Time-saving - through automation you can trigger emails to be sent to customers based on an action they have performed on your website - eg. send a welcome email when a user signs up to your website, or issue an email offering a discount incentive if user abandons an online shopping cart. Once you have developed a template you can reuse for numerous email campaigns.   
With so much competition in the market nowadays, you need an excellent marketing strategy for making your business successful and one of those channels is Email Marketing. There are many benefits of Email Marketing, but primarily its helps in driving traffic to your website and boosting sales. Email Marketing can do wonders in marketing your business since it has incredible reach. It helps in persuading your prospects to take actions provided your content in the email is compelling enough.
Retention emails focus on creating and nurturing a strong, long-term relationship with customers and prospective customers. These types of email campaigns generally take the form of newsletters which people “opt in” to receive. Although a newsletter can contain advertisements and promotions, it also should provide value in the form of tips, how-to articles, “insider” sales, etc. The content of a successful email marketing newsletter expertly blends information, entertainment and a subtle sales or promotional message.
Sponsorship email campaigns are one component to a paid media strategy, which could also include pay-per-click (PPC), display advertising, mobile advertising, affiliate advertising, etc. In this paid media universe you have the benefit of being specific when describing the target audience you want to reach. For instance, you might want to focus only on Asian American females in the 30 to 40 years-old range.
No other marketing form is as easy to share as is Email Marketing. The audiences or subscribers can easily share the deals, offers, or promotions with their friends and family by just simply clicking the forward button. Also, the subscribers who are sharing your content act as your brand evangelist who introduces your brand to a new market and in this way your brand gets more exposure and credibility.
Be sure that your business is using and leveraging the benefits of email marketing effectively. Email is a communication channel that allows your business to speak directly to customers, prospects, partners and suppliers. When utilized as part of an overall web-based marketing strategy it is a powerful tool that provides a wide range of benefits for businesses of all sizes.
For this reason, we very thoughtfully chose the people we reached out to for interviews. Big influencers in the sales space like Grant Cardone, Jill Konrath, Max Altschuler, and others who agreed in advance to promote the event to their email lists in exchange for a 1-to-1 list share on the backend—meaning if they drove 500 signups, we’d reciprocate with giving them 500 fresh leads from the summit after it was over.

Not every lead will turn into your customer on first contact. One thing is for sure, they will likely buy from someone at a future date. It’s important you keep in front of them, so you can have the opportunity to reach them when they are ready to buy. Using a follow up email campaign after your initial consultation will keep your company in front of your prospect on a regular basis. This will in turn lead to some of them converting into sales when they get to a point where they are ready to buy. The fact that the email campaign is automated means that it requires little management from you.
For instance, when I searched for “best workflow management software”, the rich snippet goes to FinancesOnline.com, one of the leading B2B review platforms. Imagine your company on this list. There’s a high chance your product will be included in what McKinsey calls the “initial consideration set” leading to the “moment of purchase” during the consumer decision journey. You also outmaneuver competitors in high-value keyword searches. This is crucial considering that Google/CEB study found out 71% of B2B searches start with a generic keyword phrase.

Using this technique we’ve been able to increase our private launch conversion by 200%. The code is readily available and can be implemented by a web programmer in hours. Be careful about being overly aggressive, meaning don’t show the CTA each time the visitor visits your website. This can become annoying. Most available exit detection plugins are smart enough to track whether it’s the same user within the same session and adjust accordingly.
“One suggestion I offered my newer agents was to go to the mall or shopping center during the holiday shopping season and hand out business cards attached to a candy cane to everyone walking by. No need to wait in line to see Santa to get a candy cane. Spread a little Christmas cheer with the candy canes and hopefully pick up a new client or two for the new year.  Everyone loves a candy cane at Christmas!!
Make a great first impression with a welcome email. When someone signs up to your mailing list, the first thing they should receive from you is a welcome email. By sending a welcome email, you are building your brand and credibility with your customer. Plus, this lets your customer know that you will be emailing them and gives them an opportunity to white-list your address. This email is easily automated, so no excuses. All email subscribers should receive your welcome email upon subscription.
"I have been using 10DollarSoloAds for several of my online businesses. Every time the customer service has been exceptional. They help me write ads, re-write ads I have written and make sure that everything is running smoothly. On top of that, I receive far better results from this solo ad company than I from any other that I have used. This is absolutely worth every penny."
Depending on the amount of emails you are already sending and which emails customers are opted into, you have to be careful to not overwhelm an inbox with one-off recurring emails. When planning a campaign like this, make sure you’re still using the customer data you have to make sure you’re sending these updates to customers who really want them. The content in these campaigns is often standard for all recipients, but depending on your goals for this campaign, you may choose to add other features including personalization, conditional text, and block targeting for better engagement.
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