To generate brand loyalty and develop a brand persona, companies can write newsletters to connect with their audience. Newsletters should be reflective of brand language and tone while reaching out to subscribers on a personal level. Companies often discuss business enhancements, highlight employee additions or successes, link to new website content, share pictures of office outings, and even ask trivia questions – anything to engage with their audience outside of a sales-driven strategy. It is best to plan these campaigns on a monthly or quarterly basis for consistency to remind subscribers of the human quality of the business. Build trust through interesting communication that is not directly intended to drive specific sales.
Most other marketing channels present ambiguous statistics and analysis, but email marketing campaigns are relatively straight forward. By tying your campaigns into your Google Analytics, it is also possible to observe the behavior that occurs on your website as the result of the email marketing campaign. Understanding these numbers will lead to more effective targeting and higher conversions.
Be sure that your business is using and leveraging the benefits of email marketing effectively. Email is a communication channel that allows your business to speak directly to customers, prospects, partners and suppliers. When utilized as part of an overall web-based marketing strategy it is a powerful tool that provides a wide range of benefits for businesses of all sizes.

To kickstart our podcast episodes, Steli and Hiten pull from an ongoing Google Sheet full of founder relevant topic ideas that are constantly added to by everyone on the team. They’ll hash out a quick outline for the direction we want the episode to go in, jot down a couple of case study examples to pull from, and start recording a back & forth conversation.


Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's use the latter for an example of how co-marketing emails work, and why they're so beneficial: Let's say you and another company decide to do a webinar together on a particular subject. As a result, that webinar will likely (pending your arrangements) be promoted to the email lists of both of your companies. This exposure to a list that is not your own is one of the key benefits of co-marketing partnerships.
If you know how to create an Excel spreadsheet and you have Microsoft Word and Outlook as your email program, you can perform a mail merge that will allow you to send a mass email to customers, clients or other contacts. By merging data from your Excel spreadsheet into an email template, your can tailor your mass email so that it's personalized to each of recipient. Learn how to set up a spreadsheet with contact information and then merge it with an email message in Outlook.

In addition to satisfying legal requirements, email service providers (ESPs) began to help customers establish and manage their own email marketing campaigns. The service providers supply email templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight and assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.
You can put them into your database and target them with a Facebook custom audience, direct mail to them, door knock them, etc. If you are signed up as a BPO provider you’ll be emailed when they need a BPO performed; just decline the BPO but add the property to your database and market to it. (Or do the BPO for extra cash but you shouldn’t then market to the homeowner as that would be considered a conflict of interest).”
It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing software, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead for far stronger results.
Welcome Emails — These are the automated responses an organization sends when a new subscriber joins an email list. Welcome emails have among the highest open rates of all types of emails, so be sure your welcome emails make a great first impression of your organization’s email-marketing program. These emails are a huge opportunity to upsell, build credibility and trust, and enhance your brand. According to a 2012 study by Silverpop, one-third of U.S. online retailers fail to send a welcome email. This is your chance to have the recipient white-list your email as well as to improve your deliverability and stand out from your competition!

Next, we’ll comb through our catalog of blog posts that are on this broader topic—say something like how to nail your follow up strategy—and we’ll start organizing these posts into a single Google Doc along this cohesive theme. We’ll take inventory of any major gaps that might’ve been overlooked and begin backfilling where necessary, while at the same time removing redundant content that’s been covered already in the book.
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A major benefit of email marketing is that it often provides higher conversion rates than other marketing tactics. In fact, McKinsey reports that the average order value of an email is at least 3x higher than the average order value of social media posts. After developing an effective communication strategy, your business can drive more conversions through email marketing. By crafting well-written emails that end with a clear call-to-action, your brand can encourage readers to take the next step in the buyer’s journey, moving them closer to conversion.
Oftentimes, companies are tempted to ask for way too much information in the lead generation form, either to better filter and address the leads or to know as much as possible about them before replying. However, they forget that this can hurt your conversion rates A LOT and you might be missing out good leads. Most of the time, information such as number of employees, industry, revenue, website address, etc., can be added to the lead with a quick Google or LinkedIn search.
Exact ROI: There is a very specific investment in sponsorship emails--you know how much you are paying the vendor. Now you only need to track the results you are getting (visits, leads, sales) in order to determine what is your return on the cost you have paid. Knowledge of the exact ROI will help you fit in your marketing budget and build accurate marketing reports at the end of the quarter.
According to data from Omnisend, welcome emails have an average open rate of 45%. Though the data varies, first purchase automation generally produces 3-6 times more sales compared to a regular promotional email. In addition, though a series of welcome emails may perform better than a single send, engagement drops off after the first email in the series.

Include an image. If you sell tangible items like clothing, using pictures of shirts and dresses makes sense. But that doesn’t work for every business. Take a medical clinic, for example, or a sanitation company. What image do you use in these cases? If you need a powerful image, ask the customer who gave the testimonial for a picture. Take a look at the example below. The customer’s picture is what makes the email work.
Look for a point of diminishing returns. Where are your campaign investments providing value? At Marketo, inbound strategies like content marketing are the strongest channels, and should be maximized to a point; but beyond that, inbound tactics need to be supplemented with outbound, paid channels in order to create sustainable demand and generate new leads from your website.
A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products.[12] In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.
Running an A/B test means carving out three groups of recipients: an A group, a B group, and a C group. After sending two variations of an email to the A and B groups, you’ll use your analytics to decide which message performed better by way of generating more engagement or sales. Then, you’ll send the winning version, whether that’s A or B, to your final pool of recipients (C).
Look for a point of diminishing returns. Where are your campaign investments providing value? At Marketo, inbound strategies like content marketing are the strongest channels, and should be maximized to a point; but beyond that, inbound tactics need to be supplemented with outbound, paid channels in order to create sustainable demand and generate new leads from your website.
If you’re already using physical or digital eBooks as a lead generation idea for your brand, then taking a few hours out to record an audiobook version of your already existing content is a very high-impact way to reach not only more people who are not currently within your sphere of influence—but to offer up another, potentially more exciting content medium for your existing audience to digest your book. 
Email marketing is still a highly valuable tool for all types of marketing. Despite all the hype about the importance of social media marketing, most retail professionals find that email drives the highest level of customer engagement and. Email marketing is a proven success, but what’s surprising is that so many marketers are still not using email marketing services.

Email has been shown to generate a better ROI compared to other marketing channels. A survey by the Direct Marketing Association and Demand Metric of marketers in the United States showed that email achieved a median ROI of 122%, which was more than 4 times higher than other marketing channels, including social media (28%), direct mail (27%), and paid search (25%). And in 2016, email marketing generated $44 ROI for every $1 spent, which was up from $38 in 2015.

Most companies send both types of emails because they serve distinct functions. Mass emails are sent on a schedule of the marketer’s own making, either to every email address on your mailing list or subscriber list, or you can send email to only a targeted segment. The message itself might be an email newsletter or promotion. Transactional emails, on the other hand, are triggered by a customer action (say, a password reset or abandoned cart). Whether it’s the customer or the marketer prompting the send, the usefulness of your emailing software hinges on successful delivery.
Email marketing is used most often by organizations with strong online presences. Competition amongst e-commerce sites is fierce, and email marketing is a proven way to engage with customers and differentiate your company. Online businesses prefer to use email marketing because it makes it easy for customers to link directly from an email to a product page.
Newsletters are great not only for marketing to prospects, but also for nurturing your existing customers with company news and events, product announcements and feedback requests. Such ongoing communication will help you retain happy customers and collect valuable insights about them. What are the tidbits of information they click on the most? Can you upsell to them at all? Don’t forget that your existing customer base can also spread the word about your company and share resources that you publish with their network.
Or let’s say you’ve had an active customer who has purchased from you every 45 days or so for the last six months. Recently, he’s been MIA. No orders from the last 44 days. This is where a win-back campaign goes to work. An email would automatically be sent out after 45 days of no activity because you know, according to your store’s unique situation, that’s unusual for a healthy, active customer.
Newsletter Emails — Sent on a regular basis—such as monthly, bimonthly, or quarterly—newsletter emails are a great way for organizations to reinforce their industry expertise, build loyalty and engagement with subscribers, as well as grow a list of qualified prospects and customers. We have clients who get a triple-digit ROI on the email newsletters we produce for them, meaning a very strong payback. In addition, check out this great infographic for all the ways you can calculate the return from an email newsletter for your business.
One of the benefits native content has over guest blogging is that more overtly promotional content is often tolerated, which may be beneficial for generating leads in the short-term. With native advertising, your ads are front and center. They catch readers' attention by showing up in places that they're already checking out, instead of in a place that they've grown accustomed to ignoring.
With automated emails, you can increase your one-to-one marketing communications and, at the same time, reduce the number of employee-hours needed. Automation is the cornerstone of successful triggered and nurturing campaigns. It’s also another important tool for creating relevant and personalized marketing emails. And thanks to advancements in email-marketing automation software, it’s more affordable than ever, even for many small businesses. For more information and marketing tips on how to harness the power of automation for your email-marketing campaigns, check out the following marketing resources from FulcrumTech:
By creating videos that demonstrate what you’re selling, you can garner additional interest in your product or services and give users an inside look at how exactly your product will solve their problem. In addition to having an overarching product demo video, you could also create a series of videos that take a deep dive into specific product functionalities.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
Anika is a post graduate in finance but her love for social media turned her into a marketing professional and she began her journey as a social media marketer and content writer. She started Anika J Virtual Assistant services to help the women entrepreneurs and mumpreneurs in making an engaging online presence through creating an effective social media strategy and content.

In addition to helping you build credibility, email marketing can also enable you to strengthen your relationships with new leads and existing customers. Through consistent and valuable email communications, you can stay on top of your audience’s mind, educate your readers on the topics that matter most to them, and show your appreciation for their business by letting them know about special promotions.
If you’re not able or willing to commit to a newsletter, another email solution is to find relevant and quality newsletters published by others and pay to have your advertisements included in them. Such newsletters are often high-quality, upscale publications that have established and growing readerships in specific age groups and income groups. They also target groups based on variables such as gender, education level or geographical location.
All this time spent not focusing on your business is lost revenue, and a lost opportunity to connect with your customers on a personal level. One of the most significant advantages of email marketing for small businesses is the efficient use of time and budget. Designing a professional email marketing campaign is not complicated, or time-consuming. Sending emails to many subscribers is also still cost-effective.
Another one of the unique benefits of email marketing is that email provides a more versatile channel for communicating with your customers. Not only are you able to send text and images over email, but you can also include video, attachments, and links to relevant content. For example, if your business has created some content assets that you’d like to share with your email list like a how-to video or an informational e-book, you can link to or embed video into your email message and attach any additional content assets or link to a landing page that allows customers to download the e-book.

Co-marketing partnerships have been our most efficient business lead generation idea by far. Each time we partner up with another company to create co-branded content, we get 2x promotion and 2x more leads. Out of all types of co-marketing partnerships, we’ve seen the most ROI from webinars, as they generate the most leads and require less preparation or input from different teams (e.g. design, development). Plus, you’re often able to present the same or similar content to different forums, which saves even more time.
“In my opinion the best underrated lead-generating technique is accessing and utilizing your current network. After all, unlike cold internet leads, these are people who probably already know and trust you. So carve out time every day to reach out to your sphere and just ask for business. Lead generation doesn’t get much simpler (or more effective) than this.”
Email makes it easy for your subscribers to share your marketing messages. With the click of a button, your subscribers can share your company’s email message, such as a promotional code or details of a special sale, with their friends and colleagues. Check out this recent NewsLever feature for tried-and-true tips to optimize the performance results of your referral email campaigns.

For example, If you’re a retailer specializing in hip, modern home decor, you probably wouldn’t waste your time sending mailers. Instead, you’d target your core audience of hip, modern millennials by posting breathtaking staged rooms on Instagram, or ads when individuals search for such decor. Or you might create an exciting contest on social media (check out our guide here).
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Design: With newsletters, the layout becomes a much more complicated task than it is with dedicated email sends. You’ll have to spend some time deciding on the right placement of images and text, alignment and prioritization of information. Thankfully, there are a bunch of websites out there to help you with these efforts. MailChimp, for instance, offers a package of 36 basic, flexible templates you can use to get started.
Customer referrals should be one of your key sources of new business. This means keeping in touch with your existing customers to ensure you are well placed to get referrals. Kyle Porter advises keeping the conversation informal. For example, “Hey John, we’ve got a killer new feature coming out that does X & Y. Which other marketing execs do you think would find this interesting?”
Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's use the latter for an example of how co-marketing emails work, and why they're so beneficial: Let's say you and another company decide to do a webinar together on a particular subject. As a result, that webinar will likely (pending your arrangements) be promoted to the email lists of both of your companies. This exposure to a list that is not your own is one of the key benefits of co-marketing partnerships.
It's Targeted: Studies show that targeted and segmented emails perform better than mass email communications. Lead nurturing enables you to tie a series of emails to a specific activity or conversion event. You can craft your follow-up email based on the action a lead has taken on your website, thus showing that you are aware of their interests in the topic and what they might need next. Based on this information, lead nurturing emails can highlight reconversion opportunities that tie back to their earlier interests.
When an email advertising order is placed at 10DollarSoloAds, we immediately begin the process of sending your email campaign. Each solo ad is reviewed by our technicians for errors before they are sent to your targeted prospects. When your solo ad begins sending we send you a confirmation email with full tracking information from a third party tracking service. This allows you to track the exact amount of clicks from each solo ad, the IP addresses of each person who has clicked on your ad, and the timestamp of when they visited your website. Email marketing has always been considered one of the most effective and most responsive methods of increasing business to your website.

Focus on customer service. Emails that offer product tips should also showcase your commitment to customer service. Emails like this tell customers, “We’re here for you.” Follow through with that message by adding contact information to the email. The email below, for example, offers tips to wear a certain piece of clothing, but you’ll also notice there is a “contact us” option in the top right corner.

The search query for “lead generation ideas” will return millions of results, and while many contain helpful pieces of information, there’s an equal amount with outdated methods that simply don’t work anymore. So, we’ve filtered through the noise and isolated the lead generation ideas for both B2B and B2C that have been proven to drive results and increase leads.

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