For new visitors, click-through rates from a service page to a pricing page are extremely high. The conversion rate of requests for quotes (RFQs) from the pricing page are higher than conversions from a service page. Instead of “package pricing” like most SaaS providers, our pricing pages include “Starting At” pricing. We list a “Starting At” monthly price, document everything included, list all available options, and then request leads “Submit An RFQ”.
The best of our business lead generation ideas are focused on direct mail and email campaigns on customers who have done business with us over the past five years. We also arrange these customers by their buying patterns, which again helps to create small, targeted lists that can then be personalized. Personalization is so, so effective when it comes to B2B. Within our email campaigns, we offer the customer an incentive such as a first look at a new collection, multi-buy offers, free samples books or an industry report.

As a company, we developed software that solves the problems of search in Windows and Outlook for large enterprises. Native Windows search is not very good, and when there is a problem, many people vent about it on social media or blog about it on their own blogs. To help us generate leads and to find the people that would benefit from our product, we actively monitor social media for several different “pain points”.
Anika is a post graduate in finance but her love for social media turned her into a marketing professional and she began her journey as a social media marketer and content writer. She started Anika J Virtual Assistant services to help the women entrepreneurs and mumpreneurs in making an engaging online presence through creating an effective social media strategy and content.
With so much competition in the market nowadays, you need an excellent marketing strategy for making your business successful and one of those channels is Email Marketing. There are many benefits of Email Marketing, but primarily its helps in driving traffic to your website and boosting sales. Email Marketing can do wonders in marketing your business since it has incredible reach. It helps in persuading your prospects to take actions provided your content in the email is compelling enough.
Finding leads can be expensive and time-consuming. However, by driving traffic to the right landing page, you can capture your own leads. Instapage makes it quick and easy to create professional lead capture landing pages using an intuitive drag-and-drop page builder. Choose from over 200 stunning templates and test the performance of multiple pages to maximize the number of customers you reach using Instapage’s metric tools. Click here to try it free for 14-days.
Don’t just attend meetings and trade shows. Come up with a special research study or educational program and partner with an industry association to make it happen. By doing the work, you take the burden off always stretched staffs. If the material is unbiased you position your firm as the expert on the topic and gain visibility and recognition. If you choose your project carefully, it can be a win for everyone and a great source of new leads.
With automated emails, you can increase your one-to-one marketing communications and, at the same time, reduce the number of employee-hours needed. Automation is the cornerstone of successful triggered and nurturing campaigns. It’s also another important tool for creating relevant and personalized marketing emails. And thanks to advancements in email-marketing automation software, it’s more affordable than ever, even for many small businesses. For more information and marketing tips on how to harness the power of automation for your email-marketing campaigns, check out the following marketing resources from FulcrumTech:
Depending on the amount of emails you are already sending and which emails customers are opted into, you have to be careful to not overwhelm an inbox with one-off recurring emails. When planning a campaign like this, make sure you’re still using the customer data you have to make sure you’re sending these updates to customers who really want them. The content in these campaigns is often standard for all recipients, but depending on your goals for this campaign, you may choose to add other features including personalization, conditional text, and block targeting for better engagement.
Your customers have signed up for your marketing newsletters because they want to hear from you. They like the content you send and keeping them engaged is one of the biggest wins for any email marketer. Your content is one of your most valuable marketing tools and you can use it to build other areas of your marketing strategy. If people love what you do, then they will sign up to see more great content.
Email marketing campaigns are widely used to drive sales; however, well-written emails can also be a powerful tool in improving brand loyalty and expanding business. Most email marketing and marketing automation platforms offer a wide array of templates and drip campaign functions that create a multitude of marketing opportunities. A brief review of short term and long term marketing objectives should point you in the direction of one or more of the following six email marketing strategies:
“So saying the solo ad went well would be an absolute understatement! On the opt in side I only receved 35% opt in, which is okay since it was a brand new squeeze, but the great part was I got a sale which made me a total of $565!!! $67 of that is going to be monthly. $497 of that was from one of the high ticket upsells on the back end. So like I said, I would say that went very well.”
So, to sum up, even though email marketing is being largely ignored lately, because there are other, flashier, ways to promote your business online, it should never be underestimated. There are many reasons for sticking to this this tested and tried marketing method, as running a well organized email marketing campaign will help your business’ cause in more than one way. As I mentioned before, just make sure that you hire a right person for the job and your business will certainly reach new heights.
Video content improves SEO, increases conversion rates and more. We believe in video as an effective lead generation tool so much that we wrote an entire blog on how to use it for that very purpose. Things like using high-quality, informative videos as gated content, adding calls to action at the end of free videos and housing videos on a landing page with a related offer can help you start generating some leads. 

For businesses with a long sales cycle or a high list price button text like “Shop now” or “Buy Now” are typically advised against. Why? Because there is a lot of runway left before a visitor turns into a paying customer. First, they’d like to learn more. As you further develop your relationship they’re eventually be ready to buy. Use this button text to provide more information to a potential buyer.


Getting the best results from each email campaign requires a comprehensive strategy, effective implementation, and continual improvement of a number of components that work together to deliver against your campaign goals. The experts at FulcrumTech can help you develop that strategy, as well as improve and optimize all of your organization’s email campaigns. Email us or give us a call at 215-489-9336 and get started today!


If you send emails from your Gmail or Yahoo account to too many people at once, or your emails contain content that is thought to be spam, your email address and entire IP location could be blacklisted as a spam address by Internet Service Providers (ISPs). That means that every email you’d send in the future could go straight to the recipient’s spam folder, even if it’s not a marketing email. Email marketing services monitor the final destination of your emails. They take steps to make sure that emails aren’t marked as spam and protect you from becoming blacklisted by the ISPs.
Email marketing messages can also help you increase traffic to your website. You can link to relevant website content within your email message or craft a compelling CTA that asks readers to head back to your website to take a specific action. If you really want to make your CTA stand out, you may want to use a colorful button, which makes it easy as possible for readers to take notice of your CTA and make their way back to your website.

You can target prospective customers via 31 contact attributes like job title and when they started their current role. You can also target them by 14 company attributes like the size of company and location. The huge quantity of data, the excellent data quality and the multiple ways you can cut and dice data using 45 different attributes means that you can target the right leads accurately and communicate with a much more personal approach.
You cannot take full advantage of your marketing efforts if you do not measure the results periodically and take corrective action time to time. Hence, another key benefits of Email Marketing is that it allows you to measure the results of your efforts in terms of valuable metrics like delivery rates, open rates, click-to-deliver rates, and subscriber rates. This helps you in understanding about the customer’s preferences and interest. You can simply measure the result using the Email Marketing tool that you are using and find the information to which the customers are more responsive. This helps in preparing a better strategy and plan to target the audiences more successfully.
You cannot take full advantage of your marketing efforts if you do not measure the results periodically and take corrective action time to time. Hence, another key benefits of Email Marketing is that it allows you to measure the results of your efforts in terms of valuable metrics like delivery rates, open rates, click-to-deliver rates, and subscriber rates. This helps you in understanding about the customer’s preferences and interest. You can simply measure the result using the Email Marketing tool that you are using and find the information to which the customers are more responsive. This helps in preparing a better strategy and plan to target the audiences more successfully.
A pop-up form. Try setting pop-ups to trigger when a visitor is slipping away, so you don’t interrupt their experience. Exit-intent pop-ups only show when a visitor moves their mouse off your website, toward the search bar or back button, giving you a second chance to collect their email. Try apps like Privy, Sumo, or JustUno on the Shopify App Store to create your pop-ups.

Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more. All this is done by creating an email campaign and sending out a carefully crafted email newsletter to your potential and existing customers and clients.
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.[4]
Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging.[3] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.
Designing the look and feel of the email is an important but tricky process. The choice of images and text must reflect the demographic that is being marketed to. The email needs to grab the reader's attention and draw them into the details of the sales pitch as quickly and succinctly as possible. If the email is confusing or boring, readers are likely to delete it before reading too far into it. All of that effort is then wasted.

Another great example of blogging is guest blogging. If you know your audience good enough and you know the types of sites they visits, then the best way to reach them is by getting exposure on those sites. One of the easiest ways to achieve that is by offering those sites to write a guest blog post (which they mostly will accept because they are looking for ever new content themselves). Never forget that your main goal is to add value to the site you are contributing to. If you forget to add and create value for the website where you are guest blogging, it makes it harder to get backlinks and the extra exposure to your site.
For example, a local design school could send out emails to let them know about their new design class that has a limited number of seats. Many of their customers and potential leads may have missed out on this opportunity to attend the class, had they not revisited the website in time. The design school then can fill all the seats more quickly, instead of waiting for reservations to trickle in.
While these folks might have been enthusiastic customers at one point, for one reason or another they aren’t now. When a customer is slipping away, to potentially never purchase again, offering discounts to win them back can make financial sense. The perfect email for this segment is called a win-back, which should include an eye-catching offer with a deep discount used to entice them to return.
Pro Tip: Don’t just consider personal goals that you want to achieve as a company. Think about what your target audience would be interested in following. If you’re a marketing company, then maybe that is your journey to attracting X visitors. But, if you’re a fitness company, you could do a company-wide contest for employees to lose weight and have them write blog posts documenting their journey to a slimmer waist.
After re-launching our website, we saw bounce rate decrease and conversions increase; but we continued to iterate through homepage variations, optimizing calls to action and messaging even further to narrow to our target customer. Now, the website is the top generator of leads for our sales team, and has drastically reduced our marketing costs to acquire a customer.

No matter what type of email you’re sending, the bottom line for every type is value. Every email should provide something valuable to your audience, whether that’s a perfectly timed offer, a lead-nurturing message tailored to where the user is in your funnel, or a newsletter packed with interesting, relevant content. And because user experience matters, it should be easy for users to see that value quickly through simple, easy-to-read and mobile-optimized messages.

Yes, you may use and promote your affiliate link and/or rotator link in the email ad, this is what many of our customers do.If You going to be buying traffic and are going to be doing affiliate marketing, Clickmagick is a must, You need a good reliable tracking system to protect you against fraud and scam and bad clicks/bots and also gives you insight on how is your traffic and offers are doing. very easy to use, and must have!!!Check it out Here they have free trial also . Also Note we do not accept any Get Rich Quick Scams, Ponzi MLM Programs. all Orders are Manually Reviewed.
Using this technique we’ve been able to increase our private launch conversion by 200%. The code is readily available and can be implemented by a web programmer in hours. Be careful about being overly aggressive, meaning don’t show the CTA each time the visitor visits your website. This can become annoying. Most available exit detection plugins are smart enough to track whether it’s the same user within the same session and adjust accordingly.
Saikat Basu is the Deputy Editor for Internet, Windows, and Productivity. After removing the grime of an MBA and a ten year long marketing career, he is now passionate about helping others improve their storytelling skills. He looks out for the missing Oxford comma and hates bad screenshots. But Photography, Photoshop, and Productivity ideas soothe his soul.
Within the deck itself, it’s important to include some sort of call to action to drive leads. SlideShare allows you to place links between the fourth and last slide, which you can easily do with PowerPoint or Keynote. In addition to the embedded links, use visual calls to action, like arrows and buttons in combination with text, to be loud and clear about the action you want people to take.
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