If you’re already using physical or digital eBooks as a lead generation idea for your brand, then taking a few hours out to record an audiobook version of your already existing content is a very high-impact way to reach not only more people who are not currently within your sphere of influence—but to offer up another, potentially more exciting content medium for your existing audience to digest your book. 
As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels. What are the advantages of using email? Check out this list of reasons why email marketing is king for business owners.
But as the cost of postage and printing has risen, the effectiveness of marketing through the mail has declined. Businesses now have to pay more while seeing smaller returns. This is exacerbated by the fact that new communication tools provide many of the same services that standard mail does. Although direct mail marketing has not disappeared by any means, it has been on the decline for years.

The 10DollarSoloAds Service is a sophisticated targeted ad system that shows your ad to thousands of fresh opt-in leads. Just enter your ad (Don’t have an ad? We will write one for you) and click the send button and your ad will be shown to thousands of fresh prospects. Each ad is a “solo ad” and contains only your advertisement. If you have ever tried to sell something online then you have probably experienced the frustration of getting people to your website. Look no further, 10DollarSoloAds.com specializes in the best type of highly responsive targeted solo ad campaignsthat will get people to your website. We sell solo ads that work. Each ad campaign we send contains only your ad.
You cannot take full advantage of your marketing efforts if you do not measure the results periodically and take corrective action time to time. Hence, another key benefits of Email Marketing is that it allows you to measure the results of your efforts in terms of valuable metrics like delivery rates, open rates, click-to-deliver rates, and subscriber rates. This helps you in understanding about the customer’s preferences and interest. You can simply measure the result using the Email Marketing tool that you are using and find the information to which the customers are more responsive. This helps in preparing a better strategy and plan to target the audiences more successfully.
Determining how often to reach out to subscribers and with which style of campaign can be time-consuming. Setting up the appropriate framework initially will save time and expense later. Well-built email marketing campaigns can be adjusted based on response rate, while poorly structured initiatives require complete reorganization. Take the time to evaluate your business goals and start small. Work on one strategy and build your knowledge base from there. Navigating email marketing strategy is complex and a poorly-written, widespread email can spell disaster. For more information on structuring email campaigns, contact us.
Once you’ve chosen the type of email service you want to utilize, follow a few simple rules to assure success. Target people who are either current customers or who are likely to become customers. Be sure you’re reaching the people who are the decision-makers in their households. For example, if you’re promoting a food product, then target your email direct marketing to the person who buys the groceries and does the cooking. Finally, keep your marketing emails short, to the point and relevant. It’s worth doing some analysis to determine which email marketing services in the UK will best serve your needs.
Conversions and increased sales - if you have a new promotion people can click on links and follow your call-to-action immediately. Email marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction and also encourage future purchases.
Email marketing messages can also help you increase traffic to your website. You can link to relevant website content within your email message or craft a compelling CTA that asks readers to head back to your website to take a specific action. If you really want to make your CTA stand out, you may want to use a colorful button, which makes it easy as possible for readers to take notice of your CTA and make their way back to your website.

Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).
While traffic brokers like Harris Fellman from Traffic For Me are upfront about acting as conduit between you and the solo ad provider, many aren’t. There’s a whole slew of one-man-show solo ad providers who don’t even have a mailing list. They sell traffic at a markup and resell it to other solo ad providers (which you may already be buying from).
Within the deck itself, it’s important to include some sort of call to action to drive leads. SlideShare allows you to place links between the fourth and last slide, which you can easily do with PowerPoint or Keynote. In addition to the embedded links, use visual calls to action, like arrows and buttons in combination with text, to be loud and clear about the action you want people to take.
If your website has a portal for visitors to log into, make sure that when your subscribers request a password change, they receive timely, personalized, and clear instructions regarding the password reset procedure. Moreover, with the prevalence of phishing activities, adding a link or email where they can report unauthorized password requests strengthens your credibility. This email from Treehouse has clear instructions on how to perform a password reset, an alternate link, and a contact email for any issues that come up.
Are you doing everything you can to get the most return on investment (ROI) out of your email campaigns? Here are 14 different types of emails that can help give you a big boost to your email ROI. Perhaps you’ll find some that you could be doing but haven’t yet tried. And if you want to quantify, in dollars, some of your potential improvements from these emails, try our ROI Goalsetter®—the most advanced email ROI calculator and planning tool. You can get it free for 90 days with the promo code “FreeROI2013.”
When it comes to the email your business sends, make it clear that this offer or event is the result of a partnership with company X -- especially if your co-marketing partner is particularly popular or impressive. To do this, you can adjust the company logo in your email to also include the other business' logo. Furthermore, make sure your copy mentions both businesses, and create a custom graphic or image to visualize the offer or event. 
Email marketing is an important marketing tool for any small business. Let’s get that on the table up front. Although it may not be as glamorous as social media marketing platforms like Facebook, Twitter, LinkedIn, or Instagram, it has proven to be more effective for delivering conversions and higher ROI. When small businesses are looking for a cost effective, shareable, measurable form of marketing, the benefits of email marketing place it right at the top of the list.
One of the benefits native content has over guest blogging is that more overtly promotional content is often tolerated, which may be beneficial for generating leads in the short-term. With native advertising, your ads are front and center. They catch readers' attention by showing up in places that they're already checking out, instead of in a place that they've grown accustomed to ignoring.
The lifeblood of a small business comes from good customer service, and thank-you marketing emails are compelling and rewarding to patrons. Customers feel real value when a business takes the time to respond to their experience and ensure that all expectations were met. Thank-you emails should be customized to the consumer and include current and future offers, along with a small token of gratitude, such as a discount on the next purchase.
Reorder Emails — If your company sells a product that needs to be reordered regularly, such as vitamins or ink cartridges, you can use a reorder email program to remind customers before they run out. Coming up with an effective reorder email strategy for your products/services could result in a significant boost in sales and revenue. In a MarketingSherpa case study, for example, an air products company generated about $2 per email sent, thanks to a three-part triggered email series that reminded customers to replace their indoor air filers. Of the customers who clicked through to company’s website, 53% made a purchase.
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.
Focused Call-To-Action: Unlike newsletters, dedicated sends can focus on really driving results for one call-to-action. As a MarketingSherpa case study of Kodak’s successful list growth tactic explains, “These calls-to-action were not stuffed at the end of a newsletter or tacked onto another message. They were the focus of a dedicated email, which gave them much more impact.”
With email marketing, you can look at exactly how many people are opening, reading, and clicking through your email content. This allows you to determine if your email campaigns are successful and see just how much of a return on investment these campaigns are offering your business. As you make adjustments to subject lines, messaging, and types of offers, you can continue to track success to see which strategies are bringing you the best results.

If you are running a small business without a large marketing or IT department, email marketing services give you another level of resources and support to draw on without paying to expand your business team. From suggestions about the best way to design your emails to one-on-one customer support in troubleshooting difficult email marketing challenges, your email services provider is another valuable player on your team.
The next step is to import your email recipients into the spreadsheet. Click Add-ons > Yet Another Mail Merge > Import contacts from a group. A small window will open with a drop-down menu of all the contact groups in your Gmail account. You can also go into Gmail, and create a new group with all the contacts you want to include in your mail merge. Then repeat the steps above and select this group from the drop-down menu. Click Import contacts, and those contacts will populate your spreadsheet.
The best email marketing services provide valuable features that help you make the most of your email marketing campaigns and improve your business in a number of ways. Using a top-rated email marketing service such as aWeber or GetResponse lets you take advantage of better email design, contact organization, analytics, and segmentation while avoiding the risks of being blacklisted as a spam account. Learn more insights and compare email marketing platforms on Website Planet.
Social media platforms and search engines have algorithms that filter out content according to particular metrics. Email, on the other hand, is a freely flowing platform. People on your email list subscribed to your content and want to receive your information, so there are no algorithms or filters to obey. With email, you know that your message will get delivered and that you will enjoy the benefits of regular communication with your audience.
With email marketing, you can look at exactly how many people are opening, reading, and clicking through your email content. This allows you to determine if your email campaigns are successful and see just how much of a return on investment these campaigns are offering your business. As you make adjustments to subject lines, messaging, and types of offers, you can continue to track success to see which strategies are bringing you the best results.
“I’m in” as button text tackles the opt-in action directly. Visitors that have read your content and have agreed to continue developing their relationship with you are ‘in’. If you’re making any sort of presentation or offer, “I’m in!” allows your visitors to opt-in with passion and zeal. Like agreeing to an outing with a friend, “I’m in” states that you’re subscribing to what is offered.
Authentic insights from other organizations that have used your service in the past help to kill some of the doubts that B2B buyers might have about investing money with a new company. In fact, 92% of customers will read online reviews before they even consider a purchase, and around 50 or more reviews can lead to a 5.6% increase in conversion rates.
There is always room for improvement, and one of the best ways to improve the customer experience is to understand how your buyers feel. Ask your subscribers for feedback directly based on the proper context (e.g. after they book a trip from your website or 3-months into their software subscription). Since their feedback can be extensive, you may want to provide a CTA to a landing page to collect it. For example, after a game, the Arkansas Razerbacks send attendees an email thanking them for attending, recapping the scorecard, and directing them to click a link to take a survey about their experience. 

Webinars are a great way to provide hands-on training in a way that’s accessible to anyone with an internet connection. Webinars also give you an opportunity to engage prospects with your brand, products or messages for a defined period of time (most webinars usually last one hour.) Each person that joins the webinar is a potential lead, which you can pass along to your sales department.

Studies have shown that certain days of the week and particular hours of the day are the optimum time to send different marketing emails. But what if you’re in Paris on business and the best time to send an email to your US clients would be 3am? Email marketing services let you schedule emails to be sent at whatever time you like so that you don’t need to set timers to make sure you catch that important email window.


Another example is KissMetrics, the advanced analytics platform, who has two tools in a section of their site called /growth-tools/ around (1) calculating statistical significance for AB tests and (2) building URLs with UTM parameters for easy campaign tracking. These are useful to their exact target audience (marketers that run AB tests and other marketing campaigns):

Your use of influencer marketing in your lead generation ideas doesn’t have to be passive. Reach out to influencers to obtain an exclusive interview. Create content around that interview. As you do more interviews, create a highlights piece of content. Repurpose interviews into video content, quizzes, visuals and other lead-generating content types.
Next, you can try mail merge to print letters, labels, and envelopes. You might also want to learn about easy methods to merge Microsoft Outlook PST files How to Merge Microsoft Outlook PST Files: 5 Easy Methods How to Merge Microsoft Outlook PST Files: 5 Easy Methods An Outlook PST file contains all the data for your inbox. If you have multiple Outlook PST files, how can you merge them all? Read More . Hungry for more Outlook tips? Then it’s time to explore little-known features of Outlook 10 Hidden Features of Microsoft Outlook That Are Rarely Used 10 Hidden Features of Microsoft Outlook That Are Rarely Used Microsoft Outlook has a ton of features. Use these lesser known Outlook features and improve your email workflow Read More !

As part of a marketing degree, you will learn to analyze your customer base, write compelling copy, choose attention grabbing images, and maximize value for your customers. Every company has money and time invested in marketing and it is a field that has been studied intensely. Tapping into this knowledge base is the best way to take the successes of the past and apply them to the technologies of the future.
One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.

Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level.
For instance, if you have a sale going in a particular outlet, then you can send the email notifying about the sale only to the people living in that area. This gives you the full control of what you want the customers to see rather than using the same marketing content for all the audience. Segmentation helps in ensuring the higher conversion rates since it allows you to personalize the message according to the needs of the audience.
Lee Frederiksen, Ph.D. Who wears the boots in our office? That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. With a Ph.D. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story.
Since the B2B buyer’s journey is typically longer than their B2C counterparts, some organizations benefit when not going directly for the sale. Instead, use AdWords to promote assets you’ve created like whitepapers or eBooks to drive traffic to optimized landing pages where users can submit their contact information and become a lead in a low-commitment setting.
Review platforms generally have a strong presence in organic search, making them a great opportunity to expand your brand presence and get noticed by the right people. When you encourage users to leave reviews on a third-party platform with strong SEO, you increase the chances of being found by qualified prospects in search -- without paying a dime.

Unlike marketing channels such as billboard ads, flyers, or television commercials, email marketing allows you to communicate with your customers and leads in real time. This makes it the perfect channel to send timely messages to your email subscribers. For instance, if you are having a last minute sale or want to remind customers of a promotion that is ending soon, you can quickly put together a marketing email that will reach reader’s inboxes in just enough time to allow them to take advantage of the promotions that are set to expire.

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