The main objective working with the club has been to take them digitally to the next level. By tightening up the Club’s brand guidelines, we installed a level of consistency and quality across all platforms, playing paramount importance by providing a fresher and more modern look, whilst not interfering with the crest and colour palette that the supporters of this family club will forever love.
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When it comes to designing an email for a specific offer, the main component to keep in mind is the offer itself. You want the copy to be brief but descriptive enough to convey the offer's value. In addition, make sure your email's call-to-action (CTA) link is large, clear, and uses actionable language. You can also include a large CTA image/button underneath to make the action you want email readers to take crystal clear.
Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's use the latter for an example of how co-marketing emails work, and why they're so beneficial: Let's say you and another company decide to do a webinar together on a particular subject. As a result, that webinar will likely (pending your arrangements) be promoted to the email lists of both of your companies. This exposure to a list that is not your own is one of the key benefits of co-marketing partnerships.
The low cost and relative ease of carrying out an email marketing campaign means that it is a tool that is accessible to almost any business. A small mechanic's shop can put together an email list and then send out coupons for oil changes or brake jobs. The scope and sophistication of these campaigns may not be as great as larger businesses, but that doesn't mean they won't be effective.
To kickstart our podcast episodes, Steli and Hiten pull from an ongoing Google Sheet full of founder relevant topic ideas that are constantly added to by everyone on the team. They’ll hash out a quick outline for the direction we want the episode to go in, jot down a couple of case study examples to pull from, and start recording a back & forth conversation.
For instance, when I searched for “best workflow management software”, the rich snippet goes to FinancesOnline.com, one of the leading B2B review platforms. Imagine your company on this list. There’s a high chance your product will be included in what McKinsey calls the “initial consideration set” leading to the “moment of purchase” during the consumer decision journey. You also outmaneuver competitors in high-value keyword searches. This is crucial considering that Google/CEB study found out 71% of B2B searches start with a generic keyword phrase.
Content works for us as a lead generation strategy, for a few very specific reasons. If you’re going all in on using content marketing as a primary lead generation tactic, you’ll need to put just as much time to content promotion as you will to the actual creation of it—because if none of your prospects every see your content, it’s not doing anything for your business.
The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails. Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient. However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.
Retention emails focus on creating and nurturing a strong, long-term relationship with customers and prospective customers. These types of email campaigns generally take the form of newsletters which people “opt in” to receive. Although a newsletter can contain advertisements and promotions, it also should provide value in the form of tips, how-to articles, “insider” sales, etc. The content of a successful email marketing newsletter expertly blends information, entertainment and a subtle sales or promotional message.
Email marketing messages can also help you increase traffic to your website. You can link to relevant website content within your email message or craft a compelling CTA that asks readers to head back to your website to take a specific action. If you really want to make your CTA stand out, you may want to use a colorful button, which makes it easy as possible for readers to take notice of your CTA and make their way back to your website.
There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers, and news with their friends. Subscribers who share your message are acting as brand advocates. Therefore, when a subscriber shares it with their friends, your brand gains more exposure and credibility.
Depending on the amount of emails you are already sending and which emails customers are opted into, you have to be careful to not overwhelm an inbox with one-off recurring emails. When planning a campaign like this, make sure you’re still using the customer data you have to make sure you’re sending these updates to customers who really want them. The content in these campaigns is often standard for all recipients, but depending on your goals for this campaign, you may choose to add other features including personalization, conditional text, and block targeting for better engagement.