When it comes to designing an email for a specific offer, the main component to keep in mind is the offer itself. You want the copy to be brief but descriptive enough to convey the offer's value. In addition, make sure your email's call-to-action (CTA) link is large, clear, and uses actionable language. You can also include a large CTA image/button underneath to make the action you want email readers to take crystal clear.

Or let’s say you’ve had an active customer who has purchased from you every 45 days or so for the last six months. Recently, he’s been MIA. No orders from the last 44 days. This is where a win-back campaign goes to work. An email would automatically be sent out after 45 days of no activity because you know, according to your store’s unique situation, that’s unusual for a healthy, active customer.
Email address confirmation and registration emails are also a great way to provide your subscribers with additional information they may need like your contact email, phone number, or social media profiles, and it opens the door for them to connect with you in different ways. For example, Best Buy’s welcome email contains various calls-to-action (CTAs) to help subscribers learn more about their different services.

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All this time spent not focusing on your business is lost revenue, and a lost opportunity to connect with your customers on a personal level. One of the most significant advantages of email marketing for small businesses is the efficient use of time and budget. Designing a professional email marketing campaign is not complicated, or time-consuming. Sending emails to many subscribers is also still cost-effective.
In addition to behavior on your site, you have another behavior that you’re tracking all the time: email behavior. You have a massive repository of information showing you email engagement statistics for your entire list (or at least you should, if you have the right email service provider). With all this information, you could set up a variety of emails to re-engage customers that have opened but haven’t clicked through, haven’t opened in a while, or are constantly clicking through but haven’t purchased.
Instead of letting users access the more comprehensive videos for free, use a service like Wistia Turnstile to created a gated video so people have to submit contact information before they can view the content. This can also be done organically by utilizing YouTube Cards, including a call to action in the video description, or by having the individual in the video or a voice-over asking viewers to contact you to learn more.
A major benefit of email marketing is that it often provides higher conversion rates than other marketing tactics. In fact, McKinsey reports that the average order value of an email is at least 3x higher than the average order value of social media posts. After developing an effective communication strategy, your business can drive more conversions through email marketing. By crafting well-written emails that end with a clear call-to-action, your brand can encourage readers to take the next step in the buyer’s journey, moving them closer to conversion.

Survey findings from The Alternative Board (TAB) on B2B sales revealed that 64% of business owners prefer personal trial and error when making a purchase. B2B companies can increase the leads coming from their website by offering a demo or trial version of their service. The best way to set this up is with several calls to action (CTAs) throughout the site that lead to a landing page offering the free demo/trial.

Historically, it has been difficult to measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency.[citation needed] Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel's scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.


Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging.[3] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.
When it comes to marketing your business, it’s important to be where your consumers are.  Email use is thriving and is used by 95% of online consumers.  91% of consumers reported checking their email at least once a day (Exact Target).  In fact, it’s not uncommon for consumers to check their email dozens of times each day.  Using email marketing to promote content and your products and services is a great way to drive more traffic to your website and is a highly effective tool for nurturing leads through the buying cycle.
Deciding which customers receive which emails is a way to give marketing messages relevance. Larger companies will use email to push multiple different products, updates and offers. Matching the message to the customer leads to higher sales and greater levels of customer satisfaction. Email marketing software makes it easy for companies to segment their email delivery based on criteria that they establish.
In the example below, Duke Home Energy sends out a recurring email to its customers giving them an update on their home’s energy usage. Customers get information about their individual home and information on how they compare with homes around them. In addition, Duke provides them with additional content related to their efficiency level that customers can continue to engage with them on.
Most companies send both types of emails because they serve distinct functions. Mass emails are sent on a schedule of the marketer’s own making, either to every email address on your mailing list or subscriber list, or you can send email to only a targeted segment. The message itself might be an email newsletter or promotion. Transactional emails, on the other hand, are triggered by a customer action (say, a password reset or abandoned cart). Whether it’s the customer or the marketer prompting the send, the usefulness of your emailing software hinges on successful delivery.
Focus on regular communication with content that’s interesting and relevant to your audience. Are you a real estate agent? You can discuss topics like DIY home projects, how to landscape on a budget or even financial tips on down payments. Make sure your contact information is easily accessible so that anyone who feels compelled to reach out can do so quickly.
No matter what type of email you’re sending, the bottom line for every type is value. Every email should provide something valuable to your audience, whether that’s a perfectly timed offer, a lead-nurturing message tailored to where the user is in your funnel, or a newsletter packed with interesting, relevant content. And because user experience matters, it should be easy for users to see that value quickly through simple, easy-to-read and mobile-optimized messages.
The world of promotional emails is changing as consumers become more leary of this type of email content. The world continues to grow in technology and available information, and consumers are being made more aware of when messages are overly promotional. The task then is to offer a good mix of engaging emails (how-to content, informational content, etc.) and promotions.

There is a quick window of opportunity when it comes to customers opening your emails. They see your email in their inbox, and depending on how well the “From name” and subject line resonate, they decide whether to open the email or ignore it. A good open rate means that your customers know your brand well enough to want to hear from you, no matter the time of the day.


BuzzSumo presents a wealth of information on this offer page to make the case for why brands should use the product. The page is loaded with examples and data about BuzzSumo to answer all of the prospect's questions without them having to pick up a phone and speak to a salesperson. Best of all, the trial doesn't require the user to enter their payment information, so users who sign up don't have to worry about an unexpected credit card charge.
Make sure you have a diverse program mix in your inbound marketing plans. You should be engaging in both organic and paid campaigns to drive traffic to your website to generate leads. Think about audience building and lead generation on social media, and consider engaging in paid programs like paid email marketing sends, content syndication, paid webinars, and more to drive leads into your funnel.
Once you’ve chosen the type of email service you want to utilize, follow a few simple rules to assure success. Target people who are either current customers or who are likely to become customers. Be sure you’re reaching the people who are the decision-makers in their households. For example, if you’re promoting a food product, then target your email direct marketing to the person who buys the groceries and does the cooking. Finally, keep your marketing emails short, to the point and relevant. It’s worth doing some analysis to determine which email marketing services in the UK will best serve your needs.

To get even more engagement from your post, don’t include a link within the actual update. Right now, LinkedIn is favoring content in the feed that’s free of links (indicating promotion of something), so mention in the last line of your update that the link to your post where people can read more will be in the first comment—and just paste it in there after posting the update.

The Mass Email feature is available for all the modules that support email addresses. In Zoho CRM, you can send mass emails to customers with respect to your business requirements. For example, you can send updates, or personalized follow-up emails to the customers in bulk. Mass emails cannot be considered as a replacement for email campaigns softwares and tools. In CRM, the purpose of mass emails is to easy your business process.


Though it’s been around a while, email is by no means an outdated marketing strategy for business. Even with the rise of social media platforms and business blogging, email is still the number one way to communicate with your audience. If you are not yet taking advantage of this tried and true marketing strategy, these 15 benefits of email marketing just may be the impetus to get you started.
With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design, and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.
These automatic emails should make the CTA big and clear. Keep in mind that the CTA should link to the direct offer -- NOT to the form. In these emails, simply thank the reader for their form submission, and give them what you promised, whether it be a link to the PDF of an ebook, instructions on how to activate their free trial, or the coupon they requested. Furthermore, don't overcomplicate the appearance of these emails. The reader isn't looking for additional information, but rather the offer or content they already know they redeemed.
But as the cost of postage and printing has risen, the effectiveness of marketing through the mail has declined. Businesses now have to pay more while seeing smaller returns. This is exacerbated by the fact that new communication tools provide many of the same services that standard mail does. Although direct mail marketing has not disappeared by any means, it has been on the decline for years.
First step will be building a WordPress website and publishing your contents. Before the first website public presentation you will configure the WordPress opt-in widget for newsletter subscription. While you write and publish your contents, as time goes by, new subscribers will join the mailing list. Please pay attention on the fact that these subscribers are people interested in your contents: they are waiting for your words and they trust your newsletters. You will soon build up a subscribed user-base mailing list of loyal and thirsty readers.

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From here, you can do two things — either fill in the data manually, or import information from your Google Contacts. If you're using Google Contacts, make sure you have your group of contacts ready and then in your spreadsheet, select Add-ons > Mail Merge and Scheduler > Import Google Contacts. Select the group you want and the information will automatically be added in the spreadsheet.
To kickstart our podcast episodes, Steli and Hiten pull from an ongoing Google Sheet full of founder relevant topic ideas that are constantly added to by everyone on the team. They’ll hash out a quick outline for the direction we want the episode to go in, jot down a couple of case study examples to pull from, and start recording a back & forth conversation.
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Mark Sallows is a writer for Fit Small Business specializing in sales and marketing topics. Before helping other small business owners, Mark was co-founder and CEO of a successful digital publishing start-up called Turtl. Mark has also served as a non-executive director in several early stage media, marketing, and tech businesses. Before this he was an early stage venture capital investor for a global investment business. Mark lives in New Forest, a scenic area in Southern England.
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