Click on “Select Recipients” in the “Start Mail Merge” group. Find the Excel spreadsheet you created, click "Open" and click "OK." Select fields from the “Write & Insert Fields” group on the "Mailings" tab of the ribbon. Click "Greeting Line" to enter a salutation. Click the "Match Fields" button to match a heading from the Excel spreadsheet to each field you insert.
According to Campaign Monitor, birthday emails are some of the most effective emails you can send, with a 481 percent higher transaction rate than promotional emails. Other milestones you can celebrate include your subscribers’ sign-up anniversary or your company anniversary. When combined with a special promotion or offer, these emails can drive much greater clicks and conversions.

In conclusion, email marketing definitely offers numerous benefits to small businesses. Even though social media landscapes keep evolving, small business email marketing’s importance will keep on growing. To put it short, the benefits of email marketing comes down to the fact that it is exceptionally cost-effective while working extremely efficient.
Running an A/B test means carving out three groups of recipients: an A group, a B group, and a C group. After sending two variations of an email to the A and B groups, you’ll use your analytics to decide which message performed better by way of generating more engagement or sales. Then, you’ll send the winning version, whether that’s A or B, to your final pool of recipients (C).
After you learn how to send bulk emails, your clients will be more informed, which instills loyalty. Follow the best mass emailing practices to ensure your messages reach your recipients. Since Atomic Mail Sender is a program created to distribute emails, you need an SMTP server to send your mail. Our email sending software supports an unlimited number of SMTP servers and has flexible settings that help your messages get delivered.
An eBook acts as a great incentive to get people to sign-up and provide you with their contact details and other useful information that you previously would not have access to. For instance, you could ask them to describe their biggest pain point and provide their mobile phone number in addition to their name and email address. Remember, website visitors are only willing to give up so much information, so the better the value offer, the more information they will give.
Now that you imagined your business heaven of having 5000 leads think about the opportunities something like this opens. With some lead nurturing you can turn about 250-500 of these leads into customers. If you convert 250-500 leads into paying customer each year, and your B2B product is priced at $1000, you may get $250K to $500K additional revenue per year or around $20K-$41K per month. That must sound appealing. 💰😍

In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.
put a link to your site in your Quora profile, if people like what you have written and you had something interesting or helpful to say, they’ll naturally be interested enough in you to visit your profile (and find out if you have written more answers around the same subject). By placing a link in your profile it makes it easy again for them to go back to your site.
Original Email Blast software: easy way to send massive emails to your mailing list. A mass mailer software is easier and faster-responding than any web tool; and SendBlaster Mass eMailer is designed with user-friendliness in mind. You will be using even the advanced bulk email program merge features minutes after installing it – try it for yourself: download here free bulk emailer program (max 100 email per day) You will agree there is no easier yet feature-packed bulk mailing software around.
As popular as newsletters are, they have a drawback. When you send multiple links or blurbs in an email, you weaken your main call-to-action. Your subscriber may click on the first link or two in your email but may not come back to the others, or they may skim your email and move on. So, if your main goal is to drive a specific action – sign up for this webinar, buy this product, read my latest blog post – you may be better off with a standalone email. These emails are dedicated to just one topic and put the call to action front and center. Your readers’ attention won't be diverted, so they’re more likely to take the action you want them to.
33. The power of press: If your business is featured in an online community publication, the piece is likely to include a link to your business site. Make that link a focused landing page geared toward the publication’s readership. This tactic can work well if you have a regular column, are being consulted as an expert, or are the subject of a piece.

Whitepaper: The white paper is an effective way to not only generate the lead but also to impress the customer. You can convince your customer by offering them various ideas, offering, and content about your product or service.  Below is another brilliant example of freebie offering by Nichehacks.com? They have accurately designed the pop-up window and offered the handy content.
You don’t have to build your own list or send out ads yourself. Since you are using Jordy Solo Ads, you don’t have to worry about building your own. Additionally, you don’t have to send out your ads yourself. Instead, we send them out for you. All you have to do is provide the email ad copy and offer page you want us to have it sent to, and we will send the email ads out to our buyers list.
At last we found a reliable, impressive and easy bulk mail software. Atomic Mail Sender is the best solution. It satisfies all our needs. With one time payment we are able to send thousands of e-mails, creat multi mail-lists, it guarantees the frequency of emails, as well as allows to add Facebook and Twitter buttons into messages. I just wanted to thank You for the best and most reliable services and support that you provide! Atomic Mail Sender is the best solution ever. Thank you! Read more »

Gmail contact groups are great for sending a single email message to a specific set of people, but what if you want to give each email a personal touch, such as with a newsletter or promotional offer? Unlike Microsoft Office, Google’s productivity suite doesn’t have a native mail-merge feature you can leverage to do this. But don’t sweat it: With a little help from Google Sheets and a free downloadable script, you can personalize bulk email messages in Gmail in minutes.
1. Everyone on your mass emailing list must be an opt-in subscriber. Oh did we say must? Sorry, we meant MUST. If you send unsolicited email messages, that is considered to be spam. You can avoid the dreaded spam label (which will hurt your mass email deliverability and your business's online reputation) by only using opt-in subscriber lists. Check out our email list building blog post if you want to know more about how you can get customers to opt in to your mass email newsletters. Also, don't ever rent or buy mass email lists. And include an easy way for subscribers to opt out in each email you send, in case any of them do not wish to receive any more of your email messages.
“Because original data is worth it, many people will be happy to subscribe to your blog in exchange for the report. In addition, you can share the report with all of the participants in the survey, who will likely share the report with their audience. This quickly magnifies the impact of your marketing efforts, building your email list and helping your brand build a reputation as a source for interesting and original data”, said Cara Hogan, Content Strategist at Zaius.

It’s difficult to track the success of your email marketing campaign from your Yahoo or Google email address. Email marketing services provide built-in analytics that guide you on how to keep improving your customer engagement and retention rates by showing you exactly which emails succeed. Without analytics, you’re really just emailing blind. These analytics reveal how many of your emails reached the recipient’s inbox, how many of those emails were actually opened, and how many links were clicked in the body of your email. Email analytics can also help you develop insights into why your email bounced or which subject lines are the most successful.
Companies can build campaigns centered around events they are hosting or sponsoring to build their brand persona and engage with their customers. Highlighting philanthropy is an easy way to capture the hearts of consumers while subtly persuading them to further patronize their business. Most email marketing platforms have themes and templates for invitations, follow-ups, reminders and thank-you email. Not only can businesses maintain an organized guest list and manage ongoing communication without hassle, but they can also highlight how they are affecting their community, creating brand loyalty among their subscribers.
As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.[8]
One way to accomplish this is to actually mix in content with your promotions. Make your promotional emails focus on the sell or offer, and highlight this focus using your stand-out CTA. Then, maybe beneath the main offer, you can provide additional free content that supplements the offer, using a less eye-grabbing CTA. This gives customers an on-ramp to dip their toes in without pulling the trigger on a purchase, which may give you more opportunity to convert them later on.
And much more… SendBlaster Free Automatic Emailer has everything you would expect in a desktop software solution: blacklists (single addresses and whole domains), direct (SMTP-free) delivery, multiple connections (send multiple emails at once), HTML importing (with images embedding), international e-mail character sets support, password protection, and many more features. These are few of the features which made our award-winning bulk email sender software one of the most popular bulk emailing messaging tools around: if you want to know the full story have a look at the full mailing software feature listing. And if you think a good email sender software should cost a lot… well, have a look at our bulk email sending offer and compare to others 😉
Send pesonalized emails: each recipient will have his own name in the email subject and body With SendBlaster bulk emailer software you can manage up to 15 customizable fields and thanks to the e-mail merging functionalities each recipient will receive a customized email: “Dear Mr. Smith…” instead of the unfriendly “Dear customer…”. See Email Merge software details.
Therefore, if companies want to get more leads from their websites they need to look at ways to personalize which piece of gated content is served to individual users as they browse the website. This personalization could be user-driven—asking them to explicitly choose what sort of gated content they are interested in—or it could be powered by content marketing software which tracks their browsing patterns and behavioral data to show the right piece of gated content.
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