Known as email marketing providers (EMP) or email services providers (ESP), email marketing services help you design and manage your business emails. An ESP platform includes both software and hardware that manages your contact list, helps you design better emails, and gives you the tools to analyze your progress on a far bigger scale that you could through a personal or business email program.
Whether you are hosting a small private function, a large-scale international tradeshow, or an executive-level webinar, event marketing needs to be an integral part of the lead generation mix. After all, events are a critical component of an outbound marketing strategy. Essentially, events offer you the chance to define your brand, clarify the solutions you provide, and establish personal connections with participants. And while they provide you with an invaluable opportunity to engage with prospects and customers, events also give attendees the chance to interact with each other. As every marketer knows, there is no better advertising than the direct words of a satisfied customer. Events also provide a venue to deliver speeches and content that convey your company’s thought leadership and raise your perception in the eyes of buyers. Compared to other marketing tactics, events are more likely to quickly turn a prospect into a strong lead. As a lively, interactive, educational forum, events position your business as a trusted leader in a field of many.
If you’re looking to take your visual experience a step further, try using interactive video in your emails. Interactive videos allow email recipients to control what happens on the screen. The technology uses “interactive hot spots” that enable viewers to click on links in the video, mouse over objects to reveal more information or choose the path they want the video storyline to take.
At Optimizely, we’ve seen our partner co-marketing channel bring a tremendous amount of value for effectively driving net new qualified leads from our website and in other venues. These in-person and online events have driven us thousands of leads at a low cost and also have added benefits of expanding our brand to new markets and strengthening our overall partnership strategy.
We don’t just look every day for people with problems, but we get notifications when these problems pop up. We set up a Google notification to alert us when certain keywords are used, such as “Windows search”, “Alternatives to Windows search”, “problems with” etc. We receive several notifications from Google and other social channels letting us know who is having these problems and we can then reach out to them with a targeted email. It’s really quite simple.
Your use of influencer marketing in your lead generation ideas doesn’t have to be passive. Reach out to influencers to obtain an exclusive interview. Create content around that interview. As you do more interviews, create a highlights piece of content. Repurpose interviews into video content, quizzes, visuals and other lead-generating content types.
Also This is Marketing & Advertising = Numbers Game : So Keep building your Lists, Keep promoting your Offers, don’t give up … The More your Promote the better your ROI is going to be. If you though you can send few clicks and you make sales! WRONG! and You will waste allot of money … Clean Traffic = More Leads = More Sales … There is no Magic shortcut otherwise we would have used it for ourselves 🙂
Because search engines equate high-quality content with a high-quality website, creating content with value is very important. Conduct a content audit to see how many of your assets fall into the thought leadership vs. promotional category. That means making sure that your thought leadership content has substance to it. Lots of companies are jumping on the content bandwagon, so do it right: focus on quality over quantity, and on providing useful – not promotional – information.
While social media platforms and PPC ads limit the amount of characters you are allowed to use in your brand messaging, email has no character limits. Now, this doesn’t mean that you should abuse this feature by sending novel-length emails to your customers and leads. However, it does mean that you can take advantage of the opportunity to present a longer and more detailed message when necessary. You should always consider the goal and purpose of your email when crafting the content, but keep in mind that you have a bit more space than other channels might allow.
“I recently had some white space in a newsletter I couldn’t get rid of. So I called customer support and they explained the image needed to be resized and the issue was cleared up immediately. A great thing about Constant Contact is if you’re having a problem, you can just pick up the phone and someone will solve your problem in a matter of minutes.”