Every email platform has a limit to the number of contacts you can email at one time. As your business grows, you’re going to want to be able to send emails to hundreds of recipients in one go. Email marketing services platforms can expand to accommodate thousands of contacts and permit you to send bulk emails to myriads of recipients at once. With an email marketing platform you can easily scale up your business without worrying about hitting a wall.
Though it’s been around a while, email is by no means an outdated marketing strategy for business. Even with the rise of social media platforms and business blogging, email is still the number one way to communicate with your audience. If you are not yet taking advantage of this tried and true marketing strategy, these 15 benefits of email marketing just may be the impetus to get you started.
For businesses with a long sales cycle or a high list price button text like “Shop now” or “Buy Now” are typically advised against. Why? Because there is a lot of runway left before a visitor turns into a paying customer. First, they’d like to learn more. As you further develop your relationship they’re eventually be ready to buy. Use this button text to provide more information to a potential buyer.
To kickstart our podcast episodes, Steli and Hiten pull from an ongoing Google Sheet full of founder relevant topic ideas that are constantly added to by everyone on the team. They’ll hash out a quick outline for the direction we want the episode to go in, jot down a couple of case study examples to pull from, and start recording a back & forth conversation.
You can find the answer to any question you might have on the internet. But how many really good answers are out there? Taking the time to create an in-depth, step-by-step article that answers a burning question for your prospect serves as an opportunity to generate a lead. After all, the company that provides the best answer will often get your business, right?
Nutshell allows for 500 emails to be sent at a time. Email providers (such as Outlook or Google) apply additional restrictions to the number of emails you can send at once, as well as daily email sending limits. If you are running into email failures, try reducing the number of emails you are sending at one time from Nutshell to around 100 recipients. Read on if you are trying to send hundreds or thousands of emails at a time on a regular basis...
Another great example of blogging is guest blogging. If you know your audience good enough and you know the types of sites they visits, then the best way to reach them is by getting exposure on those sites. One of the easiest ways to achieve that is by offering those sites to write a guest blog post (which they mostly will accept because they are looking for ever new content themselves). Never forget that your main goal is to add value to the site you are contributing to. If you forget to add and create value for the website where you are guest blogging, it makes it harder to get backlinks and the extra exposure to your site.
Remember, even if you can promote your product or service through your website content, do not use your blogs or videos just to do that. Instead, you can provide your viewers with valuable data and information about what you do and the market you serve to. There is a good chance that people will look up to you as an industry leader if your content portrays the same.
Transactional Emails – These are emails that are sent out after certain actions trigger them. When a customer buys a product or makes a reservation, emails are sent out confirming that transaction. They legitimize online commerce by giving customers a way to prove they have bought something. Transactional emails often also contain new sales messages. Studies have shown that transactional emails are opened 51.3% of the time, while newsletters are only opened 36.6% of the time. Knowing that they have a captive audience, marketers will often try to insert new sales pitches into emails that are not explicitly for selling. For example, airline reservation emails often ask if you would like to upgrade your seat for a fee.
“So saying the solo ad went well would be an absolute understatement! On the opt in side I only receved 35% opt in, which is okay since it was a brand new squeeze, but the great part was I got a sale which made me a total of $565!!! $67 of that is going to be monthly. $497 of that was from one of the high ticket upsells on the back end. So like I said, I would say that went very well.”
A great example here comes from the stables of Netflix. Many people spend more time searching the right movie/content to view on Netflix rather than watching something with it. Netflix, hence, sometimes provides an option to run or add a particular movie on email to users in a personalized way. Netflix knows the importance of providing personalized emails, as people cherish good suggestions from companies, which in turn generates positive leads for your organization.
There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers, and news with their friends. Subscribers who share your message are acting as brand advocates. Therefore, when a subscriber shares it with their friends, your brand gains more exposure and credibility.
Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?
As the administrator of LinkedIn Group, when you send a LinkedIn Announcement, you're directly reaching a LinkedIn user's inbox. And when you create a Google+ event, sending the invite directly sends you into users' email boxes as well. Without having to create lists or collect email addresses, you automatically have access to users' email, but be sure to tap into these resources with care.
With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design, and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.
Video content improves SEO, increases conversion rates and more. We believe in video as an effective lead generation tool so much that we wrote an entire blog on how to use it for that very purpose. Things like using high-quality, informative videos as gated content, adding calls to action at the end of free videos and housing videos on a landing page with a related offer can help you start generating some leads.
For over a decade, B2B marketers have used gated content (anything behind a lead capture form that requires the user to trade information for access) to generate leads from their websites. Gated content such as ebooks, videos, webinars, etc. are common assets that can be used as a value-exchange to anonymous visitors on your site who have yet to hand over their contact details.
Another example is KissMetrics, the advanced analytics platform, who has two tools in a section of their site called /growth-tools/ around (1) calculating statistical significance for AB tests and (2) building URLs with UTM parameters for easy campaign tracking. These are useful to their exact target audience (marketers that run AB tests and other marketing campaigns):
The first step is to collect a comprehensive list of email addresses. The only significant disadvantage of email marketing is that many countries have laws against sending spam. Companies that send out unsolicited emails can face significant fines. It is crucial to only send emails to customers who want to receive them. It is important to make the process easy for customers to sign up for email updates (See also Permission Marketing). They can also offer incentives like one time coupons to encourage higher subscription rates.
If you have any kind of e-commerce component to your business, you’re likely already sending transactional emails such as receipts and confirmations. These types of messages have 8x the opens and clicks than any other type of email. But you may not be making them work for you as much as you could. Since you already have your reader’s attention, this is a great time to share personalized content or product recommendations that the user may also be interested in based on prior behavior or purchasing habits.
Another one of the unique benefits of email marketing is that email provides a more versatile channel for communicating with your customers. Not only are you able to send text and images over email, but you can also include video, attachments, and links to relevant content. For example, if your business has created some content assets that you’d like to share with your email list like a how-to video or an informational e-book, you can link to or embed video into your email message and attach any additional content assets or link to a landing page that allows customers to download the e-book.
P.S. If you’re saying YES, you want to grow your traffic exponentially, you want to make your promotions more targeted and successful, you’re tired of scraping by and dream of putting more money in your pocket, you’re looking for that breakthrough marketing “edge” that’ll jumpstart your profits – then what are you waiting for? Get your traffic now!