As advertisers have shifted more and more of their efforts online, they have tried to find ways to use the strategies developed in print advertising in new online environments. Most of the traffic once handled by the postal service now happens over email, creating a new method of direct marketing. Today, the average marketer sends 64 emails to their customers every year.
Run sweepstakes or a contest. Although contests can potentially bring in a lot of sign-ups, the inherent downside is the person you’ll attract is looking for free stuff. Use a giveaway to break through the noise, or to jumpstart your list, but don’t rely on them to grow an engaged audience for the long term. Check out contest apps on the Shopify App Store.
The best of our business lead generation ideas are focused on direct mail and email campaigns on customers who have done business with us over the past five years. We also arrange these customers by their buying patterns, which again helps to create small, targeted lists that can then be personalized. Personalization is so, so effective when it comes to B2B. Within our email campaigns, we offer the customer an incentive such as a first look at a new collection, multi-buy offers, free samples books or an industry report.
33. The power of press: If your business is featured in an online community publication, the piece is likely to include a link to your business site. Make that link a focused landing page geared toward the publication’s readership. This tactic can work well if you have a regular column, are being consulted as an expert, or are the subject of a piece.
Email has been shown to generate a better ROI compared to other marketing channels. A survey by the Direct Marketing Association and Demand Metric of marketers in the United States showed that email achieved a median ROI of 122%, which was more than 4 times higher than other marketing channels, including social media (28%), direct mail (27%), and paid search (25%). And in 2016, email marketing generated $44 ROI for every $1 spent, which was up from $38 in 2015.
Because Wistia is a video hosting platform, publishing content strictly about how to use its product would only apply to people who were already customers. Videos like the one above, relevant to anyone who has an iPhone, help the brand create value for people who may not even be familiar with Wistia. If they learn something useful from Wistia once, they're more likely do it again, and may eventually come to the site ready to purchase a subscription.
If you’re looking to take your visual experience a step further, try using interactive video in your emails. Interactive videos allow email recipients to control what happens on the screen. The technology uses “interactive hot spots” that enable viewers to click on links in the video, mouse over objects to reveal more information or choose the path they want the video storyline to take.
1 Targeted Solo Ad to 25,000 - Guaranteed 3% Click Thru Rate! This is not a mass mailing. Your ad will be sent out over a period of several days to provide you with the best delivery and response. You will be provided with log-in information to view your stats. Choose your targeted market! Choose the country (even a specific US state or time zone!)
When an email advertising order is placed at 10DollarSoloAds, we immediately begin the process of sending your email campaign. Each solo ad is reviewed by our technicians for errors before they are sent to your targeted prospects. When your solo ad begins sending we send you a confirmation email with full tracking information from a third party tracking service. This allows you to track the exact amount of clicks from each solo ad, the IP addresses of each person who has clicked on your ad, and the timestamp of when they visited your website. Email marketing has always been considered one of the most effective and most responsive methods of increasing business to your website.
A click-through rate is a percentage that tells you how many successfully delivered emails in a campaigns registered at least one click. A standard click-through rate is generally two to three times the conversion rate of your online store, maybe 5% or so. Why? Because you have a highly targeted group of people on your list who have opted in to your content. Your calls to action and images in your email play a big role in your click-through rate.
This style of campaign is meant to inform current subscribers of new product updates or extensions, upcoming exclusive sales or web-driven discounts. Use consumer purchases to trigger follow-up emails offering compatible products or services at a discount. This enhances the personalization of email campaigns and educates consumers on offerings like those they have already expressed interest in, which can lead to secondary purchases. To market general sales, create unique promotional codes that are exclusive to your email list that can be tracked to verify the success of your campaign. This creates a sense of exclusivity for subscribers which will keep their attention and boost open rates.
Companies often can hire affiliates to convert leads and boost their promotional program. Affiliates can easily bring improved sales numbers too, but if the plan is well targeted. Additionally, the member strategy is a very inexpensive program, as the scheme works on the commission basis. The scheme also prompts the affiliates to work effectively to promote your brand and bring you the leads—as performance only can provide them with their remuneration. It is a win-win situation for the companies.