3. The “sliced bread” approach: LeadPages’ head of marketing automation, Chris Davis, coined this term after thinking about a very simple kind of marketing: grocery store samples, in which shoppers are given a taste of something (like a slice from a loaf of bread) to inspire them to buy the whole product. The first chapter of an e-book, a mini consultation, or, if you’re in software, a free limited-functionality app account could serve as your first slice of bread.

As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.[8]
Digests should be easier to consume than newsletters because they generally consist of lists and links. That helps subscribers scan the email quickly and click on the parts that they are most interested in. The goals of a digest and a newsletter will most likely overlap. Remember to place the most important call-to-action at the top and measure clickthrough rate and conversions. If your goal is to drive traffic to specific pages, monitor CTR closely and don’t forget to optimize the pages to which you are sending visitors.
Depending on the amount of emails you are already sending and which emails customers are opted into, you have to be careful to not overwhelm an inbox with one-off recurring emails. When planning a campaign like this, make sure you’re still using the customer data you have to make sure you’re sending these updates to customers who really want them. The content in these campaigns is often standard for all recipients, but depending on your goals for this campaign, you may choose to add other features including personalization, conditional text, and block targeting for better engagement.

One is by occasionally emailing clients about updates or changes in prices – these can be automated and don’t require too much input. The second way is much more labour intensive but can reap far greater rewards and includes educated the subscriber on the advantages of a particular product. This requires you to design personalized pitches taking into account the customer’s needs and the best way of selling to them.
Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?

25 awesome tactics straight from the experts! Thanks for putting this together, Mark. Small businesses don’t have to be chained to adapting shady lead generation techniques as these strategies work when done right. There’s a robust CRM out there that won’t break the bank (free, even). You can integrate it with your current phone system using a 3rd party integration tool like Tenfold, as we did. Our CRM, phone system, lead gen tools, and many others work seamlessly together. It provides us access to all the relevant info in a single easy-to-use dashboard.
Email marketing messages can also help you increase traffic to your website. You can link to relevant website content within your email message or craft a compelling CTA that asks readers to head back to your website to take a specific action. If you really want to make your CTA stand out, you may want to use a colorful button, which makes it easy as possible for readers to take notice of your CTA and make their way back to your website.
According to Adobe’s August 2015 email marketing study, 63% of customers still prefer to receive marketing promotions and offers through email. This means that customers are not only expecting your messages, they want them! Make sure you’re providing visitors to your site with an option to subscribe to your messages, and then provide an email preference center so you know exactly which emails they’re going to open.

Like with all groups on your social channels, work hard to avoid being overly self-promotional about your offering by sharing tons of links or talking about your product. Allow genuine interest & appreciation to be the driving factor in starting one-on-one conversations with group members, and those will more naturally lead to authentic relationships that could blossom into new-found customers.
Contests can be held on essentially any social network, making them widely accessible. It’s important to clearly state the rules of the contest and follow the network’s promotion guidelines. Your contest prizes should be strictly related to your industry or else you run the risk of getting irrelevant leads who aren’t interested in your product or service.

If you only ever send fancy formatted emails, text-only messages may be worth a try. According to HubSpot, even though people say that they prefer heavily-designed emails with numerous images, in actuality, simpler emails with less HTML won out in every A/B test. In fact, HTML emails tend to have lower open and click-through rates that correlate directly to how many HTML elements are included. This is likely due to email programs such as Gmail filtering promotional emails out of the main inbox and into a different tab where they may not be seen by users. Plainer emails can be great for event invitations, blog content, and survey or feedback requests. But even if you don’t send text-only messages, simplifying your emails and including fewer images could be enough to boost your open and click through rates.


There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers, and news with their friends. Subscribers who share your message are acting as brand advocates. Therefore, when a subscriber shares it with their friends, your brand gains more exposure and credibility. 

According to data from Omnisend, welcome emails have an average open rate of 45%. Though the data varies, first purchase automation generally produces 3-6 times more sales compared to a regular promotional email. In addition, though a series of welcome emails may perform better than a single send, engagement drops off after the first email in the series.
Getting the best results from each email campaign requires a comprehensive strategy, effective implementation, and continual improvement of a number of components that work together to deliver against your campaign goals. The experts at FulcrumTech can help you develop that strategy, as well as improve and optimize all of your organization’s email campaigns. Email us or give us a call at 215-489-9336 and get started today!
Most email marketing providers include split testing or A/B testing in the platform so that you can test multiple elements including different subject lines, the inclusion of video content, different email formats, and many other aspects. Split testing is one of the best ways to optimize your email marketing and nearly half of marketers use it to test alternate subject lines. By taking advantage of the split testing capabilities of your ESP, you can increase your email open rates and engagement success.
One element that continues to drive the effectiveness of email marketing is the availability of high quality, relatively low cost tools and service providers. Services such as MailChimp, Get Response, Aweber,  iContact, Constant Contact and other quality service providers offer a wide range of email capabilities and pricing options. This is a very competitive market and small businesses are the beneficiaries of a growing list of new features and capabilities offered by email service providers.
Automation is the hot topic of 2018. Most ESPs enable some level of email automation such as autoresponders. Autoresponders can be set to send a customized, tailored email to individual contacts when they carry out a specific action. For example, you can set autoresponders to send an email when your contact celebrates a birthday, or when someone subscribes for the first time, or even when someone buys an item from your website. Autoresponders save you time while delivering a personalized email service at scale.
Yes, you may use and promote your affiliate link and/or rotator link in the email ad, this is what many of our customers do.If You going to be buying traffic and are going to be doing affiliate marketing, Clickmagick is a must, You need a good reliable tracking system to protect you against fraud and scam and bad clicks/bots and also gives you insight on how is your traffic and offers are doing. very easy to use, and must have!!!Check it out Here they have free trial also . Also Note we do not accept any Get Rich Quick Scams, Ponzi MLM Programs. all Orders are Manually Reviewed.

Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.
Next to guest blogging yourself on different sites, try inviting one of your audience influencers to write a guest blog on your site. Just like you guest blogging on another site, you can give them a backlink and a platform to increase their audience. If you really want a famous person on your site, you might even consider paying her or him for writing a guest post. The goal is that you get a quality article and most likely the influencer will share it with their audience.

If you have any kind of e-commerce component to your business, you’re likely already sending transactional emails such as receipts and confirmations. These types of messages have 8x the opens and clicks than any other type of email. But you may not be making them work for you as much as you could. Since you already have your reader’s attention, this is a great time to share personalized content or product recommendations that the user may also be interested in based on prior behavior or purchasing habits.


Like with all groups on your social channels, work hard to avoid being overly self-promotional about your offering by sharing tons of links or talking about your product. Allow genuine interest & appreciation to be the driving factor in starting one-on-one conversations with group members, and those will more naturally lead to authentic relationships that could blossom into new-found customers.
We’ve explored lots of business lead generation ideas and the one that has been most successful is generating leads through search engine traffic. We make a list of questions that customers are likely to ask Google, then we write a post answering each question. In the end, you get very targeted traffic and the ability to build trust with readers by solving their question or problem.
A few years ago, the ad agency Cummins & Partners wanted to sell out their first live conference, Creative Fuel. They had a limited budget, so they utilized next to nothing aside from a dash of creativity to launch a YouTube video and blog post titled… “The World’s First Crowd-Sourced 3D-Printed QR Code Live Streamed Via GoPro To A Smartphone Or Tablet Device Drone Delivery Ticket System Project.”
Live chat improves conversion rates: Visitors can quickly connect with the live chat agents if they face any issues. As a result, this reduces waiting time and increases customer satisfaction. Live chat gives real-time support to the customers which increase the chance of conversions. The more visitors, the more chances for the company to generate leads!
Brand awareness is one of the most important benefits of email marketing. Email marketing helps you increase your brand awareness by getting your email messages into the inboxes of potential new customers. The more consistent your communication is with your email subscribers, the more likely they will be to think of your business when they are looking for your products or services.
The 10DollarSoloAds Service is a sophisticated targeted ad system that shows your ad to thousands of fresh opt-in leads. Just enter your ad (Don’t have an ad? We will write one for you) and click the send button and your ad will be shown to thousands of fresh prospects. Each ad is a “solo ad” and contains only your advertisement. If you have ever tried to sell something online then you have probably experienced the frustration of getting people to your website. Look no further, 10DollarSoloAds.com specializes in the best type of highly responsive targeted solo ad campaignsthat will get people to your website. We sell solo ads that work. Each ad campaign we send contains only your ad.
No other marketing form is as easy to share as is Email Marketing. The audiences or subscribers can easily share the deals, offers, or promotions with their friends and family by just simply clicking the forward button. Also, the subscribers who are sharing your content act as your brand evangelist who introduces your brand to a new market and in this way your brand gets more exposure and credibility.
For example, email marketing services like MailChimp and ActiveCampaign allow you to track your open rates, read rates and click-through rates. Since email is the preferred method for business communication, special attention to these rates are required for small business lead generation. In addition, these platforms have some great training for b2b lead generation best practices.
For example, If you’re a retailer specializing in hip, modern home decor, you probably wouldn’t waste your time sending mailers. Instead, you’d target your core audience of hip, modern millennials by posting breathtaking staged rooms on Instagram, or ads when individuals search for such decor. Or you might create an exciting contest on social media (check out our guide here).
“With LinkedIn, you will find that people respond and interact with outreach quite differently. While a cold email is a much more direct sales pitch, a LinkedIn engagement is much more of a conversation. With LinkedIn, people use the chat feature just like they would Facebook Messenger or texting. Many people even have the LinkedIn app on their phone which sends push notifications directly to their mobile device. This makes outreach via LinkedIn, it's own separate channel that is worthwhile for any B2B sales team to explore.” 
If you have any kind of e-commerce component to your business, you’re likely already sending transactional emails such as receipts and confirmations. These types of messages have 8x the opens and clicks than any other type of email. But you may not be making them work for you as much as you could. Since you already have your reader’s attention, this is a great time to share personalized content or product recommendations that the user may also be interested in based on prior behavior or purchasing habits.
Transactional Emails – These are emails that are sent out after certain actions trigger them. When a customer buys a product or makes a reservation, emails are sent out confirming that transaction. They legitimize online commerce by giving customers a way to prove they have bought something. Transactional emails often also contain new sales messages. Studies have shown that transactional emails are opened 51.3% of the time, while newsletters are only opened 36.6% of the time. Knowing that they have a captive audience, marketers will often try to insert new sales pitches into emails that are not explicitly for selling. For example, airline reservation emails often ask if you would like to upgrade your seat for a fee.
The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal.
You can easily personalize your email messages. From inserting a subscriber’s name in subject lines and email messages to creating emails that target customers’ individual interests and needs, there’s a wide variety of marketing tools and software available today that can help companies simplify and streamline the process of sending personalized emails to their customer base.

Free trials of a brand's services help get a prospect's foot halfway through the door. If the trial helps them and provides great value, they're more likely to purchase the full product and become a customer. Touchless buying is popular among prospects who want to stay online and off the phone. By creating a free trial, a brand's site can do its own selling and encourage buying in a low-pressure way.


Running an A/B test means carving out three groups of recipients: an A group, a B group, and a C group. After sending two variations of an email to the A and B groups, you’ll use your analytics to decide which message performed better by way of generating more engagement or sales. Then, you’ll send the winning version, whether that’s A or B, to your final pool of recipients (C).
In addition to helping you build credibility, email marketing can also enable you to strengthen your relationships with new leads and existing customers. Through consistent and valuable email communications, you can stay on top of your audience’s mind, educate your readers on the topics that matter most to them, and show your appreciation for their business by letting them know about special promotions.
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