If you only ever send fancy formatted emails, text-only messages may be worth a try. According to HubSpot, even though people say that they prefer heavily-designed emails with numerous images, in actuality, simpler emails with less HTML won out in every A/B test. In fact, HTML emails tend to have lower open and click-through rates that correlate directly to how many HTML elements are included. This is likely due to email programs such as Gmail filtering promotional emails out of the main inbox and into a different tab where they may not be seen by users. Plainer emails can be great for event invitations, blog content, and survey or feedback requests. But even if you don’t send text-only messages, simplifying your emails and including fewer images could be enough to boost your open and click through rates.
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If you are running a small business without a large marketing or IT department, email marketing services give you another level of resources and support to draw on without paying to expand your business team. From suggestions about the best way to design your emails to one-on-one customer support in troubleshooting difficult email marketing challenges, your email services provider is another valuable player on your team.


Shopping-Cart Abandonment Emails — Typically set up as a series of trigger messages, shopping-cart abandonment emails encourage users to come back and complete the purchases they started at a company’s e-commerce site. If you have a shopping cart and aren’t doing recovery emails, you’re missing out on a huge opportunity. Recent research shows that shopping-cart recovery emails can generate as much as $17.90 per email sent. That’s because an average of 20.8% of abandoners return to the site, make a purchase, and spend 55% more than buyers who didn’t abandon their carts.

To make sure everything is formatting correctly, click Send me a test email to receive a sample message. Toggle to Gmail and check the message. If everything looks good, return to that dialog box and click Send Emails. You’ll now see EMAIL_SENT next to each contact in the Merge Status column of your spreadsheet. If you want to perform another mail merge from that same spreadsheet, remember to delete that text from the Merge Status column of each recipient you want to email again. 

These automatic emails should make the CTA big and clear. Keep in mind that the CTA should link to the direct offer -- NOT to the form. In these emails, simply thank the reader for their form submission, and give them what you promised, whether it be a link to the PDF of an ebook, instructions on how to activate their free trial, or the coupon they requested. Furthermore, don't overcomplicate the appearance of these emails. The reader isn't looking for additional information, but rather the offer or content they already know they redeemed.
A good cart abandonment email includes a prominent call-to-action and some compelling copy to remind the customer why they should complete the sale. The email from Growlerwerks below is a good example of this. It contains not just a large “Finish Order” button, but also some copy telling customers what they’ll get as a result of their purchase (”enjoy fresh craft beer for weeks”.) It even includes a hero shot of the product in action.
At Campaign Monitor, we send what we call “blog solos” to highlight individual blog posts. We don’t expect readers to spend their entire day scrolling through our resources pages. Instead, we know a lot of people want to be given curated and relevant content in a way that’s extremely accessible. So we send emails that give a brief overview of a blog post, then a bold call to action that draws them into reading the rest.
Since our partnership began back in 2015, it has been our job to provide a new look and theme for all visual assets across all of the various platforms & formats in which the club releases content. You may be familiar with our explosive paint clouds of Cobblers colours, to glowing gradients and dynamic shards, we’ve now provided a variety of seasonal graphics for the club, and look forward to raising the bar again for next season.
I agree with Mor Mester as I also found the article very useful. Email continues to be the most effective marketing tool, which can be smartly utilized with the effectiveness of a marketing automation tool. I invested in Aritic PinPoint marketing automation platform, which turned out to be a turning point for my business. It allowed me to set both the behavioral and demographic segments to be set up in the same module where campaign workflow steps are set up, which is the selling point of this tool as it reduces the need to build segments in a different interface. I selected this tool ass I found a number of its features to be satisfactory for my business. Thanks a lot for sharing! Cheers!
Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's use the latter for an example of how co-marketing emails work, and why they're so beneficial: Let's say you and another company decide to do a webinar together on a particular subject. As a result, that webinar will likely (pending your arrangements) be promoted to the email lists of both of your companies. This exposure to a list that is not your own is one of the key benefits of co-marketing partnerships.
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