Look into the statistics of your blog, what are the articles which are driving the biggest amount of traffic? It might be worthwhile to convert those blog post into white papers and setting up a landing page for them. Setting up a landing page takes to much time? Just offer for people to download the post in PDF format in exchange for their email address.
But as the cost of postage and printing has risen, the effectiveness of marketing through the mail has declined. Businesses now have to pay more while seeing smaller returns. This is exacerbated by the fact that new communication tools provide many of the same services that standard mail does. Although direct mail marketing has not disappeared by any means, it has been on the decline for years.

Transactional Emails – These are emails that are sent out after certain actions trigger them. When a customer buys a product or makes a reservation, emails are sent out confirming that transaction. They legitimize online commerce by giving customers a way to prove they have bought something. Transactional emails often also contain new sales messages. Studies have shown that transactional emails are opened 51.3% of the time, while newsletters are only opened 36.6% of the time. Knowing that they have a captive audience, marketers will often try to insert new sales pitches into emails that are not explicitly for selling. For example, airline reservation emails often ask if you would like to upgrade your seat for a fee.


Amazon has a simple way of soliciting these reviews—they just ask upfront how many stars you’d rate the product. The presentation of the request is visual. At a glance, users understand what is being asked of them. Once you click the image to leave a star rating, you’ll be taken to a page that allows you to both leave a star rating and a written review.
What many companies do not realize is that there is generally only one person responsible for making a purchasing decision about your product or service. Put together a hit list of companies that you want to work with and then find out who that one person is through online research and cold calling. Once you have their contact information, personalize your outreach and this will become one of your highest performing business lead generation ideas.
According to data from Omnisend, welcome emails have an average open rate of 45%. Though the data varies, first purchase automation generally produces 3-6 times more sales compared to a regular promotional email. In addition, though a series of welcome emails may perform better than a single send, engagement drops off after the first email in the series.
Email marketing benefits your business by allowing you to optimize your content and messaging for the greatest effect. With list segmentation, demographic targeting, and testing, your can identify the best strategy, tone, and content for your target audience or even and niche markets within it. Pay attention to the results of your email campaigns and use this data to create an even better campaign next time.
Another thing you could do is partner with another company to create an asset and share the leads with each other. Klientboost, a PPC agency, did this when they were trying to grow their sales leads. They partnered with the company Invoca, a call-tracking company, as a way to get in front of their target audience. This was one of the main ways that Klientboost grew their revenue from $0-1M in a year.
Email marketing services make it far easier to produce beautiful email newsletters and emails of all types that match your business branding and are eye-catching and appealing. Consistent branding is important, so ESP templates make that easy to deliver. The best ESP providers offer a range of templates and drag-and-drop elements that make it simple to design an attractive e-newsletter or sales emails. With email marketing services you can include images, video content, and many different fonts, and place them in exactly the right spot for maximum effect.
Every e-commerce company is familiar with the dreaded abandoned cart. Consumers visit your site, put items in their shopping cart, and then leave without making a final purchase. Whether they get busy with something else or want to take time to think about their purchase, it is vital that you take the opportunity to reengage these customers. With email automation, you can send an automated email message to these consumers, encouraging them to come back to your site and finalize their purchase.
The main objective working with the club has been to take them digitally to the next level. By tightening up the Club’s brand guidelines, we installed a level of consistency and quality across all platforms, playing paramount importance by providing a fresher and more modern look, whilst not interfering with the crest and colour palette that the supporters of this family club will forever love.
With email marketing, you are not limited to one format, content type, or frequency. You can send a monthly newsletter, sprinkle coupon sends in between, or provide updates on a major event you are planning. When you mix things up and freshen up the layouts on a periodic basis, you keep things interesting and eliminate the risk of your messages becoming background noise.
These are just a few examples of how a brand can use on-event email campaigns to extend the dialogue with customers and personalize their experience. When using on-event emails, it’s easy to “set and forget” them. But because these emails offer a tremendous amount of opportunity for additional sales, it’s important to review their performance among your customer base on a regular basis. If certain emails aren’t doing well, make sure to revisit them and refine their content.
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Your customers have signed up for your marketing newsletters because they want to hear from you. They like the content you send and keeping them engaged is one of the biggest wins for any email marketer. Your content is one of your most valuable marketing tools and you can use it to build other areas of your marketing strategy. If people love what you do, then they will sign up to see more great content.
In the old world of information scarcity, the concept of “lead generation” meant marketing found the names of potential buyers and passed them to sales. Buyers expected that they would have to talk to sales and sales expected to speak to uneducated early stage buyers that may not yet be qualified. This has all changed. Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a great deal about a product or service before ever having to even speak to a sales person.  So businesses must make sure that they build their digital presence.
There is a quick window of opportunity when it comes to customers opening your emails. They see your email in their inbox, and depending on how well the “From name” and subject line resonate, they decide whether to open the email or ignore it. A good open rate means that your customers know your brand well enough to want to hear from you, no matter the time of the day.
It’s easy to track engagement, as well as sales and conversions, in your email campaigns. To make smart, data-driven decisions about your email-marketing efforts and to optimize your email ROI, there are key email metrics that you should be measuring and analyzing. That’s what we cover in this article: “Data-Driven Email Marketing—Key Metrics You Should Be Tracking.” In addition, FulcrumTech has developed an online analytics email-marketing platform—IntelliSents—that makes organizing and analyzing email-marketing data even easier. IntelliSents presents data in easy-to-read dashboards for real-time tracking and monitoring of email campaign performance. Be sure to check it out!
If you’re looking to take your visual experience a step further, try using interactive video in your emails. Interactive videos allow email recipients to control what happens on the screen. The technology uses “interactive hot spots” that enable viewers to click on links in the video, mouse over objects to reveal more information or choose the path they want the video storyline to take.

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Include an image. If you sell tangible items like clothing, using pictures of shirts and dresses makes sense. But that doesn’t work for every business. Take a medical clinic, for example, or a sanitation company. What image do you use in these cases? If you need a powerful image, ask the customer who gave the testimonial for a picture. Take a look at the example below. The customer’s picture is what makes the email work.
Once you’ve chosen the type of email service you want to utilize, follow a few simple rules to assure success. Target people who are either current customers or who are likely to become customers. Be sure you’re reaching the people who are the decision-makers in their households. For example, if you’re promoting a food product, then target your email direct marketing to the person who buys the groceries and does the cooking. Finally, keep your marketing emails short, to the point and relevant. It’s worth doing some analysis to determine which email marketing services in the UK will best serve your needs.
In addition to helping you build credibility, email marketing can also enable you to strengthen your relationships with new leads and existing customers. Through consistent and valuable email communications, you can stay on top of your audience’s mind, educate your readers on the topics that matter most to them, and show your appreciation for their business by letting them know about special promotions.

Your email campaign is created. Your newsletter is designed and ready. You have even sent it to your list of subscribers. Now what? This is the moment when you are dying to know what your recipients think about it. Did they open it? How many read it through? Do they click on the links and visit your website? Have they watched the video you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software. Pinpointe offers great insight and analytics, so you can track your email campaigns and see how they are performing.

If you have any kind of e-commerce component to your business, you’re likely already sending transactional emails such as receipts and confirmations. These types of messages have 8x the opens and clicks than any other type of email. But you may not be making them work for you as much as you could. Since you already have your reader’s attention, this is a great time to share personalized content or product recommendations that the user may also be interested in based on prior behavior or purchasing habits.
Unlike the aforementioned email campaign types, on-event emails are triggered by recipient action. These emails usually focus on continuing the customer journey, by incentivizing existing customers to keep interacting with your brand. On-event emails can be some of the most lucrative for marketers as they focus on the behavior of the customer and offer a more personalized experience.
Within the deck itself, it’s important to include some sort of call to action to drive leads. SlideShare allows you to place links between the fourth and last slide, which you can easily do with PowerPoint or Keynote. In addition to the embedded links, use visual calls to action, like arrows and buttons in combination with text, to be loud and clear about the action you want people to take.
Human spam filters are even more complex. No one can tell you exactly what makes someone click the spam or abuse button, but there are some general rules. You’ll want to avoid buying lists or sending emails without explicit permission, being vague about when you’ll email, hiding the unsubscribe option or making the process of unsubscribing unnecessarily difficult, or leaving unengaged, inactive leads or customers on your list (though, you can and should eventually mount a reactivation campaign for those inactive leads).
Support availability is an important aspect to consider any time you purchase online marketing services, especially if you are a novice. Check if the email marketing software provider you plan to use offers 24/7 support via phone, chat, or email as well as comprehensive documentation. This is especially important when your marketing campaigns are time sensitive. You don’t want to end up not sending out your Black Friday newsletter just because of a technical glitch you weren’t able to fix.
This simple WordPress mailing list management widget (plugin) sends emails with “Subscribe” and “Unsubscribe” subject for newsletter opt-in and double opt-in email list management. New mailing list subscriptions are written in WordPress sidebar and new subscribers details are gathered into your bulk email software or mailing list management software. The email list widget works with common bulk emailers and with SendBlaster’s newsletter software subscription management with custom field integration, for email merge purposes. The widget adds an options tab to customize settings:
Email marketing is relatively inexpensive when compared to other traditional marketing tactics such as direct mail and print media. While these traditional print marketing tactics require you to spend money on printing and advertising space, email marketing requires only a small investment of time and resources in developing effective content. In addition to relatively low operational costs, email marketing also provides an attractive return on investment (ROI). According to one report from DBS Data, businesses can expect an average return of $38 for every $1 they spend on email marketing.
After 90 days of inactivity, the outlook is not good. If someone goes three months without purchasing, the odds of them returning to purchase are not great. Though, this is definitely dependent upon your store and industry. Some stores simply have a long sales cycle. Just be aware that you will probably start experiencing diminishing returns at 90 days.
The toughest thing about investing in SEO is that it can take months or even years to see the fruits of your labour. This is where paid channels such as pay-per-click advertising on Google, LinkedIn or Facebook can come in handy. They essentially allow you to drive traffic to your landing page and see almost immediate results. Be wary though, the cost per lead can be high, especially in the early stages when you’ve not yet optimised your campaign.
Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
Finding the right online marketing tools can seem like a difficult task. Luckily, the best email platforms offer an unlimited number of messages and progressive pricing packages. This means that your bills depend on the number of subscribers. So, if you are a small business with a few hundred mailing list subscribers, you will only have to pay a small monthly rate. Constant Contact offers great price points for small businesses. You can even find an email platform that offers free plans for those who need only a limited number of features, like Benchmark. If you are unsure what your needs are, you can opt for a pay-as-you-go plan.
Email marketing is important for many reasons. For example, it is important because it is highly adaptable. You can make the emails that you send to promote your business so that they suit any need that you might have. You can target many different social groups and adapt the content accordingly. Since the business world is constantly changing, you have to be able to respond quickly to any changes that the marketing experts present.
Within 24 hours you’ll then receive a personal email from yours truly, with your very own click tracking link. (We use ClickMagick and MCBP as they are the industry's leading click tracking platforms). You can then watch as your clicks come in with highly detailed statistics such as geographic location, I.P. address, device type, browser type plus lots more detailed information.
Software for electronic  mass mailing  has all the features professional email marketing platform must include. As a series of templates responsive email marketing and free newsletter. Alternatively, a system with real-time reporting that lets you know at all times how they are working many elements of your campaigns. On the other hand, even automatic management of low and rebounds.
For example, a website visitor gives you their email address and name to download one of your free ebooks. They gave you their valuable contact information, and you gave them some great educational content. From this point on, you can use this info for following up with different types of email marketing messages. Don’t forget that any business transaction is about creating a mutually beneficial relationship. Use these timeless sales principles in your communication.
The best email software providers offer user-friendly interfaces, making it easy for anyone to set a campaign and build appealing newsletters. Worried about HTML and graphic design skills? If you want to build your newsletter in HTML, you can certainly do that. However, it is best to choose a platform offering a wide range of templates and stock images you could potentially use, such as Active Campaign. Some of the best email software also offers tools that test your messages for spam. They will warn you if your text contains words that might trigger red flags from email providers. After all, you don’t want to see all your beautifully designed messages end up in your subscribers’ junk folders without an even remote chance of getting opened. The best email provider services will even block your address if they detect any spam suspicion.

Email makes it easy for your subscribers to share your marketing messages. With the click of a button, your subscribers can share your company’s email message, such as a promotional code or details of a special sale, with their friends and colleagues. Check out this recent NewsLever feature for tried-and-true tips to optimize the performance results of your referral email campaigns.

He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More
Another example is KissMetrics, the advanced analytics platform, who has two tools in a section of their site called /growth-tools/ around (1) calculating statistical significance for AB tests and (2) building URLs with UTM parameters for easy campaign tracking. These are useful to their exact target audience (marketers that run AB tests and other marketing campaigns):

If you’re already using physical or digital eBooks as a lead generation idea for your brand, then taking a few hours out to record an audiobook version of your already existing content is a very high-impact way to reach not only more people who are not currently within your sphere of influence—but to offer up another, potentially more exciting content medium for your existing audience to digest your book. 
These are just a few examples of how a brand can use on-event email campaigns to extend the dialogue with customers and personalize their experience. When using on-event emails, it’s easy to “set and forget” them. But because these emails offer a tremendous amount of opportunity for additional sales, it’s important to review their performance among your customer base on a regular basis. If certain emails aren’t doing well, make sure to revisit them and refine their content.
Within the deck itself, it’s important to include some sort of call to action to drive leads. SlideShare allows you to place links between the fourth and last slide, which you can easily do with PowerPoint or Keynote. In addition to the embedded links, use visual calls to action, like arrows and buttons in combination with text, to be loud and clear about the action you want people to take.
A great email follow-up campaign is the most important part of your funnel process… Most people, including yourself, never buy anything on the first visit, right ? Just think when you were first starting out, did you buy into the first Offer you saw ? I’m sure the answer is NO! But a solid email followups, you can keep following up with your prospects until they buy your main Offer, if not you send them to Lower end Offer, Downsell … Extra …

With email marketing, you can build your brand, out-do your marketing goals, and set yourself up as an expert, all without breaking your budget. No matter your level of experience, you can create professional email marketing campaigns quickly. That means less time spent worrying about marketing details and more time spent working on making your business successful.
For example, a local design school could send out emails to let them know about their new design class that has a limited number of seats. Many of their customers and potential leads may have missed out on this opportunity to attend the class, had they not revisited the website in time. The design school then can fill all the seats more quickly, instead of waiting for reservations to trickle in.
43. The last-ditch effort: Ideally any page of your website will have a number of prominent opt-in points, but what if someone manages to miss them all? In that case, you can capture their attention and their opt-in with an exit LeadBox™ popup. This appears only when someone moves to leave your page (and can be set to appear only once in a certain period so as not to get in the way of regular visitors). Make your most irresistible offer here and you’re likely to see a measurable boost in your website’s conversion rate.
Email makes it easy for your subscribers to share your marketing messages. With the click of a button, your subscribers can share your company’s email message, such as a promotional code or details of a special sale, with their friends and colleagues. Check out this recent NewsLever feature for tried-and-true tips to optimize the performance results of your referral email campaigns.
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The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]

Since the B2B buyer’s journey is typically longer than their B2C counterparts, some organizations benefit when not going directly for the sale. Instead, use AdWords to promote assets you’ve created like whitepapers or eBooks to drive traffic to optimized landing pages where users can submit their contact information and become a lead in a low-commitment setting.
“Good old fashioned sales letters. There’s a difference between direct mail and drip mail. Most of the time, in real estate, we call drip mail, direct mail. For instance, sending postcards twice a month to a geographic farm isn’t really direct mail (despite us calling it that) because it usually isn’t angling for a “direct response.” To the contrary, it’s more about creating top-of-mind awareness and branding. Direct mail, on the other hand, has more to do with organizing a vetted/scrubbed list of ideal recipients and then delivering a calibrated letter (or a few letters in a row) that are designed to get the recipients to take action within a relatively short time frame.
In order to maximize your opt-in rates, we recommend that you offer visitors a relevant free gift such as a report or an e-book as a way to say thank you for their sign ups. For example, if your product is in the weight loss niche and would like to target the weight loss crowd, give them a free weight loss report or an e-book in exchange for their opt-in. After they had opt-in into your own list, you can always do a follow up with them again and sell them your product line or introduce your service. You will find getting a sale easily with a great products or services which will benefit them.
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We’ve explored lots of business lead generation ideas and the one that has been most successful is generating leads through search engine traffic. We make a list of questions that customers are likely to ask Google, then we write a post answering each question. In the end, you get very targeted traffic and the ability to build trust with readers by solving their question or problem.
Press releases are a marketing tool underutilized by most small businesses. A press release is typically associated with print publication, such as newspapers and trade magazines, but can be used by small businesses to communicate with customers, informing them of a particular new inventory item or promotion. Unlike a newsletter or catalog, press releases focus on one message and are designed to inform readers and entice them to visit the business online or in person.
With so much competition in the market nowadays, you need an excellent marketing strategy for making your business successful and one of those channels is Email Marketing. There are many benefits of Email Marketing, but primarily its helps in driving traffic to your website and boosting sales. Email Marketing can do wonders in marketing your business since it has incredible reach. It helps in persuading your prospects to take actions provided your content in the email is compelling enough.
“A great opportunity is to approach local animal shelters or rescue groups and offer to sponsor an adoption event. You give them money to pay for renting a space, tables and canopy shelters, maybe hire food trucks to be there, do advertising for them and then show up and work the event.  People love their pets — most people consider them members of the family.
A better approach, or better said, an approach worth testing is offering the white paper for no commitment, allow the prospect to download it immediately without providing an email address. In the white paper, link back to resources on your site. By driving the prospect back to your site you can add them to a remarketing list for more qualified prospects, and you can request their email then (once they’ve gotten some value from you).
“By far and away, our two best unique leave-behinds are when we had placed an American Flag on each lawn just prior to the 4th of July and when we place a pumpkin on each doorstep around Halloween. The response is incredible and the connection to the community is even better. In fact, over the years the neighbors have come to expect it and often refer to us as ‘The Pumpkin Guys’ or ‘The Flag Guys.’”
Tired of wasting time with a list of leads that simply won’t convert? UpLead is a lead generation platform that lets you build contact lists with custom filters using over 50 criteria, including job title, location, and even the technology and CRM each lead uses. With this information, your sales team can tailor their outreach to connect with the right contacts every time. UpLead also gives you access to over 30 million contacts in 200+ countries and integrates with Pipedrive and other popular CRMs. Click here for a free 7-day trial.

With the growth of the internet, the world has changed from one of information scarcity to one of information abundance.  In fact, according to Google chairman Eric Schmidt “there was 5 Exabytes of information created between the dawn of civilization and 2003, but that much information is now created every two days and the pace is rapidly increasing”.  
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