An open rate is a percentage that tells you how many successfully delivered emails in a campaigns were opened by subscribers. A standard open rate is 20%-30%. You will notice your open rate is usually higher when you’re first starting out. Your subject line plays a big role in your open rate, too—the more compelling the subject line, the higher the open rate.

Another disadvantage when it comes to Outlook is that you are somewhat limited in terms of creativity and design. Unlike a professional newsletter software, Outlook doesn’t come with any ready-made templates. What’s more, you can only use the fonts that are available in the system. You are also restricted when using specifications such as float, margin or padding.
Video content improves SEO, increases conversion rates and more. We believe in video as an effective lead generation tool so much that we wrote an entire blog on how to use it for that very purpose. Things like using high-quality, informative videos as gated content, adding calls to action at the end of free videos and housing videos on a landing page with a related offer can help you start generating some leads. 
You can find the answer to any question you might have on the internet. But how many really good answers are out there? Taking the time to create an in-depth, step-by-step article that answers a burning question for your prospect serves as an opportunity to generate a lead. After all, the company that provides the best answer will often get your business, right?
We always do our best to fulfill our service quality in delivering the number of clicks which you have ordered. However, as there are many factors that result in poor opt-in rates such as product is irrelevant or unattractive, the landing page look like a scam or copy writing of the landing page is not right. Thus, we do not guarantee the opt-in rates.
Email marketing is a practical, low-cost marketing tool that combines convenience with technology. It provides small business owners with the ability to reach more customers, which in turn can result in increased sales. Most business owners today use email marketing campaigns to promote all sorts of services and products, from babysitting services to mobile phones and beyond.

Not everyone your business has ever interacted with can be counted as a true lead. Maybe you’ve connected on social media but don’t have other contact details; maybe they’re in your address book but you have no idea whether they’re really interested in your services. The following strategies are designed to pull more of the people in your business’s orbit into your list of leads.
5. The conference Cliffs Notes: Attending an industry conference or another big event that your audience might be interested in (but unable to attend)? Take detailed notes and create a document sharing what you’ve learned. Then, build a simple landing page to make it available for download and post a link in any industry groups or forums you’re a part of.
The pervasive nature of email is clear. 91% of Americans use email every day, so there is a 91% chance that your email will be seen in some form. Social media marketing does not provide that rate of exposure to a target market. Email conversion rates are three times higher than social media according to McKinsey & Company. Since the end goal is to convert into sales, this number is meaningful.
DISCLAIMER: We CANNOT determine or predict the results you will receive with your solo ad. It is your responsibility to have a high converting offer and sales funnel. We can guarantee that you’ll get at least the number of UNIQUE clicks that you paid for, delivered to the URL you’ve provided. There are NO REFUNDS after traffic has started and/or been delivered to you.
What many companies do not realize is that there is generally only one person responsible for making a purchasing decision about your product or service. Put together a hit list of companies that you want to work with and then find out who that one person is through online research and cold calling. Once you have their contact information, personalize your outreach and this will become one of your highest performing business lead generation ideas.
Newsletter emails inform customers of current promotions, sales, and the newest offering. Newsletter emails are more than merely sales tools, they also help develop a long-term impact on readers. Mark Brownlow, in EmailMarketingReports.com, says that a newsletter email "should provide the readers with value, which means more than just sales messages. It should contain information which informs, entertains or otherwise benefits the readers."

As the administrator of LinkedIn Group, when you send a LinkedIn Announcement, you're directly reaching a LinkedIn user's inbox. And when you create a Google+ event, sending the invite directly sends you into users' email boxes as well. Without having to create lists or collect email addresses, you automatically have access to users' email, but be sure to tap into these resources with care.

It’s difficult to track the success of your email marketing campaign from your Yahoo or Google email address. Email marketing services provide built-in analytics that guide you on how to keep improving your customer engagement and retention rates by showing you exactly which emails succeed. Without analytics, you’re really just emailing blind. These analytics reveal how many of your emails reached the recipient’s inbox, how many of those emails were actually opened, and how many links were clicked in the body of your email. Email analytics can also help you develop insights into why your email bounced or which subject lines are the most successful.
When using pay-per-click advertising create a plan with budget expectations and performance targets such as cost per lead and cost per sale. If after three months, with AB testing to refine and improve, you’ve not gotten below those targets then pause to reconsider the channel. A good benchmark for cost tolerance per sale is to invest up to 25% of the lifetime value of a customer account. This will get you moving in the right direction.
Click on “Select Recipients” in the “Start Mail Merge” group. Find the Excel spreadsheet you created, click "Open" and click "OK." Select fields from the “Write & Insert Fields” group on the "Mailings" tab of the ribbon. Click "Greeting Line" to enter a salutation. Click the "Match Fields" button to match a heading from the Excel spreadsheet to each field you insert.

Next to guest blogging yourself on different sites, try inviting one of your audience influencers to write a guest blog on your site. Just like you guest blogging on another site, you can give them a backlink and a platform to increase their audience. If you really want a famous person on your site, you might even consider paying her or him for writing a guest post. The goal is that you get a quality article and most likely the influencer will share it with their audience.
Another way email benefits your business is by facilitating the development of strong customer relationships. Delivering consistent, interesting messages that add value to your customers will help you earn their trust and respect over time. It will also ensure that they look forward to and pay attention to your organization’s email messages. Think about the long-term value of the customers on your email list, not just what they might buy from you today.
With these emails, it's less about the beauty, and more about the clarity. The most important formatting tip for these types of emails is to arrange the information in a simple and helpful way. Once you've nailed your formatting, it's simply a matter of highlighting the most critical information associated with each offer or update so its messaging is crystal clear to everyone.
Develop strategic alliances with customers who naturally refer to you as part of the way they do business themselves. For instance, every client of mine receives a certificate for a complimentary consultation as part of my “Preferred Partners Program.” My partners include a vocal/presentation expert, a financial advisor, professional organizer and executive attorney. All of these services make sense for my busy clients. And all of my partners’ clients get a certificate entitling them to a free session with one of Enerpace’s coaches. It’s a win-win!
Do you maintain a business blog for your company? Are you a magazine or media outlet? No matter which of these categories you fall into, many companies choose to send a roundup of stories or articles published weekly or monthly. And if you truly want people to read these email roundups, it's critical that you share them in a visually appealing way.
In your lead nurturing emails, it's important to call out why recipients are receiving the email. For example, you could say something like, "We noticed you're into [topic x] since you downloaded our [Topic X] ebook, and we thought you might want to learn more about [topic x] ..." Once you've addressed why recipients are getting email from you, you can format your lead nurturing emails similar to the way you'd set up your general marketing offer emails.
All the types of marketing email we have discussed so far assume that you are sending communications to your own email database. If you want to reach a different audience and gain new leads, you might want to try out sponsorship emails. You pay for including your copy in another vendor’s newsletter or dedicated send. Research shows that US firms alone spent $1.51 billion on email marketing in 2011.
Bulk e-mail system: unlimited lists, unlimited recipients and no recurring fees: Why pay for each contact or email sent? Keep as many email contacts as you wish in your database, and use a bulk e-mail system to send out your e-mails as often as you need, without constantly worrying about how much you are spending. Sending out a small mailing to some hundreds contacts or a large one to 20.000 people have the same cost: a single bulk mail software system license of 99 Euro / 129 Dollars.
While some digital marketing tactics take time to implement and even longer to deliver results, email marketing is rather quick and direct once you learn the basics of developing a campaign. The assortment of email marketing tools and platforms make it easy to quickly create and distribute professional marketing emails that help you get immediate results.
Running an A/B test means carving out three groups of recipients: an A group, a B group, and a C group. After sending two variations of an email to the A and B groups, you’ll use your analytics to decide which message performed better by way of generating more engagement or sales. Then, you’ll send the winning version, whether that’s A or B, to your final pool of recipients (C).

After re-launching our website, we saw bounce rate decrease and conversions increase; but we continued to iterate through homepage variations, optimizing calls to action and messaging even further to narrow to our target customer. Now, the website is the top generator of leads for our sales team, and has drastically reduced our marketing costs to acquire a customer.


Get them to buy a second time! This seems obvious, but it has serious implications for your email marketing strategy. Due to high customer acquisition costs, most retailers break-even on the first purchase, the F1, and it’s only on repeat purchases that they generate profits. And yet if you were to look at all your customers today, you’d probably have 80%–90% F1s. Put another way, 80%–90% single-purchase, marginally profitable customers.
While are thousands of lead generation ideas out there that can be tailor-made to suit your business, the key to success is constantly testing and optimizing new strategies to find what works best for you. With a combination of the above ideas (and hopefully the addition of some of your own creative ideas) you’ll elevate your lead generation efforts, and its results, to the next level.
The first step in getting started with email marketing is to choose email marketing software through which you’ll begin building your list. There are many robust and cost-effective email marketing tools to choose from, so don’t get caught up trying to pick one that’s “perfect.” You can always switch providers down the line. Instead, pick a well-reviewed solution that fits your needs (e.g., pricing, drag-and-drop editors, email templates, etc.), then start emailing and making money.
In fact, HTML emails tend to have lower open and click-through rates that correlate directly to how many HTML elements are included. This is likely due to email programs such as Gmail filtering promotional emails out of the main inbox and into a different tab where they may not be seen by users. Plainer emails can be great for event invitations, blog content, and survey or feedback requests.
Newsletter Emails — Sent on a regular basis—such as monthly, bimonthly, or quarterly—newsletter emails are a great way for organizations to reinforce their industry expertise, build loyalty and engagement with subscribers, as well as grow a list of qualified prospects and customers. We have clients who get a triple-digit ROI on the email newsletters we produce for them, meaning a very strong payback. In addition, check out this great infographic for all the ways you can calculate the return from an email newsletter for your business.
The Mass Email feature is available for all the modules that support email addresses. In Zoho CRM, you can send mass emails to customers with respect to your business requirements. For example, you can send updates, or personalized follow-up emails to the customers in bulk. Mass emails cannot be considered as a replacement for email campaigns softwares and tools. In CRM, the purpose of mass emails is to easy your business process.

Focus on regular communication with content that’s interesting and relevant to your audience. Are you a real estate agent? You can discuss topics like DIY home projects, how to landscape on a budget or even financial tips on down payments. Make sure your contact information is easily accessible so that anyone who feels compelled to reach out can do so quickly.
Mark Sallows is a writer for Fit Small Business specializing in sales and marketing topics. Before helping other small business owners, Mark was co-founder and CEO of a successful digital publishing start-up called Turtl. Mark has also served as a non-executive director in several early stage media, marketing, and tech businesses. Before this he was an early stage venture capital investor for a global investment business. Mark lives in New Forest, a scenic area in Southern England.

One of my best business lead generation ideas is still business networking. I love digital and it’s right at the heart of what I do, but face-to-face contact can’t be beaten for impact and the ability to have a two-way conversation. Being an experienced presenter I regularly offer to present for free at events too. I always keep it informative and non-salesy, and I tend to find that even a third-hand recommendation from someone who saw my presentation and told a friend, can be warmer than a complete stranger coming to my website.
Email marketing automation allows you to automate your sales cycle. Your business can use email automation tools to develop email drip campaigns, which automatically send email messages to individuals on a set schedule, helping you create automatic touch points with customers. You can also set up automation campaigns to trigger certain messages when a user takes an action on your website. For instance, if the customer visits your pricing page but then leaves your site, you can reach back out to them through an automated message to ensure that they don’t have any further questions.
Metrics are indicators of behavior. Therefore, it is best to review this often, but also don’t become overly focused on the day-to-day statistics. Rather, review these items on a weekly and monthly basis. You can then realize trends over time. If you have any substantial changes, mark those on the same calendar and see how changes affect your overall metrics over time.
Video content improves SEO, increases conversion rates and more. We believe in video as an effective lead generation tool so much that we wrote an entire blog on how to use it for that very purpose. Things like using high-quality, informative videos as gated content, adding calls to action at the end of free videos and housing videos on a landing page with a related offer can help you start generating some leads. 
Oftentimes, companies are tempted to ask for way too much information in the lead generation form, either to better filter and address the leads or to know as much as possible about them before replying. However, they forget that this can hurt your conversion rates A LOT and you might be missing out good leads. Most of the time, information such as number of employees, industry, revenue, website address, etc., can be added to the lead with a quick Google or LinkedIn search.
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