When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points. 
Another of the many benefits of email marketing is that email communication allows you to communicate frequently with your subscribers, making sure that you are on top of their minds. In order to build a sustainable business, you need to influence new conversions while also encouraging repeat business. With email, you can check in with your subscribers periodically to remind them of the value that your business can provide. This is a great way to keep in touch with customers in between purchases while also nurturing relationships with new leads.
Metrics are indicators of behavior. Therefore, it is best to review this often, but also don’t become overly focused on the day-to-day statistics. Rather, review these items on a weekly and monthly basis. You can then realize trends over time. If you have any substantial changes, mark those on the same calendar and see how changes affect your overall metrics over time.
Customers engage with transactional emails such as order, shipping and return/exchange notifications at a much higher rate than they do with promotional and branding-focused campaigns. It is clear from the total open rates that customers open transactional emails repeatedly. The exceptionally high open and click rates underscore the opportunity for companies to cross-sell products and services to highly engaged customers through transactional emails.
No. Nutshell doesn't support file attachments on bulk email, because file attachments sent in bulk have a high likelihood of getting your email address flagged for spam (even if it's legitimate email). We don't want to expose our customers to this probability, so we don't allow you to do this through our software. You can attach a file to one-off individual emails using our templates. 

Subscribers are generally a diverse and quality audience that can be leveraged to determine popular opinion. Companies can create surveys to help formulate important brand identifiers like incident response strategies, potential sales, new branding, etc. Consider sending an email requesting customer feedback on products, services, or policies. Utilize this information for quarterly reports and action plans. Companies can also create an email marketing campaign asking their dedicated consumers for online reviews to boost sales.
Lead generation email campaigns are a series of emails based on varying first points of contact. Whether a new user has visited a company’s site or requested more information, a well-crafted automated drip campaign can turn those leads into sales. Use of an email marketing platform can help lead a prospect through a company’s sales process and drive them back to the products or services they viewed while using the company’s website initially.
A good cart abandonment email includes a prominent call-to-action and some compelling copy to remind the customer why they should complete the sale. The email from Growlerwerks below is a good example of this. It contains not just a large “Finish Order” button, but also some copy telling customers what they’ll get as a result of their purchase (”enjoy fresh craft beer for weeks”.) It even includes a hero shot of the product in action.

Create a sleek design. Email design elements are important with testimonial emails. You want something that’s eye-catching and easy to read. Take a look at the example below. This retailer put together four quotes from happy customers and highlighted the product, too. It’s a win-win. Both the accolades and the products are showcased well in this simple design.
It's Timely: Study after study shows that email response rates decline over the age of the lead. In his Science of Timing research Dan Zarrella, HubSpot’s Social Media Scientist, discovered that there is a positive correlation between subscriber recency and CTR, one of the key metrics of engagement. You need to use lead nurturing campaigns to take advantage of this dynamic.
Look for a point of diminishing returns. Where are your campaign investments providing value? At Marketo, inbound strategies like content marketing are the strongest channels, and should be maximized to a point; but beyond that, inbound tactics need to be supplemented with outbound, paid channels in order to create sustainable demand and generate new leads from your website.
The world of promotional emails is changing as consumers become more leary of this type of email content. The world continues to grow in technology and available information, and consumers are being made more aware of when messages are overly promotional. The task then is to offer a good mix of engaging emails (how-to content, informational content, etc.) and promotions.

We recently explored how to vet various email platforms and reviewed key tips to remember when selecting your email marketing management system. Having the right email marketing platform is a solid foundation but crafting an email that can cut through the digital clutter and reach your audience depends on more than just your platform. Carefully choosing the goals and structure of your email campaign while considering important formatting trends are key factors in creating successful email campaigns. In part two of our series, we will explore six different types of email marketing campaigns.  Join us in two weeks for our final installment when we review a series of important formatting factors to keep in mind when launching your email initiatives.


With email marketing, you are not limited to one format, content type, or frequency. You can send a monthly newsletter, sprinkle coupon sends in between, or provide updates on a major event you are planning. When you mix things up and freshen up the layouts on a periodic basis, you keep things interesting and eliminate the risk of your messages becoming background noise.
We always do our best to fulfill our service quality in delivering the number of clicks which you have ordered. However, as there are many factors that result in poor opt-in rates such as product is irrelevant or unattractive, the landing page look like a scam or copy writing of the landing page is not right. Thus, we do not guarantee the opt-in rates.
A successful match day takes a lot of preparation, and we have our part to play. Our tasks include; Season Tickets, Junior Fans Passport, First Time Fan Guide, Stadium Map, Staff Passes, Signage, Social Media content, Snapchat filters, Pitch side big screen visuals, stadium advertisement, Team sheets and much more. But our proudest contribution to a Cobblers home fixture, is of course, the Matchday magazine.

Make sure you have a diverse program mix in your inbound marketing plans. You should be engaging in both organic and paid campaigns to drive traffic to your website to generate leads. Think about audience building and lead generation on social media, and consider engaging in paid programs like paid email marketing sends, content syndication, paid webinars, and more to drive leads into your funnel.
As a company, we developed software that solves the problems of search in Windows and Outlook for large enterprises. Native Windows search is not very good, and when there is a problem, many people vent about it on social media or blog about it on their own blogs. To help us generate leads and to find the people that would benefit from our product, we actively monitor social media for several different “pain points”.
Undelivered emails - poorly designed emails may not get delivered. Emails that use certain spam keywords in the subject heading or content of the email are likely to be filtered out by email software and internet service providers. If you don’t keep your marketing lists up to date, you will find incorrect email addresses mean your messages won’t reach the right person.
Lead-nurturing emails are typically a series of related emails that are sent over a period of several days or weeks. The idea is to move leads through your funnel and convert them into customers, all through an automated series of helpful content. Not only can these emails help to convert, they also drive engagement. According to HubSpot, lead-nurturing emails generate an 8 percent click-through rate compared to a 3 percent click-through rate for general emails. These email sequences are also great time savers for your team. You set up your series once, and if it’s successful, deliver qualified leads to your sales team without much hands-on work.
Survey findings from The Alternative Board (TAB) on B2B sales revealed that 64% of business owners prefer personal trial and error when making a purchase. B2B companies can increase the leads coming from their website by offering a demo or trial version of their service. The best way to set this up is with several calls to action (CTAs) throughout the site that lead to a landing page offering the free demo/trial.
Even if you don’t have a physical product at all, you can still send offer emails. Here’s an example where Zapier offers a free live training session on their software. It makes their subscribers happy because it gives them access to something they probably wouldn’t have known about if they hadn’t been on the list, but it also moves their subscribers further along their sales funnel.
In the example below, Duke Home Energy sends out a recurring email to its customers giving them an update on their home’s energy usage. Customers get information about their individual home and information on how they compare with homes around them. In addition, Duke provides them with additional content related to their efficiency level that customers can continue to engage with them on.
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.[4]

Another one of the major benefits of email marketing is list segmentation. This allows you to segment or separate your email list into different groups with relevant characteristics or interests. Once you have done this, you can start to deliver more targeted content to your readers. This increases relevancy and value, which can encourage more conversions.
What many companies do not realize is that there is generally only one person responsible for making a purchasing decision about your product or service. Put together a hit list of companies that you want to work with and then find out who that one person is through online research and cold calling. Once you have their contact information, personalize your outreach and this will become one of your highest performing business lead generation ideas.
When the United States Postal Service created a nationwide postal network in the 1840s, mail became an important tool for marketing. Connecting with people through their mailboxes allowed businesses to offer customized marketing messages to specific segments of the customer base. It is likely that much of the mail you now receive contains some kind of marketing message. Catalogs, brochures, coupons and political appeals all pour through the postal service on a daily basis. (See also Direct Mail Marketing)

Triggered emails, automated emails, transactional emails, behavioral emails—these are all ways to describe an email that is sent by your marketing platform whenever a specific action is taken on your website or app. A very popular behavioral email is a shopping cart abandonment email, which is sent when someone adds an item to their cart but doesn’t finish their purchase.

3. Your email newsletter subject line should be eye-catching yet straightforward, and should avoid spam words. Your email subject line is your first chance to connect with your subscribers. Of course you want subscribers to be intrigued, so you can say something like "The Five Things You Need to Know About Buying a Car" or "The Best Mac and Cheese Recipe Ever." Be careful not to include words like "Free" or "Cash" and don't put your title in ALL CAPITALS. You can see a more complete list of spam trigger words here. Studies have also found that mass email subject lines perform best with email subscribers when they are direct and truthful about what is in the email. Subscribers want to know what is in the email before they open it, so let them know in the subject line that there is a 25% off coupon for them inside.


Don’t make the mistake of assuming mass mailing has to carry a hefty price tag. Mailgun offers both comprehensive deliverability features and powerful marketing automation tools, so your bulk emails actually reach every intended person on your mailing list. And with our free plan, the first 10,000 emails you send each month are free of charge. That’s a far cry from some email services that offer free email marketing in the form of a free trial, meaning your first month is gratis, but the price rises sharply after that.

The first step in getting started with email marketing is to choose email marketing software through which you’ll begin building your list. There are many robust and cost-effective email marketing tools to choose from, so don’t get caught up trying to pick one that’s “perfect.” You can always switch providers down the line. Instead, pick a well-reviewed solution that fits your needs (e.g., pricing, drag-and-drop editors, email templates, etc.), then start emailing and making money.
BuzzSumo presents a wealth of information on this offer page to make the case for why brands should use the product. The page is loaded with examples and data about BuzzSumo to answer all of the prospect's questions without them having to pick up a phone and speak to a salesperson. Best of all, the trial doesn't require the user to enter their payment information, so users who sign up don't have to worry about an unexpected credit card charge.

With email marketing, you can build your brand, out-do your marketing goals, and set yourself up as an expert, all without breaking your budget. No matter your level of experience, you can create professional email marketing campaigns quickly. That means less time spent worrying about marketing details and more time spent working on making your business successful.
Welcome Emails — These are the automated responses an organization sends when a new subscriber joins an email list. Welcome emails have among the highest open rates of all types of emails, so be sure your welcome emails make a great first impression of your organization’s email-marketing program. These emails are a huge opportunity to upsell, build credibility and trust, and enhance your brand. According to a 2012 study by Silverpop, one-third of U.S. online retailers fail to send a welcome email. This is your chance to have the recipient white-list your email as well as to improve your deliverability and stand out from your competition!
Co-marketing partnerships have been our most efficient business lead generation idea by far. Each time we partner up with another company to create co-branded content, we get 2x promotion and 2x more leads. Out of all types of co-marketing partnerships, we’ve seen the most ROI from webinars, as they generate the most leads and require less preparation or input from different teams (e.g. design, development). Plus, you’re often able to present the same or similar content to different forums, which saves even more time.
According to research from Clutch, newsletters are the most popular type of email, with 83 percent of companies sending them. These emails are typically sent on a consistent schedule (weekday mornings tend to be the most popular with brands) and will often contain either content from the company blog or website, links curated from other sources, or both. A newsletter might also contain upcoming events or webinars, news from your company, or other updates. Whether you create or curate your newsletter content, it should first and foremost be relevant and valuable to your audience.
5. The conference Cliffs Notes: Attending an industry conference or another big event that your audience might be interested in (but unable to attend)? Take detailed notes and create a document sharing what you’ve learned. Then, build a simple landing page to make it available for download and post a link in any industry groups or forums you’re a part of.

Business lead generation ideas are great to put in place, but many business owners take their foot off the gas when business is good and they’re busy fielding sales opportunities. This opens their business up to instability and risk in the future because a shortfall of leads opens up in their pipeline. Don’t forget to consistently generate leads on a week-to-week basis to maintain the health of your sales pipeline and protect the future growth of your business.
Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?
Video content improves SEO, increases conversion rates and more. We believe in video as an effective lead generation tool so much that we wrote an entire blog on how to use it for that very purpose. Things like using high-quality, informative videos as gated content, adding calls to action at the end of free videos and housing videos on a landing page with a related offer can help you start generating some leads. 
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