The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013).[14]
One of our most successful business lead generation ideas is blogging because it’s a great way to keep your website fresh and it builds up your visibility for Google keywords. The B2B sales cycle is often longer than the B2C one, so blogging is also great for building trust in your brand and helping to nurture leads through your sales pipeline. But don’t write blog content that only speaks to your potential customers, write it for other experts in your industry and then reach out and encourage them to share your content. A simple message to a blogger in your industry can do wonders for your SEO. For instance, “Hey, I enjoyed your recent blog post about X. It inspired me to write a similar piece about Y. I would love to get your feedback – here is the link.”
Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
Cross-Sell Recommendation Emails — Use customers’ purchase histories to create email campaigns with information about other products you sell that they may be interested in purchasing. For example, if a customer recently bought a smartphone, you know he or she may also be in the market for such accessories as cases, covers, and screen protectors. One study showed, for instance, transactional emails that include cross-sell items have 20% higher transaction rates than those without them.
With Solo Ad Traffic; it is vital to send all your traffic to an optin page. The whole point of solo ad traffic is generating good quality pre qualified leads that you can capture and followup with. This is your first priority. Many Focus too much on the Front End Sale, They dont build their List and this money is going in the drain! Your List is your equity, Money is in the List … We Use an This platform to build Our Websites, funnels, Optin Pages, it’s fully loaded with thousands of them, includes 100s of Marketing apps, Autoresponder, App builder, Niche funnels, Membership site builder & much much more and it’s Crazy Cheap comparing to clickfunnels! Check it Out Here.

No matter what type of email you’re sending, the bottom line for every type is value. Every email should provide something valuable to your audience, whether that’s a perfectly timed offer, a lead-nurturing message tailored to where the user is in your funnel, or a newsletter packed with interesting, relevant content. And because user experience matters, it should be easy for users to see that value quickly through simple, easy-to-read and mobile-optimized messages.
As popular as newsletters are, they have a drawback. When you send multiple links or blurbs in an email, you weaken your main call-to-action. Your subscriber may click on the first link or two in your email but may not come back to the others, or they may skim your email and move on. So, if your main goal is to drive a specific action – sign up for this webinar, buy this product, read my latest blog post – you may be better off with a standalone email. These emails are dedicated to just one topic and put the call to action front and center. Your readers’ attention won't be diverted, so they’re more likely to take the action you want them to.
Lead-Nurturing Emails — This type of email helps you move a lead through your sales funnel, while cutting the amount of time required by a sales team to educate prospects about your services and products. Lead-nurturing emails should be short emails with the main purpose of driving prospects to take action on your website. Click here for more information about setting up a successful automated nurturing or drip campaign.

In addition to helping you build credibility, email marketing can also enable you to strengthen your relationships with new leads and existing customers. Through consistent and valuable email communications, you can stay on top of your audience’s mind, educate your readers on the topics that matter most to them, and show your appreciation for their business by letting them know about special promotions.
Since the Internet knows no borders, it is clear that your email campaign can reach anyone in the world, if targeted correctly. If your business has tendencies to operate around the world, this is the perfect tool. Besides, who in the world would not like to expand their business worldwide, if they have the chance to do it? If you are using platform like WordPress, there are many Email marketing plugins out there, which  will help you to capture Emails from your readers quickly and smart ways.
Tired of wasting time with a list of leads that simply won’t convert? UpLead is a lead generation platform that lets you build contact lists with custom filters using over 50 criteria, including job title, location, and even the technology and CRM each lead uses. With this information, your sales team can tailor their outreach to connect with the right contacts every time. UpLead also gives you access to over 30 million contacts in 200+ countries and integrates with Pipedrive and other popular CRMs. Click here for a free 7-day trial.
In the example below, Duke Home Energy sends out a recurring email to its customers giving them an update on their home’s energy usage. Customers get information about their individual home and information on how they compare with homes around them. In addition, Duke provides them with additional content related to their efficiency level that customers can continue to engage with them on.
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.
Using Twitter for lead generation starts with one thing… a targeted audience of followers. While it may seem like attracting thousands of followers is the primary goal of Twitter, that isn’t the case. When it comes to generating leads or creating business momentum, a Twitter profile with thousands of untargeted or random followers is not very valuable.
Every e-commerce company is familiar with the dreaded abandoned cart. Consumers visit your site, put items in their shopping cart, and then leave without making a final purchase. Whether they get busy with something else or want to take time to think about their purchase, it is vital that you take the opportunity to reengage these customers. With email automation, you can send an automated email message to these consumers, encouraging them to come back to your site and finalize their purchase.
While Death Wish sends the customer to a third-party survey tool for feedback, many businesses will include the full survey in the email itself, often by using a rating system (e.g., “Rate your experience”). You can also send customers to a survey available on your store. This makes it easy to prompt a satisfied customer to start shopping once their review is complete.
Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender", along with a few other narrow definitions of transactional messaging. Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails and email receipts. The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to its high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to engage customers: to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up-sell products or services.

Mass personalization and customization is one of the biggest marketing trends for 2018 across all verticals and media. Email marketing services enable you to hop onto that bandwagon by making it easy to send automated personalized emails that are triggered by a specific action, such as when a customer makes a purchase or opens a customer service ticket. With email marketing services it’s easy to send every client an email with a personalized subject line, which has a 6% higher open rate than emails without personalization.


Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.
While are thousands of lead generation ideas out there that can be tailor-made to suit your business, the key to success is constantly testing and optimizing new strategies to find what works best for you. With a combination of the above ideas (and hopefully the addition of some of your own creative ideas) you’ll elevate your lead generation efforts, and its results, to the next level.

Newsletters are great not only for marketing to prospects, but also for nurturing your existing customers with company news and events, product announcements and feedback requests. Such ongoing communication will help you retain happy customers and collect valuable insights about them. What are the tidbits of information they click on the most? Can you upsell to them at all? Don’t forget that your existing customer base can also spread the word about your company and share resources that you publish with their network.
5. The conference Cliffs Notes: Attending an industry conference or another big event that your audience might be interested in (but unable to attend)? Take detailed notes and create a document sharing what you’ve learned. Then, build a simple landing page to make it available for download and post a link in any industry groups or forums you’re a part of.
With Solo Ad Traffic; it is vital to send all your traffic to an optin page. The whole point of solo ad traffic is generating good quality pre qualified leads that you can capture and followup with. This is your first priority. Many Focus too much on the Front End Sale, They dont build their List and this money is going in the drain! Your List is your equity, Money is in the List … We Use an This platform to build Our Websites, funnels, Optin Pages, it’s fully loaded with thousands of them, includes 100s of Marketing apps, Autoresponder, App builder, Niche funnels, Membership site builder & much much more and it’s Crazy Cheap comparing to clickfunnels! Check it Out Here.
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