After re-launching our website, we saw bounce rate decrease and conversions increase; but we continued to iterate through homepage variations, optimizing calls to action and messaging even further to narrow to our target customer. Now, the website is the top generator of leads for our sales team, and has drastically reduced our marketing costs to acquire a customer.
This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
There is a quick window of opportunity when it comes to customers opening your emails. They see your email in their inbox, and depending on how well the “From name” and subject line resonate, they decide whether to open the email or ignore it. A good open rate means that your customers know your brand well enough to want to hear from you, no matter the time of the day.
Social media is intended for conversations, not monologues. Instead of making it all about you and trying to get attention, make it about them: see where you can be useful and offer up advice where it is needed, without asking for anything in return. That is how you build real relationships with your leads, and your efforts will be rewarded with their loyalty.
Astonishingly, using a pop-up box is one of the easiest ways to procure emails ids. Just remember to make a box that is attractive and has an easy to locate and use the exit button—if someone does not want to engage with you. As per this study conducted by a blog, a website generated 1375% more registered email ids thanks to the installation of a pop-up box on the homepage.
With automated emails, you can increase your one-to-one marketing communications and, at the same time, reduce the number of employee-hours needed. Automation is the cornerstone of successful triggered and nurturing campaigns. It’s also another important tool for creating relevant and personalized marketing emails. And thanks to advancements in email-marketing automation software, it’s more affordable than ever, even for many small businesses. For more information and marketing tips on how to harness the power of automation for your email-marketing campaigns, check out the following marketing resources from FulcrumTech:
An eBook acts as a great incentive to get people to sign-up and provide you with their contact details and other useful information that you previously would not have access to. For instance, you could ask them to describe their biggest pain point and provide their mobile phone number in addition to their name and email address. Remember, website visitors are only willing to give up so much information, so the better the value offer, the more information they will give.

!function(n,t){function r(e,n){return Object.prototype.hasOwnProperty.call(e,n)}function i(e){return void 0===e}if(n){var o={},s=n.TraceKit,a=[].slice,l="?";o.noConflict=function(){return n.TraceKit=s,o},o.wrap=function(e){function n(){try{return e.apply(this,arguments)}catch(e){throw o.report(e),e}}return n},o.report=function(){function e(e){l(),h.push(e)}function t(e){for(var n=h.length-1;n>=0;--n)h[n]===e&&h.splice(n,1)}function i(e,n){var t=null;if(!n||o.collectWindowErrors){for(var i in h)if(r(h,i))try{h[i].apply(null,[e].concat(a.call(arguments,2)))}catch(e){t=e}if(t)throw t}}function s(e,n,t,r,s){var a=null;if(w)o.computeStackTrace.augmentStackTraceWithInitialElement(w,n,t,e),u();else if(s)a=o.computeStackTrace(s),i(a,!0);else{var l={url:n,line:t,column:r};l.func=o.computeStackTrace.guessFunctionName(l.url,l.line),l.context=o.computeStackTrace.gatherContext(l.url,l.line),a={mode:"onerror",message:e,stack:[l]},i(a,!0)}return!!f&&f.apply(this,arguments)}function l(){!0!==d&&(f=n.onerror,n.onerror=s,d=!0)}function u(){var e=w,n=p;p=null,w=null,m=null,i.apply(null,[e,!1].concat(n))}function c(e){if(w){if(m===e)return;u()}var t=o.computeStackTrace(e);throw w=t,m=e,p=a.call(arguments,1),n.setTimeout(function(){m===e&&u()},t.incomplete?2e3:0),e}var f,d,h=[],p=null,m=null,w=null;return c.subscribe=e,c.unsubscribe=t,c}(),o.computeStackTrace=function(){function e(e){if(!o.remoteFetching)return"";try{var t=function(){try{return new n.XMLHttpRequest}catch(e){return new n.ActiveXObject("Microsoft.XMLHTTP")}},r=t();return r.open("GET",e,!1),r.send(""),r.responseText}catch(e){return""}}function t(t){if("string"!=typeof t)return[];if(!r(j,t)){var i="",o="";try{o=n.document.domain}catch(e){}var s=/(.*)\:\/\/([^:\/]+)([:\d]*)\/{0,1}([\s\S]*)/.exec(t);s&&s[2]===o&&(i=e(t)),j[t]=i?i.split("\n"):[]}return j[t]}function s(e,n){var r,o=/function ([^(]*)\(([^)]*)\)/,s=/['"]?([0-9A-Za-z$_]+)['"]?\s*[:=]\s*(function|eval|new Function)/,a="",u=10,c=t(e);if(!c.length)return l;for(var f=0;f0?s:null}function u(e){return e.replace(/[\-\[\]{}()*+?.,\\\^$|#]/g,"\\$&")}function c(e){return u(e).replace("<","(?:<|<)").replace(">","(?:>|>)").replace("&","(?:&|&)").replace('"','(?:"|")').replace(/\s+/g,"\\s+")}function f(e,n){for(var r,i,o=0,s=n.length;or&&(i=s.exec(o[r]))?i.index:null}function h(e){if(!i(n&&n.document)){for(var t,r,o,s,a=[n.location.href],l=n.document.getElementsByTagName("script"),d=""+e,h=/^function(?:\s+([\w$]+))?\s*\(([\w\s,]*)\)\s*\{\s*(\S[\s\S]*\S)\s*\}\s*$/,p=/^function on([\w$]+)\s*\(event\)\s*\{\s*(\S[\s\S]*\S)\s*\}\s*$/,m=0;m]+)>|([^\)]+))\((.*)\))? in (.*):\s*$/i,o=n.split("\n"),l=[],u=0;u=0&&(g.line=v+x.substring(0,j).split("\n").length)}}}else if(o=d.exec(i[y])){var _=n.location.href.replace(/#.*$/,""),T=new RegExp(c(i[y+1])),E=f(T,[_]);g={url:_,func:"",args:[],line:E?E.line:o[1],column:null}}if(g){g.func||(g.func=s(g.url,g.line));var k=a(g.url,g.line),A=k?k[Math.floor(k.length/2)]:null;k&&A.replace(/^\s*/,"")===i[y+1].replace(/^\s*/,"")?g.context=k:g.context=[i[y+1]],h.push(g)}}return h.length?{mode:"multiline",name:e.name,message:i[0],stack:h}:null}function y(e,n,t,r){var i={url:n,line:t};if(i.url&&i.line){e.incomplete=!1,i.func||(i.func=s(i.url,i.line)),i.context||(i.context=a(i.url,i.line));var o=/ '([^']+)' /.exec(r);if(o&&(i.column=d(o[1],i.url,i.line)),e.stack.length>0&&e.stack[0].url===i.url){if(e.stack[0].line===i.line)return!1;if(!e.stack[0].line&&e.stack[0].func===i.func)return e.stack[0].line=i.line,e.stack[0].context=i.context,!1}return e.stack.unshift(i),e.partial=!0,!0}return e.incomplete=!0,!1}function g(e,n){for(var t,r,i,a=/function\s+([_$a-zA-Z\xA0-\uFFFF][_$a-zA-Z0-9\xA0-\uFFFF]*)?\s*\(/i,u=[],c={},f=!1,p=g.caller;p&&!f;p=p.caller)if(p!==v&&p!==o.report){if(r={url:null,func:l,args:[],line:null,column:null},p.name?r.func=p.name:(t=a.exec(p.toString()))&&(r.func=t[1]),"undefined"==typeof r.func)try{r.func=t.input.substring(0,t.input.indexOf("{"))}catch(e){}if(i=h(p)){r.url=i.url,r.line=i.line,r.func===l&&(r.func=s(r.url,r.line));var m=/ '([^']+)' /.exec(e.message||e.description);m&&(r.column=d(m[1],i.url,i.line))}c[""+p]?f=!0:c[""+p]=!0,u.push(r)}n&&u.splice(0,n);var w={mode:"callers",name:e.name,message:e.message,stack:u};return y(w,e.sourceURL||e.fileName,e.line||e.lineNumber,e.message||e.description),w}function v(e,n){var t=null;n=null==n?0:+n;try{if(t=m(e))return t}catch(e){if(x)throw e}try{if(t=p(e))return t}catch(e){if(x)throw e}try{if(t=w(e))return t}catch(e){if(x)throw e}try{if(t=g(e,n+1))return t}catch(e){if(x)throw e}return{mode:"failed"}}function b(e){e=1+(null==e?0:+e);try{throw new Error}catch(n){return v(n,e+1)}}var x=!1,j={};return v.augmentStackTraceWithInitialElement=y,v.guessFunctionName=s,v.gatherContext=a,v.ofCaller=b,v.getSource=t,v}(),o.extendToAsynchronousCallbacks=function(){var e=function(e){var t=n[e];n[e]=function(){var e=a.call(arguments),n=e[0];return"function"==typeof n&&(e[0]=o.wrap(n)),t.apply?t.apply(this,e):t(e[0],e[1])}};e("setTimeout"),e("setInterval")},o.remoteFetching||(o.remoteFetching=!0),o.collectWindowErrors||(o.collectWindowErrors=!0),(!o.linesOfContext||o.linesOfContext<1)&&(o.linesOfContext=11),void 0!==e&&e.exports&&n.module!==e?e.exports=o:"function"==typeof define&&define.amd?define("TraceKit",[],o):n.TraceKit=o}}("undefined"!=typeof window?window:global)},"./webpack-loaders/expose-loader/index.js?require!./shared/require-global.js":function(e,n,t){(function(n){e.exports=n.require=t("./shared/require-global.js")}).call(n,t("../../../lib/node_modules/webpack/buildin/global.js"))}});


Most email marketing platforms offer a basic automation system composed of triggers and accompanying emails based on customer actions. Businesses utilize these platforms to automatically send detailed thank you or confirmation emails after a product has been purchased, a service has been completed, a user filled out an important form, or new users have subscribed to their blog. Automation can also further personalization by triggering customer-specific emails for birthdays or specific purchase anniversaries.
Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews. Post Your Comment
Thus, the word Targeted solo ads were coined. For example, if you have health products and you are mailing health products solo ads to readers who are by profession engineers. Then they would definably click delete and without even opening the email, your solo ad will go in the recycle bin and you will be flag for being a spam mailing list. Thus, in the future if you email construction products, chances are your Targeted solo ads will be going in the dumps and you will not be reaching your audience.

In order to sell, you need to convert and the key to email conversions is to nurture them using content. Like #2 above, the key lies in email list segmentation however, it helps to know what type of  content to use at each stage of the sales process. Once you nail that, your nurturing efforts will be much more effective and, your overall conversion rates will increase.
Content works for us as a lead generation strategy, for a few very specific reasons. If you’re going all in on using content marketing as a primary lead generation tactic, you’ll need to put just as much time to content promotion as you will to the actual creation of it—because if none of your prospects every see your content, it’s not doing anything for your business.
Press releases are a marketing tool underutilized by most small businesses. A press release is typically associated with print publication, such as newspapers and trade magazines, but can be used by small businesses to communicate with customers, informing them of a particular new inventory item or promotion. Unlike a newsletter or catalog, press releases focus on one message and are designed to inform readers and entice them to visit the business online or in person.
DISCLAIMER: We CANNOT determine or predict the results you will receive with your solo ad. It is your responsibility to have a high converting offer and sales funnel. We can guarantee that you’ll get at least the number of UNIQUE clicks that you paid for, delivered to the URL you’ve provided. There are NO REFUNDS after traffic has started and/or been delivered to you.
It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing software, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead for far stronger results.
For businesses with a long sales cycle or a high list price button text like “Shop now” or “Buy Now” are typically advised against. Why? Because there is a lot of runway left before a visitor turns into a paying customer. First, they’d like to learn more. As you further develop your relationship they’re eventually be ready to buy. Use this button text to provide more information to a potential buyer.
A great email follow-up campaign is the most important part of your funnel process… Most people, including yourself, never buy anything on the first visit, right ? Just think when you were first starting out, did you buy into the first Offer you saw ? I’m sure the answer is NO! But a solid email followups, you can keep following up with your prospects until they buy your main Offer, if not you send them to Lower end Offer, Downsell … Extra …

DISCLAIMER: We CANNOT determine or predict the results you will receive with your solo ad. It is your responsibility to have a high converting offer and sales funnel. We can guarantee that you’ll get at least the number of UNIQUE clicks that you paid for, delivered to the URL you’ve provided. There are NO REFUNDS after traffic has started and/or been delivered to you.

Do you maintain a business blog for your company? Are you a magazine or media outlet? No matter which of these categories you fall into, many companies choose to send a roundup of stories or articles published weekly or monthly. And if you truly want people to read these email roundups, it's critical that you share them in a visually appealing way.
Live chat improves conversion rates: Visitors can quickly connect with the live chat agents if they face any issues. As a result, this reduces waiting time and increases customer satisfaction. Live chat gives real-time support to the customers which increase the chance of conversions. The more visitors, the more chances for the company to generate leads!
Whitepaper: The white paper is an effective way to not only generate the lead but also to impress the customer. You can convince your customer by offering them various ideas, offering, and content about your product or service.  Below is another brilliant example of freebie offering by Nichehacks.com? They have accurately designed the pop-up window and offered the handy content.
A click-through rate is a percentage that tells you how many successfully delivered emails in a campaigns registered at least one click. A standard click-through rate is generally two to three times the conversion rate of your online store, maybe 5% or so. Why? Because you have a highly targeted group of people on your list who have opted in to your content. Your calls to action and images in your email play a big role in your click-through rate.
×