Clear call to action. The purpose of a reorder email is to encourage your customers to replenish your product or perhaps renew a subscription for a service. You want to make the buying process as simple as possible. To do so, create a simple, easy-to-find button that says, “Reorder now.” For instance, in the example below, customers can reorder pet medication from Pet Wellbeing.
The increasing popularity of social channels has directly attributed to information abundance. Through social networks, buyers have been able to research and learn about products and services through influencers and peers.  Additionally, a profound shift has taken place within social media channels. Although social is still important for branding and generating buzz, lead generation is becoming more and more important. By tapping into all the social media channels, from Facebook and Twitter to LinkedIn and Google+, you can be where your customers are and create that trust.
Next to guest blogging yourself on different sites, try inviting one of your audience influencers to write a guest blog on your site. Just like you guest blogging on another site, you can give them a backlink and a platform to increase their audience. If you really want a famous person on your site, you might even consider paying her or him for writing a guest post. The goal is that you get a quality article and most likely the influencer will share it with their audience.

If you’re already using physical or digital eBooks as a lead generation idea for your brand, then taking a few hours out to record an audiobook version of your already existing content is a very high-impact way to reach not only more people who are not currently within your sphere of influence—but to offer up another, potentially more exciting content medium for your existing audience to digest your book. 
Digests should be easier to consume than newsletters because they generally consist of lists and links. That helps subscribers scan the email quickly and click on the parts that they are most interested in. The goals of a digest and a newsletter will most likely overlap. Remember to place the most important call-to-action at the top and measure clickthrough rate and conversions. If your goal is to drive traffic to specific pages, monitor CTR closely and don’t forget to optimize the pages to which you are sending visitors.
“Because original data is worth it, many people will be happy to subscribe to your blog in exchange for the report. In addition, you can share the report with all of the participants in the survey, who will likely share the report with their audience. This quickly magnifies the impact of your marketing efforts, building your email list and helping your brand build a reputation as a source for interesting and original data”, said Cara Hogan, Content Strategist at Zaius.
When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points. 
The main objective working with the club has been to take them digitally to the next level. By tightening up the Club’s brand guidelines, we installed a level of consistency and quality across all platforms, playing paramount importance by providing a fresher and more modern look, whilst not interfering with the crest and colour palette that the supporters of this family club will forever love.

“A great, underrated lead-generation technique for real estate agents? One word: Altruism. Do good for others without expecting anything in return. Get involved with charity or civic organizations and do so with the sole intention of helping. A side effect of doing good is that it gets your name in front of others, and more importantly it gives those people an opportunity to learn something about you outside of real estate. When a real estate need finally arises, you’ll be top of mind and thought of more as a “real person” as opposed to ‘just another agent.’ Also? It feels nice to help others!”


Click on “Select Recipients” in the “Start Mail Merge” group. Find the Excel spreadsheet you created, click "Open" and click "OK." Select fields from the “Write & Insert Fields” group on the "Mailings" tab of the ribbon. Click "Greeting Line" to enter a salutation. Click the "Match Fields" button to match a heading from the Excel spreadsheet to each field you insert.

Another way email benefits your business is by facilitating the development of strong customer relationships. Delivering consistent, interesting messages that add value to your customers will help you earn their trust and respect over time. It will also ensure that they look forward to and pay attention to your organization’s email messages. Think about the long-term value of the customers on your email list, not just what they might buy from you today.
BuzzSumo presents a wealth of information on this offer page to make the case for why brands should use the product. The page is loaded with examples and data about BuzzSumo to answer all of the prospect's questions without them having to pick up a phone and speak to a salesperson. Best of all, the trial doesn't require the user to enter their payment information, so users who sign up don't have to worry about an unexpected credit card charge.

Be sure that your business is using and leveraging the benefits of email marketing effectively. Email is a communication channel that allows your business to speak directly to customers, prospects, partners and suppliers. When utilized as part of an overall web-based marketing strategy it is a powerful tool that provides a wide range of benefits for businesses of all sizes.
Depending on the amount of emails you are already sending and which emails customers are opted into, you have to be careful to not overwhelm an inbox with one-off recurring emails. When planning a campaign like this, make sure you’re still using the customer data you have to make sure you’re sending these updates to customers who really want them. The content in these campaigns is often standard for all recipients, but depending on your goals for this campaign, you may choose to add other features including personalization, conditional text, and block targeting for better engagement.
As part of a marketing degree, you will learn to analyze your customer base, write compelling copy, choose attention grabbing images, and maximize value for your customers. Every company has money and time invested in marketing and it is a field that has been studied intensely. Tapping into this knowledge base is the best way to take the successes of the past and apply them to the technologies of the future.

25 awesome tactics straight from the experts! Thanks for putting this together, Mark. Small businesses don’t have to be chained to adapting shady lead generation techniques as these strategies work when done right. There’s a robust CRM out there that won’t break the bank (free, even). You can integrate it with your current phone system using a 3rd party integration tool like Tenfold, as we did. Our CRM, phone system, lead gen tools, and many others work seamlessly together. It provides us access to all the relevant info in a single easy-to-use dashboard.

Co-marketing partnerships have been our most efficient business lead generation idea by far. Each time we partner up with another company to create co-branded content, we get 2x promotion and 2x more leads. Out of all types of co-marketing partnerships, we’ve seen the most ROI from webinars, as they generate the most leads and require less preparation or input from different teams (e.g. design, development). Plus, you’re often able to present the same or similar content to different forums, which saves even more time.
Every e-commerce company is familiar with the dreaded abandoned cart. Consumers visit your site, put items in their shopping cart, and then leave without making a final purchase. Whether they get busy with something else or want to take time to think about their purchase, it is vital that you take the opportunity to reengage these customers. With email automation, you can send an automated email message to these consumers, encouraging them to come back to your site and finalize their purchase.
When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points. 
If you send emails from your Gmail or Yahoo account to too many people at once, or your emails contain content that is thought to be spam, your email address and entire IP location could be blacklisted as a spam address by Internet Service Providers (ISPs). That means that every email you’d send in the future could go straight to the recipient’s spam folder, even if it’s not a marketing email. Email marketing services monitor the final destination of your emails. They take steps to make sure that emails aren’t marked as spam and protect you from becoming blacklisted by the ISPs.
As advertisers have shifted more and more of their efforts online, they have tried to find ways to use the strategies developed in print advertising in new online environments. Most of the traffic once handled by the postal service now happens over email, creating a new method of direct marketing. Today, the average marketer sends 64 emails to their customers every year.
Are you getting the most from your email-marketing program? If you’re challenged by building a high-quality, permission-based email list and developing a winning email strategy to engage and convert your target market, FulcrumTech can help. From crafting effective promotional emails and email newsletters to implementing marketing automation and testing and optimizing your email campaigns, FulcrumTech’s team of certified email marketers will get the results for which you’re striving. Contact us and get started today!

“In my opinion the best underrated lead-generating technique is accessing and utilizing your current network. After all, unlike cold internet leads, these are people who probably already know and trust you. So carve out time every day to reach out to your sphere and just ask for business. Lead generation doesn’t get much simpler (or more effective) than this.”


There is a quick window of opportunity when it comes to customers opening your emails. They see your email in their inbox, and depending on how well the “From name” and subject line resonate, they decide whether to open the email or ignore it. A good open rate means that your customers know your brand well enough to want to hear from you, no matter the time of the day.
Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's use the latter for an example of how co-marketing emails work, and why they're so beneficial: Let's say you and another company decide to do a webinar together on a particular subject. As a result, that webinar will likely (pending your arrangements) be promoted to the email lists of both of your companies. This exposure to a list that is not your own is one of the key benefits of co-marketing partnerships.
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