The main objective working with the club has been to take them digitally to the next level. By tightening up the Club’s brand guidelines, we installed a level of consistency and quality across all platforms, playing paramount importance by providing a fresher and more modern look, whilst not interfering with the crest and colour palette that the supporters of this family club will forever love.
At Campaign Monitor, we send what we call “blog solos” to highlight individual blog posts. We don’t expect readers to spend their entire day scrolling through our resources pages. Instead, we know a lot of people want to be given curated and relevant content in a way that’s extremely accessible. So we send emails that give a brief overview of a blog post, then a bold call to action that draws them into reading the rest.
Bulk e-mail system: unlimited lists, unlimited recipients and no recurring fees: Why pay for each contact or email sent? Keep as many email contacts as you wish in your database, and use a bulk e-mail system to send out your e-mails as often as you need, without constantly worrying about how much you are spending. Sending out a small mailing to some hundreds contacts or a large one to 20.000 people have the same cost: a single bulk mail software system license of 99 Euro / 129 Dollars.
Mailchimp always ranks high on any list of lead capture tools. That’s partly because it’s got an excellent free plan. If you’re sending fewer than 12,000 emails a month or your list is under 2000 subscribers, this is a great starting point. Mailchimp also includes templates, guided newsletter creation, email subject line testing, and a useful knowledge base.
The elements you include in a welcome email will depend on the specifics of what you're offering. But in general, you can use the email to showcase your brand's personality and to highlight the value that recipients can expect to receive. If you're welcoming new users to a product or service, the welcome email is a great place to explain how everything works and what users need to do in order to get started.
Instead of letting users access the more comprehensive videos for free, use a service like Wistia Turnstile to created a gated video so people have to submit contact information before they can view the content. This can also be done organically by utilizing YouTube Cards, including a call to action in the video description, or by having the individual in the video or a voice-over asking viewers to contact you to learn more.
Since the B2B buyer’s journey is typically longer than their B2C counterparts, some organizations benefit when not going directly for the sale. Instead, use AdWords to promote assets you’ve created like whitepapers or eBooks to drive traffic to optimized landing pages where users can submit their contact information and become a lead in a low-commitment setting.
Welcome Emails — These are the automated responses an organization sends when a new subscriber joins an email list. Welcome emails have among the highest open rates of all types of emails, so be sure your welcome emails make a great first impression of your organization’s email-marketing program. These emails are a huge opportunity to upsell, build credibility and trust, and enhance your brand. According to a 2012 study by Silverpop, one-third of U.S. online retailers fail to send a welcome email. This is your chance to have the recipient white-list your email as well as to improve your deliverability and stand out from your competition!
Companies can elect to manage their own email marketing campaigns or they can choose from over 100 different companies who offer email marketing services. These services provide easy software tools that allow companies to manage their email lists, design ads, and track how often they are accessed. Larger companies that send out dozens of daily emails to tens of thousands of different customers often use email marketing services to manage the process.
Determining how often to reach out to subscribers and with which style of campaign can be time-consuming. Setting up the appropriate framework initially will save time and expense later. Well-built email marketing campaigns can be adjusted based on response rate, while poorly structured initiatives require complete reorganization. Take the time to evaluate your business goals and start small. Work on one strategy and build your knowledge base from there. Navigating email marketing strategy is complex and a poorly-written, widespread email can spell disaster. For more information on structuring email campaigns, contact us.
The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013).
The combination of CRM and email marketing is similar to that of integrating sales with the marketing department. The clear benefits of this combination include improved sales visibility, unified contact list, and actionable triggers. Actionable triggers further help build customer loyalty by sending birthday cards, and holiday wishes using customer data stored in the CRM.
Lusha is a simple app that enables you to reveal mobile numbers, direct phone numbers and contact email addresses when you are browsing prospects in LinkedIn or Twitter. It takes two clicks to launch Lusha in as an app in Google Chrome. If you’re existing customers use Twitter and LinkedIn this is a great way to generate the direct contact data that you need to make effective and more personalized cold calls.
A great email follow-up campaign is the most important part of your funnel process… Most people, including yourself, never buy anything on the first visit, right ? Just think when you were first starting out, did you buy into the first Offer you saw ? I’m sure the answer is NO! But a solid email followups, you can keep following up with your prospects until they buy your main Offer, if not you send them to Lower end Offer, Downsell … Extra …
If you only ever send fancy formatted emails, text-only messages may be worth a try. According to HubSpot, even though people say that they prefer heavily-designed emails with numerous images, in actuality, simpler emails with less HTML won out in every A/B test. In fact, HTML emails tend to have lower open and click-through rates that correlate directly to how many HTML elements are included. This is likely due to email programs such as Gmail filtering promotional emails out of the main inbox and into a different tab where they may not be seen by users. Plainer emails can be great for event invitations, blog content, and survey or feedback requests. But even if you don’t send text-only messages, simplifying your emails and including fewer images could be enough to boost your open and click through rates.
Almost every time I suggest to someone to use email marketing for their campaign, they become really skeptical. Though you’re right, effective email marketing will live for a long time more and has lots of benefits. My campaigns have never failed yet. I’ve been using MailChimp for such a long time but also tried a new program recently, about few month ago. It calls Campaigner which is cheap and convenient.
One of the basic purposes of email marketing is to maintain regular communication with past, potential, and current customers. This helps to reinforce the positive feelings they have about your organization, and ensures that they will remember your business even when they are most distracted. During the rush of the holidays you can make sure that your customers think of you first to spend their dollars with your company. In the slow season for your industry it can provide a boost to sales and make sure people do not forget about all you have to offer.
Your competitors are getting links to their sites on industry sites, blogs, and listings. These backlinks add value to their site for search engines and can also be sources for new leads to find out about them. Find out which sites are giving them backlinks with a free search on MOZ Site Explorer. You’ll see who’s linking to their sites so you can target the same ones for your own backlinks and comments.
After subscribers make a purchase or register for a conference, follow up with an email that confirms their order and includes their shipping information and tracking links when applicable. Buyers are often eager to view their order confirmation because it provides reassurance that their purchase was processed and gives them information on when they’ll receive their order. This order confirmation email from Fitbit includes a receipt and link to check the order status in real-time.
“Because original data is worth it, many people will be happy to subscribe to your blog in exchange for the report. In addition, you can share the report with all of the participants in the survey, who will likely share the report with their audience. This quickly magnifies the impact of your marketing efforts, building your email list and helping your brand build a reputation as a source for interesting and original data”, said Cara Hogan, Content Strategist at Zaius.
Email is often the lifeblood for new content. If you use content marketing to educate current customers and reach new ones, consider including that content in a regular newsletter, or have new content sent out automatically over email, through RSS. When you’re able to make the investment, consider creating content that provides additional context for your new or updated products (e.g., grooming tips for beauty products).
While traffic brokers like Harris Fellman from Traffic For Me are upfront about acting as conduit between you and the solo ad provider, many aren’t. There’s a whole slew of one-man-show solo ad providers who don’t even have a mailing list. They sell traffic at a markup and resell it to other solo ad providers (which you may already be buying from).
One of the greatest benefits of email marketing is that email allows you to personalize your messaging and offering to reach the right audience at the right time. Not only can you use segmentation to ensure that readers are getting the most relevant and effective content, but you can also address readers by name and speak directly to them. Your email subscribers are more likely to respond to content that seems like it was written just for them. In fact, according to HubSpot, emails that include the first name of the recipient have higher click-through rates than those that don’t.
The first step in getting started with email marketing is to choose email marketing software through which you’ll begin building your list. There are many robust and cost-effective email marketing tools to choose from, so don’t get caught up trying to pick one that’s “perfect.” You can always switch providers down the line. Instead, pick a well-reviewed solution that fits your needs (e.g., pricing, drag-and-drop editors, email templates, etc.), then start emailing and making money.
Therefore, you need to first define your target audience to whom you want to email Targeted solo ads. Once you have created a niche audience or a target audience for yourself, only then will you be able to filter your email lists. This means, that you also need to look for people who will give you the desired results, who share the similar interest and taste of that of your product category. If you are selling car accessories but that person does not own a car or a vehicle of that sort, your solo ad will be useless to them. In addition, you will be losing one visitor for your website and a potential buyer of your product. Therefore, if you need to find Targeted solo ads, you should look for directories, which offer Targeted solo ads.
A pop-up form. Try setting pop-ups to trigger when a visitor is slipping away, so you don’t interrupt their experience. Exit-intent pop-ups only show when a visitor moves their mouse off your website, toward the search bar or back button, giving you a second chance to collect their email. Try apps like Privy, Sumo, or JustUno on the Shopify App Store to create your pop-ups.
If you have any kind of e-commerce component to your business, you’re likely already sending transactional emails such as receipts and confirmations. These types of messages have 8x the opens and clicks than any other type of email. But you may not be making them work for you as much as you could. Since you already have your reader’s attention, this is a great time to share personalized content or product recommendations that the user may also be interested in based on prior behavior or purchasing habits.
eROI’s monthly newsletter is a stellar example on so many levels. The first few paragraphs includes an entertaining introduction to the topic of the newsletter. Then, they include four “insider tips”, which include “read more” buttons to the blog post on their site. But the best part of this newsletter is the interactive element at the bottom: they used working radio buttons to allow subscribers to vote for next month’s theme! How cool is that?
If you are an online marketer who is looking to build an email list quickly or who wants to spread the word about a new product launch, a solo ad may be exactly what you are looking for. A solo ad is an advertisement that is linked to email. These advertisements are purchased from those who own email lists. They are usually sent out as dedicated emails without any other information attached to them, which means that the entire message subscribers receive is only about your promotion. Essentially, when you use solo ads, you are purchasing targeted traffic for a website, web pages, or affiliate links that you want to promote.
Campaign Monitor customer Rip Curl utilized segmentation and dynamic content to deliver the right message to the right person. For example, they know the gender of their subscribers and where they are located geographically, so they can ensure that females in the United States receive a promotion about bathing suits during the summer months and males in Australia receive an email about wetsuits during the winter months.
25 awesome tactics straight from the experts! Thanks for putting this together, Mark. Small businesses don’t have to be chained to adapting shady lead generation techniques as these strategies work when done right. There’s a robust CRM out there that won’t break the bank (free, even). You can integrate it with your current phone system using a 3rd party integration tool like Tenfold, as we did. Our CRM, phone system, lead gen tools, and many others work seamlessly together. It provides us access to all the relevant info in a single easy-to-use dashboard.
One type of transaction email that’s essential for any online store is cart abandonment emails. These are the emails that you send out when potential customers add items to their online shopping cart, but don’t follow through on a purchase. These could provide an opportunity to increase your potential profits since approximately two-thirds of shopping cart transactions are abandoned.
In addition to helping you build credibility, email marketing can also enable you to strengthen your relationships with new leads and existing customers. Through consistent and valuable email communications, you can stay on top of your audience’s mind, educate your readers on the topics that matter most to them, and show your appreciation for their business by letting them know about special promotions.