Diluted Call-To-Action: Due to their format--a compilation of information--newsletters can be overwhelming and ignorant of a specific call-to-action. If you include a series of blurbs or article summaries, the attention of your recipients will most likely be spread across these tidbits of information as opposed to staying focused on a certain element. Of course, you can address this by prioritizing the most important information at the top of the newsletter and include a clear call-to-action after/alongside each block of text.
For example, email marketing services like MailChimp and ActiveCampaign allow you to track your open rates, read rates and click-through rates. Since email is the preferred method for business communication, special attention to these rates are required for small business lead generation. In addition, these platforms have some great training for b2b lead generation best practices.
Companies who utilize email marketing promote their products and services while educating and interacting with subscribers. Establish your authority by sharing your best advice. Showcase the value of your products by solving customers’ most difficult challenges. Listen to feedback before developing new features. Once a customer believes you’re the best, there’s nothing to stop them from making a purchase.
eROI’s monthly newsletter is a stellar example on so many levels. The first few paragraphs includes an entertaining introduction to the topic of the newsletter. Then, they include four “insider tips”, which include “read more” buttons to the blog post on their site. But the best part of this newsletter is the interactive element at the bottom: they used working radio buttons to allow subscribers to vote for next month’s theme! How cool is that?

Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails. In fact, Experian reports that the average revenue per transactional email is two to five times greater than standard bulk emails and that they have almost eight times the open and click rates. Yet, out of all marketers, only 40% are using transactional emails.
Since the B2B buyer’s journey is typically longer than their B2C counterparts, some organizations benefit when not going directly for the sale. Instead, use AdWords to promote assets you’ve created like whitepapers or eBooks to drive traffic to optimized landing pages where users can submit their contact information and become a lead in a low-commitment setting.

When it comes to the email your business sends, make it clear that this offer or event is the result of a partnership with company X -- especially if your co-marketing partner is particularly popular or impressive. To do this, you can adjust the company logo in your email to also include the other business' logo. Furthermore, make sure your copy mentions both businesses, and create a custom graphic or image to visualize the offer or event. 


As popular as newsletters are, they have a drawback. When you send multiple links or blurbs in an email, you weaken your main call-to-action. Your subscriber may click on the first link or two in your email but may not come back to the others, or they may skim your email and move on. So, if your main goal is to drive a specific action – sign up for this webinar, buy this product, read my latest blog post – you may be better off with a standalone email. These emails are dedicated to just one topic and put the call to action front and center. Your readers’ attention won't be diverted, so they’re more likely to take the action you want them to.
If you’re already using physical or digital eBooks as a lead generation idea for your brand, then taking a few hours out to record an audiobook version of your already existing content is a very high-impact way to reach not only more people who are not currently within your sphere of influence—but to offer up another, potentially more exciting content medium for your existing audience to digest your book. 
Original Email Blast software: easy way to send massive emails to your mailing list. A mass mailer software is easier and faster-responding than any web tool; and SendBlaster Mass eMailer is designed with user-friendliness in mind. You will be using even the advanced bulk email program merge features minutes after installing it – try it for yourself: download here free bulk emailer program (max 100 email per day) You will agree there is no easier yet feature-packed bulk mailing software around.
The welcome email has become a very common practice for most organizations—and for good reason! This type of email content boasts the highest open and engagement rate. Today’s customers and new subscribers expect to see this type of email appear in their inbox after their first purchase or subscription. Exceed their expectations by sending an outstanding welcome email or welcome email series.
Also This is Marketing & Advertising = Numbers Game : So Keep building your Lists, Keep promoting your Offers, don’t give up … The More your Promote the better your ROI is going to be. If you though you can send few clicks and you make sales! WRONG! and You will waste allot of money … Clean Traffic = More Leads = More Sales … There is no Magic shortcut otherwise we would have used it for ourselves 🙂

These are the next level of transactional emails. Email marketing software like Vero allows marketers to automatically trigger emails when customers click buttons, scroll down a page, read an article or watch a video. And that’s just the beginning. As you collect more data about a user, the emails can get more and more personalized, greatly increasing the chances that customers will engage with your website and buy products or services. For SaaS businesses, behavioral email marketing opens never-before-seen opportunities for upselling and converting clients and prospects.
Your competitors are getting links to their sites on industry sites, blogs, and listings. These backlinks add value to their site for search engines and can also be sources for new leads to find out about them. Find out which sites are giving them backlinks with a free search on MOZ Site Explorer. You’ll see who’s linking to their sites so you can target the same ones for your own backlinks and comments.
Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.[4]

A Return Path study of re-engagement campaigns found that around 12-percent of those receiving re-engagement emails read them. If these numbers seem small to you compared to the other types of emails on this list, consider that re-engagement campaigns are meant to win back customers that are inactive or uninterested. Getting 12-percent of these customers engaging with your brand again is no small feat.

I am sorry you feel that way Glen, but the fact is we are working incredibly hard, and that’s all we can do. We have only released 1 theme, but that’s not the whole story. That theme has been updated constantly, and has become to backbone of our membership. The Divi Builder is our focus right now, and we want to keep making it better and better as it becomes the framework for our future themes. You can read more about our plans for the future of Elegant Themes here:
Your customers have signed up for your marketing newsletters because they want to hear from you. They like the content you send and keeping them engaged is one of the biggest wins for any email marketer. Your content is one of your most valuable marketing tools and you can use it to build other areas of your marketing strategy. If people love what you do, then they will sign up to see more great content.
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