To make sure everything is formatting correctly, click Send me a test email to receive a sample message. Toggle to Gmail and check the message. If everything looks good, return to that dialog box and click Send Emails. You’ll now see EMAIL_SENT next to each contact in the Merge Status column of your spreadsheet. If you want to perform another mail merge from that same spreadsheet, remember to delete that text from the Merge Status column of each recipient you want to email again. 
It’s easy to track engagement, as well as sales and conversions, in your email campaigns. To make smart, data-driven decisions about your email-marketing efforts and to optimize your email ROI, there are key email metrics that you should be measuring and analyzing. That’s what we cover in this article: “Data-Driven Email Marketing—Key Metrics You Should Be Tracking.” In addition, FulcrumTech has developed an online analytics email-marketing platform—IntelliSents—that makes organizing and analyzing email-marketing data even easier. IntelliSents presents data in easy-to-read dashboards for real-time tracking and monitoring of email campaign performance. Be sure to check it out!

One element that continues to drive the effectiveness of email marketing is the availability of high quality, relatively low cost tools and service providers. Services such as MailChimp, Get Response, Aweber,  iContact, Constant Contact and other quality service providers offer a wide range of email capabilities and pricing options. This is a very competitive market and small businesses are the beneficiaries of a growing list of new features and capabilities offered by email service providers.

If you are an online marketer who is looking to build an email list quickly or who wants to spread the word about a new product launch, a solo ad may be exactly what you are looking for. A solo ad is an advertisement that is linked to email. These advertisements are purchased from those who own email lists. They are usually sent out as dedicated emails without any other information attached to them, which means that the entire message subscribers receive is only about your promotion. Essentially, when you use solo ads, you are purchasing targeted traffic for a website, web pages, or affiliate links that you want to promote.


With email marketing, you are able to quickly and directly reach your current customers and leads on your email list. This direct communication means that you are not limited by the decreasing organic reach of social media. You don’t have to wait months to see organic traffic come to your site through the search engines. You also don’t have to buy PPC or social media ads to start seeing results. With email marketing, your email list becomes an important asset that you can continue to see benefits from for years to come.
Look for a point of diminishing returns. Where are your campaign investments providing value? At Marketo, inbound strategies like content marketing are the strongest channels, and should be maximized to a point; but beyond that, inbound tactics need to be supplemented with outbound, paid channels in order to create sustainable demand and generate new leads from your website.
One of the basic purposes of email marketing is to maintain regular communication with past, potential, and current customers. This helps to reinforce the positive feelings they have about your organization, and ensures that they will remember your business even when they are most distracted. During the rush of the holidays you can make sure that your customers think of you first to spend their dollars with your company. In the slow season for your industry it can provide a boost to sales and make sure people do not forget about all you have to offer.
Bulk e-mail system: unlimited lists, unlimited recipients and no recurring fees: Why pay for each contact or email sent? Keep as many email contacts as you wish in your database, and use a bulk e-mail system to send out your e-mails as often as you need, without constantly worrying about how much you are spending. Sending out a small mailing to some hundreds contacts or a large one to 20.000 people have the same cost: a single bulk mail software system license of 99 Euro / 129 Dollars.
It's Targeted: Studies show that targeted and segmented emails perform better than mass email communications. Lead nurturing enables you to tie a series of emails to a specific activity or conversion event. You can craft your follow-up email based on the action a lead has taken on your website, thus showing that you are aware of their interests in the topic and what they might need next. Based on this information, lead nurturing emails can highlight reconversion opportunities that tie back to their earlier interests.
According to IBM Marketing Cloud, the mean global hard bounce rate is 0.47%. A hard bounce is an email that’s returned to the sender because of an invalid address. If the email does make it to your intended recipient, they still have the option to report the email as spam. If you’re consistently marked as a sender of spam you’ll hurt your deliverability rates for all subscribers.
One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.
To kickstart our podcast episodes, Steli and Hiten pull from an ongoing Google Sheet full of founder relevant topic ideas that are constantly added to by everyone on the team. They’ll hash out a quick outline for the direction we want the episode to go in, jot down a couple of case study examples to pull from, and start recording a back & forth conversation.

Run sweepstakes or a contest. Although contests can potentially bring in a lot of sign-ups, the inherent downside is the person you’ll attract is looking for free stuff. Use a giveaway to break through the noise, or to jumpstart your list, but don’t rely on them to grow an engaged audience for the long term. Check out contest apps on the Shopify App Store.
" I have been marketing online now over 15 years, and I have to say Superior Solos and Mark Elali have provided a excellent service and customer experience! We purchased 1000 clicks on our first run, and it was one of the most responsive solo ads we have ever purchased, and we purchase a lot of solo ads!! We had a 47% opt-in rate, and 12 upfront sales on our $1 trial offer, and 160 free member sign ups immediately after the solo was finished and since then have converted many more of the leads into sales!! We have more than tripled or profit on what we spent on the solo ad!! Fantastic, we are regulars now and recommend this traffic in our viral funnels, thanks a bunch! Keep rocking it! Sincerely. "​

Known as email marketing providers (EMP) or email services providers (ESP), email marketing services help you design and manage your business emails. An ESP platform includes both software and hardware that manages your contact list, helps you design better emails, and gives you the tools to analyze your progress on a far bigger scale that you could through a personal or business email program.


Develop strategic alliances with customers who naturally refer to you as part of the way they do business themselves. For instance, every client of mine receives a certificate for a complimentary consultation as part of my “Preferred Partners Program.” My partners include a vocal/presentation expert, a financial advisor, professional organizer and executive attorney. All of these services make sense for my busy clients. And all of my partners’ clients get a certificate entitling them to a free session with one of Enerpace’s coaches. It’s a win-win!
Almost every time I suggest to someone to use email marketing for their campaign, they become really skeptical. Though you’re right, effective email marketing will live for a long time more and has lots of benefits. My campaigns have never failed yet. I’ve been using MailChimp for such a long time but also tried a new program recently, about few month ago. It calls Campaigner which is cheap and convenient.
Lead generation email campaigns are a series of emails based on varying first points of contact. Whether a new user has visited a company’s site or requested more information, a well-crafted automated drip campaign can turn those leads into sales. Use of an email marketing platform can help lead a prospect through a company’s sales process and drive them back to the products or services they viewed while using the company’s website initially.
43. The last-ditch effort: Ideally any page of your website will have a number of prominent opt-in points, but what if someone manages to miss them all? In that case, you can capture their attention and their opt-in with an exit LeadBox™ popup. This appears only when someone moves to leave your page (and can be set to appear only once in a certain period so as not to get in the way of regular visitors). Make your most irresistible offer here and you’re likely to see a measurable boost in your website’s conversion rate.
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More
If every subscriber on your list turned into a customer, you’d be in small business heaven. Unfortunately, that’s probably never going to happen. However, you can increase your sales by focusing the right email campaigns on the right people. The secret to doing this is email list segmentation, a process that enables you to nurture each of your list subscribers with the right message at the right time, eventually moving each through your funnel to becoming a customer.
Almost every time I suggest to someone to use email marketing for their campaign, they become really skeptical. Though you’re right, effective email marketing will live for a long time more and has lots of benefits. My campaigns have never failed yet. I’ve been using MailChimp for such a long time but also tried a new program recently, about few month ago. It calls Campaigner which is cheap and convenient.
Unlike the aforementioned email campaign types, on-event emails are triggered by recipient action. These emails usually focus on continuing the customer journey, by incentivizing existing customers to keep interacting with your brand. On-event emails can be some of the most lucrative for marketers as they focus on the behavior of the customer and offer a more personalized experience.
We’ve learned a lot since our very first post that featured just a simple embed of an MVP video demo of Close.io. Fast forward to today, and we’re regularly publishing pieces like a 5,000 word guide to closing a sale, case study breakdowns of the most effective selling strategies at work in top B2B SaaS startups, and detailed takeaways from how several early stage startups are using cold calling to generate millions in sales.
If you send emails from your Gmail or Yahoo account to too many people at once, or your emails contain content that is thought to be spam, your email address and entire IP location could be blacklisted as a spam address by Internet Service Providers (ISPs). That means that every email you’d send in the future could go straight to the recipient’s spam folder, even if it’s not a marketing email. Email marketing services monitor the final destination of your emails. They take steps to make sure that emails aren’t marked as spam and protect you from becoming blacklisted by the ISPs.
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