For new visitors, click-through rates from a service page to a pricing page are extremely high. The conversion rate of requests for quotes (RFQs) from the pricing page are higher than conversions from a service page. Instead of “package pricing” like most SaaS providers, our pricing pages include “Starting At” pricing. We list a “Starting At” monthly price, document everything included, list all available options, and then request leads “Submit An RFQ”.

Email marketing is relatively inexpensive when compared to other traditional marketing tactics such as direct mail and print media. While these traditional print marketing tactics require you to spend money on printing and advertising space, email marketing requires only a small investment of time and resources in developing effective content. In addition to relatively low operational costs, email marketing also provides an attractive return on investment (ROI). According to one report from DBS Data, businesses can expect an average return of $38 for every $1 they spend on email marketing.
As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels. What are the advantages of using email? Check out this list of reasons why email marketing is king for business owners.
As part of a marketing degree, you will learn to analyze your customer base, write compelling copy, choose attention grabbing images, and maximize value for your customers. Every company has money and time invested in marketing and it is a field that has been studied intensely. Tapping into this knowledge base is the best way to take the successes of the past and apply them to the technologies of the future.

For instance, when I searched for “best workflow management software”, the rich snippet goes to FinancesOnline.com, one of the leading B2B review platforms. Imagine your company on this list. There’s a high chance your product will be included in what McKinsey calls the “initial consideration set” leading to the “moment of purchase” during the consumer decision journey. You also outmaneuver competitors in high-value keyword searches. This is crucial considering that Google/CEB study found out 71% of B2B searches start with a generic keyword phrase.


As we have already begun our journey in 2019, email marketing trends are thought to rock a simpler design and more segmentation. Marketers are to leverage on storytelling to bag more positive impressions. Considered one of the ancient forms of digital marketing emails are still very effective and has the power to help your small business break the glass ceiling.
When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points. 
Unlike marketing channels such as billboard ads, flyers, or television commercials, email marketing allows you to communicate with your customers and leads in real time. This makes it the perfect channel to send timely messages to your email subscribers. For instance, if you are having a last minute sale or want to remind customers of a promotion that is ending soon, you can quickly put together a marketing email that will reach reader’s inboxes in just enough time to allow them to take advantage of the promotions that are set to expire.
We’ve explored lots of business lead generation ideas and the one that has been most successful is generating leads through search engine traffic. We make a list of questions that customers are likely to ask Google, then we write a post answering each question. In the end, you get very targeted traffic and the ability to build trust with readers by solving their question or problem.
With email marketing, you are able to quickly and directly reach your current customers and leads on your email list. This direct communication means that you are not limited by the decreasing organic reach of social media. You don’t have to wait months to see organic traffic come to your site through the search engines. You also don’t have to buy PPC or social media ads to start seeing results. With email marketing, your email list becomes an important asset that you can continue to see benefits from for years to come.

One of the most successful tools in the email marketers’ toolkit is segmented email lists. This means dividing your contacts according to their age, hobbies, location or other factors so that you can send more targeted emails that relate more closely to their interests. Segmented emails have an open rate that is about 15% higher than non-segmented emails and a click-through rate that is over 100% higher. One study found that more than 50% of all revenue is generated by segmented emails. Having all of your customer information in the same place as your email program means that you can apply segmentation based on almost any feature you like. Never mind targeting your customer base by age or demographic, with an email marketing platform you can send emails according to whether or not your recipients opened your previous email or how they joined your email list. The more targeted and relevant your emails are, the higher your click-through rate and user engagement will be.
Video content improves SEO, increases conversion rates and more. We believe in video as an effective lead generation tool so much that we wrote an entire blog on how to use it for that very purpose. Things like using high-quality, informative videos as gated content, adding calls to action at the end of free videos and housing videos on a landing page with a related offer can help you start generating some leads. 
Make sure you have a diverse program mix in your inbound marketing plans. You should be engaging in both organic and paid campaigns to drive traffic to your website to generate leads. Think about audience building and lead generation on social media, and consider engaging in paid programs like paid email marketing sends, content syndication, paid webinars, and more to drive leads into your funnel.
Develop strategic alliances with customers who naturally refer to you as part of the way they do business themselves. For instance, every client of mine receives a certificate for a complimentary consultation as part of my “Preferred Partners Program.” My partners include a vocal/presentation expert, a financial advisor, professional organizer and executive attorney. All of these services make sense for my busy clients. And all of my partners’ clients get a certificate entitling them to a free session with one of Enerpace’s coaches. It’s a win-win!
Make sure you have a diverse program mix in your inbound marketing plans. You should be engaging in both organic and paid campaigns to drive traffic to your website to generate leads. Think about audience building and lead generation on social media, and consider engaging in paid programs like paid email marketing sends, content syndication, paid webinars, and more to drive leads into your funnel.
These are the next level of transactional emails. Email marketing software like Vero allows marketers to automatically trigger emails when customers click buttons, scroll down a page, read an article or watch a video. And that’s just the beginning. As you collect more data about a user, the emails can get more and more personalized, greatly increasing the chances that customers will engage with your website and buy products or services. For SaaS businesses, behavioral email marketing opens never-before-seen opportunities for upselling and converting clients and prospects.
Lead-nurturing emails are typically a series of related emails that are sent over a period of several days or weeks. The idea is to move leads through your funnel and convert them into customers, all through an automated series of helpful content. Not only can these emails help to convert, they also drive engagement. According to HubSpot, lead-nurturing emails generate an 8 percent click-through rate compared to a 3 percent click-through rate for general emails. These email sequences are also great time savers for your team. You set up your series once, and if it’s successful, deliver qualified leads to your sales team without much hands-on work.

Because Wistia is a video hosting platform, publishing content strictly about how to use its product would only apply to people who were already customers. Videos like the one above, relevant to anyone who has an iPhone, help the brand create value for people who may not even be familiar with Wistia. If they learn something useful from Wistia once, they're more likely do it again, and may eventually come to the site ready to purchase a subscription.


A very easy technique for generating B2B leads from your website is to use “exit detection”. When you suspect a visitor is about to exit your website, you give them a call-to-action (CTA). The CTA can be anything of value to your target market. For example, let’s say you are an e-commerce website. You can offer a coupon code that expires in 24 hours. Or perhaps you sell business consulting. You may offer a free 1 hour introductory session, but your visitor has to sign up right now.
When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points. 

Companies who utilize email marketing promote their products and services while educating and interacting with subscribers. Establish your authority by sharing your best advice. Showcase the value of your products by solving customers’ most difficult challenges. Listen to feedback before developing new features. Once a customer believes you’re the best, there’s nothing to stop them from making a purchase.


With some means of marketing, you can never be certain whether the money you have invested is paying off. However, with this kind of marketing, you can easily measure how much effect has the campaign had. There are various tools on the Internet that can help you with this. For example, you can measure the click-through rate and also see how your customers arrived to your website. This way, you can easily decide whether email marketing is paying off or not.
Create a sleek design. Email design elements are important with testimonial emails. You want something that’s eye-catching and easy to read. Take a look at the example below. This retailer put together four quotes from happy customers and highlighted the product, too. It’s a win-win. Both the accolades and the products are showcased well in this simple design.
Email marketing campaigns are widely used to drive sales; however, well-written emails can also be a powerful tool in improving brand loyalty and expanding business. Most email marketing and marketing automation platforms offer a wide array of templates and drip campaign functions that create a multitude of marketing opportunities. A brief review of short term and long term marketing objectives should point you in the direction of one or more of the following six email marketing strategies:
Human spam filters are even more complex. No one can tell you exactly what makes someone click the spam or abuse button, but there are some general rules. You’ll want to avoid buying lists or sending emails without explicit permission, being vague about when you’ll email, hiding the unsubscribe option or making the process of unsubscribing unnecessarily difficult, or leaving unengaged, inactive leads or customers on your list (though, you can and should eventually mount a reactivation campaign for those inactive leads).

Instead of letting users access the more comprehensive videos for free, use a service like Wistia Turnstile to created a gated video so people have to submit contact information before they can view the content. This can also be done organically by utilizing YouTube Cards, including a call to action in the video description, or by having the individual in the video or a voice-over asking viewers to contact you to learn more.

Personalize your mass email program’s layout and choose between 100 email templates using the bulk mailing software template engine SendBlaster mass emailer and newsletter software comes with plenty of professionally designed templates and a powerful WSYIWYG visual editor: don’t let your newsletters mailings look dull and unprofessional, send out appealing and graphically rich email to make your communication more effective.


Software Developers will need to have a degree in some field of computer science. Most software developers working for email marketing services will be experts in HTML, Java, and other programming languages that are used widely on the Internet. A degree in marketing is not necessary, but could be helpful. Their clients will mostly be marketers, so understanding their needs can lead to more useful and responsive email programs.
There is a quick window of opportunity when it comes to customers opening your emails. They see your email in their inbox, and depending on how well the “From name” and subject line resonate, they decide whether to open the email or ignore it. A good open rate means that your customers know your brand well enough to want to hear from you, no matter the time of the day.

Every e-commerce company is familiar with the dreaded abandoned cart. Consumers visit your site, put items in their shopping cart, and then leave without making a final purchase. Whether they get busy with something else or want to take time to think about their purchase, it is vital that you take the opportunity to reengage these customers. With email automation, you can send an automated email message to these consumers, encouraging them to come back to your site and finalize their purchase.
A better approach, or better said, an approach worth testing is offering the white paper for no commitment, allow the prospect to download it immediately without providing an email address. In the white paper, link back to resources on your site. By driving the prospect back to your site you can add them to a remarketing list for more qualified prospects, and you can request their email then (once they’ve gotten some value from you).
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.
Running an A/B test means carving out three groups of recipients: an A group, a B group, and a C group. After sending two variations of an email to the A and B groups, you’ll use your analytics to decide which message performed better by way of generating more engagement or sales. Then, you’ll send the winning version, whether that’s A or B, to your final pool of recipients (C).
The toughest thing about investing in SEO is that it can take months or even years to see the fruits of your labour. This is where paid channels such as pay-per-click advertising on Google, LinkedIn or Facebook can come in handy. They essentially allow you to drive traffic to your landing page and see almost immediate results. Be wary though, the cost per lead can be high, especially in the early stages when you’ve not yet optimised your campaign.
After you place your order for any click package, you will see the instructions on what you need to do next. If you don’t receive these instructions (after the PayPal purchase), email us at [email protected] In the email please specify the PayPal email you have used for purchase, the unique transaction ID and your link where you want to send traffic to.
Easy To Build: Once you have your email template in place, building dedicated sends should be easy. You will generally grab some of the information already on the landing page, make a few tweaks to it and spend most time on nailing down the subject line. Unlike newsletters, dedicated emails don’t need to include many graphical elements to separate the different blocks of text and prioritize information. Here, the entire email revolves around a single message.
Human spam filters are even more complex. No one can tell you exactly what makes someone click the spam or abuse button, but there are some general rules. You’ll want to avoid buying lists or sending emails without explicit permission, being vague about when you’ll email, hiding the unsubscribe option or making the process of unsubscribing unnecessarily difficult, or leaving unengaged, inactive leads or customers on your list (though, you can and should eventually mount a reactivation campaign for those inactive leads).
The best email marketing services provide valuable features that help you make the most of your email marketing campaigns and improve your business in a number of ways. Using a top-rated email marketing service such as aWeber or GetResponse lets you take advantage of better email design, contact organization, analytics, and segmentation while avoiding the risks of being blacklisted as a spam account. Learn more insights and compare email marketing platforms on Website Planet.
Next to guest blogging yourself on different sites, try inviting one of your audience influencers to write a guest blog on your site. Just like you guest blogging on another site, you can give them a backlink and a platform to increase their audience. If you really want a famous person on your site, you might even consider paying her or him for writing a guest post. The goal is that you get a quality article and most likely the influencer will share it with their audience.
Based on all the information we have gathered during our in-depth research we assign a magic score to each vendor. This is based on factors that affect any solo ad purchase (for e.g: CPC, Sales, Conversion rate etc). We use our proprietary algorithm to do this. As a rule of thumb, higher the Magic Score, better the solo ad experience is going to be.
These are the next level of transactional emails. Email marketing software like Vero allows marketers to automatically trigger emails when customers click buttons, scroll down a page, read an article or watch a video. And that’s just the beginning. As you collect more data about a user, the emails can get more and more personalized, greatly increasing the chances that customers will engage with your website and buy products or services. For SaaS businesses, behavioral email marketing opens never-before-seen opportunities for upselling and converting clients and prospects.
×