In fact, HTML emails tend to have lower open and click-through rates that correlate directly to how many HTML elements are included. This is likely due to email programs such as Gmail filtering promotional emails out of the main inbox and into a different tab where they may not be seen by users. Plainer emails can be great for event invitations, blog content, and survey or feedback requests.

Every email platform has a limit to the number of contacts you can email at one time. As your business grows, you’re going to want to be able to send emails to hundreds of recipients in one go. Email marketing services platforms can expand to accommodate thousands of contacts and permit you to send bulk emails to myriads of recipients at once. With an email marketing platform you can easily scale up your business without worrying about hitting a wall.


Thus, the word Targeted solo ads were coined. For example, if you have health products and you are mailing health products solo ads to readers who are by profession engineers. Then they would definably click delete and without even opening the email, your solo ad will go in the recycle bin and you will be flag for being a spam mailing list. Thus, in the future if you email construction products, chances are your Targeted solo ads will be going in the dumps and you will not be reaching your audience.
Persuade them (lightly) on how you can help them. This should be a light touch, and often at the end of the incentive, on why and how you can help them, and why they should go with them. You could end the course with an open ended email, asking them how they liked it, or you can set up simple conditions to send the leads contact info to your own sales people if they reach the end of the incentive but still haven’t reached out to you.
Most companies send both types of emails because they serve distinct functions. Mass emails are sent on a schedule of the marketer’s own making, either to every email address on your mailing list or subscriber list, or you can send email to only a targeted segment. The message itself might be an email newsletter or promotion. Transactional emails, on the other hand, are triggered by a customer action (say, a password reset or abandoned cart). Whether it’s the customer or the marketer prompting the send, the usefulness of your emailing software hinges on successful delivery.
Mark Sallows is a writer for Fit Small Business specializing in sales and marketing topics. Before helping other small business owners, Mark was co-founder and CEO of a successful digital publishing start-up called Turtl. Mark has also served as a non-executive director in several early stage media, marketing, and tech businesses. Before this he was an early stage venture capital investor for a global investment business. Mark lives in New Forest, a scenic area in Southern England.
Email marketing services make it far easier to produce beautiful email newsletters and emails of all types that match your business branding and are eye-catching and appealing. Consistent branding is important, so ESP templates make that easy to deliver. The best ESP providers offer a range of templates and drag-and-drop elements that make it simple to design an attractive e-newsletter or sales emails. With email marketing services you can include images, video content, and many different fonts, and place them in exactly the right spot for maximum effect.
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Your “whales” are those customers who make large or consistent purchases from you. These customers are worth a lot and, better yet, they rarely require discounts to come back. To engage these customers, employ targeted email campaigns that court them and keep them buying—say and showcase how much you value their business, give them an 800 number if it makes sense, or offer a special loyalty program. And don’t forget to gather feedback on what they want to buy so you can sell it to them later.
According to research from Clutch, newsletters are the most popular type of email, with 83 percent of companies sending them. These emails are typically sent on a consistent schedule (weekday mornings tend to be the most popular with brands) and will often contain either content from the company blog or website, links curated from other sources, or both.
Authentic insights from other organizations that have used your service in the past help to kill some of the doubts that B2B buyers might have about investing money with a new company. In fact, 92% of customers will read online reviews before they even consider a purchase, and around 50 or more reviews can lead to a 5.6% increase in conversion rates.
The best email marketing services provide valuable features that help you make the most of your email marketing campaigns and improve your business in a number of ways. Using a top-rated email marketing service such as aWeber or GetResponse lets you take advantage of better email design, contact organization, analytics, and segmentation while avoiding the risks of being blacklisted as a spam account. Learn more insights and compare email marketing platforms on Website Planet.
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Therefore, before starting anything you should first learn what solo ad is, and what does the term “Targeted solo ads” mean? As you have already learned from previous articles, that solo ads are a very effective tool to generate leads and traffic towards your website. However, you should also be cautioned that it is no easy task. You need to know how solo ads work. In addition, what kind of solo ads you should go for? Should you pay insanely huge amounts to get your work done or use cheap Targeted solo ads to generate leads for your website? You also need to think first about the niche audience, the target audience to whom you are addressing.
Email marketing automation allows you to automate your sales cycle. Your business can use email automation tools to develop email drip campaigns, which automatically send email messages to individuals on a set schedule, helping you create automatic touch points with customers. You can also set up automation campaigns to trigger certain messages when a user takes an action on your website. For instance, if the customer visits your pricing page but then leaves your site, you can reach back out to them through an automated message to ensure that they don’t have any further questions.
The best of our business lead generation ideas are focused on direct mail and email campaigns on customers who have done business with us over the past five years. We also arrange these customers by their buying patterns, which again helps to create small, targeted lists that can then be personalized. Personalization is so, so effective when it comes to B2B. Within our email campaigns, we offer the customer an incentive such as a first look at a new collection, multi-buy offers, free samples books or an industry report.
So, you’ve already taken that first critical step toward getting your email marketing program off the ground by building your contact list, and now you need to send your subscribers…something. But what should that something be? If you’re struggling to figure out what to send or how to keep your customers engaged, rest easy — we’ve highlighted nine emails your business should send on a regular basis, along with a few tips on creating them. We’ll also tell you, on a scale of 1 to 5, the difficulty level for each email. The closer the number is to 5, the more effort it takes.
DISCLAIMER: We CANNOT determine or predict the results you will receive with your solo ad. It is your responsibility to have a high converting offer and sales funnel. We can guarantee that you’ll get at least the number of UNIQUE clicks that you paid for, delivered to the URL you’ve provided. There are NO REFUNDS after traffic has started and/or been delivered to you.

For example, what’s an R0 F0? Well, it’s someone who has never ordered but just joined your email list. How about an R7 F10 M1000? That’s probably a loyal buyer: 10 orders which total $1,000, the most recent being a week ago. And an R400 F10 M1000? Unfortunately, that’s a former loyal buyer, a “defecting customer,” who’s very far along in the customer lifecycle curve. She’s slipping away and hasn’t bought in more than a year.
Email provides the benefit of unlimited space for content. Unlike many social media platforms, you are not limited by character limits or the types of media that you can share with your recipients. Attention spans are short, so it is an email marketing best practice keep the message to the point, but the choice is yours as to how long or short the message might be for each email. Make content easy to scan at a glance and get the main message, but also give readers the option for more information if they want.

These automatic emails should make the CTA big and clear. Keep in mind that the CTA should link to the direct offer -- NOT to the form. In these emails, simply thank the reader for their form submission, and give them what you promised, whether it be a link to the PDF of an ebook, instructions on how to activate their free trial, or the coupon they requested. Furthermore, don't overcomplicate the appearance of these emails. The reader isn't looking for additional information, but rather the offer or content they already know they redeemed.
Therefore, you need to first define your target audience to whom you want to email Targeted solo ads. Once you have created a niche audience or a target audience for yourself, only then will you be able to filter your email lists. This means, that you also need to look for people who will give you the desired results, who share the similar interest and taste of that of your product category. If you are selling car accessories but that person does not own a car or a vehicle of that sort, your solo ad will be useless to them. In addition, you will be losing one visitor for your website and a potential buyer of your product. Therefore, if you need to find Targeted solo ads, you should look for directories, which offer Targeted solo ads.
A very easy technique for generating B2B leads from your website is to use “exit detection”. When you suspect a visitor is about to exit your website, you give them a call-to-action (CTA). The CTA can be anything of value to your target market. For example, let’s say you are an e-commerce website. You can offer a coupon code that expires in 24 hours. Or perhaps you sell business consulting. You may offer a free 1 hour introductory session, but your visitor has to sign up right now.
The best email software providers offer user-friendly interfaces, making it easy for anyone to set a campaign and build appealing newsletters. Worried about HTML and graphic design skills? If you want to build your newsletter in HTML, you can certainly do that. However, it is best to choose a platform offering a wide range of templates and stock images you could potentially use, such as Active Campaign. Some of the best email software also offers tools that test your messages for spam. They will warn you if your text contains words that might trigger red flags from email providers. After all, you don’t want to see all your beautifully designed messages end up in your subscribers’ junk folders without an even remote chance of getting opened. The best email provider services will even block your address if they detect any spam suspicion.
While social media platforms and PPC ads limit the amount of characters you are allowed to use in your brand messaging, email has no character limits. Now, this doesn’t mean that you should abuse this feature by sending novel-length emails to your customers and leads. However, it does mean that you can take advantage of the opportunity to present a longer and more detailed message when necessary. You should always consider the goal and purpose of your email when crafting the content, but keep in mind that you have a bit more space than other channels might allow.
It's Paid: Sponsorship emails are being sent to people who you haven’t earned as subscribers (they didn’t opt-in to your list). In this context, you have to pay in order to get content in front of them. Vendors offer different payment packages and here you enter the land of negotiation. Some of the most popular options are paying a flat free, paying based on a CPM (cost per thousand impressions) model or paying per new lead acquired.
One of the most successful tools in the email marketers’ toolkit is segmented email lists. This means dividing your contacts according to their age, hobbies, location or other factors so that you can send more targeted emails that relate more closely to their interests. Segmented emails have an open rate that is about 15% higher than non-segmented emails and a click-through rate that is over 100% higher. One study found that more than 50% of all revenue is generated by segmented emails. Having all of your customer information in the same place as your email program means that you can apply segmentation based on almost any feature you like. Never mind targeting your customer base by age or demographic, with an email marketing platform you can send emails according to whether or not your recipients opened your previous email or how they joined your email list. The more targeted and relevant your emails are, the higher your click-through rate and user engagement will be.
It's Targeted: Studies show that targeted and segmented emails perform better than mass email communications. Lead nurturing enables you to tie a series of emails to a specific activity or conversion event. You can craft your follow-up email based on the action a lead has taken on your website, thus showing that you are aware of their interests in the topic and what they might need next. Based on this information, lead nurturing emails can highlight reconversion opportunities that tie back to their earlier interests.
P.S. If you’re saying YES, you want to grow your traffic exponentially, you want to make your promotions more targeted and successful, you’re tired of scraping by and dream of putting more money in your pocket, you’re looking for that breakthrough marketing “edge” that’ll jumpstart your profits – then what are you waiting for? Get your traffic now!​
If you are an online marketer who is looking to build an email list quickly or who wants to spread the word about a new product launch, a solo ad may be exactly what you are looking for. A solo ad is an advertisement that is linked to email. These advertisements are purchased from those who own email lists. They are usually sent out as dedicated emails without any other information attached to them, which means that the entire message subscribers receive is only about your promotion. Essentially, when you use solo ads, you are purchasing targeted traffic for a website, web pages, or affiliate links that you want to promote.
Analytics are indispensable for measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights into your customers' behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.

To find the right podcasts and radio shows you should be pitching on interviews, start with the roundup lists like this one that you’ll find from a quick Google search. If you’re not already a podcast or regular radio show listener, ask around and probe other people in your industry to get a sense of which shows they listen to—or have been interviewed on before.


Order Status Emails — For companies with e-commerce sites, this series of emails keeps customers informed about the status of their orders and typically includes order confirmation, shipment confirmation, shipment tracking, delivery confirmation, and receipts. Transactional emails such as these typically have average open rates that exceed 75%; however, few marketers use these opportunities to build customer relationships and grow revenue.

Once you have Captured the lead, it is then a good idea to send your prospects to whatever it is you promised them. Could be a sales video, sales letter, free training; sign up to a webinar etc.. Always make sure You send a Welcome email, introduce yourself and Connect with your Leads, they need to trust you to spend their money with you… We use Maxbounty & One of Our Top CPA platform we use is This One, Check it Out, they have Awesome Offers, Pay on time always.


If you’re already using physical or digital eBooks as a lead generation idea for your brand, then taking a few hours out to record an audiobook version of your already existing content is a very high-impact way to reach not only more people who are not currently within your sphere of influence—but to offer up another, potentially more exciting content medium for your existing audience to digest your book. 
Now open a new browser tab and log into your Gmail account. Click Compose to open a new message. Type a title in the subject field and compose the body of your message. Then type $%headername% anywhere you want to insert column data from your spreadsheet. For example, type Dear $%First Name% if you want each email to use the recipient’s first name in the greeting. Once you’re done, click X to close the message, and it will automatically save to your Drafts folder.

“Because original data is worth it, many people will be happy to subscribe to your blog in exchange for the report. In addition, you can share the report with all of the participants in the survey, who will likely share the report with their audience. This quickly magnifies the impact of your marketing efforts, building your email list and helping your brand build a reputation as a source for interesting and original data”, said Cara Hogan, Content Strategist at Zaius.

With email marketing, your business can identify the content and messaging that resonates best with your audience and optimize content for best results. With list segmentation, demographic targeting, and testing, you will be able to develop an effective strategy for reaching each of your audience segments. Once you can use data to determine what types of messaging and offerings work best for each audience, you will be able to maximize open rates and conversions.
Your brand is your business’ promise to your customers to deliver a consistent product or service. Creating a voice for your brand and delivering it to your prospective customers on a regular basis is an important first step in establishing your business in their minds. Although there has been some debate about the rule of seven, general consensus is clear that when the right people see your brand multiple times, they are more likely to convert from prospects to customers.
Deciding which customers receive which emails is a way to give marketing messages relevance. Larger companies will use email to push multiple different products, updates and offers. Matching the message to the customer leads to higher sales and greater levels of customer satisfaction. Email marketing software makes it easy for companies to segment their email delivery based on criteria that they establish.
Companies can elect to manage their own email marketing campaigns or they can choose from over 100 different companies who offer email marketing services. These services provide easy software tools that allow companies to manage their email lists, design ads, and track how often they are accessed. Larger companies that send out dozens of daily emails to tens of thousands of different customers often use email marketing services to manage the process.

Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.

You have read every eBook and website you can find to make your Internet marketing business a success. You have invested a ton of time and a lot of money, too. And, to add insult to injury, you have even put your faith in an Internet marketing agency, only to find that they have basically taken your money without giving you any results. Talk about frustration!
You can find the answer to any question you might have on the internet. But how many really good answers are out there? Taking the time to create an in-depth, step-by-step article that answers a burning question for your prospect serves as an opportunity to generate a lead. After all, the company that provides the best answer will often get your business, right?
Astonishingly, using a pop-up box is one of the easiest ways to procure emails ids. Just remember to make a box that is attractive and has an easy to locate and use the exit button—if someone does not want to engage with you. As per this study conducted by a blog, a website generated 1375% more registered email ids thanks to the installation of a pop-up box on the homepage.

In order to sell, you need to convert and the key to email conversions is to nurture them using content. Like #2 above, the key lies in email list segmentation however, it helps to know what type of  content to use at each stage of the sales process. Once you nail that, your nurturing efforts will be much more effective and, your overall conversion rates will increase.
While these folks might have been enthusiastic customers at one point, for one reason or another they aren’t now. When a customer is slipping away, to potentially never purchase again, offering discounts to win them back can make financial sense. The perfect email for this segment is called a win-back, which should include an eye-catching offer with a deep discount used to entice them to return.

Make sure you have a diverse program mix in your inbound marketing plans. You should be engaging in both organic and paid campaigns to drive traffic to your website to generate leads. Think about audience building and lead generation on social media, and consider engaging in paid programs like paid email marketing sends, content syndication, paid webinars, and more to drive leads into your funnel.


When it comes to the email your business sends, make it clear that this offer or event is the result of a partnership with company X -- especially if your co-marketing partner is particularly popular or impressive. To do this, you can adjust the company logo in your email to also include the other business' logo. Furthermore, make sure your copy mentions both businesses, and create a custom graphic or image to visualize the offer or event. 
Email marketing is an important marketing tool for any small business. Let’s get that on the table up front. Although it may not be as glamorous as social media marketing platforms like Facebook, Twitter, LinkedIn, or Instagram, it has proven to be more effective for delivering conversions and higher ROI. When small businesses are looking for a cost effective, shareable, measurable form of marketing, the benefits of email marketing place it right at the top of the list.
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