Email has been shown to generate a better ROI compared to other marketing channels. A survey by the Direct Marketing Association and Demand Metric of marketers in the United States showed that email achieved a median ROI of 122%, which was more than 4 times higher than other marketing channels, including social media (28%), direct mail (27%), and paid search (25%). And in 2016, email marketing generated $44 ROI for every $1 spent, which was up from $38 in 2015.
Order Status Emails — For companies with e-commerce sites, this series of emails keeps customers informed about the status of their orders and typically includes order confirmation, shipment confirmation, shipment tracking, delivery confirmation, and receipts. Transactional emails such as these typically have average open rates that exceed 75%; however, few marketers use these opportunities to build customer relationships and grow revenue.
Although email marketing has been around for a while, it continues to drive significant results for small businesses across the country. Even with the rise in popularity of other marketing platforms like social media, email marketing is still one of the best tactics that brands can use to reach and engage their target audience. Below, we’ll cover the top 25 of the benefits of email marketing and explain how they can help your business improve lead generation, conversion, and revenue.
Do you maintain a business blog for your company? Are you a magazine or media outlet? No matter which of these categories you fall into, many companies choose to send a roundup of stories or articles published weekly or monthly. And if you truly want people to read these email roundups, it's critical that you share them in a visually appealing way.
A better approach, or better said, an approach worth testing is offering the white paper for no commitment, allow the prospect to download it immediately without providing an email address. In the white paper, link back to resources on your site. By driving the prospect back to your site you can add them to a remarketing list for more qualified prospects, and you can request their email then (once they’ve gotten some value from you).
With email marketing, you are able to quickly and directly reach your current customers and leads on your email list. This direct communication means that you are not limited by the decreasing organic reach of social media. You don’t have to wait months to see organic traffic come to your site through the search engines. You also don’t have to buy PPC or social media ads to start seeing results. With email marketing, your email list becomes an important asset that you can continue to see benefits from for years to come.
Lead generation is the process of transforming a new visitor into someone who actively shows interest in your product or service. It’s like hitting “go” on the conversion process. When it comes to effective lead generation, brands need to consider not only how they’re going to capture attention, but how they’re going to captivate their audience in such a way that it inspires further engagement.
Hi, I recently got a job as a summer intern at a purchasing group and found this very useful for sending out emails to multiple vendors without showing the email of every vendor I send it to in the "To" field. Problem is, I have ~4500 vendors I need to send emails to and this method seems to require the recipients to be in your contacts. I've had to look up emails for many of these companies and the rest were in a database and I don't want to have to add all the companies as contacts.
In order to sell, you need to convert and the key to email conversions is to nurture them using content. Like #2 above, the key lies in email list segmentation however, it helps to know what type of content to use at each stage of the sales process. Once you nail that, your nurturing efforts will be much more effective and, your overall conversion rates will increase.
Are you doing everything you can to get the most return on investment (ROI) out of your email campaigns? Here are 14 different types of emails that can help give you a big boost to your email ROI. Perhaps you’ll find some that you could be doing but haven’t yet tried. And if you want to quantify, in dollars, some of your potential improvements from these emails, try our ROI Goalsetter®—the most advanced email ROI calculator and planning tool. You can get it free for 90 days with the promo code “FreeROI2013.”
Your “whales” are those customers who make large or consistent purchases from you. These customers are worth a lot and, better yet, they rarely require discounts to come back. To engage these customers, employ targeted email campaigns that court them and keep them buying—say and showcase how much you value their business, give them an 800 number if it makes sense, or offer a special loyalty program. And don’t forget to gather feedback on what they want to buy so you can sell it to them later.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Deciding which customers receive which emails is a way to give marketing messages relevance. Larger companies will use email to push multiple different products, updates and offers. Matching the message to the customer leads to higher sales and greater levels of customer satisfaction. Email marketing software makes it easy for companies to segment their email delivery based on criteria that they establish.
With email marketing, you are not limited to one format, content type, or frequency. You can send a monthly newsletter, sprinkle coupon sends in between, or provide updates on a major event you are planning. When you mix things up and freshen up the layouts on a periodic basis, you keep things interesting and eliminate the risk of your messages becoming background noise.
Survey findings from The Alternative Board (TAB) on B2B sales revealed that 64% of business owners prefer personal trial and error when making a purchase. B2B companies can increase the leads coming from their website by offering a demo or trial version of their service. The best way to set this up is with several calls to action (CTAs) throughout the site that lead to a landing page offering the free demo/trial.
Companies often can hire affiliates to convert leads and boost their promotional program. Affiliates can easily bring improved sales numbers too, but if the plan is well targeted. Additionally, the member strategy is a very inexpensive program, as the scheme works on the commission basis. The scheme also prompts the affiliates to work effectively to promote your brand and bring you the leads—as performance only can provide them with their remuneration. It is a win-win situation for the companies.
P.S. If you’re saying YES, you want to grow your traffic exponentially, you want to make your promotions more targeted and successful, you’re tired of scraping by and dream of putting more money in your pocket, you’re looking for that breakthrough marketing “edge” that’ll jumpstart your profits – then what are you waiting for? Get your traffic now!
Many copywriters have degrees in marketing. It isn’t possible to get a degree in copywriting, but most marketing programs will place a heavy emphasis on it. Some copywriters enter the field after getting degrees in English or Literature. The most important skill will be a sophisticated command of the English language. Copywriters usually maintain portfolios of their work to show to potential employers.
For example, one email might give me tips on how to clean and care for the gadget. The next email could be a recipe using the gadget…and so on. From an emotional perspective, it builds trust and delight with customers because you’re delivering value after you’ve already made the sale. Yet each one of these emails is still a chance to up-sell and cross-sell.
You don’t have to build your own list or send out ads yourself. Since you are using Jordy Solo Ads, you don’t have to worry about building your own. Additionally, you don’t have to send out your ads yourself. Instead, we send them out for you. All you have to do is provide the email ad copy and offer page you want us to have it sent to, and we will send the email ads out to our buyers list.
Depending on the amount of emails you are already sending and which emails customers are opted into, you have to be careful to not overwhelm an inbox with one-off recurring emails. When planning a campaign like this, make sure you’re still using the customer data you have to make sure you’re sending these updates to customers who really want them. The content in these campaigns is often standard for all recipients, but depending on your goals for this campaign, you may choose to add other features including personalization, conditional text, and block targeting for better engagement.
And much more… SendBlaster Free Automatic Emailer has everything you would expect in a desktop software solution: blacklists (single addresses and whole domains), direct (SMTP-free) delivery, multiple connections (send multiple emails at once), HTML importing (with images embedding), international e-mail character sets support, password protection, and many more features. These are few of the features which made our award-winning bulk email sender software one of the most popular bulk emailing messaging tools around: if you want to know the full story have a look at the full mailing software feature listing. And if you think a good email sender software should cost a lot… well, have a look at our bulk email sending offer and compare to others 😉
So, to help you cut through all the noise on this topic, we’re digging deep into the most effective lead generation tactics we’ve actually used to grow an audience of more than 200,000+ leads over the course of the last four years. Plus we’ll be analyzing some of the other lead generation ideas, strategies and tactics we’re planning to test in the future.
Develop a lead generation offer that involves an analysis of an opportunity that your services are well suited to address. For example, how much money could a company save by using your solution? This serves two important functions. First, many potential clients don’t pursue services that might help them because they don’t have time to analyze the front-end B2B analytics to make the case. Second,x this gives you a chance to establish a relationship with a company that you can really provide a benefit to. If you can’t provide value, you won’t continue to chase them.
The world of promotional emails is changing as consumers become more leary of this type of email content. The world continues to grow in technology and available information, and consumers are being made more aware of when messages are overly promotional. The task then is to offer a good mix of engaging emails (how-to content, informational content, etc.) and promotions.
Jordy Solos have long lists of subscribers and provide you fresh list of subscribers through constantly building our list. The subscribers are people who have chosen to sign up from our campaigns that pertain to promotions and offers in specific niche (and your niche, too!) By using our solo ads, you are taking advantage of the targeted audience from our buyers list.