1. Everyone on your mass emailing list must be an opt-in subscriber. Oh did we say must? Sorry, we meant MUST. If you send unsolicited email messages, that is considered to be spam. You can avoid the dreaded spam label (which will hurt your mass email deliverability and your business's online reputation) by only using opt-in subscriber lists. Check out our email list building blog post if you want to know more about how you can get customers to opt in to your mass email newsletters. Also, don't ever rent or buy mass email lists. And include an easy way for subscribers to opt out in each email you send, in case any of them do not wish to receive any more of your email messages.
When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points. 

Review platforms generally have a strong presence in organic search, making them a great opportunity to expand your brand presence and get noticed by the right people. When you encourage users to leave reviews on a third-party platform with strong SEO, you increase the chances of being found by qualified prospects in search -- without paying a dime.
As advertisers have shifted more and more of their efforts online, they have tried to find ways to use the strategies developed in print advertising in new online environments. Most of the traffic once handled by the postal service now happens over email, creating a new method of direct marketing. Today, the average marketer sends 64 emails to their customers every year.
These automatic emails should make the CTA big and clear. Keep in mind that the CTA should link to the direct offer -- NOT to the form. In these emails, simply thank the reader for their form submission, and give them what you promised, whether it be a link to the PDF of an ebook, instructions on how to activate their free trial, or the coupon they requested. Furthermore, don't overcomplicate the appearance of these emails. The reader isn't looking for additional information, but rather the offer or content they already know they redeemed.
The above example from Humble Bundle announces their end of summer sale with a limited offer. If the recipient buys a game within 48 hours, they get a specific title for free. The deadline of the offer is clearly stated in the subject line, so people receiving this email have greater incentive to open the email as soon as they see it in their inbox.

Focus on customer service. Emails that offer product tips should also showcase your commitment to customer service. Emails like this tell customers, “We’re here for you.” Follow through with that message by adding contact information to the email. The email below, for example, offers tips to wear a certain piece of clothing, but you’ll also notice there is a “contact us” option in the top right corner.
According to Campaign Monitor, birthday emails are some of the most effective emails you can send, with a 481 percent higher transaction rate than promotional emails. Other milestones you can celebrate include your subscribers’ sign-up anniversary or your company anniversary. When combined with a special promotion or offer, these emails can drive much greater clicks and conversions.
Your leads and customers are more likely to read and take action on your marketing emails because many of them are looking forward to receiving this type of communication from you. In fact, according to Marketing Sherpa, 72% of U.S. adults prefer to receive email communications from companies. This is compared to only 17% of U.S. adults who prefer communication through social media channels.
Even though the user base of social media channels has been growing tremendously, but still, the number of email users is far more than any other social media channel. You cannot do anything without an email address on the internet. You need an email address, even if you want to sign up for Facebook or Twitter account. Similarly, if you want to make an account on any website, you need an email address.
6. In order to make your mass email effective, you need to add calls to action. A call to action is something that encourages your subscribers to take the action you want them to, such as making a purchase or signing up for a webinar. A call to action may be "Click to Sign Up" or a button with "Purchase Now." You can read more about the call to action here. It is a great idea to include your call to action more than once throughout your mass email message, to help draw attention to it.
Analytics are indispensable for measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights into your customers' behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.
SlideShare is a community of visual presentations on almost any topic you can imagine, and it can be one of the most effective lead generation ideas when used correctly and if properly optimized. You’ve likely already produced content in the form of blog posts, case studies, whitepapers and webinars—all of which can be repurposed into a SlideShare deck.

Since the Internet knows no borders, it is clear that your email campaign can reach anyone in the world, if targeted correctly. If your business has tendencies to operate around the world, this is the perfect tool. Besides, who in the world would not like to expand their business worldwide, if they have the chance to do it? If you are using platform like WordPress, there are many Email marketing plugins out there, which  will help you to capture Emails from your readers quickly and smart ways.
Automation is the hot topic of 2018. Most ESPs enable some level of email automation such as autoresponders. Autoresponders can be set to send a customized, tailored email to individual contacts when they carry out a specific action. For example, you can set autoresponders to send an email when your contact celebrates a birthday, or when someone subscribes for the first time, or even when someone buys an item from your website. Autoresponders save you time while delivering a personalized email service at scale.
In addition to helping you build credibility, email marketing can also enable you to strengthen your relationships with new leads and existing customers. Through consistent and valuable email communications, you can stay on top of your audience’s mind, educate your readers on the topics that matter most to them, and show your appreciation for their business by letting them know about special promotions.
“I’m in” as button text tackles the opt-in action directly. Visitors that have read your content and have agreed to continue developing their relationship with you are ‘in’. If you’re making any sort of presentation or offer, “I’m in!” allows your visitors to opt-in with passion and zeal. Like agreeing to an outing with a friend, “I’m in” states that you’re subscribing to what is offered.
This should go without saying, but having an optimized website is among the most effective lead generation strategies you can employ. It’s important to understand your website and landing pages are the central hub where most of your sales will take place. Because website optimization is such a robust topic, we’ve picked five best practices that can help your website become a lead generating machine.
Tired of wasting time with a list of leads that simply won’t convert? UpLead is a lead generation platform that lets you build contact lists with custom filters using over 50 criteria, including job title, location, and even the technology and CRM each lead uses. With this information, your sales team can tailor their outreach to connect with the right contacts every time. UpLead also gives you access to over 30 million contacts in 200+ countries and integrates with Pipedrive and other popular CRMs. Click here for a free 7-day trial.
Integrating mailing list Opt-in, double Opt-in (closed loop) subscription features in your website: SendBlaster is a light and cheap Email Marketing program. The free email marketing software is also Can-Spam Law compliant. The email marketing double opt-in closed loop is done by inserting a mailing list double Opt-in management script in your web site (the usual “subscribe” form). Creating a spam free mailing list is extremely easy, even on plain HTML sites! – thanks to the pop3-enabled subscription/unsubscription features and the ability to import data from any web source: let SendBlaster email marketing program take care of mailing list updating and mass email sendings to the right recipients. And if you are on a PHP, ASP or WordPress website you can enjoy advanced email personalization features using the bulk email subscription plugin for WordPress.
This is essentially a smaller “digested” version of the newsletter. Depending on what you want your digest to contain, you can automate and schedule them to be sent at regular intervals. A perfect example is collating a list of notifications for every new post you publish that is then sent to your email list once a week. Some blogging platforms will even allow your subscribers to set up their own preferences, so how often they are sent a digest for example.
This style of campaign is meant to inform current subscribers of new product updates or extensions, upcoming exclusive sales or web-driven discounts. Use consumer purchases to trigger follow-up emails offering compatible products or services at a discount. This enhances the personalization of email campaigns and educates consumers on offerings like those they have already expressed interest in, which can lead to secondary purchases. To market general sales, create unique promotional codes that are exclusive to your email list that can be tracked to verify the success of your campaign. This creates a sense of exclusivity for subscribers which will keep their attention and boost open rates.
If you design emails on your own email platform, you’ll need to be proficient in coding and willing to spend a lot of time making sure that you’ve got it exactly right on every email. But with an email marketing services provider, you can rely on the templates to keep everything lined up and coded correctly. Don’t forget that about half of all emails today are opened on mobile devices. Email marketing services help make sure that your email will render correctly on every device.
New technology sets the trend in the market. For example, smartphones are trending all over the world. Subsequently, most people access their mail or browse websites through smartphones or tablets; this shows that the you should invest in making your marketing efforts compatible with these devices, allowing you to reach the maximum amount of customers.
If you design emails on your own email platform, you’ll need to be proficient in coding and willing to spend a lot of time making sure that you’ve got it exactly right on every email. But with an email marketing services provider, you can rely on the templates to keep everything lined up and coded correctly. Don’t forget that about half of all emails today are opened on mobile devices. Email marketing services help make sure that your email will render correctly on every device.
Birthday/Holiday Emails — Sending birthday or holiday wishes to your subscribers is a great way to keep your organization top of mind. And because of the fantastic targeting, these emails tend to get a remarkable response. To send birthday wishes, you would have to collect date of birth information on your sign-up or subscriber profile forms. By also including a special offer or coupon in these emails, you can help boost interest and possibly new sales, as well. According to a study by Experian CheetahMail, birthday emails generated more than two times the revenue of bulk mailings to the same customers.
The two examples above are of Brain Pickings’ weekend newsletter (to the left) and Fast Company’s design daily newsletter (to the right). These emails are always packed with useful and entertaining information, a sure sign of high clickthrough rates and an engaged audience. On the top of each newsletter, you will spot a call-to-action which invites people to either donate or subscribe.
These are all valid questions that marketing professionals should consider when selecting the right format that meets their email marketing goals. There are different types of marketing communications you can send, and each have their respective advantages and disadvantages. This information should help you make an educated decision about picking the most appropriate email format and how to go about using it.
Customer referrals should be one of your key sources of new business. This means keeping in touch with your existing customers to ensure you are well placed to get referrals. Kyle Porter advises keeping the conversation informal. For example, “Hey John, we’ve got a killer new feature coming out that does X & Y. Which other marketing execs do you think would find this interesting?”

Market Leader owns one of the largest and best home valuation sites online; housevalues.com Homeowners use the site to check the value of properties they’re interested in selling. Market Leader then sends those exclusive leads out to agents who claim their zip code. This is one of the best ways to generate seller leads at the beginning of their decision process before other agents pitch them.
Our service has been sending solo ads since 1999. We have been one of the top solo ad sellers on Warrior Forum and other popular forums for many years. Email marketing has consistently been one of the highest performing methods of online advertising and internet marketing. Send your solo ads to thousands of targeted prospects safely and easily with 10DollarSoloAds.com
Shopping-Cart Abandonment Emails — Typically set up as a series of trigger messages, shopping-cart abandonment emails encourage users to come back and complete the purchases they started at a company’s e-commerce site. If you have a shopping cart and aren’t doing recovery emails, you’re missing out on a huge opportunity. Recent research shows that shopping-cart recovery emails can generate as much as $17.90 per email sent. That’s because an average of 20.8% of abandoners return to the site, make a purchase, and spend 55% more than buyers who didn’t abandon their carts.
A less obtrusive method, yet similar in idea, is a lead generation form box triggered by a scrolling action. These can be useful, as they slide into view when a user reaches the bottom of a page. If a page visitor reads to the bottom of your webpage page, they have most likely enjoyed your content. Placing a timed call to action on the bottom of the page can capitalize on a visitor’s interest – meaning the visitor will want to sign up for more similar content.

The first benefit of email marketing is that email integrates easily with other marketing channels. For example, you can repurpose content from your email marketing campaigns into quick and effective social media posts to multiply your reach, without having to reinvent the wheel again and again. Data collection, sharing, and other features are also typically maintained with email, which makes for accurate and uninterrupted tracking and measuring.


These are emails that are triggered after a customer completes a certain action. It could be that they’ve abandoned a cart on your site, so a few days later you send a transactional email reminder to checkout. Alternatively, after signing up for a webinar on your site, the customer receives a transactional email with a thank you and their login details. Any circumstance where a transaction takes place is a perfect opportunity to send this kind of email.

Email is the undefeated, unstoppable KING of the marketing world.  [ ] A survey by Adestra found that 68% teens & 73% Millennials consider email as the preferred communication medium. This is why Email is King!  [ ] Email marketing efforts are measurable analyzing metrics like open rates, CTRs, delivery rates, bounce rates, & unsubscribes.  [ ] Emails work for every stage of the buyer’s journey - Awareness, Consideration, Decision.  [ ] Use email workflows to automatically send messages to subscribers after they take a specific action, to save time & maximize results at every stage of the buyer’s journey.  [ ]
SlideShare is a community of visual presentations on almost any topic you can imagine, and it can be one of the most effective lead generation ideas when used correctly and if properly optimized. You’ve likely already produced content in the form of blog posts, case studies, whitepapers and webinars—all of which can be repurposed into a SlideShare deck.

The increasing popularity of social channels has directly attributed to information abundance. Through social networks, buyers have been able to research and learn about products and services through influencers and peers.  Additionally, a profound shift has taken place within social media channels. Although social is still important for branding and generating buzz, lead generation is becoming more and more important. By tapping into all the social media channels, from Facebook and Twitter to LinkedIn and Google+, you can be where your customers are and create that trust.

Newsletter Emails — Sent on a regular basis—such as monthly, bimonthly, or quarterly—newsletter emails are a great way for organizations to reinforce their industry expertise, build loyalty and engagement with subscribers, as well as grow a list of qualified prospects and customers. We have clients who get a triple-digit ROI on the email newsletters we produce for them, meaning a very strong payback. In addition, check out this great infographic for all the ways you can calculate the return from an email newsletter for your business.


The first step in getting started with email marketing is to choose email marketing software through which you’ll begin building your list. There are many robust and cost-effective email marketing tools to choose from, so don’t get caught up trying to pick one that’s “perfect.” You can always switch providers down the line. Instead, pick a well-reviewed solution that fits your needs (e.g., pricing, drag-and-drop editors, email templates, etc.), then start emailing and making money.
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