So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience. Getting an email address is the first critical step to figuring out who my reader is and, hopefully in the future, my customer of some sort. If our goal is to drive sales or keep customers happy in some way, we first need to get them as part of our audience. If I have one regret as a business owner, it’s not focusing on building our email list earlier in the process.
No matter what type of email you’re sending, the bottom line for every type is value. Every email should provide something valuable to your audience, whether that’s a perfectly timed offer, a lead-nurturing message tailored to where the user is in your funnel, or a newsletter packed with interesting, relevant content. And because user experience matters, it should be easy for users to see that value quickly through simple, easy-to-read and mobile-optimized messages.
With their service, you can choose from a curated list of email newsletters and sponsor those that share your target customer. Sponsoring allows you to advertise your lead generation campaigns in email newsletters that matter to your target audience. LaunchBit screens all lists to make sure they’re legit and handles the transaction from sponsor to advertiser so the experience is smooth for all.
Make a great first impression with a welcome email. When someone signs up to your mailing list, the first thing they should receive from you is a welcome email. By sending a welcome email, you are building your brand and credibility with your customer. Plus, this lets your customer know that you will be emailing them and gives them an opportunity to white-list your address. This email is easily automated, so no excuses. All email subscribers should receive your welcome email upon subscription.
Studies have shown that certain days of the week and particular hours of the day are the optimum time to send different marketing emails. But what if you’re in Paris on business and the best time to send an email to your US clients would be 3am? Email marketing services let you schedule emails to be sent at whatever time you like so that you don’t need to set timers to make sure you catch that important email window.
Companies often can hire affiliates to convert leads and boost their promotional program. Affiliates can easily bring improved sales numbers too, but if the plan is well targeted. Additionally, the member strategy is a very inexpensive program, as the scheme works on the commission basis. The scheme also prompts the affiliates to work effectively to promote your brand and bring you the leads—as performance only can provide them with their remuneration. It is a win-win situation for the companies.
If you design emails on your own email platform, you’ll need to be proficient in coding and willing to spend a lot of time making sure that you’ve got it exactly right on every email. But with an email marketing services provider, you can rely on the templates to keep everything lined up and coded correctly. Don’t forget that about half of all emails today are opened on mobile devices. Email marketing services help make sure that your email will render correctly on every device.
Look for a point of diminishing returns. Where are your campaign investments providing value? At Marketo, inbound strategies like content marketing are the strongest channels, and should be maximized to a point; but beyond that, inbound tactics need to be supplemented with outbound, paid channels in order to create sustainable demand and generate new leads from your website.
Knowing what works is great. You can continue building on previous success. Equally as important is to recognize where you can improve. While it’s easier (and more fun) to focus on the positive, acknowledging where you can make adjustments will improve your products and services. With email marketing software, it becomes easy to gather such data by tracking conversion and click-through rates.
With OptinMonster, you don’t have to spend hours of your week focusing on lead capture strategies. Our unique lead generation software features an intuitive drag and drop builder, powerful A/B testing features, page level targeting, and exit intent technology – all of which work together and allow you to focus on what really matters: crafting influential emails that engage your subscribers.
The best of our business lead generation ideas are focused on direct mail and email campaigns on customers who have done business with us over the past five years. We also arrange these customers by their buying patterns, which again helps to create small, targeted lists that can then be personalized. Personalization is so, so effective when it comes to B2B. Within our email campaigns, we offer the customer an incentive such as a first look at a new collection, multi-buy offers, free samples books or an industry report.

In order to maximize your opt-in rates, we recommend that you offer visitors a relevant free gift such as a report or an e-book as a way to say thank you for their sign ups. For example, if your product is in the weight loss niche and would like to target the weight loss crowd, give them a free weight loss report or an e-book in exchange for their opt-in. After they had opt-in into your own list, you can always do a follow up with them again and sell them your product line or introduce your service. You will find getting a sale easily with a great products or services which will benefit them.


With so much competition in the market nowadays, you need an excellent marketing strategy for making your business successful and one of those channels is Email Marketing. There are many benefits of Email Marketing, but primarily its helps in driving traffic to your website and boosting sales. Email Marketing can do wonders in marketing your business since it has incredible reach. It helps in persuading your prospects to take actions provided your content in the email is compelling enough.
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According to data from Omnisend, welcome emails have an average open rate of 45%. Though the data varies, first purchase automation generally produces 3-6 times more sales compared to a regular promotional email. In addition, though a series of welcome emails may perform better than a single send, engagement drops off after the first email in the series.
Since I work in the politics and advocacy, I have a lot of customers reaching out to me looking for business lead generation ideas and ways to connect with elected officials, mostly when Facebook, Twitter, and email, all prove ineffective for them. And it’s always the same reason; because all these channels are easily glanced over or ignored. But, writing a letter or calling them up and having a real conversation; that’s difficult to ignore and that’s what always works best.
Thus, the word Targeted solo ads were coined. For example, if you have health products and you are mailing health products solo ads to readers who are by profession engineers. Then they would definably click delete and without even opening the email, your solo ad will go in the recycle bin and you will be flag for being a spam mailing list. Thus, in the future if you email construction products, chances are your Targeted solo ads will be going in the dumps and you will not be reaching your audience.
Business lead generation is the process of identifying new prospects, then using a range of tactics to turn them into new sales opportunities. In this article, 25 experts share their best business lead generation ideas with you. Some you may know, others will be new and they’ll help you improve the quality and quantity of leads entering your sales pipeline.
Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender", along with a few other narrow definitions of transactional messaging. Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails and email receipts. The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to its high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to engage customers: to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up-sell products or services.
Emailing potential customers with links to customer success stories has been incredibly successful for us. A proper case study that demonstrates clear, quantifiable ROI for a specific industry or need, validates the work you do and sets your sales team up for success. Unlike whitepapers and eBooks, case studies are relatively quick and affordable business lead generation ideas to move forward with. Plus, they resonate powerfully with potential customers at all levels in an organization.

Thus, the word Targeted solo ads were coined. For example, if you have health products and you are mailing health products solo ads to readers who are by profession engineers. Then they would definably click delete and without even opening the email, your solo ad will go in the recycle bin and you will be flag for being a spam mailing list. Thus, in the future if you email construction products, chances are your Targeted solo ads will be going in the dumps and you will not be reaching your audience.
Earlier in this guide we shared just how valuable a simple cart abandonment campaign can be. Once that’s in place, you may want to test a series of emails that goes out over two weeks. Start with gentle reminders first and, if they don’t work, move on to greater incentives, like discounts. You’ll find that many of your recovered carts return before the discounts are even required.
Email marketing now develops large amounts of traffic through smartphones and tablets. Marketers are researching ways to capture the attention of users, in both span and volume. This is because the rate of delivery still relatively low due to strengthened filters and also because certain users have multiple email accounts that serve unique purposes. Because emails are generated according to the tracked behavior of consumers, it is possible to tailor promotional material to their needs and to present relevant details to potential buyers. Because of this, modern email marketing is perceived more often as a pull strategy rather than a push strategy.
Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level.

Known as email marketing providers (EMP) or email services providers (ESP), email marketing services help you design and manage your business emails. An ESP platform includes both software and hardware that manages your contact list, helps you design better emails, and gives you the tools to analyze your progress on a far bigger scale that you could through a personal or business email program.
According to research from Clutch, newsletters are the most popular type of email, with 83 percent of companies sending them. These emails are typically sent on a consistent schedule (weekday mornings tend to be the most popular with brands) and will often contain either content from the company blog or website, links curated from other sources, or both. A newsletter might also contain upcoming events or webinars, news from your company, or other updates. Whether you create or curate your newsletter content, it should first and foremost be relevant and valuable to your audience.
Although email marketing has been around for a while, it continues to drive significant results for small businesses across the country. Even with the rise in popularity of other marketing platforms like social media, email marketing is still one of the best tactics that brands can use to reach and engage their target audience. Below, we’ll cover the top 25 of the benefits of email marketing and explain how they can help your business improve lead generation, conversion, and revenue.
Amazon has a simple way of soliciting these reviews—they just ask upfront how many stars you’d rate the product. The presentation of the request is visual. At a glance, users understand what is being asked of them. Once you click the image to leave a star rating, you’ll be taken to a page that allows you to both leave a star rating and a written review.
Professional email marketing software offers you the tools to track results so that you can better understand customer behavior. This allows you to set customized messages, as well as to A/B test your messages so that you can constantly fine-tune your marketing campaigns. Let’s say, for instance, that you want to find out which is the best auto-responder for your high-rolling segment of customers. You can set different options, compare auto-responders, and make an informed decision. Sendinblue also features marketing automation, and its wealth of plugin capabilities make it easy to maximize your email campaign.
While are thousands of lead generation ideas out there that can be tailor-made to suit your business, the key to success is constantly testing and optimizing new strategies to find what works best for you. With a combination of the above ideas (and hopefully the addition of some of your own creative ideas) you’ll elevate your lead generation efforts, and its results, to the next level.
Companies who utilize email marketing promote their products and services while educating and interacting with subscribers. Establish your authority by sharing your best advice. Showcase the value of your products by solving customers’ most difficult challenges. Listen to feedback before developing new features. Once a customer believes you’re the best, there’s nothing to stop them from making a purchase.
Rather than just guessing at what message is going to resonate with the most people, you can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about how to segment your email list, you can download our Email Segmentation Guide.
Email marketing is relatively inexpensive when compared to other traditional marketing tactics such as direct mail and print media. While these traditional print marketing tactics require you to spend money on printing and advertising space, email marketing requires only a small investment of time and resources in developing effective content. In addition to relatively low operational costs, email marketing also provides an attractive return on investment (ROI). According to one report from DBS Data, businesses can expect an average return of $38 for every $1 they spend on email marketing.

For example, what’s an R0 F0? Well, it’s someone who has never ordered but just joined your email list. How about an R7 F10 M1000? That’s probably a loyal buyer: 10 orders which total $1,000, the most recent being a week ago. And an R400 F10 M1000? Unfortunately, that’s a former loyal buyer, a “defecting customer,” who’s very far along in the customer lifecycle curve. She’s slipping away and hasn’t bought in more than a year.
If you design emails on your own email platform, you’ll need to be proficient in coding and willing to spend a lot of time making sure that you’ve got it exactly right on every email. But with an email marketing services provider, you can rely on the templates to keep everything lined up and coded correctly. Don’t forget that about half of all emails today are opened on mobile devices. Email marketing services help make sure that your email will render correctly on every device.
Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging.[3] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.
eROI’s monthly newsletter is a stellar example on so many levels. The first few paragraphs includes an entertaining introduction to the topic of the newsletter. Then, they include four “insider tips”, which include “read more” buttons to the blog post on their site. But the best part of this newsletter is the interactive element at the bottom: they used working radio buttons to allow subscribers to vote for next month’s theme! How cool is that?

If you’re looking to take your visual experience a step further, try using interactive video in your emails. Interactive videos allow email recipients to control what happens on the screen. The technology uses “interactive hot spots” that enable viewers to click on links in the video, mouse over objects to reveal more information or choose the path they want the video storyline to take.
Oftentimes, companies are tempted to ask for way too much information in the lead generation form, either to better filter and address the leads or to know as much as possible about them before replying. However, they forget that this can hurt your conversion rates A LOT and you might be missing out good leads. Most of the time, information such as number of employees, industry, revenue, website address, etc., can be added to the lead with a quick Google or LinkedIn search.
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