Your blog is a fantastic place to create trust with your buyers. Readers can stumble upon your blog from all over the web, so you want to make sure it is search-engine optimized. Remember that someone reading the blog may not want to immediately sign up for a demo, so highlight the Calls-to-Action that ask your reader to subscribe to the blog or to follow you on social channels. A well laid out blog will keep your readers interested, coming back for more, and hopefully curious enough to start looking at the rest of your site. Keep your readership up and position your blog as a gateway to conversion.
Create valuable content. The key to this kind of email is to offer tips that your customers want to read. Help solve problems they may have or obstacles they may need to overcome. Or, offer tips to help your customers use and maintain your product or service. If you sell cameras, send an email that teaches customers how to use certain features. If you sell bathroom fixtures, include installation tips. Whatever your business is, create an email that gives your customers a helping hand. Babies “R” Us sent the following email to its customers to help them prepare for summer travels with their children.
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.
Focused Call-To-Action: Unlike newsletters, dedicated sends can focus on really driving results for one call-to-action. As a MarketingSherpa case study of Kodak’s successful list growth tactic explains, “These calls-to-action were not stuffed at the end of a newsletter or tacked onto another message. They were the focus of a dedicated email, which gave them much more impact.”
Running an A/B test means carving out three groups of recipients: an A group, a B group, and a C group. After sending two variations of an email to the A and B groups, you’ll use your analytics to decide which message performed better by way of generating more engagement or sales. Then, you’ll send the winning version, whether that’s A or B, to your final pool of recipients (C).
As your email list grows bigger, it gets harder to manage it using a standard personal or business email account. A good ESP helps you assign subscribers to different lists so that you can use segmentation more effectively, and prevents the dreaded possibility of accidentally putting your whole list in the open CC field. It’s also far easier to comply with the CAN-SPAM law (Controlling the Assault of Non-Solicited Pornography and Marketing law) that requires that you make it easy for people to unsubscribe and to process their request within 10 days. Email marketing services unsubscribe recipients immediately and automatically.

With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design, and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.
The self-directed buyer’s shields are up, and they are ignoring your messages. Developing a relationship to cut through the noise is critical.  Not all leads that go to sales are ready to buy, so you have to make sure that you have in place a solid lead nurturing strategy to continue to build awareness and affinity for your brand while your prospect is self-educating. Through paying attention to your MOFU efforts through tactics such as lead nurturing, you can continue to have a relevant conversation with prospects long after your lead generation efforts.
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Our service has been sending solo ads since 1999. We have been one of the top solo ad sellers on Warrior Forum and other popular forums for many years. Email marketing has consistently been one of the highest performing methods of online advertising and internet marketing. Send your solo ads to thousands of targeted prospects safely and easily with 10DollarSoloAds.com
In order to sell, you need to convert and the key to email conversions is to nurture them using content. Like #2 above, the key lies in email list segmentation however, it helps to know what type of  content to use at each stage of the sales process. Once you nail that, your nurturing efforts will be much more effective and, your overall conversion rates will increase.

Here’s an example: Let’s say we are marketing a conference. We have a plan to send five emails leading up to the conference to drive registration. Once a recipient registers for the conference, we need to remove them from the list! We don’t want to keep sending them the “register today!” emails once they have registered, right? They need to go to a different list, a list of registered attendees.
SendBlaster is the best bulk email software to manage mailing lists and set up email marketing campaigns in few steps. SendBlaster combines into one product the practicality of a mass email software with the flexibility of a bulk email web service. On the one hand you create newsletters and manage lists directly on your desktop: on the other you get a cloud email tracking service to handle reporting and improve your email campaigns.

Companies can build campaigns centered around events they are hosting or sponsoring to build their brand persona and engage with their customers. Highlighting philanthropy is an easy way to capture the hearts of consumers while subtly persuading them to further patronize their business. Most email marketing platforms have themes and templates for invitations, follow-ups, reminders and thank-you email. Not only can businesses maintain an organized guest list and manage ongoing communication without hassle, but they can also highlight how they are affecting their community, creating brand loyalty among their subscribers.

A click-through rate is a percentage that tells you how many successfully delivered emails in a campaigns registered at least one click. A standard click-through rate is generally two to three times the conversion rate of your online store, maybe 5% or so. Why? Because you have a highly targeted group of people on your list who have opted in to your content. Your calls to action and images in your email play a big role in your click-through rate.
4. In most cases, try to keep your mass email newsletters short. Subscribers tend to skim longer email messages anyway, so stick to your most important points. If you want to include additional information, you can always add links to online sources (such as blog posts, articles or other information) so interested subscribers can click to find out more.

Press releases are a marketing tool underutilized by most small businesses. A press release is typically associated with print publication, such as newspapers and trade magazines, but can be used by small businesses to communicate with customers, informing them of a particular new inventory item or promotion. Unlike a newsletter or catalog, press releases focus on one message and are designed to inform readers and entice them to visit the business online or in person.
Designing the look and feel of the email is an important but tricky process. The choice of images and text must reflect the demographic that is being marketed to. The email needs to grab the reader's attention and draw them into the details of the sales pitch as quickly and succinctly as possible. If the email is confusing or boring, readers are likely to delete it before reading too far into it. All of that effort is then wasted.
Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level.

Not every lead will turn into your customer on first contact. One thing is for sure, they will likely buy from someone at a future date. It’s important you keep in front of them, so you can have the opportunity to reach them when they are ready to buy. Using a follow up email campaign after your initial consultation will keep your company in front of your prospect on a regular basis. This will in turn lead to some of them converting into sales when they get to a point where they are ready to buy. The fact that the email campaign is automated means that it requires little management from you.
The amount of contact information that you collect can quickly add up. It easily goes way beyond the subscriber’s name and email address, and keeping track of all that data in a separate spreadsheet is time-consuming and cumbersome. Email marketing services automatically manage your contacts and organize their data so that you can access it faster and easier.

We recently explored how to vet various email platforms and reviewed key tips to remember when selecting your email marketing management system. Having the right email marketing platform is a solid foundation but crafting an email that can cut through the digital clutter and reach your audience depends on more than just your platform. Carefully choosing the goals and structure of your email campaign while considering important formatting trends are key factors in creating successful email campaigns. In part two of our series, we will explore six different types of email marketing campaigns.  Join us in two weeks for our final installment when we review a series of important formatting factors to keep in mind when launching your email initiatives.
Social media is intended for conversations, not monologues. Instead of making it all about you and trying to get attention, make it about them: see where you can be useful and offer up advice where it is needed, without asking for anything in return. That is how you build real relationships with your leads, and your efforts will be rewarded with their loyalty.
For over a decade, B2B marketers have used gated content (anything behind a lead capture form that requires the user to trade information for access) to generate leads from their websites. Gated content such as ebooks, videos, webinars, etc. are common assets that can be used as a value-exchange to anonymous visitors on your site who have yet to hand over their contact details.
Or let’s say you’ve had an active customer who has purchased from you every 45 days or so for the last six months. Recently, he’s been MIA. No orders from the last 44 days. This is where a win-back campaign goes to work. An email would automatically be sent out after 45 days of no activity because you know, according to your store’s unique situation, that’s unusual for a healthy, active customer.
While we would prefer good news all the time, it’s important to know that not every email will be a smash success. And that’s okay. And totally normal! Because of that reality, take the same amount of time to look at emails that didn’t perform as well as you hoped. Make sure you have clear calls to action, your links are all working correctly, and the content is interesting.

With their service, you can choose from a curated list of email newsletters and sponsor those that share your target customer. Sponsoring allows you to advertise your lead generation campaigns in email newsletters that matter to your target audience. LaunchBit screens all lists to make sure they’re legit and handles the transaction from sponsor to advertiser so the experience is smooth for all.


Mass personalization and customization is one of the biggest marketing trends for 2018 across all verticals and media. Email marketing services enable you to hop onto that bandwagon by making it easy to send automated personalized emails that are triggered by a specific action, such as when a customer makes a purchase or opens a customer service ticket. With email marketing services it’s easy to send every client an email with a personalized subject line, which has a 6% higher open rate than emails without personalization.
Known as email marketing providers (EMP) or email services providers (ESP), email marketing services help you design and manage your business emails. An ESP platform includes both software and hardware that manages your contact list, helps you design better emails, and gives you the tools to analyze your progress on a far bigger scale that you could through a personal or business email program.

We’ve learned a lot since our very first post that featured just a simple embed of an MVP video demo of Close.io. Fast forward to today, and we’re regularly publishing pieces like a 5,000 word guide to closing a sale, case study breakdowns of the most effective selling strategies at work in top B2B SaaS startups, and detailed takeaways from how several early stage startups are using cold calling to generate millions in sales.
Companies also need to map out the customer’s journey across their marketing funnel. It’s almost like leaving breadcrumbs for your customer—after they look at your services, where do you want them to go? Leave “breadcrumbs” like a downloadable piece of collateral or invite them to sign up for a newsletter. Once you figure out the ideal new customer journey, you can measure where users drop off and improve your site accordingly.
With email marketing, you are not limited to one format, content type, or frequency. You can send a monthly newsletter, sprinkle coupon sends in between, or provide updates on a major event you are planning. When you mix things up and freshen up the layouts on a periodic basis, you keep things interesting and eliminate the risk of your messages becoming background noise.

A major benefit of email marketing is that it often provides higher conversion rates than other marketing tactics. In fact, McKinsey reports that the average order value of an email is at least 3x higher than the average order value of social media posts. After developing an effective communication strategy, your business can drive more conversions through email marketing. By crafting well-written emails that end with a clear call-to-action, your brand can encourage readers to take the next step in the buyer’s journey, moving them closer to conversion.


To make sure everything is formatting correctly, click Send me a test email to receive a sample message. Toggle to Gmail and check the message. If everything looks good, return to that dialog box and click Send Emails. You’ll now see EMAIL_SENT next to each contact in the Merge Status column of your spreadsheet. If you want to perform another mail merge from that same spreadsheet, remember to delete that text from the Merge Status column of each recipient you want to email again. 

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