One of our most successful business lead generation ideas is blogging because it’s a great way to keep your website fresh and it builds up your visibility for Google keywords. The B2B sales cycle is often longer than the B2C one, so blogging is also great for building trust in your brand and helping to nurture leads through your sales pipeline. But don’t write blog content that only speaks to your potential customers, write it for other experts in your industry and then reach out and encourage them to share your content. A simple message to a blogger in your industry can do wonders for your SEO. For instance, “Hey, I enjoyed your recent blog post about X. It inspired me to write a similar piece about Y. I would love to get your feedback – here is the link.”
We always do our best to fulfill our service quality in delivering the number of clicks which you have ordered. However, as there are many factors that result in poor opt-in rates such as product is irrelevant or unattractive, the landing page look like a scam or copy writing of the landing page is not right. Thus, we do not guarantee the opt-in rates.
Email makes it easy for your subscribers to share your marketing messages. With the click of a button, your subscribers can share your company’s email message, such as a promotional code or details of a special sale, with their friends and colleagues. Check out this recent NewsLever feature for tried-and-true tips to optimize the performance results of your referral email campaigns.
In the example below, Duke Home Energy sends out a recurring email to its customers giving them an update on their home’s energy usage. Customers get information about their individual home and information on how they compare with homes around them. In addition, Duke provides them with additional content related to their efficiency level that customers can continue to engage with them on.
Why is email marketing important? Compared to the many marketing channels available today to reach your target audience, email is the most effective channel for capturing attention, as well as engaging and connecting with prospects and customers to drive sales and revenue. No other channel is as successful at building strong customer relationships as email marketing.
SendBlaster is the best bulk email software to manage mailing lists and set up email marketing campaigns in few steps. SendBlaster combines into one product the practicality of a mass email software with the flexibility of a bulk email web service. On the one hand you create newsletters and manage lists directly on your desktop: on the other you get a cloud email tracking service to handle reporting and improve your email campaigns.
Most SaaS companies only mention their product very subtly (if at all) in their content, but using this method, you will mention your free trial natively in your body content within your site’s blog posts. The idea is to subtly point out the fact that you have a free trial, your product does X, and it ties in with your blog post because X reason. This should naturally flow in your post content.
For example, a local design school could send out emails to let them know about their new design class that has a limited number of seats. Many of their customers and potential leads may have missed out on this opportunity to attend the class, had they not revisited the website in time. The design school then can fill all the seats more quickly, instead of waiting for reservations to trickle in.
Every marketer has their own favorite lead-generation tactics, and you probably won’t have the opportunity to try every single one of the above ideas. There are, however, 4 aspects of lead gen in particular that we at LeadPages have found effective for nearly every type of business. Download our 4-Step Lead Machine video tutorial to see them in action:
Once you have Captured the lead, it is then a good idea to send your prospects to whatever it is you promised them. Could be a sales video, sales letter, free training; sign up to a webinar etc.. Always make sure You send a Welcome email, introduce yourself and Connect with your Leads, they need to trust you to spend their money with you… We use Maxbounty & One of Our Top CPA platform we use is This One, Check it Out, they have Awesome Offers, Pay on time always.
6. In order to make your mass email effective, you need to add calls to action. A call to action is something that encourages your subscribers to take the action you want them to, such as making a purchase or signing up for a webinar. A call to action may be "Click to Sign Up" or a button with "Purchase Now." You can read more about the call to action here. It is a great idea to include your call to action more than once throughout your mass email message, to help draw attention to it.
Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender", along with a few other narrow definitions of transactional messaging. Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails and email receipts. The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to its high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to engage customers: to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up-sell products or services.
After you place your order for any click package, you will see the instructions on what you need to do next. If you don’t receive these instructions (after the PayPal purchase), email us at [email protected] In the email please specify the PayPal email you have used for purchase, the unique transaction ID and your link where you want to send traffic to.
The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal.
If you design emails on your own email platform, you’ll need to be proficient in coding and willing to spend a lot of time making sure that you’ve got it exactly right on every email. But with an email marketing services provider, you can rely on the templates to keep everything lined up and coded correctly. Don’t forget that about half of all emails today are opened on mobile devices. Email marketing services help make sure that your email will render correctly on every device.
Once you’ve chosen the type of email service you want to utilize, follow a few simple rules to assure success. Target people who are either current customers or who are likely to become customers. Be sure you’re reaching the people who are the decision-makers in their households. For example, if you’re promoting a food product, then target your email direct marketing to the person who buys the groceries and does the cooking. Finally, keep your marketing emails short, to the point and relevant. It’s worth doing some analysis to determine which email marketing services in the UK will best serve your needs.
Transactional Emails – These are emails that are sent out after certain actions trigger them. When a customer buys a product or makes a reservation, emails are sent out confirming that transaction. They legitimize online commerce by giving customers a way to prove they have bought something. Transactional emails often also contain new sales messages. Studies have shown that transactional emails are opened 51.3% of the time, while newsletters are only opened 36.6% of the time. Knowing that they have a captive audience, marketers will often try to insert new sales pitches into emails that are not explicitly for selling. For example, airline reservation emails often ask if you would like to upgrade your seat for a fee.
25 awesome tactics straight from the experts! Thanks for putting this together, Mark. Small businesses don’t have to be chained to adapting shady lead generation techniques as these strategies work when done right. There’s a robust CRM out there that won’t break the bank (free, even). You can integrate it with your current phone system using a 3rd party integration tool like Tenfold, as we did. Our CRM, phone system, lead gen tools, and many others work seamlessly together. It provides us access to all the relevant info in a single easy-to-use dashboard.
The world of promotional emails is changing as consumers become more leary of this type of email content. The world continues to grow in technology and available information, and consumers are being made more aware of when messages are overly promotional. The task then is to offer a good mix of engaging emails (how-to content, informational content, etc.) and promotions.
Next to guest blogging yourself on different sites, try inviting one of your audience influencers to write a guest blog on your site. Just like you guest blogging on another site, you can give them a backlink and a platform to increase their audience. If you really want a famous person on your site, you might even consider paying her or him for writing a guest post. The goal is that you get a quality article and most likely the influencer will share it with their audience.
The above example from Humble Bundle announces their end of summer sale with a limited offer. If the recipient buys a game within 48 hours, they get a specific title for free. The deadline of the offer is clearly stated in the subject line, so people receiving this email have greater incentive to open the email as soon as they see it in their inbox.
Unlike marketing channels such as billboard ads, flyers, or television commercials, email marketing allows you to communicate with your customers and leads in real time. This makes it the perfect channel to send timely messages to your email subscribers. For instance, if you are having a last minute sale or want to remind customers of a promotion that is ending soon, you can quickly put together a marketing email that will reach reader’s inboxes in just enough time to allow them to take advantage of the promotions that are set to expire.
Of the couple thousand people who joined my email list during the challenge, more than 250 people signed up for the paid course the next month when I released it, netting myself a hugely positive return on this lead generation idea that essentially cost me nothing—and because it worked so well, it's a lead generation process I'll be replicating with a much-requested topic from my audience of learning how to start a blog as well.
Support availability is an important aspect to consider any time you purchase online marketing services, especially if you are a novice. Check if the email marketing software provider you plan to use offers 24/7 support via phone, chat, or email as well as comprehensive documentation. This is especially important when your marketing campaigns are time sensitive. You don’t want to end up not sending out your Black Friday newsletter just because of a technical glitch you weren’t able to fix.
A great email follow-up campaign is the most important part of your funnel process… Most people, including yourself, never buy anything on the first visit, right ? Just think when you were first starting out, did you buy into the first Offer you saw ? I’m sure the answer is NO! But a solid email followups, you can keep following up with your prospects until they buy your main Offer, if not you send them to Lower end Offer, Downsell … Extra …
42. Breathing life into dead pages: Traffic doesn’t necessarily stop flowing to an event, giveaway, or promotion page as soon as you hit the expiration date and stop promoting it. Make sure latecomers still have a way to stay connected by updating those pages with a LeadBox™. You can use it to offer a “consolation prize” lead magnet, or simply provide the chance to get notified of future events and promotions.