A great example here comes from the stables of Netflix. Many people spend more time searching the right movie/content to view on Netflix rather than watching something with it. Netflix, hence, sometimes provides an option to run or add a particular movie on email to users in a personalized way. Netflix knows the importance of providing personalized emails, as people cherish good suggestions from companies, which in turn generates positive leads for your organization.
The lifeblood of a small business comes from good customer service, and thank-you marketing emails are compelling and rewarding to patrons. Customers feel real value when a business takes the time to respond to their experience and ensure that all expectations were met. Thank-you emails should be customized to the consumer and include current and future offers, along with a small token of gratitude, such as a discount on the next purchase.
With email marketing, your business can identify the content and messaging that resonates best with your audience and optimize content for best results. With list segmentation, demographic targeting, and testing, you will be able to develop an effective strategy for reaching each of your audience segments. Once you can use data to determine what types of messaging and offerings work best for each audience, you will be able to maximize open rates and conversions.
The combination of CRM and email marketing is similar to that of integrating sales with the marketing department. The clear benefits of this combination include improved sales visibility, unified contact list, and actionable triggers. Actionable triggers further help build customer loyalty by sending birthday cards, and holiday wishes using customer data stored in the CRM.

Why is email marketing important? Compared to the many marketing channels available today to reach your target audience, email is the most effective channel for capturing attention, as well as engaging and connecting with prospects and customers to drive sales and revenue. No other channel is as successful at building strong customer relationships as email marketing.
If you only ever send fancy formatted emails, text-only messages may be worth a try. According to HubSpot, even though people say that they prefer heavily-designed emails with numerous images, in actuality, simpler emails with less HTML won out in every A/B test. In fact, HTML emails tend to have lower open and click-through rates that correlate directly to how many HTML elements are included. This is likely due to email programs such as Gmail filtering promotional emails out of the main inbox and into a different tab where they may not be seen by users. Plainer emails can be great for event invitations, blog content, and survey or feedback requests. But even if you don’t send text-only messages, simplifying your emails and including fewer images could be enough to boost your open and click through rates.
Next, we’ll comb through our catalog of blog posts that are on this broader topic—say something like how to nail your follow up strategy—and we’ll start organizing these posts into a single Google Doc along this cohesive theme. We’ll take inventory of any major gaps that might’ve been overlooked and begin backfilling where necessary, while at the same time removing redundant content that’s been covered already in the book.
Determining how often to reach out to subscribers and with which style of campaign can be time-consuming. Setting up the appropriate framework initially will save time and expense later. Well-built email marketing campaigns can be adjusted based on response rate, while poorly structured initiatives require complete reorganization. Take the time to evaluate your business goals and start small. Work on one strategy and build your knowledge base from there. Navigating email marketing strategy is complex and a poorly-written, widespread email can spell disaster. For more information on structuring email campaigns, contact us.
As your email list grows bigger, it gets harder to manage it using a standard personal or business email account. A good ESP helps you assign subscribers to different lists so that you can use segmentation more effectively, and prevents the dreaded possibility of accidentally putting your whole list in the open CC field. It’s also far easier to comply with the CAN-SPAM law (Controlling the Assault of Non-Solicited Pornography and Marketing law) that requires that you make it easy for people to unsubscribe and to process their request within 10 days. Email marketing services unsubscribe recipients immediately and automatically.
Nopes...its still a very very popular application. Gmail and Outlook have different approaches to email management.Gmail is increasingly getting better but Microsoft is very much there too. A lot of people I know, use MS Outlook for business communication and Gmail for personal ones. It's good for us isn't it...with all the offline and online choices for email.
Saikat Basu is the Deputy Editor for Internet, Windows, and Productivity. After removing the grime of an MBA and a ten year long marketing career, he is now passionate about helping others improve their storytelling skills. He looks out for the missing Oxford comma and hates bad screenshots. But Photography, Photoshop, and Productivity ideas soothe his soul.
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
As an inbound marketing tactic, lead nurturing is all about understanding the nuances of your leads’ timing and needs. By getting these details right, you set yourself up for success. Lead nurturing introduces a tightly connected series of emails with a coherent purpose and full of useful content. In this context, lead nurturing offers more advantages than just an individual email blast.
When you send emails, the customers are directly exposed to your business and brand. The strategically designed email templates and targeted content help in creating brand value. This helps in keeping your brand top of the customers’ mind. Hence, if they want to buy a specific product or service. They can easily recall your brand and your business have better chances of converting those leads into paying customers.
Anika is a post graduate in finance but her love for social media turned her into a marketing professional and she began her journey as a social media marketer and content writer. She started Anika J Virtual Assistant services to help the women entrepreneurs and mumpreneurs in making an engaging online presence through creating an effective social media strategy and content.

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
Birthday/Holiday Emails — Sending birthday or holiday wishes to your subscribers is a great way to keep your organization top of mind. And because of the fantastic targeting, these emails tend to get a remarkable response. To send birthday wishes, you would have to collect date of birth information on your sign-up or subscriber profile forms. By also including a special offer or coupon in these emails, you can help boost interest and possibly new sales, as well. According to a study by Experian CheetahMail, birthday emails generated more than two times the revenue of bulk mailings to the same customers.

Email can accommodate almost any message a marketer wants to send. For instance, UrbanDaddy.com, a nightlife website, ran a highly successful email marketing campaign by including large, eye catching images in the header of the email. The images were geared toward a young male demographic and gave the email context. They encouraged the reader to scroll down and engage with the sales messages contained in the body of the email. (See also Targeted Marketing)
If you rely on Facebook or Twitter, you are at the mercy of them allowing you to talk to your customers. When you email it gets in your customers inboxes. Then it’s up to you to make sure you are sending things your customers want to receive. Email is the most scalable way to make sales with new customers and build deeper relationship with deeper customers. AppSumo.com is a 7 figure business and 90%+ of our revenue comes from emails.
One of my best business lead generation ideas is to go to chamber of commerce seminars and workshops and network small business owners there. I collect their business cards, send them an email asking if they want to get together for a one-to-one, where we can learn more about each other’s businesses. Many times this leads me to get a new client without spending much money at all.
The best email marketing services provide valuable features that help you make the most of your email marketing campaigns and improve your business in a number of ways. Using a top-rated email marketing service such as aWeber or GetResponse lets you take advantage of better email design, contact organization, analytics, and segmentation while avoiding the risks of being blacklisted as a spam account. Learn more insights and compare email marketing platforms on Website Planet.
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