The pervasive nature of email is clear. 91% of Americans use email every day, so there is a 91% chance that your email will be seen in some form. Social media marketing does not provide that rate of exposure to a target market. Email conversion rates are three times higher than social media according to McKinsey & Company. Since the end goal is to convert into sales, this number is meaningful.

Time-saving - through automation you can trigger emails to be sent to customers based on an action they have performed on your website - eg. send a welcome email when a user signs up to your website, or issue an email offering a discount incentive if user abandons an online shopping cart. Once you have developed a template you can reuse for numerous email campaigns.   
BuzzSumo presents a wealth of information on this offer page to make the case for why brands should use the product. The page is loaded with examples and data about BuzzSumo to answer all of the prospect's questions without them having to pick up a phone and speak to a salesperson. Best of all, the trial doesn't require the user to enter their payment information, so users who sign up don't have to worry about an unexpected credit card charge.
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One of the greatest advantages of email marketing is that it allows marketers to send targeted messages. Print, radio and television ads are broadcast indiscriminately and frequently reach consumers who have no interest in the product offered. But email marketing allows companies to tailor certain ads to certain customers. If a customer has shopped for a brand of shoes in the past, companies can email them coupons for that same brand knowing that they have already expressed an interest.
A click-through rate is a percentage that tells you how many successfully delivered emails in a campaigns registered at least one click. A standard click-through rate is generally two to three times the conversion rate of your online store, maybe 5% or so. Why? Because you have a highly targeted group of people on your list who have opted in to your content. Your calls to action and images in your email play a big role in your click-through rate.
Whenever a prospect, lead, or customer fills out a form on one of your landing pages, a kickback email should automatically get triggered after their submission. Depending on the form, these kickback emails are often referred to as thank-you emails. These emails are mainly for the sake of fulfilling your promise to the user, and storing the information you promised them safely in their inbox.
Your customers have signed up for your marketing newsletters because they want to hear from you. They like the content you send and keeping them engaged is one of the biggest wins for any email marketer. Your content is one of your most valuable marketing tools and you can use it to build other areas of your marketing strategy. If people love what you do, then they will sign up to see more great content.
Email marketing applies old strategies to new tools. Even though email is new, the basic content of an email ad is no different than the print advertising that has been around for a century. Finding ways to use pictures, text, and special offers to make people want to buy a product has been the mission of marketers for as long as there has been marketing. As such, getting a degree in marketing is one of the best ways to prepare potential marketers for running effective email campaigns.
Getting started with your email marketing campaigns is easy. There are a variety of templates and tools at your disposal that can help you set up your first campaign in under an hour. Email automation tools also make it simple to set up drip campaigns that trigger certain email messages when individuals take a certain action like leave their shopping cart or visit the pricing page on your website.
While some digital marketing tactics take time to implement and even longer to deliver results, email marketing is rather quick and direct once you learn the basics of developing a campaign. The assortment of email marketing tools and platforms make it easy to quickly create and distribute professional marketing emails that help you get immediate results.

These are all valid questions that marketing professionals should consider when selecting the right format that meets their email marketing goals. There are different types of marketing communications you can send, and each have their respective advantages and disadvantages. This information should help you make an educated decision about picking the most appropriate email format and how to go about using it.
It's Timely: Study after study shows that email response rates decline over the age of the lead. In his Science of Timing research Dan Zarrella, HubSpot’s Social Media Scientist, discovered that there is a positive correlation between subscriber recency and CTR, one of the key metrics of engagement. You need to use lead nurturing campaigns to take advantage of this dynamic.
The world of promotional emails is changing as consumers become more leary of this type of email content. The world continues to grow in technology and available information, and consumers are being made more aware of when messages are overly promotional. The task then is to offer a good mix of engaging emails (how-to content, informational content, etc.) and promotions.
Before I leap ahead, mail merge is used when you want to create several documents that are basically the same but where each document contains unique details. The emails share the same format and the same text and graphics if any. For example, invitations where the text stays the same but the name, address, or even the subject bits are unique for each.

Email provides the benefit of unlimited space for content. Unlike many social media platforms, you are not limited by character limits or the types of media that you can share with your recipients. Attention spans are short, so it is an email marketing best practice keep the message to the point, but the choice is yours as to how long or short the message might be for each email. Make content easy to scan at a glance and get the main message, but also give readers the option for more information if they want.
Email allows a business to connect with people that want to hear from you and have given you permission to connect with them via their inbox. Email marketing provides a direct connection with customers, sales prospects and business partners. Unlike social media platforms or various advertising strategies that function as more of a broadcast medium, email can be personalized and very targeted.
No other marketing form is as easy to share as is Email Marketing. The audiences or subscribers can easily share the deals, offers, or promotions with their friends and family by just simply clicking the forward button. Also, the subscribers who are sharing your content act as your brand evangelist who introduces your brand to a new market and in this way your brand gets more exposure and credibility.
How much value is there in adding one or more of these type of emails to your organization’s current email-marketing program? FulcrumTech’s ROI Goalsetter tool can answer that question. With the help of our email ROI calculator for business planning, you can now quickly, easily, and accurately calculate the ROI of each of your email campaigns, as well as potential returns based on email improvements.
Lead-Nurturing Emails — This type of email helps you move a lead through your sales funnel, while cutting the amount of time required by a sales team to educate prospects about your services and products. Lead-nurturing emails should be short emails with the main purpose of driving prospects to take action on your website. Click here for more information about setting up a successful automated nurturing or drip campaign.

Yes, you may use and promote your affiliate link and/or rotator link in the email ad, this is what many of our customers do.If You going to be buying traffic and are going to be doing affiliate marketing, Clickmagick is a must, You need a good reliable tracking system to protect you against fraud and scam and bad clicks/bots and also gives you insight on how is your traffic and offers are doing. very easy to use, and must have!!!Check it out Here they have free trial also . Also Note we do not accept any Get Rich Quick Scams, Ponzi MLM Programs. all Orders are Manually Reviewed.


Transactional Emails – These are emails that are sent out after certain actions trigger them. When a customer buys a product or makes a reservation, emails are sent out confirming that transaction. They legitimize online commerce by giving customers a way to prove they have bought something. Transactional emails often also contain new sales messages. Studies have shown that transactional emails are opened 51.3% of the time, while newsletters are only opened 36.6% of the time. Knowing that they have a captive audience, marketers will often try to insert new sales pitches into emails that are not explicitly for selling. For example, airline reservation emails often ask if you would like to upgrade your seat for a fee.
The best of our business lead generation ideas are focused on direct mail and email campaigns on customers who have done business with us over the past five years. We also arrange these customers by their buying patterns, which again helps to create small, targeted lists that can then be personalized. Personalization is so, so effective when it comes to B2B. Within our email campaigns, we offer the customer an incentive such as a first look at a new collection, multi-buy offers, free samples books or an industry report.
It's Timely: Study after study shows that email response rates decline over the age of the lead. In his Science of Timing research Dan Zarrella, HubSpot’s Social Media Scientist, discovered that there is a positive correlation between subscriber recency and CTR, one of the key metrics of engagement. You need to use lead nurturing campaigns to take advantage of this dynamic.
Most SaaS companies only mention their product very subtly (if at all) in their content, but using this method, you will mention your free trial natively in your body content within your site’s blog posts. The idea is to subtly point out the fact that you have a free trial, your product does X, and it ties in with your blog post because X reason. This should naturally flow in your post content.
Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more. All this is done by creating an email campaign and sending out a carefully crafted email newsletter to your potential and existing customers and clients.
For example, Groove HQ, a helpdesk startup, positioned their entire blog around following their company to $100,000 in monthly revenue — a large, public live challenge. And as outlined in one of their latests posts looking back at their content operation, they grew their blog visits to 250,000 per month and grew their company revenue to $500,000 per month with content marketing as the only channel they invested in.
Also This is Marketing & Advertising = Numbers Game : So Keep building your Lists, Keep promoting your Offers, don’t give up … The More your Promote the better your ROI is going to be. If you though you can send few clicks and you make sales! WRONG! and You will waste allot of money … Clean Traffic = More Leads = More Sales … There is no Magic shortcut otherwise we would have used it for ourselves 🙂
Microsoft Office allows you to use different data sources for the address details – for instance, you can use an Excel spreadsheet How to Print Labels with Mail Merge in Microsoft Word and Excel How to Print Labels with Mail Merge in Microsoft Word and Excel Are you still using copy-and-paste to create labels, name badges, or other personalized mass communications? Mail Merge, a simple Microsoft Office automation tool, will let you print your labels in seconds. Read More or even an Access database. Here, you will use your Microsoft Outlook contacts to send forth the emails.
No matter what type of email you’re sending, the bottom line for every type is value. Every email should provide something valuable to your audience, whether that’s a perfectly timed offer, a lead-nurturing message tailored to where the user is in your funnel, or a newsletter packed with interesting, relevant content. And because user experience matters, it should be easy for users to see that value quickly through simple, easy-to-read and mobile-optimized messages.
After re-launching our website, we saw bounce rate decrease and conversions increase; but we continued to iterate through homepage variations, optimizing calls to action and messaging even further to narrow to our target customer. Now, the website is the top generator of leads for our sales team, and has drastically reduced our marketing costs to acquire a customer.
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