The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.
The benefits of email marketing for small businesses are not always obvious. Email marketing is being used by thousands of organizations to promote their businesses and to grow revenue. If you’re on the fence about email or overwhelmed with information, we want to help you get started. Here are five benefits of email marketing for small businesses.
Within these roundup emails, it's a good idea to use an image paired with a headline, a brief summary or introduction, and a CTA for recipients to read more. This simple format will allow you to use visuals to attract the reader to each article while still giving you the ability to feature multiple articles -- without sending a super lengthy email.
A Return Path study of re-engagement campaigns found that around 12-percent of those receiving re-engagement emails read them. If these numbers seem small to you compared to the other types of emails on this list, consider that re-engagement campaigns are meant to win back customers that are inactive or uninterested. Getting 12-percent of these customers engaging with your brand again is no small feat.
With some means of marketing, you can never be certain whether the money you have invested is paying off. However, with this kind of marketing, you can easily measure how much effect has the campaign had. There are various tools on the Internet that can help you with this. For example, you can measure the click-through rate and also see how your customers arrived to your website. This way, you can easily decide whether email marketing is paying off or not.
Email marketing messages can also help you increase traffic to your website. You can link to relevant website content within your email message or craft a compelling CTA that asks readers to head back to your website to take a specific action. If you really want to make your CTA stand out, you may want to use a colorful button, which makes it easy as possible for readers to take notice of your CTA and make their way back to your website.
Finding the right online marketing tools can seem like a difficult task. Luckily, the best email platforms offer an unlimited number of messages and progressive pricing packages. This means that your bills depend on the number of subscribers. So, if you are a small business with a few hundred mailing list subscribers, you will only have to pay a small monthly rate. Constant Contact offers great price points for small businesses. You can even find an email platform that offers free plans for those who need only a limited number of features, like Benchmark. If you are unsure what your needs are, you can opt for a pay-as-you-go plan.
In addition to satisfying legal requirements, email service providers (ESPs) began to help customers establish and manage their own email marketing campaigns. The service providers supply email templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight and assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.
One type of transaction email that’s essential for any online store is cart abandonment emails. These are the emails that you send out when potential customers add items to their online shopping cart, but don’t follow through on a purchase. These could provide an opportunity to increase your potential profits since approximately two-thirds of shopping cart transactions are abandoned.
What hesitations did your client have before they purchased? What did they experience after? How did they feel about the whole experience? Each section of the before-after-experience testimonial speaks to the hesitations of a potential buyer. The buyer can relate to the feeling a past customer had before they went through the process and relate to the hesitation. They’ll be able to relate to any hesitations a similar customer may have had.
After subscribers make a purchase or register for a conference, follow up with an email that confirms their order and includes their shipping information and tracking links when applicable. Buyers are often eager to view their order confirmation because it provides reassurance that their purchase was processed and gives them information on when they’ll receive their order. This order confirmation email from Fitbit includes a receipt and link to check the order status in real-time.
Another example is KissMetrics, the advanced analytics platform, who has two tools in a section of their site called /growth-tools/ around (1) calculating statistical significance for AB tests and (2) building URLs with UTM parameters for easy campaign tracking. These are useful to their exact target audience (marketers that run AB tests and other marketing campaigns):
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
25 awesome tactics straight from the experts! Thanks for putting this together, Mark. Small businesses don’t have to be chained to adapting shady lead generation techniques as these strategies work when done right. There’s a robust CRM out there that won’t break the bank (free, even). You can integrate it with your current phone system using a 3rd party integration tool like Tenfold, as we did. Our CRM, phone system, lead gen tools, and many others work seamlessly together. It provides us access to all the relevant info in a single easy-to-use dashboard.
If you’re not able or willing to commit to a newsletter, another email solution is to find relevant and quality newsletters published by others and pay to have your advertisements included in them. Such newsletters are often high-quality, upscale publications that have established and growing readerships in specific age groups and income groups. They also target groups based on variables such as gender, education level or geographical location.
For instance, if you have a sale going in a particular outlet, then you can send the email notifying about the sale only to the people living in that area. This gives you the full control of what you want the customers to see rather than using the same marketing content for all the audience. Segmentation helps in ensuring the higher conversion rates since it allows you to personalize the message according to the needs of the audience.
It's Timely: Study after study shows that email response rates decline over the age of the lead. In his Science of Timing research Dan Zarrella, HubSpot’s Social Media Scientist, discovered that there is a positive correlation between subscriber recency and CTR, one of the key metrics of engagement. You need to use lead nurturing campaigns to take advantage of this dynamic.
With so much competition in the market nowadays, you need an excellent marketing strategy for making your business successful and one of those channels is Email Marketing. There are many benefits of Email Marketing, but primarily its helps in driving traffic to your website and boosting sales. Email Marketing can do wonders in marketing your business since it has incredible reach. It helps in persuading your prospects to take actions provided your content in the email is compelling enough.
As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels. What are the advantages of using email? Check out this list of reasons why email marketing is king for business owners.
Time-saving - through automation you can trigger emails to be sent to customers based on an action they have performed on your website - eg. send a welcome email when a user signs up to your website, or issue an email offering a discount incentive if user abandons an online shopping cart. Once you have developed a template you can reuse for numerous email campaigns.
Jordy Tan Solo Ads Traffic is literally just that: One stop for all of your traffic needs. You need traffic to boost the success of your Internet marketing business. Without it, you won’t be able to succeed. It’s as simple as that. What you can do now is just to sit back, relax and let the traffic that we create take your business to the next level! It’s really pretty easy and incredible.
Your competitors are getting links to their sites on industry sites, blogs, and listings. These backlinks add value to their site for search engines and can also be sources for new leads to find out about them. Find out which sites are giving them backlinks with a free search on MOZ Site Explorer. You’ll see who’s linking to their sites so you can target the same ones for your own backlinks and comments.
Companies who utilize email marketing promote their products and services while educating and interacting with subscribers. Establish your authority by sharing your best advice. Showcase the value of your products by solving customers’ most difficult challenges. Listen to feedback before developing new features. Once a customer believes you’re the best, there’s nothing to stop them from making a purchase.
Lead-Nurturing Emails — This type of email helps you move a lead through your sales funnel, while cutting the amount of time required by a sales team to educate prospects about your services and products. Lead-nurturing emails should be short emails with the main purpose of driving prospects to take action on your website. Click here for more information about setting up a successful automated nurturing or drip campaign.
Earlier in this guide we shared just how valuable a simple cart abandonment campaign can be. Once that’s in place, you may want to test a series of emails that goes out over two weeks. Start with gentle reminders first and, if they don’t work, move on to greater incentives, like discounts. You’ll find that many of your recovered carts return before the discounts are even required.
Spam - commercial email or 'spam' irritates consumers. If your messages aren’t targeted to the right people, the recipient may delete your email or unsubscribe. You need to make sure that your email marketing complies with privacy and data protection rules, and that it is properly targeted at people who want to receive it. The 'click through rate' for untargeted emails is likely to be very low.
Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level.
Designing the look and feel of the email is an important but tricky process. The choice of images and text must reflect the demographic that is being marketed to. The email needs to grab the reader's attention and draw them into the details of the sales pitch as quickly and succinctly as possible. If the email is confusing or boring, readers are likely to delete it before reading too far into it. All of that effort is then wasted.
For new visitors, click-through rates from a service page to a pricing page are extremely high. The conversion rate of requests for quotes (RFQs) from the pricing page are higher than conversions from a service page. Instead of “package pricing” like most SaaS providers, our pricing pages include “Starting At” pricing. We list a “Starting At” monthly price, document everything included, list all available options, and then request leads “Submit An RFQ”.
In conclusion, email marketing definitely offers numerous benefits to small businesses. Even though social media landscapes keep evolving, small business email marketing’s importance will keep on growing. To put it short, the benefits of email marketing comes down to the fact that it is exceptionally cost-effective while working extremely efficient.
You cannot take full advantage of your marketing efforts if you do not measure the results periodically and take corrective action time to time. Hence, another key benefits of Email Marketing is that it allows you to measure the results of your efforts in terms of valuable metrics like delivery rates, open rates, click-to-deliver rates, and subscriber rates. This helps you in understanding about the customer’s preferences and interest. You can simply measure the result using the Email Marketing tool that you are using and find the information to which the customers are more responsive. This helps in preparing a better strategy and plan to target the audiences more successfully.
But as the cost of postage and printing has risen, the effectiveness of marketing through the mail has declined. Businesses now have to pay more while seeing smaller returns. This is exacerbated by the fact that new communication tools provide many of the same services that standard mail does. Although direct mail marketing has not disappeared by any means, it has been on the decline for years.
Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
Don’t make the mistake of assuming mass mailing has to carry a hefty price tag. Mailgun offers both comprehensive deliverability features and powerful marketing automation tools, so your bulk emails actually reach every intended person on your mailing list. And with our free plan, the first 10,000 emails you send each month are free of charge. That’s a far cry from some email services that offer free email marketing in the form of a free trial, meaning your first month is gratis, but the price rises sharply after that.
Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. Just look at ecommerce sites like Amazon: One way they get you to continually buy more products from them is by emailing you offers on a regular basis.
Unlike some other marketing channels, email marketing allows you to keep in touch with your customers on a consistent basis. Be it a simple, “Thank you for subscribing,” a cheery, “Welcome on board,” or a sincere “Happy Birthday,” email is the easiest and most effective way to let your customers know you value them. Customers love it when a business treats them as an individual, not just like everyone else.
Choose whether emails are sent as new messages to each recipient or as replies to your last conversation with each recipient. If you have no prior conversation with a recipient, the email will be sent as a new message. If you do have a prior conversation with the recipient, the email will be sent as a reply, and the Subject of your email campaign will be ignored, since the Subject of the last conversation will be used.
Astonishingly, using a pop-up box is one of the easiest ways to procure emails ids. Just remember to make a box that is attractive and has an easy to locate and use the exit button—if someone does not want to engage with you. As per this study conducted by a blog, a website generated 1375% more registered email ids thanks to the installation of a pop-up box on the homepage.