or service that they are offering but are nil in the process of marketing and promoting. Then, you would know little about such antics.
Oftentimes, companies are tempted to ask for way too much information in the lead generation form, either to better filter and address the leads or to know as much as possible about them before replying. However, they forget that this can hurt your conversion rates A LOT and you might be missing out good leads. Most of the time, information such as number of employees, industry, revenue, website address, etc., can be added to the lead with a quick Google or LinkedIn search.

One of the benefits native content has over guest blogging is that more overtly promotional content is often tolerated, which may be beneficial for generating leads in the short-term. With native advertising, your ads are front and center. They catch readers' attention by showing up in places that they're already checking out, instead of in a place that they've grown accustomed to ignoring.


Authentic insights from other organizations that have used your service in the past help to kill some of the doubts that B2B buyers might have about investing money with a new company. In fact, 92% of customers will read online reviews before they even consider a purchase, and around 50 or more reviews can lead to a 5.6% increase in conversion rates.
A Return Path study of re-engagement campaigns found that around 12-percent of those receiving re-engagement emails read them. If these numbers seem small to you compared to the other types of emails on this list, consider that re-engagement campaigns are meant to win back customers that are inactive or uninterested. Getting 12-percent of these customers engaging with your brand again is no small feat.
As an inbound marketing tactic, lead nurturing is all about understanding the nuances of your leads’ timing and needs. By getting these details right, you set yourself up for success. Lead nurturing introduces a tightly connected series of emails with a coherent purpose and full of useful content. In this context, lead nurturing offers more advantages than just an individual email blast.
Once you have Captured the lead, it is then a good idea to send your prospects to whatever it is you promised them. Could be a sales video, sales letter, free training; sign up to a webinar etc.. Always make sure You send a Welcome email, introduce yourself and Connect with your Leads, they need to trust you to spend their money with you… We use Maxbounty & One of Our Top CPA platform we use is This One, Check it Out, they have Awesome Offers, Pay on time always.

You can target prospective customers via 31 contact attributes like job title and when they started their current role. You can also target them by 14 company attributes like the size of company and location. The huge quantity of data, the excellent data quality and the multiple ways you can cut and dice data using 45 different attributes means that you can target the right leads accurately and communicate with a much more personal approach.
Professional email marketing software offers you the tools to track results so that you can better understand customer behavior. This allows you to set customized messages, as well as to A/B test your messages so that you can constantly fine-tune your marketing campaigns. Let’s say, for instance, that you want to find out which is the best auto-responder for your high-rolling segment of customers. You can set different options, compare auto-responders, and make an informed decision. Sendinblue also features marketing automation, and its wealth of plugin capabilities make it easy to maximize your email campaign.
In addition to helping you build credibility, email marketing can also enable you to strengthen your relationships with new leads and existing customers. Through consistent and valuable email communications, you can stay on top of your audience’s mind, educate your readers on the topics that matter most to them, and show your appreciation for their business by letting them know about special promotions.
But as the cost of postage and printing has risen, the effectiveness of marketing through the mail has declined. Businesses now have to pay more while seeing smaller returns. This is exacerbated by the fact that new communication tools provide many of the same services that standard mail does. Although direct mail marketing has not disappeared by any means, it has been on the decline for years.
If you have any kind of e-commerce component to your business, you’re likely already sending transactional emails such as receipts and confirmations. These types of messages have 8x the opens and clicks than any other type of email. But you may not be making them work for you as much as you could. Since you already have your reader’s attention, this is a great time to share personalized content or product recommendations that the user may also be interested in based on prior behavior or purchasing habits.
But as the cost of postage and printing has risen, the effectiveness of marketing through the mail has declined. Businesses now have to pay more while seeing smaller returns. This is exacerbated by the fact that new communication tools provide many of the same services that standard mail does. Although direct mail marketing has not disappeared by any means, it has been on the decline for years.
Email marketing services can directly improve your business. For starters, the built-in CAN-SPAM law compliance means that you won’t have to worry about falling foul of the law. Only contacts that have explicitly opted in will be added to your email lists and every email will automatically include the necessary unsubscribe options so that you adhere to anti-spam regulations.

This second statistic is where you can really boost conversions and sales. Encouraging your existing customers to share their experience with your business is the best and effective way to boost your brand image and this will attract new customers. With this lead generation strategy, you will be able to build a long-term relationship with the customers and boost sales and revenue.
However, as email marketing developed as an effective means of direct communication, in the 1990s, users increasingly began referring to it as "spam", and began blocking out content from emails with filters and blocking programs. In order to effectively communicate a message through email, marketers had to develop a way of pushing content through to the end user, without being cut out by automatic filters and spam removing software.
Your email campaign is created. Your newsletter is designed and ready. You have even sent it to your list of subscribers. Now what? This is the moment when you are dying to know what your recipients think about it. Did they open it? How many read it through? Do they click on the links and visit your website? Have they watched the video you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software. Pinpointe offers great insight and analytics, so you can track your email campaigns and see how they are performing.

Most companies send both types of emails because they serve distinct functions. Mass emails are sent on a schedule of the marketer’s own making, either to every email address on your mailing list or subscriber list, or you can send email to only a targeted segment. The message itself might be an email newsletter or promotion. Transactional emails, on the other hand, are triggered by a customer action (say, a password reset or abandoned cart). Whether it’s the customer or the marketer prompting the send, the usefulness of your emailing software hinges on successful delivery.
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