When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points. 

Consumers like to do business with companies that they like and trust. Email gives you the opportunity to build this credibility with your audience by delivering useful and informative content that adds value for your readers. Many businesses will develop a monthly email newsletter to deliver valuable content to their readers on a regularly basis. By providing relevant and accurate information that consumers find helpful, these businesses work to build their credibility and establish themselves as a thought leader in their given industry.
Are you doing everything you can to get the most return on investment (ROI) out of your email campaigns? Here are 14 different types of emails that can help give you a big boost to your email ROI. Perhaps you’ll find some that you could be doing but haven’t yet tried. And if you want to quantify, in dollars, some of your potential improvements from these emails, try our ROI Goalsetter®—the most advanced email ROI calculator and planning tool. You can get it free for 90 days with the promo code “FreeROI2013.”

While there are many tools on the market to support this, our favorite here at Nutshell is MailChimp. Not only does Nutshell offer a powerful integration with this tool, MailChimp is easy to sign up for, and offers free subscriptions up to 2,000 contacts. Click here to learn more about how Nutshell integrates seamlessly with this tool! Sending mass emails to thousands of clients from Nutshell can be done within minutes.
Amazon has a simple way of soliciting these reviews—they just ask upfront how many stars you’d rate the product. The presentation of the request is visual. At a glance, users understand what is being asked of them. Once you click the image to leave a star rating, you’ll be taken to a page that allows you to both leave a star rating and a written review.
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With email marketing, you are not limited to one format, content type, or frequency. You can send a monthly newsletter, sprinkle coupon sends in between, or provide updates on a major event you are planning. When you mix things up and freshen up the layouts on a periodic basis, you keep things interesting and eliminate the risk of your messages becoming background noise.


Or let’s say you’ve had an active customer who has purchased from you every 45 days or so for the last six months. Recently, he’s been MIA. No orders from the last 44 days. This is where a win-back campaign goes to work. An email would automatically be sent out after 45 days of no activity because you know, according to your store’s unique situation, that’s unusual for a healthy, active customer.
Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging.[3] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.
What many companies do not realize is that there is generally only one person responsible for making a purchasing decision about your product or service. Put together a hit list of companies that you want to work with and then find out who that one person is through online research and cold calling. Once you have their contact information, personalize your outreach and this will become one of your highest performing business lead generation ideas.
Finding the right online marketing tools can seem like a difficult task. Luckily, the best email platforms offer an unlimited number of messages and progressive pricing packages. This means that your bills depend on the number of subscribers. So, if you are a small business with a few hundred mailing list subscribers, you will only have to pay a small monthly rate. Constant Contact offers great price points for small businesses. You can even find an email platform that offers free plans for those who need only a limited number of features, like Benchmark. If you are unsure what your needs are, you can opt for a pay-as-you-go plan.
While some digital marketing tactics take time to implement and even longer to deliver results, email marketing is rather quick and direct once you learn the basics of developing a campaign. The assortment of email marketing tools and platforms make it easy to quickly create and distribute professional marketing emails that help you get immediate results.
Your “whales” are those customers who make large or consistent purchases from you. These customers are worth a lot and, better yet, they rarely require discounts to come back. To engage these customers, employ targeted email campaigns that court them and keep them buying—say and showcase how much you value their business, give them an 800 number if it makes sense, or offer a special loyalty program. And don’t forget to gather feedback on what they want to buy so you can sell it to them later.
This should go without saying, but having an optimized website is among the most effective lead generation strategies you can employ. It’s important to understand your website and landing pages are the central hub where most of your sales will take place. Because website optimization is such a robust topic, we’ve picked five best practices that can help your website become a lead generating machine.
After an email campaign is sent out, it will be important to track and evaluate the success of that campaign. Pre-established metrics should be used to determine success or failure. If a campaign is not performing well, marketers can change the design of the ads, the products being emphasized, or the deals being offered. The flexibility of email makes it easy to implement changes quickly and inexpensively.
Make a great first impression with a welcome email. When someone signs up to your mailing list, the first thing they should receive from you is a welcome email. By sending a welcome email, you are building your brand and credibility with your customer. Plus, this lets your customer know that you will be emailing them and gives them an opportunity to white-list your address. This email is easily automated, so no excuses. All email subscribers should receive your welcome email upon subscription.
Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level.
We cannot currently send email sequences in bulk, because Nutshell's design is focused on how important it is to personalize messages. Nutshell seriously believe our customers will be more successful (in generating replies and in generating sales), if they give a tiny bit of consideration to the personalization of a note. Then what Nutshell does is automate the follow-up of those messages in your personalized thread.
Companies often can hire affiliates to convert leads and boost their promotional program. Affiliates can easily bring improved sales numbers too, but if the plan is well targeted. Additionally, the member strategy is a very inexpensive program, as the scheme works on the commission basis. The scheme also prompts the affiliates to work effectively to promote your brand and bring you the leads—as performance only can provide them with their remuneration. It is a win-win situation for the companies.
Therefore, it is very important to know who you are targeting to and then develop Targeted solo ads. If you are mailing your information of a product to a group that is looking for advertising tools, you are not likely to get the desired results. However, continuing this example, if you are mailing health products to medical officers, pharmacists, medical teachers, nurses, doctors, even veterinary doctors, then you are likely to get the exact response from the audience.

Your About Us page. As marketer Bob Frady writes, “Customers don’t sign up for email, they sign up for your brand.” Email is merely a mechanism—your brand and offers are the backbone of your value proposition and a subscriber’s incentive to give you their email. If your About Us page is doing its job selling your company’s vision, it’s a great place to encourage customers to subscribe.


Email Newsletters – These are regular emails that are sent to a list of subscribers who have chosen to receive updates from a company. Newsletters usually don't have explicit sales messages, but try instead to build a relationship between a customer and a brand. They often have a conversational tone and contain news and information that will be of interest to the customer. The goal is to keep a customer connected to a company even when they are not buying anything.
Email can accommodate almost any message a marketer wants to send. For instance, UrbanDaddy.com, a nightlife website, ran a highly successful email marketing campaign by including large, eye catching images in the header of the email. The images were geared toward a young male demographic and gave the email context. They encouraged the reader to scroll down and engage with the sales messages contained in the body of the email. (See also Targeted Marketing)
What is Solo ads, Targeted solo Ads, Email Traffic, Email Clicks ? : They are a reliable hot Pay Per Click traffic platform however it is traffic coming from email rather than from search engines or Network Paid Ads. And you only pay when someone clicks over to your website (Not per view). This form of marketing is used by top online marketers for years who are looking to get fast surges of traffic to their offer immediately. This is the best and most targeted form of advertising because you are targeting a large group of people who are interested in the topic/niche of your offer, which makes it a perfect match at a very scale able volume of traffic rushing to your website immediately! buy solo ads from SuperiorSolos.
According to Campaign Monitor, birthday emails are some of the most effective emails you can send, with a 481 percent higher transaction rate than promotional emails. Other milestones you can celebrate include your subscribers’ sign-up anniversary or your company anniversary. When combined with a special promotion or offer, these emails can drive much greater clicks and conversions.
Another great example of blogging is guest blogging. If you know your audience good enough and you know the types of sites they visits, then the best way to reach them is by getting exposure on those sites. One of the easiest ways to achieve that is by offering those sites to write a guest blog post (which they mostly will accept because they are looking for ever new content themselves). Never forget that your main goal is to add value to the site you are contributing to. If you forget to add and create value for the website where you are guest blogging, it makes it harder to get backlinks and the extra exposure to your site.
One of the great things about email marketing is that it can easily integrates with other marketing channels. For instance, you can take email marketing content that has performed well and develop several social media posts from this content without having to start from scratch. Or you may use email marketing to promote a social media contest, helping to bring more traffic to your social pages.
The process is one of the best ways to interact with your shoppers and generate leads. You just have to open up an account, be active, and search for a relevant place where you can get involved. Take an example of how Eventbrite used Quora to market itself while providing a user with an answer too. Yes, it is that simple to earn leads when you use Quora and help the people out. Another example of Acquire, where we are getting daily 20 to 30 visitors only from Quora because of one post that is on top.
For example, a local design school could send out emails to let them know about their new design class that has a limited number of seats. Many of their customers and potential leads may have missed out on this opportunity to attend the class, had they not revisited the website in time. The design school then can fill all the seats more quickly, instead of waiting for reservations to trickle in.
Newsletter Emails — Sent on a regular basis—such as monthly, bimonthly, or quarterly—newsletter emails are a great way for organizations to reinforce their industry expertise, build loyalty and engagement with subscribers, as well as grow a list of qualified prospects and customers. We have clients who get a triple-digit ROI on the email newsletters we produce for them, meaning a very strong payback. In addition, check out this great infographic for all the ways you can calculate the return from an email newsletter for your business.
If you’re already using physical or digital eBooks as a lead generation idea for your brand, then taking a few hours out to record an audiobook version of your already existing content is a very high-impact way to reach not only more people who are not currently within your sphere of influence—but to offer up another, potentially more exciting content medium for your existing audience to digest your book. 
Less Consistentcy: With newsletters, marketers generally stick to a specific schedule. For instance, you might create a weekly newsletter that goes out on Tuesday mornings. Or your company might be sending a weekend newsletter summarizing information published throughout the week. With dedicated sends, the schedule is less clear and, potentially, less consistent. You might use dedicated emails when you have published a new offer (which might be sporadic). Even if you decide to maintain a specific schedule, your subscribers might not realize it or expect communication from you because there is no clear connection between the separate sends.
By creating videos that demonstrate what you’re selling, you can garner additional interest in your product or services and give users an inside look at how exactly your product will solve their problem. In addition to having an overarching product demo video, you could also create a series of videos that take a deep dive into specific product functionalities.

If you design emails on your own email platform, you’ll need to be proficient in coding and willing to spend a lot of time making sure that you’ve got it exactly right on every email. But with an email marketing services provider, you can rely on the templates to keep everything lined up and coded correctly. Don’t forget that about half of all emails today are opened on mobile devices. Email marketing services help make sure that your email will render correctly on every device.
As popular as newsletters are, they have a drawback. When you send multiple links or blurbs in an email, you weaken your main call-to-action. Your subscriber may click on the first link or two in your email but may not come back to the others, or they may skim your email and move on. So, if your main goal is to drive a specific action – sign up for this webinar, buy this product, read my latest blog post – you may be better off with a standalone email. These emails are dedicated to just one topic and put the call to action front and center. Your readers’ attention won't be diverted, so they’re more likely to take the action you want them to.
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Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).[citation needed]
Pro Tip: Don’t just consider personal goals that you want to achieve as a company. Think about what your target audience would be interested in following. If you’re a marketing company, then maybe that is your journey to attracting X visitors. But, if you’re a fitness company, you could do a company-wide contest for employees to lose weight and have them write blog posts documenting their journey to a slimmer waist.
Blogging can be done in three different ways, the first one being of course on your own website. Blog consistently and try to publish new posts on the same days. This way your audience gets to know your schedule and know when to return for fresh content. Traffic to your blog, however, is not the only thing, you need to convert those readers. Your readers are interested in the thing you write about, but they are most likely not on your email list yet. Try adding relevant call-to-actions to your blog posts!
Create a sense of urgency. Give customers a reason to act quickly, rather than let the email sit in their inbox. In the example above, the dates of the promotion are apparent. Use active language as well. To tie in with a seasonal promotion, this email from Banana Republic Factory injects a little personality into their CTA language, encouraging readers to “hop to a store.”
Original Email Blast software: easy way to send massive emails to your mailing list. A mass mailer software is easier and faster-responding than any web tool; and SendBlaster Mass eMailer is designed with user-friendliness in mind. You will be using even the advanced bulk email program merge features minutes after installing it – try it for yourself: download here free bulk emailer program (max 100 email per day) You will agree there is no easier yet feature-packed bulk mailing software around.
Every email platform has a limit to the number of contacts you can email at one time. As your business grows, you’re going to want to be able to send emails to hundreds of recipients in one go. Email marketing services platforms can expand to accommodate thousands of contacts and permit you to send bulk emails to myriads of recipients at once. With an email marketing platform you can easily scale up your business without worrying about hitting a wall.
While are thousands of lead generation ideas out there that can be tailor-made to suit your business, the key to success is constantly testing and optimizing new strategies to find what works best for you. With a combination of the above ideas (and hopefully the addition of some of your own creative ideas) you’ll elevate your lead generation efforts, and its results, to the next level.
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